young persons’ alcohol, tobacco and e-cigarette survey 2017 · population as a whole. quit rates...
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Young Persons’ Alcohol, Tobacco
and E-Cigarette Survey 2017
Issue date:
Friday 14th July 2017
Prepared by:
Colin Auton, Managing Director
Laura Lyon, Senior Research Manager
Benjamin Ashton, Research Executive
TSNW would like to thank all of the officers from Trading Standards Services
across the region who have helped with the co-ordination of this survey.
We would also like to thank all of the schools which have taken part
For further information about this report, please contact Kate Pike
(Regional Co-ordinator) by email at [email protected]
2
Table of Contents
1. Introduction to the study Page 4
2. Current trends Page 6
3. Alcohol consumption amongst young people in the North West Page 12
4. Purchasing alcohol Page 21
5. Alcohol attitudes, behaviour and understanding Page 28
6. Smoking behaviour Page 36
7. E-cigarettes Page 43
8. Appendix Page 49
3
1. Introduction to the study4
• The Young Persons’ Alcohol and Tobacco Survey has been conducted in the North West every two years since 2005.
• Fieldwork for the latest survey took place between January and April 2017.
• The survey questionnaire was largely the same as that used in previous surveys to enable tracking of results. Additional questions about e-
cigarettes were included this year.
• We encouraged pupils to be open and honest when completing the questionnaires, and assured them that all responses would be treated
confidentially.
Background and methodology
DemographicsUnderstanding
LegislationE-Cigarettes
Smoking
Behaviour
Attitudes to
Drinking
Alcohol
Purchasing
Alcohol
Alcohol
Consumption
Questionnaire format
• 20 Trading Standards Services in the North West participated in the 2017 survey. Each assumed responsibility for the distribution of the survey in their own Local Authority area.
• Schools were given the option to administer the survey either online or on paper. The majority of respondents chose the latter option.
• A total of 9173 questionnaires were completed. A breakdown of the sample is included in the Appendix.
• Mustard assumed responsibility for collating and verifying all the data and information provided, and producing a report summarising the key research findings. Separate local authority area reports are also being produced to inform local understanding and initiatives.
5
2. Current trends6
Drinking alcohol seems to be losing appeal among young people.
“A number of factors – less disposable income, a reaction to the overindulgence of the previous generation, the prominence of social media – have apparently converged to call time at the bar for Britain's young people.”Oscar Quine, The Independent, January 2016
“Dips in alcohol consumption traditionally follow recessions.”
Dr James Nicholls, Director of Research and Policy Development, Alcohol Research UK
Sources: http://www.independent.co.uk/life-style/food-and-drink/features/generation-abstemious-more-and-more-young-people-are-shunning-alcohol-a6811186.html, https://www.theguardian.com/business/2017/jan/24/beer-prices-rise-brexit-inflation-heineken-carlsberg-carling-budweiser, http://content.digital.nhs.uk/catalogue/PUB20999/alc-eng-2016-rep.pdf
7
At a national level, smoking also seems to be falling out of favour amongst the
population as a whole. Quit rates have increased and cigarette sales are down.
The number of cigarettes sold in
England and Wales has plunged by
20% in the past
two years
NielsenSeptember 2016
2.5 million people tried to
give up smoking last year. Of those 2.5
million would-be quitters, one in five succeeded – the best-
ever rate. That was up from the 13.6% success rate seen as recently as 2010.
Public Health EnglandSeptember 2016
Source: https://www.theguardian.com/society/2016/sep/20/number-of-uk-smokers-falls-to-lowest-level, https://www.theguardian.com/society/2016/sep/20/number-of-uk-smokers-falls-to-lowest-level
1 in 6 UK adults
now smoke, the
lowest level ever seen
Public Health EnglandSeptember 2016
8
There is also a downward shift in levels and perceptions of smoking among young people.
