Yolngu Cultural Tourism

Masterplan

Arnhem Land

Presentation to Potential Partners

The Vision

An exciting new dimension to Australian tourism

A sustainable economic platform for Yolngu

Aboriginal People

Over the next 20 years to create 50 new

businesses for Yolngu people across Arnhem

Land

Indigenous Tourism

Contributes $96 billion to the economy

Employs one million Australians

Is growing – over 150 businesses, 44 Art Centres

Potential

90 % of Australians believe they

should experience Aboriginal

culture

94% believe their children

should experience Aboriginal

culture

International

Strong desire to experience

Aboriginal culture among visitors

from high yield international markets

- UK, Germany, USA and in the

future China

Australia

The majority of Australians want to

connect and learn

Challenges

Access to Capital

Capacity building

Coordination and logistics

Branding

Representation

A New Approach

Continuity and momentum

Scale

Consistent Long Term Approach

Empowerment and leadership

Partnerships between Indigenous people, government and the private sector

Arnhem Land Assets Air Access

Road System

Lirrwi Tourism Corporation

Wildlife

Diverse Landscape

Rich Culture

Major Events

Internationally acclaimed artists, musicians and performers

The OpportunityTo create a new and exciting and sustainable

tourism industry, through a new destination

development model

The Yolngu Cultural Tourism Masterplan

Current Yolngu Involvement

in Tourism

Lirrwi Yolngu Aboriginal

Tourism Corporation

Around 12 small

emerging businesses in

Arnhem land

Buku Larngguy Art centre

Garma Festival

Proposed Model – 6 Principles

1. Led and managed by Yolngu for Yolngu - Lirrwi

Tourism is Project Manager

2. With support from best qualified people in Australia

3. Partnerships with government and business

4. Consistency of approach and people

5. Long term

6. Respect for Yolngu culture

Implementation

Project Directors

Djawa Burrawanga – Chairman Lirrwi Tourism

Matt Grooby – Manager Lirrwi

John Morse AM – Advisor

Expert Panel

Rev Dr Djininiyi Gondarra OAM Indigenous

Geoff Dixon – Business, Aviation and Tourism

Prof Andrea Hull – Academic and Cultural

Bill Wright – Business and Tourism

Jane Madden – Head of Tourism, RET Canberra

Project Funding - Partnerships

Government

825,000 -TQual Indigenous Tourism Development Grant

Tourism Australia

Tourism NT

Private Sector

15 x private sector partnerships @ $50,000 per partner

6 partners already signed and more in consideration

Total Budget: $ 3million over 3 years

Masterplan Scope

Initially NE Arnhem Land

In time links with Kakadu and Nitmiluk National

Parks

Strategic Framework

National Long-term Strategy

5 –year Tourism NT Strategy

Dual Development Focus

Arnhem Land the Destination

Business Development

Destination DevelopmentKey Programs

Stakeholder engagement

Lirrwi Tourism sustainability

Financial investment

Planning

Research

Destination brand development and marketing

Business Development

Key Programs

Community engagement

Business potential

assessment

Business support and

development

Training and accreditation

Environmental impact

studies

The Yolngu elders of Arnhem land thank you

for listening to our story, and we ask that you

consider and support it.

We look forward to working with you in true

partnership, walking side by side to a better

future for Yolngu people and all Australians”

Djawa Murrmurrnga Burarrwanga