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TITLE OF THE REPORT

AN ANALYTICAL STUDY OF

INTERNATIONAL MARKETING STRATEGY IN

ZAKIR BRASS CORPORATION

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International MarketingInternational marketing means marketing activity carried on

across the national boundaries. Thus international

marketing includes activities that direct the flow of

goods from one country to the users of another

country.International or multinational marketing refers to

the marketing of products and services in more than one

nation.It may consist of exporting goods from onecountry to another,or it may refers to a firm that both

produces and markets in more than one country.

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To know what marketing strategies areadopted to sell the product globally.

To know what role the marketings play inglobal business.

To know the present trend in internationalbusiness.

To know the further trend of internationalbusiness.

To know how much success the internationalbusiness has achieved.

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Research: A careful investigation or enquiry

specially proved search for new facts in anybranch of knowledge.

Or

We can define research as systematic efforts

to gain new knowledge.

TYPE OF RESEARCH

Qualitative research:- Qualitative researchallows you to explore perceptions, attitudes

and motivations and to understand howthe are ormed. It rovides de th o

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.

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All respondent understood the concept of GlobalMarketing.

Export marketing the first stage of addressing marketopportunities outside the home country.

Distribution channel in market around the world among

the most highly differentiate aspects of marketing system. Channel strategy the one of the most challenging and

difficult components of a international marketingprogramme.

An effective pricing strategy for international markets is

one in which competition and cost have influenced thepricing decision.

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So many development has taken in the field ofmarketing of international business, throughmore efforts are required for the same.

Producers of international business shouldadopt more marketing strategies to globalisetheir product.

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1) Difficulty to find secondary data that exactlythe needs of some specific research

investigation.2) The data may not fit into the needs of

investigation.

3) The data may not be accurate.

4) Difficulties in the identification of the source.5) Error may be there in recording or transferring

information from secondary sources.

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From the study we come to know that international marketing strategy play avery vital role in entering the foreign market. Export marketing is the first

stage of addressing market opportunities outside the home country. An

understanding of the target market environment is the important factor

require for export marketing. Market potential is the most critical phase of

selection of markets in export business. Distribution channel in market

around the world among the most highly differentiate aspects of marketing

system. Customers is more effective in the process of shopping

international channel to fit overall company objectives. Services

requirement is the product characteristics most influence on channel

design and strategy.