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Yamaha News,ENG,No.5,2007,12月,12月,The Art of Motor Shows,Motorcycle,Up Front,The Art of Motor Shows,Tokyo Motor Show,Takashi Kajikawa,XS-V1 Sakura,The Art of Engineering,Tokyo Motor Show,The Paris International Two-wheel Show,MAJESTY SPECIAL,Japan,Tokyo,Showing where Yamaha is headed for the future,The International Motorcycle Exhibition in Milan (EICMA),LUXAIR,Tokyo Motor Show display models,FC-AQEL,When Technology Becomes Art,FC-Dii,VMAX Awakens -Need 6-,XV1900 Raider S,An Experience of Yamaha for 2008,Tesseract,The Paris International Two-wheel Show,BOBBY,The International Motorcycle Exhibition in Milan (EICMA),C3+,The International Motorcycle Exhibition in Milan (EICMA),International Focus - Serial 56,Yamaha Motor de México and its dealer Motos Guerrero de Nayarit join to launch the first “Yamaha Technical Service Center”,Yamaha Motor de México, S.A. de C.V.,Jose Luis Cabrera,Mexican,Leader in the motorcycle market,Motos Guerrero de Nayarit S.A de C.V.,David Guerrero,The market for leisure motorcycles and ATVʼs,Carlos Guerrero,Launching the first “Yamaha Technical Service Center” in Mexico,Racing Express,Langston scores upset title victory on the YZ450F,Racing,AMA Motocross Championships,Yamaha GMT94,Grant Langston,YZ450F,Rossi sets record at Phillip Island,MotoGP,Yamaha MQ Racing Team,Valentino Rossi,YZF-R1,2008 MotoGP team programs decided,WSB,Yamaha Factory Snocross Team,Colin Edwards,Yamaha captures 2007 WSB Manufacturers Title,WSS,Noriyuki Haga,Parkes 2nd in season ranking,World Endurance Championships,Troy Corser,Yamaha GMT94, Victorious in Bol dʼOr 24 Hours,Bol dʼOr 24 Hours endurance,Broc Parkes,Obituary: Norifumi Abe Farewell, Norick,WPSA,Tommy Hill,Yamaha teams to compete in WPSA Power Sports Snowmobile Tour,WPSA Power Sports Snowmobile Tour championship,Sébastien Gimbert,David Checa,Olivier Four,Norifumi Abe,Yuji Nakazawa,Steve Taylor,Cory Davis,World Topics,F350 stars at “Salon Nautico” boat show,Marine,Salon Nautico,Yamaha Motor Argentina S.A.,F350,Argentina,Buenos Aires,YMUS annual dealer meeting focused on new product releases and CS,Yamaha Motor Corporation, U.S.A.,Kajikawa,U.S.A.,Campaign introduces marine sports and leisure,Burla Makina Ticareti ve Yatırım A.S.,Turkey,From 7 to 70, Lets Go To Sea,“YES! Yamaha Racing” team wins China Super Bike title!,YES! Yamaha Racing,Xiao Jin,TZ125,China,Shanghai Yamaha Jianshe Motor Marketing Co., Ltd.,Test riding event for the YZF-R6,Yamaha Motor Europe N.V.,YZF-R6,Sportsland Sugo,YMUS employees raise $5,000 for “Feed the Children” charity,Masato Adachi,Feed the Children,3rd National Technicians Contest,3rd National Technicians Contest,Incolmotos,Colombia,Medellín,YMMWJ starts production at second assembly line,PT. Yamaha Motor Manufacturing West Java,Indonesia,“Open Doors Day” gets big community response,Motori Minarelli S.p.A.,Italy,Yamaha Motor Racing S.r.I.,YMSLX moves to new office facility,Yamaha Motor Solutions Xiamen,Toru Hasegawa,Doni – a hero from the ASEAN region,All Japan Road Race Championships,Doni Tata Pradita,YMMC wins Georgia state “Partner of the Year Award” for pollution prevention,2007 Natural Leader – Partner of the Year Award,Yamaha Motor Manufacturing Corporation of America,Fifth Central & South American Parts Marketing Conference,Central & South American Parts Marketing Conference,Yamaha Motor India – “New Yamaha” campaign,New Yamaha – My Promise Dil Se,Yamaha Motor India Pvt. Ltd.,India,Ballance wins record eighth GNCC ATV Championship,ATV,Americaʼs Grand National Cross Country XC1 Pro class,Bill Balance,YFZ450,YES! Rally 2007 – promoting the Yamaha brand over 24,557 km in 45 days!,YES! Rally 2007,YES! Yamaha,What's New,Next-generation technology for chassis weight reduction,CF (Controlled Filling) Magnesium Die-casting Technology,Our aim is service to make us the customersʼ “Only One” brand,The 4th YAMAHA World Technician GP,Massimiliano Cordeschi,Yamaha Resort Tsumagoi,The 4th YAMAHA World Technician GP,Tom Lischitzki,Christopher Scott Sirucek,Dewa Putu Gunawirawan,Wei Gang,Djarot Imam Kristanto,Zoom In,FX Cruiser SHO and FX SHO — Power with Intelligence,PWC,FX Cruiser SHO,FX SHO

