youtube and you
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YouTube Brand Channels and how to mae them work for you.Prepared by Chris Valentinowww.ChrisValentino.metwitter.com/Valentino328TRANSCRIPT
YouTube and
Your Brand
Steps to Building a YouTube
brand presence
YouTube and You • According to a Nielson
report last year Americans
streamed 15 billion videos.
An incredible increase over
the previous year, especialy
when considering TV viewership rose only 0.2%
• Yet, YouTube’s content
grows at a staggering rate:
an estimated 35 hours of
video every minute.
YouTube and You prepared by Chris Valentino Slide 2
How do you stand out?
YouTube and You
YouTube and You prepared by Chris Valentino Slide 3
Offer Compelling Content
YouTube and You
How
do
you
stan
d ou
t?
YouTube and You prepared by Chris Valentino Slide 4
Make Your Content Findable
YouTube and You
How
do
you
stan
d ou
t?
YouTube and You prepared by Chris Valentino Slide 5
Brand Your Channel
YouTube and You
How
do
you
stan
d ou
t?
YouTube and You prepared by Chris Valentino Slide 6
Brand Your VideosWith Clickable Content
To Encourage Subscribers
YouTube and You
How
do
you
stan
d ou
t?
YouTube and You prepared by Chris Valentino Slide 7
Broadcast Updates and Alert Your Friends
YouTube and You
How
do
you
stan
d ou
t?
YouTube and You prepared by Chris Valentino Slide 8
Advertise Your ContentLike any TV network you need to promote your programming
YouTube and You
How
do
you
stan
d ou
t?
YouTube and You prepared by Chris Valentino Slide 9
Leverage Social MediaGoogle+, facebook, twitter, blogsShare your content across your network
YouTube and You
YouTube and You prepared by Chris Valentino Slide 10
How
do
you
stan
d ou
t?
Evaluate and OptimizeReview your channel analyticsSee what works and change what doesn’t
YouTube and You
How
do
you
stan
d ou
t?
YouTube and You prepared by Chris Valentino Slide 11
Landing PageThe new Profile
pages offer great brand opportunities
Look at your logo, background and landing as ways to connect with your viewers
YouTube and You prepared by Chris Valentino Slide 12
Subscriber LinksAdd custom
clickable links
Describe yourself
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FEED Your Content
Keep the conversation going. Feed comments and promote conversation.
Connecting and commenting on other channels is a great tactic for getting people back to your channel
YouTube and You prepared by Chris Valentino Slide 14
Rich D
ata
Add annotations and links to other videos and content on your channel
YouTube and You prepared by Chris Valentino Slide 15
Cha
nnel
Bro
wse
r
Cross-promote with sister brands or like-minded content drivers.
YouTube and You prepared by Chris Valentino Slide 16
Analytics H
ome
Analyze your analytics
The newly designed analytics page offers more robust information that can help optimize your channel
YouTube and You prepared by Chris Valentino Slide 17
Ana
lytic
s by
P
layb
ack
Loca
tion
YouTube and You prepared by Chris Valentino Slide 18
Remember: Your channel is an extension of your
brand, your voice
YouTube and You
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How you communicate with your audience is the key to success
YouTube and You prepared by Chris Valentino Slide 20
YouTube and You