your customers & clients are mobile...are you?

Pam Lehr www.GoMobileMediaMarketing.com | [email protected]

Your Customers & Clients are

Mobile… Are You?

Pam Lehr

Go Mobile Media Marketing


Agenda • Stats on mobile growth

• Why mobile?

• Mobile Formatted Emails

• QR Codes

• Mobile Business Cards (vCards)

• Mobile Landing Pages

• Mobile Videos

• Text Message Marketing to deliver Content

• Mobile Optimized Web Presence

• Checklist

• Bonuses


About Pam Lehr

• Lived in Medicine Hat

most of my life

• Legal Secretary for 14 years

• Owned a ladies retail

boutique for 11 years

• March 31, 2011 started my mobile journey


Mobile Marketing Buzz Words

InteGration

TOp of Mind

Mobilize

ExpOsure

Boost Sales

Instant

SimpLe

Engagement

RelavaNt

LOyalty

Why wait?


All Businesses Need Mobile

• We have all heard the conversation around mobile – it is everywhere whether we adopt it or not

• Most are unaware in how it effects their business

• Are you communicating with your customers in their language?

MOBILE IS HERE NOW!


The 7th Mass Media The most influential mass media of all time!

• Only media that is truly personal

• Consumer can be identified individually

• Always on – 24/7

• Constantly with the owner

• Has built-in payment mechanisms

• All can be done at moment of impulse!


Statistics Desktop vs Mobile Searches


Smartphones are always on 24/7


Smartphone Activity


Mobile Searches


Mobile Formatted Emails

• Email read rates have increased since smartphones

• KEEP IT SIMPLE – forget the fancy newsletters


QR Codes (Quick Response)

• QR stands for Quick Response. A QR code is actually a 2D (two-dimensional) matrix barcode. QR codes were invented in Japan by Toyota almost two decades ago for the auto industry for keeping track of car parts inventory.

• A QR Code is simply a graphical image that stores information. A 2D barcode holds information in 2 dimensions and can hold a surprising amount of information, giving it greater flexibility for different uses.

• QR codes are read by software which scans them and then links to the information they contain and they are designed to allow content to be decoded at high speed, providing desired information/content.


How Do QR Codes Work?

Step 1: Go to your phone's app store. Step 2: Search on your app store for a "QR Code Reader". Step 3: Select a 4 or 5-star rated QR Code Reader. Step 4: Install the QR Code Reader (this make take 4 or 5

minutes). Step 5: Once the app is installed, go to your apps and click

on the QR Code Reader. Step 6: Find the QR Code you want to scan. Step 7: With the QR Code Reader open, make sure it is set to

"scan", and point your phone's camera towards the QR Code. Once the QR Code is in focus, the phone's camera will capture the image, and open the URL.


Are People Scanning QR Codes? Almost 16 million scans in Q2 of 2012 - 140% increase in scans from Q2 of 2011 to Q2 of 2012.


QR Codes are companies most used mobile component for ENGAGING customers.


Why Will Someone Scan my QR Code?

Give me a reason to scan

• A strong call-to-action must be printed with the QR Code.

• The #1 mistake business owners make when encouraging their customers to scan their QR Code, is that the QR Code is directed to a desktop website.


CREATE, ENGAGE & MEASURE

• QR Codes are a convenient way to deliver content.

• A scan must maintain a mobile experience.

• Make sure you TEST, TEST, TEST to ensure it works before printing.


Static vs. Dynamic QR Codes

• Static - Content of where the QR Code is directed and cannot be changed

• Dynamic - Print the QR Code once and change the content as often as required


What information could I offer when using QR Codes?


Mobile Business Cards (vCards)

Scan Me to Download Contact Information


Scan for a FREE Report

Scan & Download FREE Report


Mobile Landing Pages


• Thumb Friendly

• Keep It Simple

• Strong CTA

• Stay on Purpose - Be Focused

• Match Your Message with Your Ad

• Be Compatible – everything must work and maintain a mobile atmosphere

• Consider your Audience – action takers

• Test & Tweak – like all marketing


Scan to Take Survey


Scan to View Testimonials


Scan & Enter to Win


Measure for Effectiveness


No other form of media has been able to take print material and turn it into an interactive experience – bridging offline with online. As soon as you integrate a QR Code into your advertising, you are allowing people to engage with you and that is critical in all the “noise” today.


