your own hair store · 2020-02-29 · congratulations, you made an important step in your life, you...

Your Own Hair Store Step by Step Guide

How to Sell Hair Extensions - Dummy Guide All-In-One Hair Business Package 1

Introduction

Congratulations, you made an important step in your life, you stopped dreaming and made your first move to become the Owner of a Hair Business: a Salon, In Store, Online, retail or wholesale or blog.

This All-In-One Hair Business Package will guide you, step by step, from preparation to the launch of a successful Hair Business.

Questions, doubts or you need a talk? Feel free to contact us anytime. On the last page of this Guide you find the contact details.

Ready? Let’s start!

All progress takes place outside the comfort zone


Before you start, you must change your mindset.

You can only succeed a business venture if you are

willing to do things differently.

Talk to people you ‘ve never seen before

Listen to others instead of talking

Accept rejection and see it as a lesson

Sacrifice things you also like to do. Like watching that

awesome clip on Youtube or go to the movies. Business

first!

You are ready to do things in a different way? Okay, now

we really start

How does this Guide works?For some of the activities, there is a reference to a file that has come with the all-in-one hair business package. Every file has a number and that number correspondents with the step of this Guide.

See the content page (next page) for all files.

Sometimes you have to interview people, check supplier. The actions are supported by material in this Guide.

The Steps

1. Start a Hair Business

2. Who needs your solutions?

3. Do Men Need Your Solutions?

4. Competitors Spy Chart

5. Business Plan of Nameofyourcompany

6. Ideal Client template

7. Your Business On Facebook

8. Use Instagram to Sell Hair

9. Sales Forecast

10. Business Plan Figures

11. The Launch of Your Website


Step 1. Read the Ebook

Before you start to find clients, before you buy one weft or launch your Business Page on Facebook I recommend to read a eBook hat gives an overview of driving a hair business.

Read :

1 How to Sell Hair Extensions From Dream to Your Own Shop 2020

Who needs your

solutions?

You can only sell hair to people if, you:

• Have a solution for their needs

• Have the solution at the time they need it most

• Bring the solution at the right value

• Are liked by the people in need of the solution

• Can maximize the positive; minimize the negative

• Know, you are the only person you have to beat, do better than yesterday!

Customer Relation

Management

Because everybody who has in interest, regardless how small, in your business venture could become your first client you need to have a system to nurture them.

Nurture, means keep their contact data and any special thing she told you. Use this insight to stay in touch with her, even if you have nothing to sell yet.

A nice free to use Customer Relation Management tool (CRM) is from Marketing company Hubspot.

Resouce: Hubspot CRM see https://www.hubspot.com/

https://www.hubspot.com/

Step 2. Who Needs Your Solutions?

You must find out what your Ideal Client, the person that will always buy from you, experiences with respect to hair and extensions.

She, has needs and experiences in the past that could be an opening for your ideas and solutions.

Step 2. Who Needs Your Solutions?

1. Plan time in your agenda to visit places where you can find you ideal clients and

2. Start the conversation about hair using the questionnaire.

Reference:

2 Who Needs Your Solutions

Ask for their Contact Details

Keep the people you spoke to informed about your progress and turn them into your first clients.


Step 3. Business

Opportunity

Instead of looking for female customers you can also tap the other part of the hair market, men.

Men do suffer from hair loss or thinning and are more and more interested in hair implant alternatives.

1. Plan time in your agenda to visit places where you can find you ideal clients and

2. Start the conversation about hair using the questionnaire.

Reference:

3 Do Men Need Your Solutions?

What did they tell you ?

After you performed 30 to 50 interviews with your ideal clients you have enough material to understand the needs of the market.

First write down their contact details in your free HubspotCRM account.

Open:

2 Who Needs Your Solutions third tab ”What Did You Learn” or the 3 Do Men need Your Solutions?

1. Fill the third tab for every respondent the feedback you got during the interview.

After the Interviews,

what did you learn?

Now you have all the answers from the respondents in one table

Mark similar or nearly identical answers for the same question

Count the number of (nearly) identical answers to see what kind of answer is mentioned most

Mark the answers that are the most original or unexpected

Put on a piece of paper the answers mentioned most and the most original answers

Try discover a pattern or trend and start to think on what might have caused this

What Do Your Ideal Clients

Want?

• See complete version

Start writing Your Hair

Business Plan

Use the insight you obtained from the interviews with the potential clients to start writing your business plan.

Reference

5. Business Plan of NameOfYourCompany

Chapter Marketing Plan

Did you noticeWe did not search for hair suppliers yet; we wait until we know exactly what our Ideal clients need


4 Competitors survey

You have learned from your Ideal Clients what they like and dislike in buying hair, this also gives you insight in how the experience the service and products from the competition

You can go one step deeper and spy on the competition, that is every business that offers hair to your Ideal Clients.

Select five competitors and perform a Competitors Survey using the

Reference:

4 Competitors Spy Chart

• 4 Competitors Spy Chart

Learn from the

competition

You see opportunities in the hair market, but the existing stores have seen opportunities before. They also have, or not, adapted to the current market conditions. Check them well, if possible (leave your comfort zone) have a chat with them. They might tell you some interesting things.

If there are no shops selling hair, this could also be an indication the market is too thin. Too little demand.

You know what your part of the market is looking for, use this insight to check how the competition is dealing with that need.

Update Your Hair Business

Plan

Use the insight you obtained from the talks and survey of the competition to update your business plan.

Reference


Chapter Marketing Plan

The Hair Market

Have your ideas about the hair market changed after the surveys? Now you had long talks with the potential clients, you have spied on the Competition and you have been talking hair nearly every day?

Enrich this insight with information from the chamber of commerce, your countries statistical bureau, an Industry group and the united nations database (UN Comtrade).


Plan

Use the insight about the hair market to update your business plan.

Reference


Chapters Description of the company & Marketing Plan

Prepare the Ideal Client

TemplateSee complete version

I love it when a plan comes

together



Plan


Now we contact the Hair Suppliers

You know exactly what the markets needs and at what conditions.


For complete Guide check

the plan

Thanks for downloading this version of the guide. For the complete edition plus all supporting templates, eBooks, coaching, hair suppliers and web store check the various plans.

https://www.howtosellhairextensions.com/our-all-in-one-hair-business-package-offer/

your own hair store · 2020-02-29 · congratulations, you made an important step in your life, you...

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