9Source: https://www.theguardian.com/society/2016/dec/15/smoking-drinking-young-people-lowest-level-on-record-england
“The dramatic fall in the number of young smokers follows a cultural shift in the perception of smoking”.Damien Gayle, The Guardian, December 2016
Fewer than 5% of
children aged eight to 15 in England have smoked, the
lowest level on record.
National Centre for Social Research 2016
Young people today are more likely to prioritise their health, fitness and wellness.
Of course alcohol and cigarettes are the antithesis of this.
Source: http://www.huffingtonpost.com/elwood-d-watson/younger-consumers-are-tre_b_6632166.html 10
A tough job market means young people have other priorities for which they require a clear head!
Also, finances are poor so the rising cost of alcohol and cigarettes is a further deterrent.
Sources: https://www.topuniversities.com/student-info/student-finance/how-much-does-it-cost-study-uk, https://www.ons.gov.uk/employmentandlabourmarket/peoplenotinwork/unemployment/bulletins/youngpeoplenotineducationemploymentortrainingneet/feb2017, http://www.independent.co.uk/news/business/news/philip-hammond-cigarettes-pack-smokers-price-tax-increase-882-budget-2017-a7619896.html
Institutions in England can charge up to
£9,250 per year
for undergraduate degree programs
Top Universities 2017
There were
826,000 young
people (aged 16 to 24) in the UK who were not
in education, employment or training
Office for National Statistics 2016
11
3. Alcohol consumption amongst young people in the North West12
Key Headlines - Alcohol Consumption
Young people in the North West are drinking less
The percentage who have never drunk alcohol continues to rise, where they are drinking they
are consuming less units of alcohol per week, and the percentage claiming to drink alcohol
once a week or more continues to fall (although is slightly higher amongst 17 year olds).
The percentage identifying themselves as regular binge
drinkers continues to fall
Although we have seen an increase in the level of occasional binge drinking compared to two
years ago.
Where young people choose to drink has changed
significantly over the last 10 years
Fewer are drinking in pubs and clubs or outside (although the percentage drinking outside
has increased slightly in the last two years), and more are drinking at home or in their friends’
homes under parental supervision.
13
Frequency of alcohol consumption
24
19
14 9
5 4
2019
15
8
75
20
2325
23
181719
22
26 2824
26
17 18
20
32
46
48
0
10
20
30
40
50
2007 2009 2011 2013 2015 2017
% R
esp
on
de
nts
Twice a week or more
Once a week
1 to 3 times a month
Less than once a month
Never
Base: 2005 =12601; 2007 = 11652; 2009 = 13519; 2011 = 12964; 2013 = 18157; 2015 = 7113; 2017 = 9138
Level of data not available to this detail for 2005.
How often would you say you drink alcohol? (Prompted)
The percentage of young people in the North West drinking alcohol once a week or more continues to fall.
14
2
4
5
11
5
3
4
3
5
8
17
5
6
5
11
17
24
34
14
19
17
25
27
26
22
24
27
26
59
47
37
16
52
45
48
14
15
16
17
Male
Female
Overall
Twice a week or more Once a week 1 to 3 times a month Less than once a month Never
% Respondents
Age
Gender
How often would you say you drink alcohol? (Prompted)
Frequency of alcohol consumptionAnalysis by gender and age
Base: 9138 Respondents
Balance: Not specified
% change
Once a week or more
-3
-2
-2
+2
-1
-3
-2
The percentage drinking alcohol once a week or more has only increased amongst 17 year olds.
15
28
3033
46
26
35
42 4448
43
6257
29
26
19
11 1280
10
20
30
40
50
60
70
80
2007 2009 2011 2013 2015 2017
% R
esp
on
de
nts
Never binge drink
Occasional binge drinkers
Regular binge drinkers
How often do you drink 5 or more alcoholic drinks on one occasion?
Frequency of binge drinking
Base: 2007 = 11524; 2009 = 13390; 2011 = 12789 , 2013 = 17933, 2015 = 3813, 2017 = 4751
Question not asked in 2005
Binge drinking defined as having five drinks or more on one occasion
Regular and occasional binge drinking levels have also fallen in the last
two years amongst young people in the North West.
