ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 1ZOOMSOCIAL 2013

ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 2

TABLE OF CONTENTS

3 WELCOME TO ZOOM MEDIA

4 THE ZOOMSOCIAL™ NETWORK

5 ZOOMSOCIAL™ VIDEO NETWORK

6 FIXED MEDIA

7 EXPERIENTIAL OFFERINGS

8 ZOOM360 INTEGRATION

9 THE ZOOMSOCIAL™ AUDIENCE

10 TALK ABOUT PURCHASING POWER

11 MEASURED MEDIA

11 LIGHT TV VIEWERS

12 YOU’RE IN GOOD COMPANY

13 OFFICES

ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 3

WELCOME TO ZOOM MEDIA.Zoom Media is one of the world’s largest operators of place-based media networks. Offering digital, static, experiential and social media solutions, Zoom engages tens of millions of viewers as they workout in health clubs, compete in recreation centers and socialize in sports bars… providing advertisers high impact targeted audiences with 360 degree media integrations.

ZOOM MEDIA... building relationships between brands & active lifestyle consumers.

The ZoomSocial media platforms reach the nation’s young adults when they are out having fun in their favorite bars and nightlife destinations. ZoomSocial is used by bars, restaurants and nightlife venues across the country to entertain and communicate with their patrons. Through the network of 3,000+ bars, clubs, and restaurants in over 50 markets, advertisers can reach a socially active audience while they are spending time with friends and making new ones.

THE ZOOMSOCIAL™ NETWORK

ZOOM USAZOOMFITNESS™2,000 + HEALTH CLUBS

ZOOMSOCIAL™3,000 + BARS & NIGHTLIFE VENUES

ZOOMMURALS™TARGETED URBAN MARKETING

ZOOM EXPERIENTIALSAMPLING & PROMOTIONS

ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 4

THE ZOOMSOCIAL™ NETWORKZoom is the dominant force in nightlife marketing, connecting with over 18 million bar & restaurant patrons every month in over 3,000 venues.

50+ DMAS

3,000+ LOCATIONS

VENUE SPECIFIC BROADCAST

NIELSEN MEASURED

VENUE TYPES

SPORTS BARS

NIGHTCLUBS

LOUNGES

RESTAURANTS

DANCE CLUBS

JAZZ CLUBS

COLLEGE BARS

LGBT VENUES

ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 5

ZOOMSOCIAL™ VIDEO NETWORK

ZOOM DIGITAL SIGNAGE

All Digital Signage in Zoom’s Fitness Network run as 16:9 landscape ads.Digital Signage Ads in Zoom’s Fitness Network do not play audio content.

Zoom accepts the DPAA ‘‘Landscape HD 16:9’’ Standard Ad Unit. Can support full motion video (i.e. TV ad creative), Flash animation or static imagery.

Aspect Ratio: 16:9Dimensions: 1920 x 1080 HD 1080por 720p at 29.97 fps

Digital Format Accepted:• Adobe Flash –see production notes

• MP4 –see production notes

• Uncompressed AVI• Uncompressed QuickTime MOV

DIGITAL SIGNAGE SPECS

The ZoomSocial Video Network™ is custom branded for each venue and seen on overhead monitors typically located behind or adjacent to the venue’s bar. Video Network content features venue promotions (drink specials, menus, events), sports schedules, entertainment updates and real time social media messaging. Third party advertising includes Digital Signage.

ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 6

FIXED MEDIA

ZOOM BACKLIT BILLBOARDS Zoom Backlits are illuminated billboards installed in high traffic areas of venue. Zoom provides unprecedented proof of performance supported by dedicated field teams throughout the country.

ZOOM CLASSIC BILLBOARDS Zoom Classics are non-illuminated billboards installed in restrooms. Zoom Classics facilitate gender specific campaigns reaching venue patrons in an intimate and private setting.

