your brand in motion tm

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Your Brand in Motion TM

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Page 1: Your Brand in Motion TM

Your Brand in Motion TM

Page 2: Your Brand in Motion TM

Agile is Lowen Color Graphics’ single source fleet branding solution.

For 65 years, Lowen Color Graphics has provided

graphics and installation to fleets of all sizes. From

small businesses with a few vans to international

and iconic brands with fleets of tens of thousands

— you can rely on the experience of Lowen

Color Graphics to successfully manage your fleet

branding program.

Supported by our robust array of technology-

driven services such as nationwide installation

project management, online ordering, project

tracking, reporting, design, inventory and fulfillment

— we bring simplicity to the most demanding fleet

branding projects. That is why we have created

Agile — our single source, turn-key solution.

Fleet branding projects are our specialty.

Two key components of a successful branding

project are careful coordination and precise

planning. There is the removal of old graphics

to consider, as well as various vehicle types,

conditions, and sizes. Then graphics production

and installation schedules must be orchestrated

based upon vehicle availability and locations. With

Agile, you leave the details to the experts at Lowen

Color Graphics.

You can rely on the industry leader.

Our unmatched production capacity allows

us to base your installation time line on your

schedule — not ours. There is no company with

more experience, more human resources or more

manufacturing capacity to successfully manage

large-scale, complex and nationwide fleet

branding initiatives than Lowen.

Page 3: Your Brand in Motion TM

Total Fleet Rebrand & Nationwide Installation

• 13,500 tractor-trailer rigs, requiring removal of existing graphics and application of full coverage graphics.

• Lowen partnered with 30 installation teams who were operating simultaneously throughout the nation.

• The project encompassed 37 separate locations in 28 states.

• Project completed in 24 months, start to finish.

CASE STUDY

Page 4: Your Brand in Motion TM

Installation matters.

When it comes to the impact of your fleet graphics

and their long-term performance, the quality of the

installation is as important as the quality of your

graphics themselves.

Lowen Certified 3M Preferred Installers

Your installations will be completed on-location

by members of the Lowen Installation Alliance,

our national network of Lowen Certified and 3M

Preferred Graphics Installers — who are trained

and tested by our own 3M Certified expert

installers at the Lowen Certified Installation Training

and Testing Center in accordance with 3M

guidelines.

Our national network of certified installers enables

us to coordinate application and removal of your

graphics anywhere, anytime, within the continental

United States and Canada.

Lowen Installation Coordinators

Your installations will be managed by a dedicated

Installation Coordinator with the support of our

team of installation experts. They work hand in

hand with your account manager, customer

service representative and our production team to

manage your complex branding project efficiently

and effectively, while keeping your key personnel

informed all along the way.

Page 5: Your Brand in Motion TM

Total Fleet Rebrand & Installation Management• 2,500 Vehicles in total — including Ford Transit Connects, jitneys, vans, and utility trucks.

Required removal of existing graphics and installation of full coverage graphics.

• Project meticulously coordinated to ensure each unit received correct address/copy, correct “How’s My Driving” serial numbered decal, and the correct wrapped color out of the six choices.

• Lowen partnered with ten installation teams who operated simultaneously within the Tri-State area. (NY, NJ, CT)

• The project encompassed 31 separate locations, many of which had no indoor facilities.

• Entire project completed within six months, 80% completed within the first four months.

Our national network of certified installers enables us to coordinate application and removal of your graphics anywhere, anytime, within the continental United States and Canada.

CASE STUDY

Page 6: Your Brand in Motion TM

Our proven method follows three phases during your fleet branding project:

1. Data CollectionDefine Scope of Your Project• Determine all requirements for the project

including required dates, number and types of vehicles and locations

Develop Vehicle Manifest• Detailed list of vehicles by type and location• Condition of each vehicle to determine prep/

removal needs• Conduct site surveys if necessary• Listing of graphic package types by unit

Determine Production & Installer Schedules• Verify production dates for graphic kits• Verify date requirements with installer network

and availability

2. PlanningCreate Master Installation Schedule• Customer approval of master schedule• Release production orders based upon

required dates and location• Assign installation orders to installer network

Populate eData Website with Full Project Details• Schedule and details by location, complete

with location contacts• Complete vehicle manifest with full

descriptions of vehicle type, graphic packages, and installation schematics

• Create customer access to websiteEstablish Communication Links• Customer to identify their project contact• Customer to identify individual location

contacts• Verify facility services at each location

3. InstallationDaily Updates of Installation Status• Performance schedule is updated• Specific information regarding site/vehicle(s)

are uploadedWeekly Customer Review of Installations• Installers required to upload pictures of

completed installations, including VIN number• Review completed vehicles and approvals

with customer via eData• Review forthcoming installation schedules and

verify graphic shipping schedules• Ensure customer sign off and input are

completed

Page 7: Your Brand in Motion TM

Fleet Transformed into Mobile Billboards for National Media Campaign

• Graphics for 1,043 USPS trucks produced in one week.

• Installation completed at 35 locations over a four week period, by our national network of Lowen Certified/3M Preferred installers.

• Required high capacity, efficient production to meet customer needs.

• Produced on specialized 3M film to allow easy removal after the campaign’s conclusion.

CASE STUDY

Page 8: Your Brand in Motion TM

P.O. Box 1528 | Hutchinson, KS 67504-1528 | Orders: (800) 835-2365 | Fax: (888) 765-6936 [email protected] | www.lowencg.com

CG-202 © 02.10.15 Lowen Corporation

Lowen Color Graphics is committed to providing our customers with the best value and the strongest impact available from their fleet

graphics program. Our skilled and experienced team will deliver

results while continually earning your trust by providing excellence in quality, service, and reliability.

Put your brand in motion.