,

@Co-founder@MoikaMoika.ru

:LISOVSKIY.RU/EDU

RADMIN.com

SoYware2004-2010

28

,+30%

KUPIBONUS.ru

Coupons2010-2011

1

$16

BABYBOOM.ru

eRetail2010-2011

20100

3$500k

LITRES.ru

eBooks2011+

154,1,22

MOIKAMOIKA.ru50

BIOTECH

, digital 3.2016-2017.20152.(~2%).

2010-2012 2012-2016 2016-2020 2020+

eBooks

Agenda

:e-commerce;

:; :AconPlan,MarkengPlan&Fact,WeeklyKPIreport,Pipeline.

KPI:SEM/MOB,,SEO,,directmarkeng,PR,.

CR

CPC

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CR

=20%

/

CPI/CPL

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TR

CPB

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TR

=10%

CTR

CPM/eCPM

=60.

CTR

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TeamLeader

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(KPI, )

SEM (YD, GA)

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B2B/B2C PR

9 ()

/

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10% MyBook

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HEAD: DIRECT MARKETING10% MyBook

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HEAD: SEM & MOB

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6

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Mobile: CPC, CPA

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(AdMitAd, CityAds, ...)

Mobile

50% MyBook

SEO

SEO-

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SEO

(KPI, )

HEAD:

KPI,

/

20% MyBook

,

HR

Business Development

(KPI, )

CMO

:

Roadmap

MarkenngPlan/Fact

Pipeline

WeeklyKPIReport

KPI

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KPI/:

CMO:,CPO(=).

SEM//Mobile:,CPO(costperorder)/CPB(costperbuyer).

DirectMarkenng:(%)direct(email+push)(web+mobile).

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KPI/:SEM/Mobile/

():

30%

(CPO)30%

CPC()+20%

(CPO)CPC10%

(CPO)()10%

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:)

@Co-founder@MoikaMoika.ru

:

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LISOVSKIY.RU/EDU