You Know It’s Time To Redesign Your

When… Nonprofit Website  

Start Somewhere – www.startsomewhere.com

When it's impossible to keep it updated 1

When was the last time you updated your site content? Why? Is it because it's too hard or your team doesn't have the knowledge? Then it's time to redesign. An updated site keeps visitors coming back.

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When it's been more than two years 2

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A general rule of thumb is to redesign your site every two to three years. Technology and web design trends are constantly changing, and two years is a lifetime in internet-years. If you can’t remember the last time you updated your website, then it's time for a redesign.

When even YOU can’t find information on your site 3

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Website visitors will decide within two seconds whether to stay on your site. If they can't find what they're looking for, they'll leave.  If it takes you more than 2 seconds to find what you're looking for, imagine how long it takes your visitors.

When your donation page is on a separate site 4

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If clicking on your Donate button takes visitors to a third-party donation, then wave goodbye to your potential donors. Bouncing visitors to a separate site dramatically reduces conversion rates. Redesign your site with integrated donation and you'll see much higher conversions.

When it’s not integrated with social media 5

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Your site should be closely tied to your social media. Using your site as the hub for fresh content, which you can share on social media, brings people back to your website. If you’re not integrated with social media, you're missing an opportunity to bring valuable web traffic your way.

When it doesn’t look good on mobile devices 6

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Can your site be viewed on all devices, from desktops to smartphones, without hindering the experience?  If the answer is “no,” then it's time to redesign it for a seamless experience across devices (aka responsive design). With mobile internet usage overtaking desktop by 2014, mobile browsing isn't going away any time soon. 

When you search for yourself and you’re not on page 1 7

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When you search for your organization, you should absolutely be on the first page, if not the first three search results. If it's not, then your site isn't optimized for search, AKA Search Engine Optimization (SEO). Redesigning your site for SEO will help you be found by the people looking for you.

When there’s no clear call to action 8

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Look at your homepage from the perspective of the visitor. Try this: squint your eyes until the site is blurry, and then ask yourself: can I tell what I’m supposed to do on this page? If you can't tell what the most prominent call to action is, neither can your visitor.

When you feel embarrassed to show it to people 9

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This is the most important point. You should feel proud of your website! It's your organization's face to the world, and the way most people will interact with your nonprofit. If you're embarrassed to show it off, that's a clear sign it's time to redesign.

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