FormatTrim Size: 24.75” x 32.75” Visible Area: 24” x 32” Live Area: 22” x 30”

Color4 process + 1 tint on back

PaperOpalinePhotorealistic Paper

BACKLIT BILLBOARD SPECS

Trim Size: 13” x 17”Visible Area: 11.876” x 15.938” Live Area: 10.876” x 14.938”

Color4 process

PaperZoom prefers printing on paper with recycled content such as Chorus Art 80lb. Gloss Cover.

CLASSIC BILLBOARD SPECS

ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 7

EXPERIENTIAL OFFERINGSZoom’s dedicated Experiential Marketing team provides an “in-house” approach of conceptualizing, producing and executing customized experiential programs. For over 10 years, Zoom has offered integrated marketing or stand-alone promotional programs to provide clients unique opportunities.

CUSTOM MEDIA

UNIQUE INSTALLATIONS

LAUNCH PARTIES

VIEWING EVENTS

BARWARE

CUSTOM DRINKS

PRODUCT SAMPLING

PR STUNTS

SOCIAL MEDIA LIVE

HIGHLIGHT PROGRAMS INCLUDE:

BLACKBERRY BBM DOMINATIONS

SWEDISH FISH “FISHTINIS” NIGHTS

JACKASS BATHROOM CHARACTERS

PRINGLES SAMPLING

DISNEY FRIGHT NIGHT COMIC-CON PARTY

WRIGLEY EXTRA SAMPLING

“HOW I MET YOUR MOTHER” VIEWING PARTIES

NFL NETWORK BAR SERIES

TIC-TAC BARWARE

ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 8

ZOOM360 INTEGRATIONZoom integrates multiple media platforms to enhance the patron’s experience, promote venue menus and events and create extraordinary opportunities for advertisers. For nearly 82 minutes per visit, patrons are engaged with Zoom’s comprehensive integration of digital signage, static media, experiential marketing and mobile activations.

ZOOM DIGITAL SIGNAGE ZoomDS broadcasts venue promotions & menus, sports and entertainment news, sports, social media feeds and third party advertising.

ZOOM BACKLIT BILLBOARDS Zoom Backlits are illuminated billboards installed in high traffic areas of the venue.

ZOOM EVENTS Zoom’s award-winning experiential marketing integrated product sampling and events.

ZOOM SOCIAL MEDIAZoom leverages the extensive and intimate web site and social media networks of its bar and restaurant partners.

ZOOM CUSTOM MEDIACustom branded barware, napkins, decals and more promote brands throughout the venue.

ZOOM CLASSIC BILLBOARDSZoom Classics are non-illuminated billboards installed in restrooms.

ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 9

THE ZOOMSOCIAL™ AUDIENCEZoomSocial patrons are affluent, educated, successful and hard to reach. They are early adopters, trendsetters and influentials. It’s hard to imagine a more desirable audience gathered in an environment they choose to be at, spending time socializing with friends.

AFFLUENT

$69KAVERAGE HHI

65/35MEN/WOMEN

127 INDEXPROFESSIONAL/MANAGERIAL

145 INDEXBACHELOR’S DEGREE/POST GRADUATE

134 INDEXLIGHT TV VIEWERS

GENDER BALANCED

SUCCESSFUL EDUCATED

INFLUENTIAL HARD-TO-REACH

Source: Nielsen On Location Measurement of ZoomSocial Fall 2009 P18+ and Source GFK MRI Doublebase 2012: Definition of ZoomSocial: 2+ times per month. Base A18-34.

ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 10

TALK ABOUT PURCHASING POWERFASHION

Spent $250+ on shoes in last yearSpent $2,000+ on clothes in last yearBuy brands that reflect their style

AUTOMOTIVE

Most recent purchase was a compact carIdeal car - luxury and styleI research and compare as many vehicles as possible

TELECOM/TECHNOLOGY

Watched video clip on mobile phoneUse social networking site on mobile phone/smart phoneDownloaded an app in the last 30 days Tech-ThusiastsPlay games online

FOOD & BEVERAGE

Low calorie domestic beer drinkersHeavy drinkers of energy drinksBuy wine/beer at supermarket or convenience storeBuy food labeled “High Protein”Buy food labeled “Natural” or “Organic”Buy food labeled “Low Fat”

