© 2004, guidance communications, inc.1 of 29 web tools and techniques for e-learning presented by...

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© 2004, Guidance Communications, Inc. 1 of 29 Web Tools and Web Tools and Techniques Techniques for E-Learning for E-Learning Presented by Jack Massa Guidance Communications Inc.

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Page 1: © 2004, Guidance Communications, Inc.1 of 29 Web Tools and Techniques for E-Learning Presented by Jack Massa Guidance Communications Inc

© 2004, Guidance Communications, Inc. 1 of 29

Web Tools and TechniquesWeb Tools and Techniquesfor E-Learningfor E-Learning

Presented by Jack Massa

Guidance Communications Inc.

Page 2: © 2004, Guidance Communications, Inc.1 of 29 Web Tools and Techniques for E-Learning Presented by Jack Massa Guidance Communications Inc

© 2004, Guidance Communications, Inc. 2 of 29

Session OverviewSession Overview

• What Makes e-Learning Effective?• Five Key Techniques to Ensure Effectiveness• Two Authoring Tools / Plus

Page 3: © 2004, Guidance Communications, Inc.1 of 29 Web Tools and Techniques for E-Learning Presented by Jack Massa Guidance Communications Inc

© 2004, Guidance Communications, Inc. 3 of 29

What Makes What Makes e-Learning Effective?e-Learning Effective?

• Upfront Analysis and Planning

• Learner-Centered Design

• Iterative Development and Testing

Page 4: © 2004, Guidance Communications, Inc.1 of 29 Web Tools and Techniques for E-Learning Presented by Jack Massa Guidance Communications Inc

© 2004, Guidance Communications, Inc. 4 of 29

Do the Analysis FirstDo the Analysis First

• What problem are you trying to solve?

• Is training the right answer?

• What kind of training is appropriate?

What Makes e-Learning Effective?

Page 5: © 2004, Guidance Communications, Inc.1 of 29 Web Tools and Techniques for E-Learning Presented by Jack Massa Guidance Communications Inc

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Audience AnalysisAudience Analysis

• Who are the Learners?

• What is their current knowledge and skill level?

• What is their attitude and motivation?

What Makes e-Learning Effective?

Page 6: © 2004, Guidance Communications, Inc.1 of 29 Web Tools and Techniques for E-Learning Presented by Jack Massa Guidance Communications Inc

© 2004, Guidance Communications, Inc. 6 of 29

Task AnalysisTask Analysis

• What Job or Tasks are we Teaching?

• What are the Sub-Tasks and Steps to perform each task?

• What conceptual knowledge and understanding must the person have to accomplish each task?

What Makes e-Learning Effective?

Page 7: © 2004, Guidance Communications, Inc.1 of 29 Web Tools and Techniques for E-Learning Presented by Jack Massa Guidance Communications Inc

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For Further Study...For Further Study...

Rapid Instructional Design

by George M. Piskurich

What Makes e-Learning Effective?

Page 8: © 2004, Guidance Communications, Inc.1 of 29 Web Tools and Techniques for E-Learning Presented by Jack Massa Guidance Communications Inc

© 2004, Guidance Communications, Inc. 8 of 29

Effective Design Effective Design

What Makes e-Learning Effective?

William Horton: 50,000 Years of Instructional Design in a nutshell

1. Show them

2. Tell them

3. Let them try

4. Repeat

Change the order of the steps if needed.

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Effective Design Effective Design

What Makes e-Learning Effective?

Michael W. Allen: Three Priorities for Effective Training:

1. Ensure that learners are highly motivated to learn.

2. Guide learners to appropriate content.

3. Provide meaningful and memorable learning experiences.

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Effective Design Effective Design

What Makes e-Learning Effective?

Michael W. Allen:

Effective Design is Learner-Centered, not Content-Centered.

Learner-Centered means providing meaningful and memorable learning experiences.

Page 11: © 2004, Guidance Communications, Inc.1 of 29 Web Tools and Techniques for E-Learning Presented by Jack Massa Guidance Communications Inc

© 2004, Guidance Communications, Inc. 11 of 29

Development and TestingDevelopment and Testing

• Most effective approach is rapid prototyping and testing with learners

• Paper prototypes not necessary. Working prototypes are better.

• “Successive approximation” for success

What Makes e-Learning Effective?