YAMAHA MOTOR CO., LTD.DECEMBER 1, 2007 ENGLISH

No.5

The 2007 autumn motor show season saw major showsworldwide. In this issue we look at Yamaha’s art of motorshow booth creation with a focus on the Tokyo MotorShow and examples from the Paris and Milan shows.

The Art of Motor Shows

2 YAMAHA NEWS DECEMBER 1, 2007

UP FRONT

Transparency: One of the themes of the booth was “transparency.” The presentation of the products and technologies as art and the image of premium quality were the same as thelast show, but this time the booth design was more open, without the partitions of the previous show. The result was a more direct and positive appeal for the Yamaha brand.

TThhee AArrtt ooff MMoottoorr SShhoowwssTThhee AArrtt ooff MMoottoorr SShhoowwss

Tokyo Motor ShowShowing where Yamaha is headed for the futureThe Yamaha booth at the Tokyo Motor Show took as its theme “The Artof Engineering” for the third time, following the 2003 and 2005 shows.For Yamaha, the focus of this show is brand communication and thewhole booth was designed as a “Yamaha Museum” to show the motor-cycles and technologies as works of “art” born of Yamaha’s unique phi-losophy of product creation. “We believe that this year’s booth showsthe directions Yamaha Motor is pursuing more clearly than everbefore,” said YMC’s PresidentTakashi Kajikawa at the show’spress conference. True to thatmessage, it was a booth thatgave visitors a vision of thedirections Yamaha is pursuinginto the future in terms of newtechnologies and product cre-ation and what we want to com-municate to the customers.

YAMAHA NEWS DECEMBER 1, 2007 3

The Tokyo Motor Show was held inOctober 2007. Here we look at the brandmessage that Yamaha sought to commu-nicate with its booth for this show.Together with this we present impres-sions from The Paris International Two-wheel Show (September) and the 2007EICMA in Milan (November).

Tokyo Motor Show: Ranking as one of the world’s five majormotor shows, the Tokyo Motor Show was held for the 40th time thisyear from October 26 to November 11, drawing a total of1,425,800 visitors. In the 2-wheeler and 4-wheeler categories therewere 77 models making their world premiere and 103 models mak-ing their Japan premiere at the Tokyo Motor Show this time. Amongthese the central displays focused on the concept models thatembody the brand images of the various makers and models withworld-leading environmental and safety technologies.

Displays that show what should be seen: The machines that show the future directions Yamaha is taking were displayed in a way that could be seen from all angles.

Tokyo Motor Show display models

XS-V1 Sakura (Special display model/prototype): Drawing on the DNA fromYamaha’s first 4-stroke motorcycle, the XS-1 released in 1970, this V-twin sport model features asimple, sculpted beauty with “Retro-modern” aesthetic elements and accents of Japanese style.

MAJESTY SPECIAL (Special displaymodel/prototype): Boasting the innova-tive Yamaha YCC-AT (Yamaha Chip Con-trolled Automatic Transmission) system basedon electronic control technologies born ofYamaha’s “G.E.N.I.C.H.” engineering ideal,this Majesty variation adopts an array ofdesign features with the look and feel of highquality worthy of its “Special” name.

XV1900 Raider S (Special display model): This isa factory customized machine taking as its base power unitthe engine of the Roadliner. It represents a flagship for theYamaha custom style cruisers.

