you will meet 150+: join us - alternativeaccountancyit.com filethe uk’s largest and only event...

• HEADSOF IT / IT

DIRECTORS

in March to meet this highly targeted and highly moti-vated audience of accountancy decision-makers

THE UK’S LARGEST AND ONLY EVENTHELPING MID-MARKET ACCOUNTANCY PRACTICES

FUTURE-PROOF THEIR BUSINESSES

MEDIA PACK

The Conference has created a genuine community in mid-sized accountancy practices. No other event will put you face-to-face with

so many decision-makers in this market. Our audience of senior management and technology leads control technology spending in

their firms and want to make the best use of their tech investments.

@altaccountITwww.alternativeaccountancyit.com

23 - 24 March 2020Forest of Arden Marriott,

near Birmingham

JOIN USYou will meet 150+:

• MANAGINGPARTNERS

/ MANAGING DIRECTORS

/ CEOS • SENIOR

PARTNERS / IT PARTNERS

• OPERATIONSDIRECTORS

/ CHIEFOPERATING

OFFICERS

4TH ANNUAL

http://www.alternativeaccountancyit.com

https://twitter.com/altaccountIT

Meet our 2020 Advisory Board

The programme has been designed by our Advisory Board, representing an elite group of the most innovative thinkers in mid-market accountancy. The advisory board includes:

Ian Carlson Managing Director, Old Mill

Ade Cheatham CEO, PKF Cooper Parry

Paul Crichton Managing Partner, MMG Archbold

Will Farnell Director & Founder, Farnell Clarke

Ali Jones IT Partner, Sagars

Richard Kleiner Partner, Gerald Edelman

Elizabeth Lloyd Partner, Larking Gowen

Robert Moore Managing Partner, Bright Grahame Murray

Ian Philips Deputy Managing Director, Duncan & Toplis

Cathy Revis Managing Director & Tax Director, Fiander Tovell

Adrian Rodaway Partner, HPH Chartered Accountants

Philip Woodgate Partner, Goodman Jones

Andrew Yearsley Innovation Director, Bishop Fleming

Paul Farrell Head of IT, Mitchell Charlesworth

Andrew Hibberd Head of IT, BHP

Chris Madden IT & Operations Director, Kreston Reeves

Ben Smith Partner, Ecovis Wingrave Yeats

ALTERNATIVE ACCOUNTANCY STRATEGIC IT CONFERENCE

The conference is a shop window of IT for the accounting industry coupled with the chance to meet accounting firms and openly and freely discuss our processes Steve Runnacles, Ensors

The UK’s largest and only event helping mid-market accountancy practices future-proof their businesses

We offer you access to 150 hand-picked Managing Partners, CEOs, IT Partners, IT Directors and Operations Directors. Attendance is invitation-only and restricted to your target market

The Conference has created a community of innovative senior managers in accountancy who want to improve processes, drive efficiency, develop new services and enhance the customer’s experience

BUILT ON A UNIQUE MODEL THAT IS UNRIVALLED IN OUR INDUSTRY: we guarantee a ratio of no higher than 3 delegates to every 1 supplier. Making the Conference a highly effective and enjoyable networking event that creates a meeting place for decision-makers and solutions providers in accountancy

Our programme is always genuinely “alternative” - focused, research-led, engaging, entertaining and varied – allowing you to associate your brand with premium content

Our venue – Forest of Arden - offers you and your clients a beautiful environment and a relaxed atmosphere, with great food and wine and plenty of time for networking and socialising

VenueThe Forest of Arden Marriott Hotel & Country Club, near Birmingham.

Enjoy a seamless blend of sophistication and convenience with stylish accommodation and exceptional amenities – as well as an excellent location near Birmingham Airport and the NEC. Play a round of golf at the country club, which boasts two outstanding courses, a putting green and a golf academy. The hotel also boasts a spa and Leisure Club with an indoor pool and a gym.

Why sponsor?

Maxstoke Lane, Meriden, Birmingham, CV7 7HRLocated just off the M40/M42. The venue is also easy to reach from a number of train and bus routes.

