your audience has an audience. - everybody at …ea1.co/content/2-work/intro-to-ea1.pdfaudience...
TRANSCRIPT
YOUR AUDIENCE HAS AN AUDIENCE.
EA1’s mission is to facilitate the connection between creators, their fans, and the communities they inspire.
Our core beliefs are that the audience has an audience and that existing fan communities can grow when you enable fans to become better fans.
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Our Experience
EA1 is best known for our award-winning audience development work with BBC America, BBC Worldwide, American Public Media, IFC, Starz, WNYC, Fusion, Google Creative Lab, and the Italian Series-A football club AS Roma.
You’ve seen our innovative work guiding the relaunch of Doctor Who, creating the massively influential and international Orphan Black #CloneClub fan community, and developing social media experiences for Top Gear.
We have also worked with BBC News, PBS Digital Studios, and Frederator Studios to launch audiences for new and unknown properties.
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Our Clients
BBC America BBC News BBC Worldwide IFC PBS Digital Studios AS Roma Google Frederator Studios Starz American Public Media Fusion The Webby Awards WNYC Knight Foundation CMT SundanceTV
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Our Expertise
Feature Complete From devising social strategy to creating conversational touch points to executing beautiful gifs—we do it all.
Team Players We work closely with organizations to identify and develop workflows and strategies that exceed your goals.
Nimble & Far-Sighted We’re internet-obsessed so you don’t have to be. We track the latest, greatest, and newest trends, platforms, and habits to find your audience.
Internet Native We know your audience because we are your audience. Our decades of combined experience means we also know the right people on, at, and running the networks you should be using.
How We Can
Work Together
No. 1 Audience & Social Media Strategy Identification of key challenges, objectives, goals, and strategies for your channels and properties.
No. 2 Social Network Analysis & Audience Research Quantitative and qualitative research into your potential audience, including who they are, where they are, and how they behave.
No. 3 Premiere Campaign Design Launch strategies for new and existing properties across television, film, music, news, and sports.
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How We Can
Work Together
No. 4 Organizational Strategy The development and implementation of workflow, policy, and technology infrastructure for integrating social media and Audience Development throughout your business or organization.
No. 5 Content Creation & Production Working with Production and Post to create specialized content for distribution through digital, mobile, and social media platforms, including GIFs, macros, short and long videos, and other interactive content.
No. 6 Brand & Community Management Always-on management of your owned social media properties and campaigns with an emphasis on quantitative earned engagement, qualitative fan sentiment, and community growth.
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Contact us—[email protected]