16
14.5%
9.5%
8.0%
5.7%
10
7
8
69.6%
63.6%
57.2%
46.5%
52
60
57
15.9%
27.0%
34.7%
47.8%
38
33
35
17
16
15
14
Male
Female
Overall
Regular binge drinkers Occasional binge drinkers Never binge drink
Age
Gender
% Change
Regular binge
drinkers
-4
-4
-3
How often do you drink 5 or more alcoholic drinks on one occasion?
% Respondents
Frequency of binge drinkingAnalysis by gender and age
Base: 4751 Respondents
Binge drinking defined as having five drinks or more on one occasion
The percentage of young people in the North West claiming to regularly binge
drink has fallen across all age groups.
17
-12
-5
-3
-2
Base: 2007 = 6215; 2009 = 7413; 2011 = 5523; 2013 = 7239; 2015 = 1893, 2017 = 2246 18
34
28 28 28
4250
24
21 22
18
2325
1315 16
19
1111
9
1111
14
9
65
68
7
53
3 4 5 4 4 2
1115
1010
8
20
10
20
30
40
50
2007 2009 2011 2013 2015 2017
% R
esp
on
de
nts
1 to 5
6 to 10
11 to 15
16 to 20
21 to 25
26 to 30
More than 30
In a typical week, how many units of alcohol do you drink?
Latest figures also indicate that young people in the North West are drinking less
alcohol per week compared to previous years.
Alcohol consumption levels
Base: 2005 = 10691; 2007 = 9584; 2009 = 11041; 2011 – 10254; 2013 = 12300; 2015 =3808; 2017 = 4727
Balance: Never drink alcohol or not stated. Multiple responses allowed19
Where young people drink alcohol
35
49 49 49
4646
57
16
2928 24
1917 18
27
3740 40
33 31 3533
46
51
49
4237
36
41
50 51 49
46
33
3942
50
4847
43
4145
3233
2820
14
11
10
29
37
30
21
14
8
14
0
10
20
30
40
50
60
2005 2007 2009 2011 2013 2015 2017
% R
es
po
nd
en
ts
At home (parents in)
At home (parents out)
Friend's house (parents in)
Friend's house (parents out)
At functions / special occasions(friends)
At functions / special occasions(family)
Pubs / clubs
Outside (streets, parks, etc.)
Where do you mostly drink?
There appears to be a continuing fall in young people drinking in pubs and clubs, instead
choosing to drink supervised at home or their friends’ houses.
Drinking in groups
2
13
27
10
6
18 1719
29 3027
3533
39
35 35 34
27
23
28
2119 22
18 14 12
8
6
11
0
10
20
30
40
50
2007 2009 2011 2013 2015 2017
% R
esp
on
de
nts
1 to 2
3 to 5
6 to 10
11 to 20
More than 20
If you do drink outside, how many other people do you usually drink with?
Average number claim
to drink with = 12
Base: 2007 = 3203; 2009 = 3323; 2011 = 1866; 2013 = 1492; 2015 = 289; 2017 = 539
Not asked in 2005
Where young people are drinking alcohol outside, latest results suggest that
slightly more are doing so in larger groups compared with two years ago.
20
4. Purchasing alcohol21
Key Headlines – Purchasing Alcohol
Young people mainly getting alcohol from family
This fits with young people increasingly drinking at home or in their friends’ homes
Overall no change in percentage of young people buying
alcohol themselves
However figures are up slightly amongst 14-16 year olds, and they are buying mostly from off
licences and shops. Very low percentage claiming to buy alcohol online.
Significant fall in percentage of young people claiming that
they are asked for ID when buying alcohol themselves
Appears to be consistent across all regions
22
1 in 7 claimed to have used someone else’s ID to buy alcohol
Increases to over a third amongst 17 year olds
Where do you get your alcohol from?
