Social Market Research for CharityChanging the Social Web for Good

Social-Philanthropic Fingerprintwww.socialmarketresearchforcharity.org

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…empowering your causes…changing the world

Social Market Research for CharityChanging the Social Web for Good

Directions:

The presentation as 2 X 1 slide handouts is typically downloaded and a copy (11 pages) presented to each person attending the presentation.

A PDF copy of the presentation handouts is available at:http://www.socialmarketresearchforcharity.org/PPT/SMRC-Social-Philanthropic-Fingerprint.pdf

Which five humanitarian causes would you most want to see fulfilled in our world? These are your causes.

1. Hunger

2. Poverty

3. Disease

4. Education

5. Human Rights

Social Market Research for CharityChanging the Social Web for Good

Which five charities are making the biggest difference for your causes? Rank them in order of which charities are achieving most good in the world.

1. unicef

2. feed the children

3. united way

4. bill & melinda gates foundation

5. red cross

Social Market Research for CharityChanging the Social Web for Good

Which five businesses or celebrities are doing the most to advance your causes? Rank them in order of which are accomplishing most good in the world.

1.

2.

3.

4.

5.

Social Market Research for CharityChanging the Social Web for Good

Which online applications are best facilitating your causes? Rank them in order of which are achieving most good in the world.

1.

2.

3.

4.

5.

Social Market Research for CharityChanging the Social Web for Good

What five things could you do to facilitate the fulfillment of your causes? Rank them in order of which stand to achieve the most good in the world.

1.

2.

3.

4.

5.

Social Market Research for CharityChanging the Social Web for Good

If we were to pledge $100 per month to your causes on your behalf how would you have us split up those funds?

1.

2.

3.

4.

5.

Social Market Research for CharityChanging the Social Web for Good

If a company's philanthropic/social-responsibility profile matched yours down-the-line how much more would you be willing to pay for its products compared to a competitor without a philanthropic/social-responsibility profile?1. 0-5%2. 5-10%3. 10-15%4. 15-20%5. 20% or more

Social Market Research for CharityChanging the Social Web for Good

If a celebrity whose philanthropic/social-responsibility profile matched yours was featured in an event how much more likely would you be to attend that event?1. 0-5%2. 5-10%3. 10-15%4. 15-20%5. 20% or more

Social Market Research for CharityChanging the Social Web for Good

If a social web application were able to use your activity to superfund your causes how much of your social web activity would you dedicate to that app or allow it to access?1. 0-20%2. 20-40%3. 40-60%4. 60-80%5. 80-100%

Social Market Research for CharityChanging the Social Web for Good

What percentage of your friends family and extended network would you invite to use such a social web application?1. 0-15%2. 15-30%3. 30-45%4. 45-60%5. 60% or more

Social Market Research for CharityChanging the Social Web for Good

Previously you identified five charities (501(c)(3)s) which were fulfilling your causes. How confident were you in your answers?1. Absolutely confident; not a doubt in my mind.2. Pretty confident; I know my answers are on target.3. Relatively confident; I am pretty sure my answers

are on target.4. Not very confident; I am not sure my answers are

on target.5. Not confident at all; I doubt my answers are on

target at all.

Social Market Research for CharityChanging the Social Web for Good

Previously you identified five corporations or celebrities which were fulfilling your causes. How confident were you in your answers?1. Absolutely confident; not a doubt in my mind.2. Pretty confident; I know my answers are on target.3. Relatively confident; I am pretty sure my answers

are on target.4. Not very confident; I am not sure my answers are

on target.5. Not confident at all; I doubt my answers are on

target at all.

Social Market Research for CharityChanging the Social Web for Good

Previously you identified five social web applications which were fulfilling your causes. How confident were you in your answers?1. Absolutely confident; not a doubt in my mind.2. Pretty confident; I know my answers are on target.3. Relatively confident; I am pretty sure my answers are

on target.4. Not very confident; I am not sure my answers are on

target.5. Not confident at all; I doubt my answers are on target

at all.

Social Market Research for CharityChanging the Social Web for Good

Previously you identified five things you personally could do. How confident were you in your answers?1. Absolutely confident; not a doubt in my mind.2. Pretty confident; I know my answers are on target.3. Relatively confident; I am pretty sure my answers are on

target.4. Not very confident; I am not sure my answers are on

target.5. Not confident at all; I doubt my answers are on target at

all.

Social Market Research for CharityChanging the Social Web for Good

All together, in an average week how many times do you tweet, forward messages, follow a link, send text messages, update your status, tag or rate photos or videos and read news articles or entertainment pieces online?1. 0-252. 26-503. 51-754. 76-1005. 101 or more

Social Market Research for CharityChanging the Social Web for Good

All together, in an average week how many times do you enter feedback or comments on a website, post a blog entry, purchase products online, review a product online or send emails?1. 0-152. 16-303. 31-454. 46-605. 61 or more times

Social Market Research for CharityChanging the Social Web for Good

Consider the previous two questions. How much of those would you volunteer to allow the charities which support your causes to review & analyze?1. 0-20%2. 20-40%3. 40-60%4. 60-80%5. 80-100%

Social Market Research for CharityChanging the Social Web for Good

How interested would you be to be introduced and interact with others who share or complement your philanthropic profile?1. Sold; sign me up today!2. Very Interested; I definitely want to meet work and play with

others who share my philanthropic values.3. Interested; I'd check it out.4. Somewhat interested; I might check it out... if I'm not too busy.5. Nah.

Social Market Research for CharityChanging the Social Web for Good

If there were such a thing as a social/philanthropic credit rating, on a 0-900 scale how would you rate yourself?1. 0-4002. 401-5503. 551-6504. 651-7505. 751-900

Social Market Research for CharityChanging the Social Web for Good

If there were clear and well-established ways to improve your social/philanthropic credit rating, how much energy would you put into it?1. All2. Lots3. Some4. Little5. None

Social Market Research for CharityChanging the Social Web for Good

How interested would you be to know how your social/philanthropic credit compared to your friends or to others in general?1. Supremely interested; show me right now!2. Interested; I'd check it out and keep on top of it regularly.3. Somewhat interested; I'd check it out.4. A little interested; I might check it out every once in a while.5. Uninterested

Social Market Research for CharityChanging the Social Web for Good