yu tai chung, sandi rockwell, gary abdullah. bill ... · building, new ada doors on the second...

Wednesday, August 16, 2017 Bellisario College of Communications Executive Committee Retreat Welcome (Marie Hardin) Introductions of new members to the committee Yu Tai Chung, Sandi Rockwell, Gary Abdullah. Roundtable topic: Success in each member’s area during the past year. Marie’s elevator pitch: Preparing the next great generation of digital storytellers Announced new faculty joining the college. Bill Zimmerman, Fixed Term Ad/PR, Jess Myrick, Associate Professor of Media Studies, Scott Myrick, Fixed-Term Telecommunications, Patrick Plaisance, Don Davis Professor of Ethics. Reviewed Organizational Chart for the college. Sandi Rockwell’s position of Director of Administration and Finance is a new position structured to oversee our budget, making sure that it aligns with our Strategic Plan, to oversee policy compliance in the college and to make recommendations on hiring. Jose Lugaro has been hired as our new Director of Development. His start date is September 7. He is a PSU Smeal Graduate. Marie’s priorities for this year are to move forward with implementing our Strategic Plan, to prepare for our re-accreditation, and to fore our new identity as the Bellisario College of Communications. Bellisario gift: the fine print. This is a Five-year agreement. The majority of the funds go into endowment. There are guidelines that need to be followed from the University, Don Bellisario and our College. Save the Date: Donald P. Bellisario College Dedication on Friday, October 20th. In the Spring the Executive Committee and the Dean’s Advisory Committee will begin giving input for the proposals on endowment spending. In the Fall 2018 the scholarships will be active and construction on Willard will commence by December. Summer 2020 move-in for the Donald P. Bellisario Media Center. Facilities (Karen Bryan) Karen gave a photo presentation with facilities updates. Carnegie Building: updated lobby, refinished bench on the ground floor, new signage throughout the building, new ADA doors on the second floor and a gender neutral ADA compliant bathroom on the ground floor. Willard Building: Pictures of the current floor plan, the current state of the space and the grand staircase were shown. The University is currently going through the process of choosing an architect. James Building: The structural renovations are now done. The roof will be repaired next. The long-term plan for residents in James is to move everyone into a new space. The University is working on identifying a new space that fits our needs. Accreditation: Overview (Marie Hardin)

Our Professional Accrediting Body, ACEJMC, will be visiting our College in 2018-19 for our re-accreditation. This accreditation review begins this September with our self-study year. ACEJMC judges units against the objectives that units set for themselves and against nine standards that the Council sets. The two most challenging standards for units are Diversity and Assessment. Standard 1: Mission, Governance and Administration Our college will use the resource section of our website to post our written mission statement, strategic plan, faculty governance policy, and minutes from faculty and committee meetings. Our college will implement the AD14 review policy for all Department Heads. This five-year evaluation will provide assessment of the effectiveness of the leadership in our college. Matt Jackson and Anthony Olorunnisola have volunteered to go under review this year. The Dean’s Advisory Council will design the review process this fall. Standard 3: Diversity and Inclusiveness (Gary Abdullah) This standard has five indicators. Gary’s goal is to have continued cooperation between his office and the rest of the college to meet this standard. His office will be actively involved in recruitment of students, working with our Manager of Recruitment, Emily Clevenger. His office will be actively involved in the updating of our facilities to be ADA compliant and inclusive. He will be working with academic units to update curricula. Gary proposed renaming his office ‘The Office of Diversity and Inclusion’. The Executive Committee unanimously agreed to make this change. Recruiting and Scholarship (Emily Clevenger) Applications and paid accepts are down for our college and the University. However, our college’s yield rate is up, which accounts for the similar class size this year as compared to last year. Paid accept setbacks include the transition to LionPATH and delays in the central financial aid office. The University began a recruitment program two years ago called For the Glory. Our college had a great showing this year of 25 attendees and a 60% yield rate. All of these recruits were offered a $4k Provost Scholarship. The college is offering around 45 $4k recruitment scholarships a year. Our yield declined this year. Our goal is to keep offering to high quality students and to target underrepresented minorities. Emily’s office will continue to improve messaging and event communication this upcoming year. They will focus on targeting students who are already visiting campus. Events will have improved content, impressive presentations and will use student voices to connect with recruits. Emily proposed creating a ‘Bellisario Ambassadors’ program: a prestigious group of students nominated by faculty to participate in events, 1-1 interactions and recruitment communications. Goal-Setting Roundtable

