YOUNG LIONS – MEDIABRAZIL, JUNE 17TH

CAMILA GAZZANOGUILHERME CAVALCANTE

HAVE YOU EVER HEAR ABOUT SENSE INTERNATIONAL?Sense International is a leading global charity supporting deafblind people in Bangladesh, India, Kenya, Peru, Romania, Tanzania and Uganda.

CHALLENGES

Develop a younger audience;

Support a base of Sense International`s channels;

Stimulate the fundraising;

OBJECTIVES

Increase the number of visitor to the website;

Engage the audience through social media;

TARGET

YO 18 – 25Next generation of

supporters;

Total audienceHigh potential of donation;

LA

KE

OF

AW

AR

EN

ES

S

WHICH EVENT WILL BE THE BIGGEST IN UK

NEXT YEAR?

GLOBAL COMMUNICATION FOCUS IN UK

RUGBY WORLD CUP 2015

HOW DOES WORK?

Awareness

09.18

why

target

idea

objective

09.19 (day after)

Create a excited moment at the Rugby WC to launch the

campaign.

Total of population

Partnership with IRB to have a Sense International

member doing the sign language at opening

ceremony (God save the Queen).

Create an impactful media to generate awareness of

the NGO.

TV / Digital / Event

med

ia

Capture the attention of those who never thought

about the subject.

Total of population

Bring the sensation of be deafblind.

Dominating the Rugby content to interact the

audience without image or song.

Click throw website

Digital / Social

09.19 to 09.26

Recruit supporters to attend the foundation.

Youngers

Inspired youngers to be part of the NGO, making them

feel as a deafblind.Special actions: Braille language editions / 4D.

Facebook page

Cinema / Print

Recruitment

Keep the high engagement.Instigate them to be

influencers of the cause.

Youngers

Take advantage of the Nat Geo platform to show the spectacular work that SI

does in culturally relevant places.

Facebook page

NatGeo Facebook/Instagram

Nov`15 to Jan`16

Engagement

HOW DOES WORK? sign language live black screen

braille ad #senseinternational

WHAT ARE OUR EXPECTATIONS?

Increase the website audience in 2,022%Conversion rate (Brazil Base): 0.04%

Total impact (Estimate): 77MM

1,500 Web audience monthly*

*Source Sense International

Increase the fan page in 6,091%Conversion rate (Brazil Base): 0.10%

Total impact (Estimate): 24MM

THANK YOU

CAMILA GAZZANOGUILHERME CAVALCANTE