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Fast Track to Write Your Book – Session 5 & 6With New York Times Best Selling Author Peggy McColl

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2+Today’s Overview

Session #5: Securing a Publisher for Your Book Finding an Agent Working with an Agent

Session #6: Self Publishing Print on Demand Hybrid Publishers

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3+Watch This Videohttps://www.youtube.com/watch?v=c9fc-crEFDw

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+The Publisher Route

BENEFITS CHALLENGES

•No cost (usually) for production•Distribution is already set up•May have multiple sales offices•They warehouse and ship•May do publicity (rare)•May have events (isolated cases)•If sales are strong, you have a good chance to get another contract•Sometimes pay an “advance”•Connections with Foreign Rights•Proven value/adds credibility•They design your cover

•Will likely have to pay an editor•Require you to have an Agent first•Takes longer for your book to come out (but not always)•YOU are responsible for marketing and publicity•Possibly make less per book•The Publisher own the rights to the book (which may include audio version too)•Takes a long time to get royalties•It isn’t easy to get a Publisher

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You can pursue a Publisher BEFORE you write the book

OR

You can pursue a Publisher AFTER you have written a book

ORYou can pursue a Publisher AFTER you have written AND released a book

Timing

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You write a sample chapter (or two or three)

It becomes part of the book proposal

You have a TOC

And, you have a short description for each chapter

Before You Write the Book

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Your book is ready to show

Include only part of it in the proposal

Only send when asked/requested

After You Write the Book

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Publishers will look at your results

After You Release Your Book

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+Agents & PublishersWhat they look for!

2 Things #1. A great book idea! #2. An author who clearly understands it is THEIR

responsibility to market their book and they have prepared a solid marketing plan!

BONUS: If you have a “platform”

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+First Step: Find an Agent

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Someone who LOVES your work

Someone who is truly in “sales”

Someone who knows how to get results

What to Look For in an Agent

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Review

Typically 15% of all Royalties & Advances

No up front fee

Legally Binding Contract

Work with ONE Agent

Should have an Option for an “out”

Literary Agent Contracts

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Get Prepared

Create a Book Proposal

Do Your Homework/Research

Before You Even Begin to Look

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+ Author/Agent Arrangement

You, The AUTHOR The Literary Agent

Prepare a Book Proposal

Respond to Agent’s Requests

Be Available

Review the “offers” with Agent

Make a Decision

Fulfill Your End

Review Your Proposal and

Advise

“Sell” Your Book Idea / Proposal

Secure contract(s) with

Publisher

Represent you

Negotiate

Receive Funds

Distribute Funds

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Create curiosity

Get to the point

Personalize

Credibility

Call to Action

Query eMail/Letter to Agents

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A great book idea

Creativity

Uniqueness

Well thought-out

Thorough

Complete

Solid Marketing Plan

Credibility

A Book Proposal

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Table of ContentsProposal OverviewChapter OutlineIntroduction (Sample)Chapters 1Chapter 2Chapters 3 – 21 (overview ONLY)About the AuthorPromotional Plan – Media & PublicityPromotional Plan – Online Book PromotionPromotional Plan – Website DevelopmentSpecial MarketsCompetitive AnalysisEndorsements for Peggy McCollOther Endorsements

21 Distinctions of Wealth – Book Proposal

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+Viral Explosions Book Proposal

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Contents of the Proposal for the Book

Viral Explosions!

Viral Explosions! by Peggy McColl 3

The Promise of Viral Explosions! 4

Why Peggy McColl Is the One to Write This Book! 8

Peggy McColl’s Platform 10

Promotional Plan for Viral Explosions! 13

Contents of Viral Explosions! 18

Success Stories and Praise from Graduates of Peggy McColl’s

Online Marketing Program 26

Comparative Books31

Peggy McColl’s Hay House Publications32

Endorsements for Peggy McColl 34

+http://www.hiwrite.com/over.html

Resources20

http://www.manuslit.com/flash/index.html

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+Resources

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• Search online

• http://www.AgentQuery.com

The internet's most trusted database of literary agents

• http://www.writers.net/agents.html

• http://www.writers-free-reference.com/agents/

• http://www.everyonewhosanyone.com/

• Search by keywords: cookbook literary agents

• Look at similar books –who is their agent?

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22+And now …

+The Self-Publish Route

BENEFITS CHALLENGES

•Fast way to bring your book to market•You could/should make more $ per book•You own the rights to your work•Quick and easy to make changes/updates/new editions•You can sell to Foreign Rights•You can make audio version, “e” versions, large print versions•You can create any version you desire (print, trade paperback, hard-cover or “e”)

•All production costs are yours•You have to set up your own distribution (unless you use certain POD services that include this)•Possibly less perceived value (depending on quality)

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+Self Publish/Publish Options

You can look for a Publisher even though you are Self Publishing but be aware …

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Save the file as a .pdf

Paypal

Clickbank

Shopping Cart

You “own” the customer

You also keep ALL of the profit

You can do online stores too!

Sell Your eBook from Your Site

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Standard Pricing

What’s the “information” worth to people?

Can bundle it up with other “stuff” when creating special offers at higher price points

Pricing Your eBook

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As a lead generator

To build an email list

Give Your Book Away

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28+Production Services

Vanity Publishing

Self Publishing Services

True Self Publishing

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29+Self Publishing Services

http://HasmarkPublishing.com

+POD (Print on Demand) www.lulu.com www.iuniverse.com www.authorhouse.com www.createspace.com www.lightningsource.com www.thebookpatch.com

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Compare

Shop Around

Look at the Testimonials

Call them and talk to someone

BE AWARE of their ADD – ONS!!!

Choose the one that is right for you

POD Offers

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+Royalties

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https://www.createspace.com/Products/Book/Index.jsp

+Buying Copies of Your Own Book

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+Hybrid Publishers

Morgan-James Publishing

http://publishing.morgan-james.com/services/

Offers advantages of traditional publisher

Benefit of time-to-market of Self-Publishing

Distribution into 90% of retail bookstores

Receive 4,500 manuscripts (publish a fraction)

Accept, reject or refer

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+Foreign Rights

They may contact you

Typically smaller advances

Challenge to monitor royalties

Publishers actively work with them

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Listen to this interview!

http://www.destinies.com/index.php?sv=&category=On%20Being%20a%20Dog%20with%20a%20Bon&title=On%20Being%20a%20Dog%20with%20a%20Bone%20ebook&refreshing=true

Please make sure this entire link is ALL together. You can cut it and past it in your browser.

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Questions?