Base: 2007 = 9410; 2009 = 10802; 2011 = 10004; 2013 = 11839; 2015 = 3780, 2017 = 4508
Multiple responses allowed
* New codes added in 2017
Where young people get their alcohol
Mostly getting alcohol from family. Less so from adults outside shops, pubs / nightclubs and
supermarkets. Slight increase in percentage claiming to buy themselves from off licences and shops.
23
3
21
1213
1110
98
14 1211
8
10
9 86 7
8
16
11
86 55 4 3 3
220
5
10
15
20
25
% R
esp
on
de
nts
Parents / guardians
Family over 18*
Family under 18*
Friends over 18*
Friends under 18*
Adults outside shops buy
Buy from off licences / shops
Take from parents without consent
Buy from pubs / nightclubs
Buy from supermarkets
Buy via social media / online*
4955 57 55
69
2725
45
65
40
2826
20
1613 13
0
5
10
15
20
25
30
35
40
45
50
2005 2007 2009 2011 2013 2015 2017
% R
esp
on
de
nts
Where do you get your alcohol from? (Prompted)
% young people who claim to buy alcohol themselves
Where young people get their alcohol
Base: 2007 = 9410; 2009 = 10802; 2011 = 10004; 2013 = 11839; 2015 = 3780, 2017 = 4508
Balance: Not specified; Multiple responses allowed24
The percentage of young people in the North West claiming to purchase alcohol
themselves is unchanged, and they are most often buying from off licences and shops.
1417 13 12
68
2321
1613
10
13
34 30 2319 15
17
6456 57
41 3530
0
20
40
60
80
2007 2009 2011 2013 2015 2017
% R
esp
on
den
ts 14
15
16
17
29 25 21 18 14 15
27 2618 14 12 120
20
40
60
80
2007 2009 2011 2013 2015 2017
% R
esp
on
den
ts
Male
Female
Gender
Age
Where young people get their alcoholAnalysis by gender and age
25Base: 2007 = 9410; 2009 = 10802; 2011 = 10004; 2013 = 11839; 2015 = 3780, 2017 = 4508
Balance: Multiple responses allowed
Where do you get your alcohol from? (Prompted)
% young people who claim to buy alcohol themselves
Analysis by age, however, indicates that a slightly higher percentage of 14-16
year olds are buying alcohol themselves compared with two years ago.
45 38
3639 36
32
55 55 5246 46 33
57 57 5651 49
41
33 33
57 5972
58
0
20
40
60
80
2007 2009 2011 2013 2015 2017
% Y
es
14
15
16
17
Being asked for ID when buying alcoholAnalysis by gender and age
Do you ever get asked for ID when buying alcohol?
59 60 55 49
51
3450 50 51 47
5339
0
20
40
60
80
2007 2009 2011 2013 2015 2017
% Y
es
Male
Female
Gender
Age
Base: 2007 = 2620; 2009 = 2696; 2011 = 1924 ; 2013 = 1823; 2015 = 471, 2017 = 747
All young people who have bought alcohol themselves. Not asked in 2005
55 55 52 48 5237
0
20
40
60
80
2007 2009 2011 2013 2015 2017
% Y
es
Overall
There appears to have been a significant fall in the percentage of young people
in the North West being asked for ID when buying alcohol.
26
Using someone else’s ID to buy alcoholAnalysis by gender and age
38
15
13
6
11
15
14
62
85
87
94
89
85
86
0 10 20 30 40 50 60 70 80 90 100
17
16
15
14
Male
Female
Overall
% Respondents
Yes
No
Have you ever used someone else’s ID to buy alcohol?
Base: 1366 Respondents
All young people who claim to have bought alcohol themselves at some point
Age
Gender
Where they have bought alcohol themselves, 1 in 7 young people claim to have
used someone else’s ID. Increases significantly amongst 17 year olds.
