your secret business asset

Your Secret Business Asset

Design Your Business.Engineer It To Work!

www.designbusinessengineering.com

What’s This Secret Asset?

• People Who Have Paid Money For Your Product Or Service

• In other words…


What That Means

Every person who has paid you money … in doing so, has:

• made a choice• said yes to you • Said yes to your product or service.


In Other Words…

• They have already invested in your business.

People prefer to believethey made a good choice!

Tip: Reinforce that with every contact!


Movement

The furthest distance anyone moves in business… is the move from


Customers

Care and Feeding


Customers

Attracting New Customers


Honour Clients


How Much?

5 Xwww.designbusinessengineering.com

Best Scenario


Good Records!

Collection of marketing intelligenceLeads to creation of:

• Prospecting database• Client database


There Is No ‘New’ Prospect

• Where your product or service is to someone but not Everyone… your territory is finite.


Turning Information Into Gold

Information is just information.Knowledge becomes useful when it can lead to

an action that creates a desired result.


Information: The New Age• Coupons from the Internet are the fastest-growing part of the coupon world —

their redemption increased 263 percent to about 50 million coupons in 2009, according to the coupon-processing company Inmar. Using coupons to link Internet behavior with in-store shopping lets retailers figure out which ad slogans or online product promotions work best, how long someone waits between searching and shopping, even what offers a shopper will respond to or ignore.

• The coupons can, in some cases, be tracked not just to an anonymous shopper but to an identifiable person: a retailer could know that Amy Smith printed a 15 percent-off coupon after searching for appliance discounts at Ebates.com on Friday at 1:30 p.m. and redeemed it later that afternoon at the store.

• “You can really key into who they are,” said Don Batsford Jr., who works on online advertising for the tax preparation company Jackson Hewitt, whose coupons include search information. “It’s almost like being able to read their mind, because they’re confessing to the search engine what they’re looking for.”

• While companies once had a slim dossier on each consumer, they now have databases packed with information. And every time a person goes shopping, visits a Web site or buys something, the database gets another entry.


Keep It Simple

• You can collect and keep good data too.


Smart Vs Hard

Technology Employing• A business plan to follow• Marketing plan and strategy• Tools to collect data• Analysis of data• Record keeping process• Resources to keep data up-

to-date• Monitoring system for

tweaking and reporting

Mum & Dad• An order pad• MYOB for BAS


Improvement

You can’t do everything?


What Can You Do?

• Review your current methods• Know why and what you want to improve• Analyze where you need to revise your

method• Determine strategy and tactics • Implement• Monitor and Tweak


Example Actions

• Create system for prospecting • Start a database for Prospects • Improve customer database for marketing• Create a system for customer relationship

management• Turn it on!


Tools

• Remember there are tools online and offline you can use to develop relationships with customers and future customers.

• Social Media [Twitter, Facebook, blog, etc]• Website• Email marketing [Aweber, etc]• Send Out Cards• Workshops


Look After Your Asset


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Business Coach: Lindy AsimusInterested in coaching for your business?

Contact: [email protected]: 0403 365 855 (Australia)Follow @lindyasimus on TwitterOn Facebook www.facebook.com/LAcoaching
