Adam Stramel Jonathan Folsom

Leanne Sawyer

Kenneth Aerts

Robin Lilly

TEAM M

Enter immediately into 500kg Nut.

Retain a high margin per product.

Build up product stock to generate a steady income.

Long production runs to prevent production downtime.

Initial Strategy

Day 3

Qtr 8

Values

Row Labels Sales Equity Net Profits Marketing Exp Bank Loan Cash Acc Payables

RR $ 22,713,829 $ 16,103,301 $ 8,103,301 $ 1,821,711 $ (5,504,873) $ 1,211,331 $ -

SS $ 9,582,578 $ 9,318,138 $ 1,318,138 $ 546,025 $ (12,000,000) $ 4,359,210 $ -

TT $ 15,634,359 $ 11,530,920 $ 3,530,920 $ 1,362,700 $ (12,000,000) $ 6,188,129 $ (450,476)

UU $ 19,476,544 $ 14,174,454 $ 6,174,454 $ 1,640,282 $ (12,000,000) $ 6,108,721 $ (614,452)

VV $ 10,586,191 $ 8,444,114 $ 444,114 $ 591,980 $ (12,000,000) $ 2,208,550 $ (33,588)

WW $ 15,338,336 $ 10,785,336 $ 2,785,336 $ 1,836,700 $ (12,000,000) $ 5,045,617 $ -

XX $ 15,328,216 $ 11,479,390 $ 3,479,390 $ 453,550 $ (12,000,000) $ 6,150,029 $ (1,172,371)

YY $ 16,512,363 $ 10,106,603 $ 2,106,603 $ 1,687,800 $ (12,000,000) $ 1,915,803 $ -

Grand Total $ 125,172,417 $ 91,942,257 $ 27,942,257 $ 9,940,748 $ (89,504,873) $ 33,187,388 $ (2,270,887)

Game Strategy

Only team in 500kg as Expected◦ a niche was found and exploited.

Moved into 500kg raisin muesli. Kept building stock in all of our products.

Quarter 1 Results

Increase Production

Invest in lean manufacturing

Keep stock levels high to stay fluid

Build diverse product line

Increase marketing

Keep liquidity around 1.5 million

Increasing production decreased Margins

Adjustment Strategy

Ordered too much product including an individual

order for strawberries.

Forecasting problem- Individual product orders

actually ordered for all products. Liquidity dropped

into the negatives and increased interest rate on Bank

Loan.

It caused us to lower our marketing expense which

affected our sales.

Accumulation of stock levels

Problems Encountered - Qtr 5

Liquidity Qtr 4 Example

Product and Marketing Effect

Didn’t overreact to slow moving product

Maintained margins

Monitored Market Pricing

Had Price Floor

Consistently Checked Inventory

Pricing

From End Qtr 7

StockAverage

Cost

Last 10 day Avg

Sale Price (Mkt)

Our Avg Last 10

days sale price Margin

End Stock Qtr 6

Our Ending Stock

% of Marke

tNo Cos In Mkt

No Cos Predicted

in Mkt

Can Produce Today?

1 Kg Blueberry Muesli 1.88 4.52 58% 296179 3 31 Kg Mixed Fruit Muesli 1.88 4.63 59% 235591 2 11 Kg Nut Muesli 1.64 4.41 63% 50669 1 31 Kg Original Muesli 1.45 3.96 63% 199297 2 41 Kg Raisin Muesli 1.48 3.67 60% 68624 3 21 Kg Strawberry Muesli 2.25 5.16 5.19 56% 373175 103946 28% 2 1ü500g Blueberry Muesli 1.16 4.39 4.39 74% 47430 47430 100% 1 3In prod500g Mixed Fruit Muesli 0.99 5.10 5.10 81% 192585 192585 100% 1 2ü500g Nut Muesli 0.93 4.43 4.34 79% 147001 72469 49% 3 3ü500g Original Muesli 0.82 3.69 3.69 78% 83620 26739 32% 3 3ü500g Raisin Muesli 0.85 3.98 3.99 79% 289936 179383 62% 2 2ü500g Strawberry Muesli 1.09 5.04 78% 93419 2 3ü

Totals 2077526 622552 30%

Change in Market from Qtr 6 92934 137797 6%

Production increased to 49,600 units a day.

Stock levels remained constant no liquidating.

Margins still higher than competition.

Sales climbed over 29 million.

Final Net Income $14,521,722.08

End of Game Analysis

More of the same

Maintain Margins

Increase Production

Resolve Ordering difficulties

Just in Time model

Move out of 1Kg Strawberries into .5Kg

Strawberries

Qtr 9 – Our next move

Final Analysis

Analyzed the Data

Effective Teamwork & Communication

Made Decisions

Questions?

Keys to Success