Mobile Videos


Video Considerations

• No flash

• Ensure your video is viewable on all devices

• Hosting – You Tube

• www.vid.ly


Text Message Marketing

• Text message marketing; same concept of email marketing • 90 minutes for the average person to respond to an email; whereas it takes 90 seconds for the average person to respond to a text message. (source CTIA.org). • Text message open rates are 90% in the first 3 minutes • Email open rates on average are 20% • 8x the response rate as compared to emails • Optin and optout – MMA • Simple-Instant-Timely-Relevant • Engagement


Content Delivery

• Build your email list; have customers opt-in to your email list via text message. (Great for converting people at live events.)

• Send links to videos with exclusive content . • Send audio clips directly in the text • Connect with conference attendees; announcing speaking

times and locations. • Poll your audience; get feedback on products or services. • Update fans on new posts, eBooks, and products. • Create contests to engage your audience and give away

cool prizes.


Few Examples

• Health Coaches — send tips for healthy living

• Finance Consultant — Send money-saving tips

• Life Coach — Send reminders or inspirational quotes


Promote Text Call to Action

• Website

• Social Media

• Email List

• Mobile Business Card


Mobile Optimized Websites Less is Better

• Desktop websites were not designed for smartphones!

• Mobile searchers are not surfing, they have a specific need, seen a print ad, trying to contact you, etc.

• Mobile sites need to be thumb friendly, easy to navigate, click to call, click to email, directions, hours of operation – no pinching and zooming – loads fast

• Same domain name


• Ensure that your mobile viewer can always get to your desktop site, if required

• Ensure the mobile site is developed and will work on all the 5000+ devices in existence and not just the iPhone

• Maintain branding and look feel of desktop

• Update easily

• Tablet considerations


Non-Mobile Sites Hurt Reputation

• 48% of users say they feel frustrated and annoyed when a site is not mobile friendly

• 52% say that a bad mobile experience made them less likely to engage

• 48% said that if a site didn’t work well on a smartphone that the company did not care about their mobile users

• Want it now mentality


Questions to Ask Yourself

• Have you checked your analytics to see how many views are coming from a mobile device?

• Have you checked your bounce rate on those mobile views?

• What happens when you post your blog post on Social Media and it is being viewed on a smartphone?

• Missed opportunity?


Before 85% of sites are not mobile friendly


After

Not Finalized by Kim


The Mobile Purchase Decision Funnel (turns prospects into buyers)


As you have seen everything evolves around the mobile

web presence.


Checklist to Get Started

• Mobilize your email • Mobile business card (vCard) • QR Codes • Mobile videos • Mobile friendly website • Text Message Marketing • Mobile App, if there is a need

Integrate in all Marketing, Mobile is not a one shot wonder


Canadian Marketing Association Mobile Marketing Assessment Tool

http://www.the-cma.org/resource/guides/mobile-marketing-accelerator-tool


Bonuses

• Draw for a QR Code leading to a mobile business card ($99 value)

• FREE report on 3 Ways To Make Money With Mobile Marketing

• 30 Minute FREE Mobile Strategy Session

Text SoLoMo to 70734

• My slides and audio recording


Thank You for your Time Contact Information

• Toll Free 1-888-544-4639

• Connect on Facebook www.Facebook.com/GoMobileMediaMarketing

• Website www.GoMobileMediaMarketing.com

• Email [email protected]

http://www.facebook.com/GoMobileMediaMarketing

http://www.gomobilemediamarketing.com/

mailto:[email protected]


Missed Opportunity

Let your customers choose you they want to engage.

Mobilize Today!

your customers & clients are mobile...are you?

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