Page 12: © 2004, Guidance Communications, Inc.1 of 29 Web Tools and Techniques for E-Learning Presented by Jack Massa Guidance Communications Inc

© 2004, Guidance Communications, Inc. 12 of 29

Session OverviewSession Overview

What Makes e-Learning Effective?• Five Key Techniques to Ensure Effectiveness• Two Authoring Tools / Plus

Page 13: © 2004, Guidance Communications, Inc.1 of 29 Web Tools and Techniques for E-Learning Presented by Jack Massa Guidance Communications Inc

© 2004, Guidance Communications, Inc. 13 of 29

Five Techniques for Five Techniques for Effective e-LearningEffective e-Learning

1. Tell them – Overviews and Concept Pages

2. Show them – Demonstrations

3. Let them try – Interactivity

4. Engage them – Metaphors and Stories

5. Put them in control – Navigation

Five Techniques

Page 14: © 2004, Guidance Communications, Inc.1 of 29 Web Tools and Techniques for E-Learning Presented by Jack Massa Guidance Communications Inc

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1. Tell Them – Overviews and 1. Tell Them – Overviews and Concept PagesConcept Pages

Overview Pages preview each lesson and list the contents.

Concept Pages explain or illustrate concepts, facts, or background knowledge.

Five Techniques

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Tips for Overviews Tips for Overviews and Concept Pagesand Concept Pages

• Keep text short• Illustrate ideas with pictures and diagrams• On Overviews, provide links to all topics

Five Techniques

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2. Show Them – Demonstrations2. Show Them – Demonstrations

• Learn by observation of an activity• Example: Animated transaction in a

software UI• Example: Audio and text of an effective

customer service session• Allow multiple plays• Follow up with questions or other exercises

Five Techniques

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Tips for DemonstrationsTips for Demonstrations

• Keep it simple• Test the timing of animations on different

platforms• Allow muting of audio and always provide

text as alternative

Five Techniques

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3. Let Them Try – Interactivity3. Let Them Try – Interactivity

• Learn by doing. Practice learned skills.• Quizzes • Layered information to teach components• Software UI simulations• Problem-solving scenarios

Five Techniques

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4. Engage Them – 4. Engage Them – Metaphors and StoriesMetaphors and Stories

Review, Michael W. Allen:

1. Ensure that learners are highly motivated to learn.

3. Provide meaningful and memorable learning experiences.

Five Techniques

Page 20: © 2004, Guidance Communications, Inc.1 of 29 Web Tools and Techniques for E-Learning Presented by Jack Massa Guidance Communications Inc

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Engage Them – Engage Them – Metaphors and StoriesMetaphors and Stories

• Increase motivation by relating the content to the learner’s real-world situation

• Engage emotions and make learning experiences more compelling and memorable

• Humans instinctively respond to and learn from stories

Five Techniques

Page 21: © 2004, Guidance Communications, Inc.1 of 29 Web Tools and Techniques for E-Learning Presented by Jack Massa Guidance Communications Inc

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Examples of Examples of Metaphors and StoriesMetaphors and Stories

• Simple metaphor – a Roadmap• Superhero Characterization• Life or death – SciFi Scenario• Glamour and intrigue – Email Spy • Real world management training –Lifescape

EAP

Five Techniques

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5. Put Them in Control – 5. Put Them in Control – NavigationNavigation

Let learners choose their own paths through the content.

• Provide multiple access methods: menu, course map, index, search (Horton)

• Links on each page: Next, Previous, Start Lesson, Course Home.

• Links on Overview Pages to each topic.• Allow bookmarking if possible

Five Techniques

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Session OverviewSession Overview

What Makes e-Learning Effective? Five Key Techniques to Ensure Effectiveness• Two Authoring Tools / Plus

Page 24: © 2004, Guidance Communications, Inc.1 of 29 Web Tools and Techniques for E-Learning Presented by Jack Massa Guidance Communications Inc

© 2004, Guidance Communications, Inc. 24 of 29

Authoring ToolsAuthoring Tools

Macromedia Dreamweaver• Excellent starter tool• Produces content for Native web browser:

HTML and JavaScript • Easy to do animations and show/hide layers• Free extensions for creating quizzes, drag

and drop exercises and interfacing to LMS.• Main limitation: browser functionality

Tools

Page 25: © 2004, Guidance Communications, Inc.1 of 29 Web Tools and Techniques for E-Learning Presented by Jack Massa Guidance Communications Inc

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Authoring ToolsAuthoring Tools

Macromedia Flash• Industrial strength e-learning tool• Produces its own application file (SWF) that

runs via plug-in in the web browser• Excellent for animations, exercises and

simulations• Main limitation: steep learning curve;

requires ActionScript coding

Tools

Page 26: © 2004, Guidance Communications, Inc.1 of 29 Web Tools and Techniques for E-Learning Presented by Jack Massa Guidance Communications Inc

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Authoring ToolsAuthoring Tools

Other tools of interest• DemoShield by InstallShield Corporation • RoboDemo by e-Help • Microsoft PowerPoint • Macromedia AuthorWare • Firefly• Macromedia Breeze

Tools

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Questions or CommentsQuestions or Comments

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Door Prize!!!Door Prize!!!

Page 29: © 2004, Guidance Communications, Inc.1 of 29 Web Tools and Techniques for E-Learning Presented by Jack Massa Guidance Communications Inc

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My Contact Info...My Contact Info...

Jack MassaGuidance Communications Inc.

[email protected]