27
5. Alcohol attitudes, behaviour and understanding28
Key Headlines – Attitudes, Behaviour and Understanding
Young people appear to becoming more sensible towards
alcohol
Big falls in the percentage who think that getting drunk is normal and fun, although attitudes
towards drinking do change significantly amongst 17 year olds
Clear differences in behaviour by age and gender
Young girls are more conscious of the need to drink in groups and more concerned about
their drinks being spiked. The most significant shifts in behaviour amongst young people
appear to occur between the ages of 16 and 17.
Young people’s understanding of legislation has fallen
Lower percentages were able to correctly answer questions regarding whether it was a
criminal offence to drink and buy alcohol
29
Attitudes to drinking alcohol
72
62
4457
49
4240
33
28
10
20
30
40
50
60
70
80
2013 2015 2017
% A
gre
e
Getting drunk is fun
It is normal to get drunk
Not worried about long term health effects
Results over time highlight a positive shift change in attitudes towards
drinking alcohol amongst young people in the North West
Average base: 2013 = 11820; 2015 = 3761; 2017 = 8078
New questions introduced in 2013 30
Attitudes to drinking alcoholAnalysis by gender and age
Getting drunk is fun
It is normal to get drunk
I am not really worried about
the long-term health effects
of drinking alcohol
Male Female
41% 47%
38% 45%
29% 27%
14 15
33% 46%
34% 43%
23% 28%
16 17
53% 71%
50% 63%
32% 48%
Please indicate whether you agree or disagree with the following statements (% agree)
Average base: 2017 = 8078
Attitudes towards drinking alcohol clearly change as young people get older.
31
Behaviour when drinking alcohol
Average Base: 2007 = 9268; 2009 = 10630; 2011 = 9902; 2013 = 11820; 2015 = 3766, 2017 = 4455
*Not asked in 2007. Only asked to those who indicated that they drink alcohol.
88 87 8785
8085
5155
59 60 61 63
5553
37
26
38
45
43 42 36
30 2932
30 27 30
35
2828
2522
19
11 14
22 2526 27
24 20
0
10
20
30
40
50
60
70
80
90
100
2007 2009 2011 2013 2015 2017
% A
gre
e
Make sure not on own when drink alcohol
Always feel in control when drink
Drink alcohol to get drunk
Forget things when been drinking
Worry drink will get spiked
Drink because nothing else to do
Drink because friends do
There is a significant increase in those claiming to drink just to get drunk compared to two years ago.
32
Behaviour when drinking alcoholAnalysis by gender and age (1)
Average base = 4455 Respondents
Only asked to those who indicated that they drink alcohol.
I make sure I am not on my own
when out drinking alcohol
I always feel in control when
I drink
I mainly drink alcohol to get
drunk
I forget things when I have been
drinking
I worry that my drink may get
spiked
I drink alcohol because there is
nothing else to do
I drink alcohol because my
friends do
Male Female
77% 90%
64% 62%
34% 41%
25% 31%
18% 35%
14% 14%
20% 21%
14 15
84% 84%
61% 63%
31% 37%
24% 29%
24% 28%
14% 14%
18% 21%
16 17
87% 91%
65% 52%
45% 49%
31% 45%
29% 43%
14% 15%
22% 28%
Please indicate whether you agree or disagree with the following statements (% agree)
Clear differences in behaviour identified by age and gender.
33
Behaviour when drinking alcoholAnalysis by gender and age (2)
Average base: 2015 = 3765; 2017 = 4433
New question on 2015. Only asked to those who indicated that they drink alcohol.
I have been drunk in the past
month
I have pretended to drink in
the past
I have pretended to be drunk
in the past
Male Female
38% 43%
7% 5%
8% 6%
14 15
29% 42%
8% 6%
9% 7%
16 17
47% 65%
4% 7%
5% 16%
41%
6%
7%
Overall
-1%
-3%
-2%
Change vs 2015
Please indicate whether you agree or disagree with the following statements (% agree)
GENDER AGE
Girls more likely to have been drunk than boys, whereas boys more likely to have pretended to be drunk.