Russ Eshleman, Department Head, Department of Journalism The major goal of the Journalism Department this year will be to begin taking recommendations of a department curriculum committee to tweak courses and overhaul the curriculum where necessary. A goal is to maintain one of our strengths – the teaching of the basic fundamentals of reporting and writing while at the same time updating our courses to reflect the changes in the industry. A few immediate tasks will be to create a new introductory journalism course and streamline the “460 series” of print/digital writing courses. Steve Sampsell, Director of Strategic Communications Continue telling the story of the Bellisario College and its people, with three parts of focus: branding, continuing changeover and better use of Donald P. Bellisario College of Communications; research communication, focusing on faculty achievement and impact; and student communication, creating a weekly email or info piece of deadlines, events and opportunities. Maura Shea, Associate Department Head, Department of Film-Video Film-Video’s goal is to bring in a high-level film professional, ideally someone from an under-represented or minority group, to give a lecture/presentation, a few class visits or possibly do a workshop with students. We will be looking specifically at someone working in narrative production. Shannon Kennan, Director of eLearning Initiatives Get the timeline, details and roll-out plans well-organized for the new online programs we are launching. I will need help from the department heads with planning, adjusting and double-checking details as I proceed. Sandi Rockwell, Director of Administration and Finance Have all faculty report any funding (external or internal sources) through Elaine so that we can improve our post-award processes. We need to improve our communications between the research award, the finance office, HR, Grad Office, IT, etc. to make sure all affected are on the same page. Jamey Perry, Assistant Dean for Academic Services Get a strong grasp of the applications on LionPATH that will assist our office with curriculum management including students and classes in the College. Time and training are two items I need to pursue this goal. Fuyuan Shen, Department Head, Ad/PR 1. We will make some curricular improvements this year. In particular, we will look at how to change the structure and format of COMM 420 Advertising and Public Relations Research. We will explore the possibility of changing the current large lecture/lab session format to small class format. In addition, we will start developing a new class for the PR area. After examining the curriculum of peer institutions, we would like to strengthen our PR curriculum by developing a PR media class that will be required for the major.

2. In addition to the above, we would like to bring professionals and speakers to visit classes and interact with our students. This will be done in connection with the Digital Week and with student organizations. The goal is bring speakers from diverse backgrounds to interact with students and enhance their classroom experience. Elaine Files, Coordinator of Research Administration Continue to work on the relationship between the Corporate and Foundations Relations office at PSU. They are able to create the relationships that are necessary to pursue funding with Foundations and Corporations on our behalf. This will allow us to pursue relationship build relations with these entities and not needlessly make "cold call" in requests for funding. Julie Evak, Coordinator of Undergraduate Education Streamline the student learning assessment process so that the final reports are completed within the academic year. Anthony Olorunnisola, Department Head, Film/Video & Media Studies Goal: Diversify the MS curriculum to enable students to gain exposure to practical courses [in production and/or writing] as a part of the requirements for graduation Strategy / Step 1: Propose plan to FV&MS faculty at the first meeting of the faculty no later than September 1, 2017. Commission a Committee to benchmark and work out modalities Strategy / Step 2: Consult with Department Heads of Advertising/PR, Journalism, and Telecommunications to explore possibilities and impacts. Strategy / Step 3: If there is buy-in across the board, begin the process of seeking faculty senate approval for program review by the end of the fall semester – no later than November 30. Outcome 1: Update curriculum accordingly Outcome 2: Enhance the attractiveness of BA degree in MS for incoming undergrads Outcome 3: Occupy empty seats in pertinent practical courses offered by Departments within the College Outcome 4: Responsibly increase enrolment of FVMS majors

Matt Jackson, Department Head, Telecommunications The Telecommunications department will work to develop stronger course sequences in our defined concentration areas. We aim to develop specific capstone courses for each concentration that will provide students with an opportunity to synthesize and apply the skills they have learned. Where feasible, the capstone courses will include projects with tangible output that students can show to prospective employers. Yu-tai Chung, IT Manager Be an advocate/resource for our faculty and staff. Work with program/department/area heads for IT needs to support their goals and clear the way in terms of technology hurdles. Provide Annual IT spending and requests reports by program/department/area for strategic planning.

Where We Were Where We Are

Where We’re Going

ACEJMC Accrediting Standard #3:Diversity and Inclusiveness

• OVERALL• The unit has an inclusive program that values domestic and global

diversity, and serves and reflects society• INDICATORS

a. Written diversity planb. Curriculum that fosters understanding of issues and perspectives that

are inclusivec. Demonstrates effective recruitment efforts for women and domestic

minority faculty and professional staffd. Demonstrates effective efforts to recruit and retain a student population

reflective of the diversity of the regione. Climate that is free of harassment and all forms of discrimination

3. Diversity and Inclusiveness

Donald P. Bellisario College of Communications

A. The unit has a written diversity plan for achieving an inclusive curriculum, a diverse faculty and student population, and a supportive climate for working and learning and for assessing progress toward achievement of the plan. The diversity plan should focus on domestic minority groups and, where applicable, international groups. The written plan must include the unit’s definition of diversity and identify the under-represented groups.Strategic PlanContinued Cooperation – Let Me Know

