Ziing: iin the Know By Jordan Blake and Kyle Webster

What is Ziing?

Ziing is a new social media app to make inviting people to events and keeping “iin the know” much easier than ever before.

Mission Statement/Slogans

Connecting your social world with intuitive gathering, messaging and sharing.

Slogans;

1. iin the know2. SocialiZiing3. Start it with Ziing

Kyle’s Contributions1. Mission and value statements2. SWOT Analysis3. Collaboration with Ziings’ pre existing survey

Jordan’s Contributions 1. Mission and value statements2. School wide survey3. Collaboration with Ziings’ pre existing survey

Helping make Ziing a

thiing!

Step 1: Time LineWeek 1- Mission statement

Week 2- Customer research-competition

Week 3- SWOT strengths, weakness, opportunity, threat

Week 4- Strategy to accomplish mission statement

Week 5- Provide an outline for a social media marketing attack

Survey

Survey link (209 people answered) https://docs.google.com/a/pcstudents.us/forms/d/1VRszvt_RRc4Mcjv6ORE5YWoDsUzN2ucExaXtotO1NbY/viewform

Question We Needed Answered

● Additional login besides Facebook

● What type of privacy would users want

● Market Need

Analysis of results

This survey concludes on a few things-

-That more people will not sign in through Facebook, Thus make it an option to or not.

-Lots of people like the aspect that they can choose who see what they post

-People will use an app to make plans with other people saying we do have a market to go into.

Ziing: Competitor SWOT Analysis

● Full Breakdown of Strengths, Weaknesses, Opportunities, and Threats of all of the following; ○ imessage○ GroupMe○ Twitter (DM)○ Kik○ Snapchat○ Instagram (Instagram Direct)

1. Strengtha. Freeb. Communication with easec. Primary source of communication with iPhone users

2. Weaknessa. No varietyb. Can’t send iMessages with non-iPhone users c. No customization

3. Opportunitiesa. Pictures, videos, and contact information is easily tradeableb. Can expand to add non-iPhone users to group chats

4. Threatsa. GroupMeb. Snapchatc. Kik

1. Strengtha. Cross Platform Supportb. No data usage when connected to Wific. Customization

2. Weaknessa. Pure messaging app (No Variety)b. Foursquare (You can have location tags but you need to be in

association with Foursquare)c. Hijacking Incidents (Easy to obtain contact information)

3. Opportunitiesa. App can be easily fixed with patchesb. App has been purchased by Skype and then Microsoftc. Cross-Platform; Can easily be used by a mass majority

4. Threatsa. Hijackingb. Kik c. Ziing

1. Strengtha. No word limit on Direct Messagingb. Athletes, Companies, and Nonprofits advertise through Twitterc. Messages can include links, pictures, videos, ect.

2. Weaknessa. Advertisingb. You can only send a DM with a followerc. Too large, too much unnecessary information clogs the feed

3. Opportunities a. Positive influence (Companies find it very marketable)b. Breaking news, ect. are tweeted faster than facebook and instagramc. Twitter is a must “be” for marketers, but not yet a “must buy”

4. Threatsa. Studies have shown that users aren't using the app for tweetings

1. Strengtha. Live Typing b. Chat with a username rather than a numberc. Uses Wifi connection to send messages

2. Weaknessa. Charges go on smartphone plan like SMS message when disconnected from Wifi

3. Opportunitiesa. Offers something different other than imessageb. Gives people who don’t have iPhones the

4. Threatsa. iMessage

1. Strengtha. 200 million usersb. Privacy setting; deletes messages if not saved manuallyc. Cross-Platformd. Snap and Text

2. Weaknessa. Sexting/Absurdityb. Inability to group message

3. Opportunitiesa. Snap Cashb. Features; Facial feature add onsc. Slow motion video; reverse footage, soeed up or slow down

4. Threatsa. Inability to monetizeb. Advertising through the app

1. Strengtha. Selectiveb. Cross-Platformc. Select up to 15 of your followers to share a photo

2. Weaknessa. Text through commenting b. No customization other than personal io and profile picturec. Too similar to facebook and twitter: Least popular of the three

3. Opportunities a. Advertising through sponsored photos

4. Threatsa. Ziingb. Facebookc. Twitter

1. Strengtha. Customization Featuresb. Originalc. Cross-Platformd. Geo-filters and Geo-Location to sync with Ziings

2. Weaknessa. Possible Development Challengesb. Requires a higher number of engaged users to run optimally

3. Opportunitiesa. Monetization Capabilitiesb. Easily Approachablec. Marketability

4. Threatsa. Groupmeb. Competitive Market (Market Saturation)

Ziing Evaluation1) Strong Points

a) Intuitiveb) Creativec) Original

2) How is it Different?a) Customizationb) Messagingc) User Value

3) What can it Achieve?a) Video Interaction or Customizationb) Use geo-filters or geo-pins to sync Ziing’sc) Consolidate group messaging

Social Media Marketing ApproachTo make it to the age range of 14- mid-20’s. Go through social media.

● Vine- Sponsor a famous viner like- Kingbach, Piques, Lele Pons, Logan Paul, ect.

● Youtube- Sponsor youtubers to try out your app and react to it. ● Instagram- Sponsor a famous instagramer and have them take a screenshot of

the app on their phone with a description of how everyone should have the app.

Vine (Sponsors)Vine Example

1) This example was by Piques and got a total so far of 3,095,598 view and together Piques has a following of 2.9 million.

Kingbach: Most followed person on Vine; 14,567,650

Logan Paul: 8,872,473 followers

1) Has an exclusive deal with Dunkın’ Donuts.

Youtube (Sponsors)Top Youtubers

-Pewdiepie- Sponsor to try it, while making a video, and react.

-Shane Dawson- He does reaction videos almost every week and with each getting around one million views

-Markiplier- normally does video games but also does funny skits to feature the app in one would give around 4 million views to the app.

Instagram (Sponsors)

In instagram some people you could get-

-Dylan or @Exghoul who has 6245 followers

-Issa or Twaimz with 1.4 million

-Damien or Hella_Dami with 6364 follower

Questions?

Questions about our PCCAPS experience?

We hope our consulting will help make Ziing a Thiing.