34
Understanding of legislation
Average base: 2005 = 11623; 2007 = 11014; 2009 = 13038; 2011 = 11130; 2013 = 17679; 2015 = 7071, 2017 = 8374
9390
9291
92 93
92
84 83 84 82 81
82 80
98
9394
9393
96
92
81
76
92
1310 10
17
27 26
0
20
40
60
80
100
2005 2007 2009 2011 2013 2015 2017
IS A CRIMINAL OFFENCE
For under 18s to buy alcohol
For over 18s to buy alcohol for under 18s
To sell alcohol to under 18s
For under 18s to attempt to buy alcohol
To use another person's ID
IS NOT A CRIMINAL OFFENCE
For under 18s to drink alcohol
% B
eliev
ed
to
be T
rue
“It is a criminal offence…”
Young people’s understanding of the legislation regarding them buying and
drinking alcohol appears to have fallen in the last two years.
35
6. Smoking behaviour36
Key headlines – Smoking behaviour
Fewer young people in the North West are smoking
Three quarters have never smoked, and the percentage claiming to smoke has
more than halved in the last 10 years.
Fewer are starting to smoke at a young age
The percentage stating that they first tried or started smoking at 13 or under
continues to fall.
37
Where buying illicit cigarettes, the majority are
getting them from local shops
More so than any other channel.
They mostly get cigarettes from their friends or try
to buy themselves
Where they buy themselves it tends to be from local off licences and shops, or
they get adults to buy them.
78
7
54 44 4
3 32 3
7
64
32 1
4 4
4 4
2 10
2
4
6
8
10
2007 2009 2011 2013 2015 2017
I only smoke whendrinking alcohol
I smoke 5 or less a day
I smoke 6-10 a day
I smoke more than 10 aday*
Smoking Behaviour
43 4654
60
6874
2724 22 20 17 13
8 86 5 5 4
0
20
40
60
80
2007 2009 2011 2013 2015 2017
I have never triedsmoking
I have tried smoking butdid not like
I used to smoke but havegive up
Which of the following best describes you?
Base: 2007 = 11299; 2009 = 13038; 2011 = 12388; 2013 = 17793; 2015 = 7093, 2017 = 8886
Not asked in 2005
% R
esp
on
den
ts%
Res
po
nd
ents
NON-
SMOKERS
2007: 78%
2009: 78%
2011: 82%
2013: 85%
2015: 90%
2017: 91%
SMOKERS:
2007: 22%
2009: 22%
2011: 18%
2013: 15%
2015: 10%
2017: 9%
of all respondents stated that their
parents/guardians smoke
35%The percentage of young people claiming to smoke in the North West continues to fall.
38
18
9 105
5
20
16 139
9
23 21 1914
13
36 30 3027
24
0
10
20
30
40
2009 2011 2013 2015 2017
% S
moke
14
15
16
17
Smoking behaviourAnalysis by gender and age
17 16 13 8 8
25 19 16 12 10
0
20
40
60
80
2009 2011 2013 2015 2017
% S
moke
Male
FemaleGender
Age
22 18 15 10 9
0
20
40
60
80
2009 2011 2013 2015 2017
% S
moke
Overall
Base: 2009 = 13038; 2011 = 12388; 2013 = 17793; 2015 = 7093; 2017 = 8886
The downward trend in smoking is driven by females and older age groups (15+).
39
Starting to smoke
1213
14
4
6
11
8 86
4
14 13
1214
10
2322
21
25
22
2324
2628
29
1517
1616
25
2 2
3
6
4
0
10
20
30
2009 2011 2013 2015 2017
% R
espo
nd
en
ts
10 or less
11
12
13
14
15
16-17
How old were you when you first started to tried to smoke?
Base: 2007 = 3016; 2009 = 3289; 2011 = 2436; 2013 = 1030, 2015 = 2262, 2017 = 2053
Balance: not specified. Only asked from 2009
The percentage starting to smoke at an early age (i.e. 13 or less) continues to fall.
