Audience Growth Hacking Guide

Presenting a:

Deep Dive

w/ the .

Who are the StreamGeeks?

Paul Richards, Tess Protesto and Michael Luttermoser are a group of live

streaming professionals dedicated to discovering the power of live streaming for

your business!

The YouTube Algorithm

Explaining the YouTube Algorithm -

YouTube wants to serve the viewer. It

uses engagement and view time to

determine relevance. A combination of

likes, subscribers, shares on social

media, embeds out on the web and total

time users spend watching your video in

seconds.)

Total View Time > Total View Count

Relevancy > SEO

YouTube Search Engine Optimization (SEO)

● Explaining the YouTube Algorithm - Wants to serve the

viewer. Uses engagement and view time to determine

relevance. Combination of likes, subscribers, shares on

social media, embeds out on the web and total time

users spend watching your video in seconds.)

● Live streaming as a YouTube growth strategy

● Titles - Relevant - Penalized for low view rates

● Description

● Closed Captions

● Tags

● Links - Inside YouTube - Penalized for linking away

● Channel Page - Short Trailer, use playlists for branding

● Show Playlist - Send people to playlist links and

encourage binge watching

● Promote your content with keywords and

● Thumbnails

● Custom outro - End Screen

● Daily strategy - chunk content save as new

● Deleting pre show with editor

Live Streaming as a YouTube Growth Strategy

1. Create more content more oftena. Reduce Post Production Time

b. Gather massive view time during live

broadcast which attributed to your on-

demand video

2. New Video Drop Hype Build Upa. Schedule a video post and go live

right before the video hyping up your

audience and boosting initial

engagement

b. Increase virality and trending potential

Schedule your Live Stream! Don’t use Stream Now!

Don’t be lazy and use your static Stream

Now Key.

Scheduled streams retain all view time and

views. So when your scheduled live stream

is published for on-demand viewing it will

retain all of the most important YouTube

statistics.

Stream Now is ideal for channels. Perfect

for 24/7 broadcasting not short video

creation.

Use Playlists to organize live streams

1. Playlists increase potential of

binge watching

2. You can embed a playlista. Never have to update the embed

code to have the latest video play on

your website. Time Saver!

Boosting Content w/ Adwords

Research your most popular demographic and advertise to them. YouTube’s

advertising platform will favor relevant content and the algorithm will recognize

that your content performs well with your ideal demographic and spread your

message.

You can essentially pay for relevancy and using keywords is one of the best

way to spread the message to interested viewers.

YouTube Outro Template

Great Time Saver!

Overlay you live video and end with

your video will a custom Call to Action!

Top left video is a live camera shot with

your last twenty seconds of video/outro.

Right hand videos are overlaid with the

YouTube End-Screen tool.

Using YouTube End Screens

Dynamic YouTube End Screens are the

best!

Use these to promote your latest video

by selecting “Most recent upload”.

And promote your most relevant content

by selecting “Best for Viewer”.

YouTube Thumbnails

Free Download!

Spend some time creating a nice

YouTube Thumbnail.

Download this free photoshop template

with our eye-catching off center design.

Download at Streamgeeks.us/youtube

YouTube Live Goals

● Grow Live Viewer Audience

● Chat Integration

○ vMix Social Example

● Request Subscribes - Grow your notification

tribe

○ End Screen Template

● Request Comments - Learn what your audience

wants to see next

● Schedule your Stream - Don’t Stream Now!

○ Scheduled streams maintain view count

and most importantly view time

vMix Social Demo

We use vMix social to connect both

YouTube and Facebook live chats to

our live streams.

This not only boosts engagement but

provides curated social proof

throughout our broadcast.

Social proof is one of the most

important topics for consumer decision

making.

Trimming off your pre-show w/ YouTube “Enhancements”

You can’t do this on Facebook!

Trim off your live show pre-show.

Ideal for advertising your video where

you don’t want people leaving during

pre-show.

You can also use the enhancement

tool to create new short clips from the

original live stream video.

Quick Note on Daily Video Strategy

Never post more than one video per day!

YouTube will email your subscribers a

digest of videos they subscribe to. They

will almost always use your latest video.

If you post more than one video per day

they will skip the first video and only

promote the latest video.

Spread out video posts to maximum the

promotion.

Advanced YouTube Live Features

● 4K Streaming

● 3D Streaming

● Multi-Camera Streaming

YouTube Live Streaming

As you can see you can now stream at

up to 30 MBps which is 4K. This is still in

BETA.

Facebook currently supports 1080p at 4

MBps. YouTube quality streaming

options are some of the best in the

world!

YouTube Live vs Facebook

On average you will find more total views on Facebook and more watch time on

YouTube.

Our results.

Tools we use for YouTube

● Gleam.io

● YouTube

AutoComplete

● Google Trends

Keyword Finder

● Blue Ocean Strategy

Google Trends & Blue Ocean Strategy

Use Google Trends with the Blue Ocean

Strategy.

Create a new space for yourself and leave

behind competitive landscapes

Topic Cluster Strategy

The Next Evolution of

SEO

Find your blue ocean and

go to town!

Good Luck

And happy streaming!

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StreamGeeks YouTube Channel to

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