yun-ya, liu_cv_02.11.15
TRANSCRIPT
Yunya, Liu
Yun-Ya Liu
Profile
Highly organized and efficient person graduated from MA Fashion
Management & Marketing, several years’ in-house experience in
fashion retail (Taiwan) and womenswear designer brand (UK).
Experienced in creating marketing plans, campaigns, budget
management, seasonal promotions, customer service and sales.
Currently seeking a role with a busy and professional team.
RELEVANT EXPERIENCE
Lulu Liu
Luxury Womenswear
London, UK 2015
Marketing & PR Intern
Prepping fashion show for AW15
London Fashion Week:
1. Developing content for Chinese social media 2. Assisting with the team to prepare goodie bags 3. Sorting our the images of new collection for the show and the style board 4. Carrying out press release affair with Taiwanese celebrity 5. Official website management for update new collection 6. Email fashion week invitations to international buyers 7. Supporting the design team for garments and samples modification
1 Dunedin Road, Leyton,
London, E10 5PE
07492 726078
uk.linkedin.com/in/doriseliu/en
www.facebook.com/dorise.liu
twitter.com/DoriseLiu
SOGO
Fashion Department
Store
Taiwan 2007 ~ 2013 (Full-time)
Project & Event Specialist
Team Leader, manage a team of 5 for:
1.Developing and managing the marketing proposal 2. Planning and conducting store campaigns 3. Marketing communications through printed & digital materials 4. Propose the co-brand card project 5. Developing the strategic alliance project 6. Monitoring and reporting monthly marketing expenditure 7. Executing the press conference 8. Face to face customer service
iPSA
Beauty & Skin Care
Taiwan 2014 ~ 2014 (part-time)
Sales Assistant
Responsible for providing a positive
customer experience and driving
sales. 1. Supporting the store team to increase revenue and profit targets. 2. Providing a friendly and helpful service to customers. 3. Maintaining high standards of presentation and cleanliness across the store. 4. Demonstrating good product knowledge to customers on key promotions and offers. 5. Approaching customers that may require assistance if you are on the shop floor. 6. Carrying out stock replenishment. 7. Ensuring all areas of the store remain tidy at all times.
Yunya, Liu
EDUCATION
University for
the Creative
Arts
Fashion
Epsom, UK
2014 ~ 2015
Fashion Management & Marketing
MASTER’S DEGREE Research in: Social Media, Project proposal, Brand identification and purchase motivation, High street brands, Luxury brands.
Chinese Culture
University,
French
Taipei, Taiwan
2001 ~ 2005
France Language and Literature
BACHELOR OF ARTS
Languages SKILLS
HELLO 你好