Indicator A


B. The unit’s curriculum fosters understanding of issues and perspectives that are inclusive in terms of domestic concerns about gender, race, ethnicity and sexual orientation. The unit’s curriculum includes instruction in issues and perspectives relating to mass communications across diverse cultures in a global society.Continued development and implementation of courses with diverse and

inclusive content

Indicator B


Fall 2009 Fall 2012Undergraduate 113 80

Graduate 14 0Sources:

Diversity Content of the Curriculum – College of Communications 2009Course Diversity Content – College of Communications July 2012

C. The unit demonstrates effective efforts to recruit women and domestic minority faculty and professional staff and, where feasible, recruits international faculty and professional staff.

Indicator C


13.43

12.86

12.4

12.6

12.8

13

13.2

13.4

13.6

Bellisario Full-time URM Faculty (%)

Fall 2012 Fall 2016

31.34

34.29

29

30

31

32

33

34

35

Bellisario Full-time Women Faculty (%)

Fall 2012 Fall 2016Source: iTwo query (8.13.17)

C. The unit demonstrates effective efforts to recruit women and domestic minority faculty and professional staff and, where feasible, recruits international faculty and professional staff.

Indicator C


13.16

9.3

0

2

4

6

8

10

12

14

Bellisario Full-time URM Staff (%)

Fall 2012 Fall 2016

63.16

65.12

62

62.5

63

63.5

64

64.5

65

65.5

Bellisario Full-time Women Staff (%)

Fall 2012 Fall 2016Source: iTwo query (8.13.17)

D. The unit demonstrates effective efforts to help recruit and retain a student population reflecting the diversity of the population eligible to enroll in institutions of higher education in the region or population it serves, with special attention to recruiting under-represented groups.

Indicator D


7.52

0.04

1.83

7.4

0

2.14

6.3

0.88

8.35

0.12

2.17

7.02

0.08

3.09

8.9

1.93

0

1

2

3

4

5

6

7

8

9

10

Hispanic / Latino American Indian /Alaskan Native

Asian Black / AfricanAmerican

Native Hawaiian /Pacific Islander

Two or More Races International Race / EthnicityUnkown

Fall 2012 Fall 2016

Full-time Bellisario Student by Race/Ethnicity


Source: iTwo query (8.13.17)

Full-time Bellisario Student Enrollment College Comparison (University Park)


Fall 2012 Rank Fall 2016 Rank

Hispanic / Latino 1 2

American Indian / Alaska Native 9 3

Asian 11 10

Black / African American 1 2

Native Hawaiian / Pacific Islander 7 (5 tie) 7

Two or More Races 5 4

Race / Ethnicity Unknown 12 5

International 9 7

Sources: Fact Book Plus 8.4.17

D. The unit demonstrates effective efforts to help recruit and retain a student population reflecting the diversity of the population eligible to enroll in institutions of higher education in the region or population it serves, with special attention to recruiting under-represented groups.My office will be more involved in all recruitment effortsTrying “new” things

Indicator D


E. The unit has a climate that is free of harassment and all forms of discrimination, in keeping with the acceptable cultural practices of the population it serves, accommodates the needs of those with disabilities, and values the contributions of all forms of diversityInfrastructural improvements

Buttons & Bathrooms

Everyone -- Everyday

Indicator E


• Updated Diversity Curricula• Rebranding

• Office of Diversity and Inclusion

Looking Forward


Questions, Concerns, Comments?


Preparing the next great generation of digital

storytellers.

