7/31/2019 ( ) GLO-BUS

1/31

blacktalent@khu.ac.kr

7/31/2019 ( ) GLO-BUS

2/31

1

7/31/2019 ( ) GLO-BUS

3/31

7/31/2019 ( ) GLO-BUS

4/31

3

Business simulation game (also called business game) refers to simulation games that are usedat an educational tool for teaching business.

Business games may be carried out for various business training such as:general management, finance, organizational behavior, human resources, etc.

Often the term Business simulation is used with the same meaning.

Business Simulation game

7/31/2019 ( ) GLO-BUS

5/31

4

Computer Supported Business Simulation originated from military war games and came into existenceduring the late 1950s (Wells 1990).

Business simulation games have since been used as a learning tool for teaching management(Jackson, 1959; Andlinger, 1958).

It is regularly in use at Universities, and in particularly by major business schools.

As an example, the University of Washington has been using business simulation game in classes since 1957.(Saunders 1996, p. 49).

History

7/31/2019 ( ) GLO-BUS

6/31

5

7/31/2019 ( ) GLO-BUS

7/316

GLO-BUS is a completely online exercise where teams of students run a digital camera company

Company operations parallel those of actual digital camera companies.

Just as in the real-world, companies compete in a global market arena, selling digital cameras in four geographic regions.

(Europe-Africa, North America, Asia-Pacific, and Latin America.)

Company co-managers must make decisions relating to

R&D, component usage, camera performance, product line breadth, production operations, work force compensation,

outsourcing, pricing, sales and marketing, finance, and corporate citizenship and social responsibility.

All aspects of the GLO-BUSbusiness strategy game parallel the functioning of the real-world digital camera market,

thus allowing you and your co-managers to

(1) think rationally and logically in deciding what to do and

(2) get valuable practice in making a variety of different business decisions under circumstances

7/31/2019 ( ) GLO-BUS

8/316

You will make decisions each period relating to the design and performance of the camera line (10 decisions),

Production operations and worker compensation (15 decisions), pricing and marketing (16 decisions)

Corporate social responsibility and citizenship (up to 6decisions), and the financing of company operations (4 decisions).

In addition, there is accounting and cost data to examine, import duties and exchange rate fluctuations to consider,

and shareholder expectations to satisfy

7/31/2019 ( ) GLO-BUS

9/317

7/31/2019 ( ) GLO-BUS

10/318

You are taking over the operation of a digital camera company for global market leadership.

All digital camera-makers presently have the same worldwide market share, although shares

vary by company across the four market regions - Europe-Africa, Asia-Pacific, Latin America, and North America

Your company is selling close to 800,000 entry-level cameras and 200,000 multi-featured cameras.

Prior-year revenues were $206 million and net earnings were $20 million, equal to $2.00 per share of common stock.

Your companys board of directors has charged you and your co-managers with developinga winning competitive strategy

7/31/2019 ( ) GLO-BUS

11/319

Years Deadline Content

6 Year May 8 -

7 Year May 15 -8 Year May 22 -

Mid Presentation May 23 About 6, 7, 8 Year

9 Year May 29 -

10 Year June 5 -11 Year June 12 -

Final Presentation June 13 The overall result

Practice Schedule

7/31/2019 ( ) GLO-BUS

12/3110

7/31/2019 ( ) GLO-BUS

13/3111

7/31/2019 ( ) GLO-BUS

14/3112

No. ID Password Participant

#1 hosangsoap@naver.com Khu01, ,

#2 kwk114@naver.com Khu02,

,

,

#3 rany0928@naver.com Khu03, , ,

#4 ysongmi925@gmail.com Khu04,

, ,

#5 hanmanju@nate.com Khu05,

, ,

#6 supercarrot1@hanmail.net khu06,

, ,

* Change Your Team Password, Keep security!

Log-In Information

* Check Your e-mail, Share the e-mail content!!

7/31/2019 ( ) GLO-BUS

15/3113

7/31/2019 ( ) GLO-BUS

16/3114

Insert Your Team ID,Password.

7/31/2019 ( ) GLO-BUS

17/3115

You can make a decision.You can read a report .

Video Tutorials for each screen will help you.

First Time, Change Your company Name.

Please Check Game Schedulefrequently.

7/31/2019 ( ) GLO-BUS

18/3116

Decision Screen

7/31/2019 ( ) GLO-BUS

19/3117

Menu

7/31/2019 ( ) GLO-BUS

20/3118

Marketing Decisions

7/31/2019 ( ) GLO-BUS

21/3119

Marketing Decisions

7/31/2019 ( ) GLO-BUS

22/3120

Entry-Level Assembly

7/31/2019 ( ) GLO-BUS

23/31

21

Multi-Featured Assembly

7/31/2019 ( ) GLO-BUS

24/31

22

Compensation & Labor

7/31/2019 ( ) GLO-BUS

25/31

23

Corporate Citizenship

7/31/2019 ( ) GLO-BUS

26/31

24

Finance & Citizenship

7/31/2019 ( ) GLO-BUS

27/31

25

Save Decision Entries

7/31/2019 ( ) GLO-BUS

28/31

26

Competitive Intelligence Reports

7/31/2019 ( ) GLO-BUS

29/31

27

Company Operating Reports

7/31/2019 ( ) GLO-BUS

30/31

28

1. How each companys wholesale selling price

2. P/Q ratings

3. The number of special promotions

4. The length of the special promotions (in weeks)

5. The size of the discounts off the regular wholesale price during these promotions

6. Advertising expenditures

7. Product selection, as measured by the number of models in each line of cameras

8. The numbers of retailers carrying the companys brand

9. The length of the manufacturers warranty period

10. The ease with which users of a companys digital cameras can obtain responsive technical support

11. Brand reputation among buyers and retailer

The Competitive Factors That Drive Market Share

7/31/2019 ( ) GLO-BUS

31/31