LOCATION MAPCLICK HERE


https://www.phcompany.com/de-vere/beaumont-estate/?utm_source=google&utm_medium=local&utm_campaign=localSEO

https://www.marriott.co.uk/hotels/maps/travel/cvtgs-forest-of-arden-marriott-hotel-and-country-club/

Delegate feedbackThis is what delegates at previous Alternative

Accountancy Strategic IT Conferences told us they

most enjoyed

Excellent The conference was a great opportunity to meet like-minded people of a similar position in other organisations and to share our experiences and opinions on a wide range of strategic IT issues - a well worth while use of our time!Ben Smith, Ecovis

Networking with other like-minded people with a matching plethora of IT issues. Gary Bentley, Arram Berlyn Gardener

Great to hear about the experiences of other firms and their ideas for meeting the challenges facing us all Wendy McNulty, SB & P

Great to be able to speak frankly with other firms of similar sizes and larger Sean Farnell, Burgis Bullock

Overall awareness of what is happening with IT – through presentations and networking John Warner, BHP

Working with peers and exhibitors and understanding what everyone else is doing Toby Stephenson, MHA MacIntyre Hudson

Opportunity to network with peers and like-minded people facing similar issues David Frangleton, Mitchell Charlesworth

Great technologically oriented conference to help accountants be more efficient Richard Anning, ICAEW

The conference is a shop window of IT for the accounting industry coupled with the chance to meet accounting firms and openly and freely discuss our processes Steve Runnacles, Ensors


Headline Sponsorship includes:

Opening welcome address

/ One of your senior managers will have the opportunity to address the audience at the opening of the event to welcome all attendees to the event. This two-minute address will precede the chair’s opening remarks and you will have the option to introduce the event chairman

Content

/ Opportunity to host a round table discussion by inviting a client to run a roundtable on a relevant subject

/ OR provision of a senior product expert to present (only where this option is available on the programme, not available at every event)

Brand positioning

/ All marketing materials will clearly promote you as the Headline Sponsor in the Number 1 prime position on all materials and with reciprocal links to your site where appropriate

/ Your company will be mentioned in all social media campaigns and media partnership editorial

/ Included on the website will be a business profile of 100 words to promote your services

/ During the marketing roll out the event brochure will be mailed at least twice to 2000+ potential delegates – you will have clear listing as the Headline sponsor with Number 1 prime position for your logo

/ Your company logo will feature within the

following marketing platforms:

• highlighted on the conference stage set in Number 1 prime position

• on the conference website in Number 1 prime position with a reciprocal link

• on all marketing materials produced in pre-event activities, including brochure PDF and website banners

• a profile and advertisement in the event app

• on welcome banners at the event

Exhibition space

/ 3m x 2m exhibition stand in the delegate lounge

Networking

/ 3 complimentary delegate passes, including accommodation and the evening dinner on the first night of the event

Sponsorship optionsHeadline Sponsor / £20KThe Headline Sponsor will have the highest brand positioning on all marketing activities and on-site during the event.

LOGO


Partner Sponsorship includes:

Content

/ Opportunity to host a round table discussion by inviting a client to run a roundtable on a relevant subject that offers an informative case study profiling both the supplier’s and client’s expertise

Brand positioning:

/ All marketing materials will clearly promote you as a Partner Sponsor with reciprocal links to your site where appropriate

/ Your company will be mentioned in all social media campaigns and media partnership editorial

/ During the marketing roll out the event brochure will be mailed at least twice to 2000+ potential delegates – you will have clear listing as a Partner Sponsor with tier 2 prime position for your logo

/ Your company logo will feature within the following marketing platforms:

• on the conference stage set in tier 2 prime position

• on the event website, linked to your homepage

• on all marketing materials produced in pre-event activities, including Summit brochure PDF, website banners

• on welcome banners at the event

• profiled on the mobile event app

Exhibition space

/ 3m x 2m exhibition stand in the delegate lounge

Network

/ 2 complimentary delegate passes, including accommodation and the evening dinner on the first night of the event

Sponsorship options

Partner Sponsor / £10KPartners Sponsors have the second brand positioning on all marketing activities pre-event and on-site during the event.