FINANCE

Use banking on mobile deviceAcquired auto insurance from websiteUse internet/online tax prep program/serviceHave a non-interest checking accountHave a cash back rewards credit card

ENTERTAINMENT

Attend sporting events Prefer to see movies on opening weekendAttend musical performancesPlay video gamesRented from Netflix in past 30 daysVery likely purchase a flat screen HDTV in the next 12 months

TRAVEL INDEX

Foreign or domestic travel with friendsForeign or domestic travel for businessBook foreign or domestic travel online

PERSONAL CARE

Scrub complexion care product usersSuntan lotion usersHeavy lip care users

Index219 209135

Index157 149116

Index260253

228 189140

Index260243201

174 161120

Index311184 172

123126

Index204 196 196175172 121

Index 246150139

Index224162146

Source: GfK MRI Doublebase 2012. Definition of ZoomSocial: A18-34 who go to bar 2+ times per month. Base: A18+

ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 11

Zoom’s audiences are measured by The Nielsen Company consistent with the industry research guidelines of the Digital Place-Based Advertising Association (“DPAA”).

LIGHT TV VIEWERSMEASURED MEDIA

86 MINUTES DWELL TIME IN AREAS WITH ZOOMSOCIAL VIDEO NETWORK

7 VISITS PER MONTH TO HEALTH CLUB ON AVERAGE

AVERAGE VIEWER PARTY3 OTHER PEOPLE

THE ZOOMFITNESS AUDIENCE

34% MORE LIKELYTO BE LIGHT TV VIEWERS

83% A18-34HIGHER THAN ANY TV NETWORK

Source: Nielsen On Location Measurement of ZoomSocial Fall 2009 P18+ Source: GFK MRI Doublebase 2012: Definition of ZoomSocial: A18-34 who go to bar 1+ times per week. Base: A18+

ZoomSocial venue patrons are light television viewers who are constantly on the go. They spend hours each week outside of their homes, as they are busy, socially active, on the go consumers. Zoom is the ideal media for reaching this hard-to-reach but highly desirable audience.

ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 12

YOU’RE IN GOOD COMPANYAT&T

BBC AMERICA

CBS

CHRYSLER

CLEARWIRE

COLGATE

COLUMBIA PICTURES

COMCAST

COMEDY CENTRAL

DIET COKE

DISNEY

EA

GENERAL MOTORS

H&M

HBO

HEINEKEN

HISTORY CHANNEL

HTC

HYUNDAI

J & J

JEEP

KAO BRANDS COMPANY

LAS VEGAS CONVENTION & VISITORS AUTHORITY

LITTLE BROWN AND CO

MERCK & CO, INC

MGM RESORTS INTERNATIONAL

MILLER LITE

MTV2

MY9

NATIONAL GEOGRAPHIC CHANNEL

NBA TV

OVERTURE FILMS

PARAMOUNT PICTURES

PBS

PERNOD RICARD

PROCTER & GAMBLE

RAY BAN

REEBOK

SHOWTIME

SKYY SPIRITS, LLC

SONY PICTURES

SPRINT

STOLICHNAYA VODKA

TIC TAC

TIME WARNER CABLE

TURNER

UNILEVER

US COAST GUARD

VERIZON

VH1

WARNER BROTHERS INTERACTIVE

WB SYNDICATION

WELLS FARGO

ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 13

OFFICES

NEW YORK, NY112 MADISON AVENUE,

8TH FLOOR

NEW YORK, NY 10016

T: 212-685-7981

F: 212-634-0041

NEWYORK@ZOOMMEDIA.COM

CHICAGO, IL549 W. RANDOLPH,

SUITE 600

CHICAGO, IL 60661

T: 312-492-7871

F: 312-775-1732

CHICAGO@ZOOMMEDIA.COM

LOS ANGELES, CA11340 WEST OLYMPIC,

SUITE 381

LOS ANGELES, CA 90064

T: 310-914-5800

F: 310-914-5011

LA@ZOOMMEDIA.COM