40
0
1
1
2
4
5
7
9
11
15
24
26
44
0 10 20 30 40 50
I buy cigarettes myself from discount shops
I buy myself on social media
I buy myself online
I buy myself from pubs / clubs
I buy myself from supermarkets
Other relatives under 18 buy / give them to me
Parents / guardians buy / give them to me
I take them from my parents / guardians without their consent
Other relatives over 18 buy / give them to me
I get adults outside shops to buy them for me
I buy myself from off licences / shops
Friends over 18 buy / give them to me
Friends under 18 buy / give them to me
% Respondents
Buying cigarettes
Where do/did you get your cigarettes from?
Balance: not stated and ‘other’. Multiple choice question.
Changes over time not shown due to changes in codes
It is illegal to sell
cigarettes to under 18s:
TRUE 89%
FALSE 11%Balance: Don’t know / Not stated
N.B: It is illegal to sell cigarettes
to under 18s
↓ 2%
↓ 2%
Young people mostly get their cigarettes from friends or buy them in shops and off licences.
41
3
5
5
9
13
18
60
Online
At a car boot sale
Via social media
From market stalls
From an ice cream van
From neighbours
From a local shop
% Respondents
Illicit Cigarettes
In the last 12 months have you bought any
illegal cigarettes? (Illegal cigarettes are
normally cheaper than usual, and sometimes
in packaging with foreign health warnings)
Base: 2067 Respondents
Excludes respondents who have never tried smoking
Where did you buy them from?
15%
85%
Yes No
Base: 286 Respondents
All who have bought illegal cigarettes in last 12 months
Young people identified local shops as the main source of illicit cigarettes.
42
7. E-cigarettes43
Key headlines - E-cigarettes
44
Slight increase in young people in North West
claiming to have tried e-cigarettes
More evident and increasing amongst young males in the region.
Results indicate that young people are increasingly
trying e-cigarettes before real cigarettes
More so boys; girls still more likely to smoke a real cigarette first
Mostly getting e-cigarettes from friends
Relatively lower numbers buying themselves, and where they are it is mostly from
e-cigarette shops, off-licences and local shops.
65
59
61
68
58
67
63
24
27
25
22
25
24
25
6
9
8
6
9
6
8
4
6
6
4
8
3
5
17
16
15
14
Male
Female
Overall
Never tried them Have tried them once or twice
Use them sometimes (more than once a month) Use them often (more than once a week)
Age
Gender
Experience of E-CigarettesAnalysis by gender and age
Respondents = 8704 Respondents
Balance: Not specified
% change
since 2015
tried e-cigarettes
+1
-2
+5
-12
+1
+3
+1
Which of the following best describes your experience of e-cigarettes?
% Respondents
Slight increase in percentage of young people claiming to have tried e-cigarettes,
and higher amongst males.
45
Youth Smoking and E-Cigarette Use
Respondents = 6557
Balance: not specified
63
79
2113 16
8
24
18
54
4042
26
8
2
17
2726
29
5 18
20 16
37
Total (8653) Never smoked(6412)
Tried but didnot like (1120)
Formersmoker (362)
Currentoccasional
(312)
Currentregular (447)
Use often (>1 per week)
Use sometimes (>1 per month)
Tried once or twice
Never used e-cigs
Use of e-cigarettes
The majority of smokers have also tried e-cigarettes, and over a
third of regular smokers also claim to be regular e-cigarette users.
46
Trying e-cigarettes
Which of the following applies to you?
I tried smoking a real
cigarette/tobacco before I
first tried an e-cigarette
I tried an e-cigarette before
I first tried smoking a real
cigarette
I have never smoked a real
cigarette but have tried an
e-cigarette
I don’t remember
35%
20%
37%
9%13%
50%
12%
25%
20172015
Base: 2015 = 1976, 2017 = 3167
All who have tried an e-cigarette
New question in 2015
Latest responses from young people indicate a shift to trying e-cigarettes
ahead of real tobacco cigarettes, more so amongst males.