THE AUDIENCE WERE AT THE RIGHT LEVEL FOR US AND

THE WHOVA APP HAS FACILITATED

CONVERSATIONS FURTHER

KEN GILL, INFORMANCE


Drinks Reception Sponsor / £7KAll attendees are invited to attend the drinks reception in the delegate lounge prior to the evening dinner. Drinks reception sponsorship includes:

Welcome address/ A short welcome address to all attendees

during the reception

Brand positioning/ Branding at the drinks reception/ Your company logo will also feature within the

following marketing platforms: • on the event website, linked to your homepage • on all marketing materials produced in pre-event

activities, including Summit brochure PDF, on website banners

• on welcome banners at the event • in the mobile event app

Network/ 2 complimentary delegate passes, including

accommodation and the evening dinner on the first night of the event

After-Party Sponsor / £6KThe late-night bar is a popular feature and a great place to network with event attendees in a relaxed atmosphere. After-party sponsorship includes:

Speak to the audience/ A short address to all event attendees at the end of the

after-dinner entertainment inviting all to attend the after-party

Brand positioning/ Your logo on a slide at the end of the after-dinner

entertainment reiterating invitation to your after-party/ Option to decorate and brand the after-party area/ Your company logo will feature within the following

marketing platforms: • on the event website, linked to your homepage • on all marketing materials produced in pre-event





Sponsorship options

Dinner Sponsor / £8K As all delegates stay overnight, we host an evening dinner on the first night of the conference, followed by entertainment. All delegates are invited to attend the dinner. Dinner sponsorship includes:

Speak to the audience/ A short welcome address at the dinner,

to all event attendees

Brand positioning/ All marketing materials will clearly promote you as the Dinner

Sponsor with reciprocal links to your site where appropriate / Your company logo will feature within the following

marketing platforms: • onsite in prime position at the conference dinner venue • on the event website, linked to your homepage • on all marketing materials produced in pre-event

activities, including Summit brochure, PDF, on website banners




Make the dinner more memorable with any of the following upgrade options:• Menu chosen by sponsor• Upgraded wine selection• Themed meal

Make the drinks reception stand out with any of the following upgrade options:• Extend reception time from 30 min to 60 minutes• Themed drinks• hors d’oeuvres served• entertainment

Make the after-party even more memorable with any of the following upgrade options:• Themed drinks• Late night snacks served• Musicians / DJ provided

SOLD


Content Sponsor / £6KDuring the event, we will host both a series of round table discussions covering a multitude of relevant and (at some events) plenary sessions featuring vendor thought leadership. Content sponsorship includes:

Content:/ Opportunity to host a round table discussion by inviting

a client to run a roundtable on a relevant subject / OR provision of a senior product expert to present (only

where this option is available on the programme, not available at every event)

Brand positioning/ Your company logo will feature within the following

marketing platforms: • on the event website linked to your homepage • on all marketing materials produced in pre-event

activities, including Summit brochure PDF, website • on welcome banners at the event • on the mobile event app


accommodation and the evening dinner

Upgrade options:/ Add exhibition stand to become a Premium Exhibitor

Exhibitor / £6KExhibition space will be in the delegate lounge where all delegates gather for registration, networking breaks, lunch and during the evening drinks reception. An exhibitor package includes:




Exhibition space/ 3m x 2m exhibition stand in the delegate lounge


accommodation and guest places at the evening dinner on the first night of the event

Upgrade options:/ Add content to become a Premium Exhibitor

Sponsorship options

Premium Exhibitor / £8KPremium exhibitors have the opportunity both for brand presence in the exhibition area and content sponsorship. The Premium exhibitor package includes:

Content:/ A Opportunity to host a round table discussion by

inviting a client to run a roundtable on a relevant subject

/ OR provision of a senior product expert to present (only where this option is available on the programme, not available at every event)




Exhibition space/ 3m x 2m exhibition stand in the delegate lounge


accommodation and guest places at the evening dinner


Day Two Breakfast Sponsor / £4KThe morning after the night before attendees will relish great coffee and a reviving bacon sarnie on the start of the day. Day two breakfast sponsorship includes:

Brand positioning/ Branding at the day two registration and breakfast area/ Buffet breakfast menu chosen by sponsor (cost +)/ Your company logo will feature within the following




Network/ 1 complimentary delegate pass, including accommodation

and the evening dinner on the first night of the event

Sponsorship options

Lunch Sponsor / £6K Lunches at the event provide an excellent networking and branding opportunity. Lunch sponsorship includes:

Plenary welcome address/ A short welcome address to all event attendees at the

end of the plenary session preceding the lunch

Brand positioning/ Branding at the lunch/ Your company logo will feature within the following




Network/ 2 complimentary delegate passes, including accommodation

and the evening dinner on the first night of the event

Make lunch memorable with any of the following upgrade options:• Menu chosen by sponsor (cost +)

• Themed meal (cost +)

Day One Registration & Welcome Breakfast Sponsor / 4.5K Registration on the first morning is a chance to make a great impression on arriving delegates. Day 1 registration sponsorship includes:

Brand positioning/ Branding at the opening day registration and

breakfast area/ Buffet breakfast menu chosen by sponsor (cost +)/ Your company logo will feature within the following




Network/ 1 complimentary delegate pass, including



Private Dinner Sponsor / £7KThe opportunity to invite up to 20 delegates and/or speakers to a private dinner in the conference venue the night before the conference begins. It includes:

Speak to the audience/ A short welcome address at the dinner, to all dinner guests/ The opportunity to provide a product demonstration

to your dinner guests

Brand positioning/ Branding at the pre-conference dinner/ A branded invitation sent to your invitees before the event/ A branded confirmation sent to confirmed dinner guests

before the event/ The opportunity to “room-drop” your marketing materials

to the hotel rooms of your invited dinner guests during the dinner or the following day

/ Your company logo will feature within the following marketing platforms:

• onsite in prime position at the pre-conference dinner venue • on the event website, linked to your homepage • on all marketing materials produced in pre-event activities,

including Summit brochure, PDF, on website banners • on welcome banners at the event • in the mobile event app

Network/ Accommodation for 2 sponsor staff on the night of the dinner/ 2 complimentary delegate passes to day one of the event

that follows the next day

Private Breakfast Sponsor / £4.5KPrivate breakfast sponsorship offers the opportunity to invite up to 15 delegates and/or speakers to a private seated breakfast in the conference venue on the morning of day two of the conference. It includes:

Welcome address/ A short welcome address at the breakfast, to your guests/ The opportunity to provide a product demonstration

at the breakfast to your guests

Brand positioning/ Branding at the private breakfast/ A branded invitation sent to your invitees before the event/ A branded confirmation sent to confirmed breakfast

guests before the event/ Your company logo will feature within the following

marketing platforms: • onsite in prime position at the pre-conference

dinner venue • on the event website, linked to your homepage • on all marketing materials produced in pre-event



Network/ 1 complimentary delegate pass to the whole event,

including accommodation and conference evening dinner on conference day one

Upgrade options:/ Menu chosen by sponsor (cost +)

Networking Break Sponsor / £4.5KSponsorship of one or more of the four networking breaks during the conference includes:

Brand positioning/ Branding at the relevant networking break/ Your company logo will feature within the following




Network:/ 1 complimentary delegate passes to the whole event,


Upgrade options:/ Make the break particularly memorable by choosing

a special or themed menu (cost +)

Sponsorship options

Make the dinner more memorable with upgrade options:• Pre-conference dinner menu chosen by sponsor (cost +)• Upgraded wine selection (cost +)• Themed meal (cost +)• After-dinner speaker or entertainment (cost +)


App Sponsor / £6KOur event app (Whova) is the number one networking tool for all delegates attending the event. Operational a week prior to, during and for six months after the event, App Sponsorship includes:

Speak to the audience/ Take the opportunity to communicate with attendees

before during and after the event by sending up to 6 messages to all the attendee pre-, during and post-event

/ Opportunity to send messages to specific groups or individuals

Brand positioning/ App branded with your company logo/ A prominent advertisement including in the app/ Your company logo will also feature within the

following marketing platforms: • on the event website, linked to your homepage • on all marketing materials produced in pre-event

activities, including Summit brochure • on welcome banners at the event

Network/ 2 complimentary delegate passes to the whole event,

including accommodation and conference evening dinner on the first day of the event

Sponsorship options

Badges Sponsor / £6KPosition your brand upfront at the event with your company logo prominently and exclusively displayed on every attendee’s badge for the duration of the 2-day event. Badge sponsorship includes:

Brand positioning/ Branding on all attendee badges/ Your company logo will feature within the following




Network/ 2 complimentary delegate passes to the whole event,



Sponsor Delegate Place* / £3.5KBrand positioning/ Your company logo will feature within the following


activities, including Summit brochure • on welcome banners at the event

Network/ 1 complimentary delegate pass to the whole event,


* Only three sponsor delegate places are available at this event.

https://www.alternativeevents.co.uk

https://www.alternativeevents.co.uk

mailto:sarahkatherine.bagshaw%40alternativeevents.co.uk?subject=Alternative%20In-house%20Technology%20Summit

mailto:steve.parrott%40alternativeevents.co.uk?subject=Alternative%20In-House%20Technology%20Summitt

you will meet 150+: join us - alternativeaccountancyit.com filethe uk’s largest and only event...

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