Poised for Marie Hardin

Dean

Tasha SmithExecutive Assistant

Sherry KylerAdministrative

Assistant

Ford RisleyAssociate Dean for

Undergraduate and GraduateEducation

Bob MartinAssistant Dean for

Internships and CareerPlacement

Annette JonesAssistant to the Financial

Officer

Sandi RockwellDirector of Finance and

Administration

Dorie GluntAccountingAssistant

Darlene SidwellHuman Resources

Consultant

Chad SimpsonHuman ResourcesStrategic Partner

Janet KlinefelterScholarship and

Stewardship Coordinator

Amanda BrownAdministrative

AssistantVacant

Associate Director ofDevelopment

Colette RodgerDevelopment Assistant

Jose LugaroDirector of

Development

Steve SampsellDirector of StrategicCommunications

Michael PoormanDirector of

Alumni Relations

Elaine FilesCoordinator of

Research Administration

Julie MillerInternship Manager

ShannonKennan

Director of eLearningInitiatives

Stephanie GirouardAdministrative

Assistant

Julie EvakCoordinator ofUndergraduate

Education

Jamey PerryAssistant Dean for Academic Services

Melissa WandriscoAdministrative

Assistant

Department of Advertising/Public RelationsFuyuan Shen, Department Head

Department of TelecommunicationsMatt Jackson, Department Head

Department of Film‐Video & Media StudiesAnthony Olorunnisola, Department Head

Department of JournalismRuss Eshleman, Department Head

Chair of Graduate ProgramsMatt McAllister

Tammy FallsAdministrative

Assistant

Betsy HallCoordinator of

Graduate Education

Academic Advisors

Robin BierlyKyrie HardingStephanie HopkinsBB MuréShelley Wilk

Administrative Assistants

Brenda JohnsonKatie Kennedy

August 2017

Emily ClevengerRecruiting

Trey MillerStrategic

Communications Coordinator

Jonathan McVerryStrategic

Communications Coordinator

John YinglingOffset Duplication

Operator

Stephanie ZelemAssistant to the

Manager of Facilities

Karen Mozley‐BryanManager of Facilities

Media Consultants

James DuganSteve ReighardZachary ShourdsMike Zelazny

IT Staff

Curtis RichnerChris MaurerEdwin McMillinLeah Carraway‐Justice

Jeff BrownRadio Station Manager

Steve KraycikDirector of Student Television and Online

Operations

Brian ShoenfeltMultimedia Production

Specialist

Carmen FrostMulticultural Affairs

Coordinator

Gary AbdullahAssistant Dean of

Multicultural Affairs

Yu‐Tai ChungSystems Administrator

ØStrategic planØPrepare for re-accreditationØForge our new identity

ØFive-year agreementØThe mathØBellisario guidelinesØUniversity guidelines

PSU match: Scholarships

BoT approves architect

Willard planning (cmteformed)

Dedication ceremony

First gift installment

EC, DAC proposals

Willard planning ongoing

Scholarships activated

Planning/programming (EC/DAC)

EOY: construction

Gift installments

Construction

Move-in: 2020

Planning/Programming

Fall 2017 Spring 2018 Fall 2018 Spring 2019-

• Where do we get revenue?• Donors, tuition, the state

• Status-quo for general funds• Won’t see relief on budget pressure from Bellisario gift for 1-2 years, and

that will only result in selective transfer of programming costs

• Hiring: Conservative approach in light of state funding • Science Communication hires: funded by Provost• New AD/PR hires (three): Covered by early retirement give-backs

(Provost’s office)

0

500

1,000

1,500

2,000

2,500

3,000

AD/PR FILM JOURN MEDIA TELCM COMM College

Official Student Enrollment Fall 2011-2016

FA11 FA12 FA13 FA14 FA15 FA16

15.75 525.25 12 10

596

117

648

153

331

17 723 11 11

733

106

510

141

315

0

100

200

300

400

500

600

700

800

AD PR FILM JOURN MEDIA TELCM

FT Faculty/Student Enrollment by Major FA12-FA16

FT Faculty FA12 Student Enrollment FA12 FT Faculty FA16 Student Enrollment FA16

0

50

100

150

200

250

300

1 2 3 4 5

2012 2013 2014 2015 2016

great place

matters.

What it involves.

timeline.

Fall 2017:

Receive guidelines;

launch self study

December 2017:

Dates set for self-study, visit

Summer 2018:

Site team named

Fall 2018: Self study due, site

team visit

March, May 2019:

Committee, Council

meetings

Standard We’ll drill down…

1. Governance August (Exec Committee)

2. Curriculum Sept. (Exec Cmte, Curriculum Committee, Advising)

3. Diversity August (Exec Cmte, Diversity Committee)

4. Faculty November (Exec Cmte, Dean’s Advisory Committee)

5. Scholarship January (Exec Cmte, Dean’s Advisory Committee)

6. Student Services February (Exec Cmte, Advising, I&C, MulticulturalAffairs)

7. Resources, Facilities, Equipment

8. Professional & Public Service

9. Assessment

March (Exec Cmte, Equipment Committee)

April (Exec Cmte, Development, Recruitment/Advising)

October (Exec Cmte, Assessment Committee)

Standard 1:

• Do we have a writte mission statement and a strategic plan?• Do we have policies and procedures for shared governance, that

allow for substantive faculty oversight of the curriculum?• Do we (Executive Committee, and especially the dean) provide

effective leadership in the College and represent the College effectively to the University and our external constituencies?• Do we have a process for selecting and evaluating

administrators?• Do faculty, staff and students have an avenue for expressing

concerns and having them addressed?

• Transparency and strong record keeping for all department, faculty, and committee meetings (Fac/Staff website: minutes, handouts)• To implement…

• AD-14 process for department heads in the College

• What else?

yu tai chung, sandi rockwell, gary abdullah. bill ... · building, new ada doors on the second...

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