47
Male: 41%
Female: 33%
Female: 37%
Male: 32%
Buying e-cigarettes
Where do / did you get your e-cigarettes from?
Base: 2017 = 2601
Balance: not specified & ‘other’
Comparison with 2015 not shown due to changes in codes
1
1
2
2
3
4
4
5
5
6
10
11
11
29
42
0 10 20 30 40 50
I buy myself from chemists
I buy myself from pubs / clubs
I buy myself on social media
I buy myself from supermarkets
I get adults outside shops to buy them for me
I buy myself online
Other relatives under 18 buy / give them to me
Take from parents / guardians without their consent
Parents / guardians buy / give them to me
Other relatives over 18 buy / give them to me
I buy myself from off licences / shops
I buy myself from an e-cigarette shop
Friends over 18 buy / give them to me
Friends under 18 buy / give them to me
I use or used someone else’s
% Respondents
It is illegal to sell e-cigarettes to under 18s:
TRUE 76%FALSE 24%
Balance: Don’t know / Not stated
Please note: It is illegal to sell
e-cigarettes to under 18s
Where they are or have used e-cigarettes, most claim to get them
via friends rather than buy their own
48
8. Appendix
49
744 5861052
446 51173 103
673 512 543
0
1000
2000
3000
4000
Blackburn Bolton Bury CheshireEast
CheshireWest
Halton Knowsley Lancashire Liverpool Manchester
259 319 551234 191 124
530861 779
820
1000
2000
3000
4000
Oldham Rochdale Salford St Helens Stockport Tameside Trafford Warrington Wigan Wirral
No. Returns by LA 2005 (12,840) No. Returns by LA 2007 (11,724) No. Returns by LA 2009 (13,902) No. Returns by LA 2011 (13,051)
No. Returns by LA 2013 (18,233) No. Returns by LA 2015 (7,113) No. Returns by LA 2017 (9,173)
Appendix 1Sample Breakdown by Local Authority
No
. 1
4-1
7 y
ea
r o
lds w
ho
co
mp
lete
d s
urv
ey
Total Base for 2017: 9,173 Respondents
N.B Cheshire East and West reported separately for first time in 2011. Previous data for these local authorities shown at aggregated level.
Blackpool, Cumbria and Sefton did not take part in this year’s survey.50
Appendix 2Sample Breakdown by Age and Gender
Base (Gender): 2005 = 12727; 2007 = 11116 ; 2009 = 12757; 2011 = 12221; 2013 = 18089; 2015 = 7105; 2017 = 9107
Base (Age): 2005 = 12840; 2007 = 11029 ; 2009 = 12733; 2011 = 12047; 2013 = 18233; 2015 = 7113; 2017 = 9173
Gender
47
51 50 50
4844 44
53
49 50 50
5256
56
0
10
20
30
40
50
60
70
80
90
100
2005 2007 2009 2011 2013 2015 2017
% R
esp
on
de
nts
Male
Female
2
10
5
13
22
3028
45 4447
46 45
41
4852
4547
39
30
23 24
1
1 1 13
6
1
0
5
10
15
20
25
30
35
40
45
50
55
2005 2007 2009 2011 2013 2015 2017
% R
esp
on
de
nts 14
15
16
17
Age
51
Appendix 3Confidence Intervals
Gender Number of respondents Confidence Interval based on 95% confidence levels
– Results accurate to...
Male 4029 +/- 0.93% to 1.54%
Female 5078 +/- 0.83% to 1.38%
Age
14 2566 +/- 1.16% to 1.93%
15 4365 +/- 0.89% to 1.48%
16 2159 +/- 1.27% to 2.11%
17 83 +/- 6.45% to 10.76%
Local Authority
Highest represented LA:
Bury
1052 +/- 1.81% to 3.52%
Lowest represented LA:
Halton
73 +/-6.88% to 11.47%
52
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