© copyright 2005 connected vehicle trade association ™ telematics netseminar scott mccormick...

© Copyright 2005 Connected Vehicle Trade Association ™

Telematics NetSeminar

Scott McCormickConnected Vehicle Trade Association™


Delivering Telematics

• The industry has struggled with delivering commercially viable telematics systems.– First and second generation systems were

expensive and required a self-contained infrastructure

– Automaker-independent systems relied on intellectual property of specific suppliers

– After market devices violated vehicle warranty and caused problems due to RF interference, power consumption and driver distraction


In asking “when” we first need to understand adoption cycles

When Will Telematics be Successful?


The Evolution of a Solution

• All significant changes undergo a process of experimentation, development and delivery mechanisms prior to adoption.

• During times of heavy experimentation, even faulty technologies and architectures can gain temporary acceptance.

• The experimentation also comes in the form of new alliances, business models, and deployment alternatives.

• Reliance on a single ‘killer’ application, single delivery mechanism, or single technology fragments the market into niche areas – none of which will find universal appeal

• Adoption success comes from clear benefits, standard technologies and ecosystem readiness.


Customer Buy-in

Infra-structure

ready

OEM Buy-in

EcosystemAligned

Inter-operable

Secure

Scalable

Standard-ized

Cost Efficient

Clear Benefits

Key

Success Factors

All substantive advancesrequire the adoption by,and support of, theSocial, Business,Technical and Policystakeholders.

Once the entire setof interests affectedby the change arealigned, adoptionwill commence atA significant rate

What effects the Adoption Rate?


So What is Needed?• The Telematic Solution is not one means of communication, an

application or a specific service. • It is a process of providing end-user value along common protocols,

conduits and delivery mechanisms• In order to provide a common means of delivering content to

vehicles, and acquiring useful information from the mobile traffic, certain elements must be available to all the stakeholders– Communication protocols must be universally acceptable– Vehicle and stationary transponders must be standardized so

that all automakers can embed– The information provisioning framework must be useable for

both commercial and safety applications• There needs to be a compelling motivation to collaborate and

consense on the framework for creating this vehicle communication paradigm.


Why is Safety one Justification?

• Road injuries and fatalities are unbearable in both human and financial terms– 40 million disability-adjusted life years lost annually– 19 fatalities per 100,000 people, annually worldwide,

at an estimated cost of $450 billion– The 1.2 million world road fatalities represents 23% of

the world’s injury mortality

• It is estimated that new technologies can reduce these fatalities by 40%

• Deployment of a communications system to reduce accidents and congestion.


How Expensive is Congestion?

• The average American spends 46 hours in congested traffic annually. The average European spends 66 hours.

• One third of the average travel time is spent in congestion – equal to 11 billion hours of delay in the US and Japan alone (2% of the GDP)

• Worldwide, the wasted fuel, time and related cost is over $1 trillion annually

• Reducing congestion reduces accidents, improves efficiency and saves time and money.


Solution: Interdependency• Governments and emergency response systems need to

be integrated• Emergency device suppliers must be coordinated with

communications platform• Frequencies used need to be standardized

internationally and made available in major countries• Communications infrastructure need to be multichannel,

pervasive in a territory and 100% reliable and secure• Car software must be 100% secure from attacks,

disturbance or false-manipulations• Dealers will need to be trained to maintain and upgrade

these platforms• Nomadic devices have different lifecycles than the car

and thus need to be car-agnostic as well as robust and evolutive


The Stepping Stone to Commercial Telematics

• Without a pervasive and compelling reason to build out a communications solution, commercial telematics will remain a localized and expensive technology

• With a broad collaboration that incorporates all stakeholders, from government through private entities, we have an opportunity to add both social and commercial value on a tremendous scale

• Once the infrastructure and delivery protocols are in place, commercial Telematics will have a common platform to add user-specific value that works acceptably within the HMI for each vehicle.


Scott McCormick

President

Connected Vehicle Trade Association

[email protected]

www.connectedvehicle.org

mailto:[email protected]

http://www.connectedvehicle.org/

© copyright 2005 connected vehicle trade association ™ telematics netseminar scott mccormick...

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