Tesseract (Special display model/prototype):This 4-wheeled vehicle is powered by a hybrid systemcombining a liquid-cooled V-twin gasoline engine and anelectric motor. It is an innovative matching of the handling,compactness and maneuverability of a motorcycle with thestability of a 4-wheeled vehicle.

BOBBY (Special displaymodel/prototype): This elec-tric commuter model features acollapsible seat and fold-in rearwheel, handlebars and footreststo enable compact storage.

LUXAIR (Special display model/pro-totype): This is a “parallel hybrid” typemotorcycle combining a liquid-cooled gaso-line engine and an electric motor. It featuresa special audio system developed in collabo-ration with Yamaha Corp. (music).

FC-AQEL (Special display model/proto-type): Mounting the “Yamaha Hydrogen FuelCell System” that uses pressurized hydrogen gasas fuel to power Yamaha’s super-thin YIPU(Yamaha Integrated Power Unit), this fuel cellmotorcycle achieves both lightness of design andeco friendliness. (left)

FC-Dii (Special display model/proto-type): This fuel cell motorcycle mounts the“Yamaha Direct Methanol Fuel Cell System” thatuses a liquid methanol-water solution as fuel. Inaddition to good system efficiency, it also featuresimproved ease of use and maintenance. (right)

C3+ (Special displaymodel/prototype): This is a“minimum electric commuter”model with an easy to handle,compact design focused on stylishriding and convenient features likea helmet storage compartment.

UP FRONT

4 YAMAHA NEWS DECEMBER 1, 2007 YAMAHA NEWS DECEMBER 1, 2007 5

An Experience of Yamaha for 2008When Technology Becomes Art

This is a presentation of Yamaha’s proudexclusive technologies with artistic methods ofdisplay.

Smart Power: Yamaha’s “Smart Power” concept aimsat the development of new power sources for vehicles ofthe future. The vehicles that Yamaha is creating for thefuture are based environment-conscious concepts andtechnologies and strive at the same time to open up newhorizons of riding enjoyment and excitement.

G.E.N.I.C.H.: This is anengineering ideal that makesactive use of electronic con-trol technologies to furtherheighten the quality of theride based on rider-machinecommunication. It is theacronym for “Genesis ofElectrical engineering forNew Innovative Control tech-nology with human orienta-tion.”

GENESIS: This is an engi-neering ideal that seeks tocreate an organic integrationof every mechanism and partof the machine, from theengine and chassis rightdown to the individual com-ponents, with the aim ofbuilding in the type of totalperformance that creates ahigh level of “rider-machinecommunication.”

VMAX Awakens -Need 6-A conceptual art work based onthe VMAX model now in develop-ment is presented as a sort of inter-im report on the model’s progressas a symbol of Yamaha’s philoso-phy and technology.

Origins of the “Need 6”In his essay, “A Theory of Human Moti-vation,” the psychologist A. H. Maslowdivided human motivational needs intofive levels and proposed the theory thatthe lowest level needs (beginning withlevel 1 needs) had to be satisfied beforethe human being could move on to thehigher levels of motivation (up to level 5needs). Translating this theory into themotorcycle world, Yamaha proposes thatan ultimate motivational desire/need thatlies beyond the first five needs would bethe feeling of “acceleration” and givesthe name “Need 6” to the VMAX that isdesigned to satisfy this desire for acceler-ation.

The Paris International Two-wheel Show,which ran from September 29th to October 7th,2007, was opened with the press conference speechof J. C. Olivier, the President of Yamaha MotorFrance S.A. (YMF). At the much-awaited Yamahabooth, displays centered around the new models for2008, including the YZF-R6, the TMAX and theXT660Z Tenere, and corners were prepared wherethe show visitors could actually touch, and sit on thedisplay models.

Touch & TryMany visitors were given thechance to touch and get on the dis-play models and get a firsthandexperience of them. The boothdesign took a hint from the 2005 Tokyo Motor Show Yamaha booth, with a white-based colorscheme and curved booth structures to represent the essence of “The Art of Engineering.”

VMAXThe VMAX model presentlyunder development is the centerof much attention in Europe. Aspecial display was set up in thebooth to introduce the VMAXconcept model originally dis-played at the 2005 Tokyo MotorShow, and here too it drew a lotof visitor interest.

Introducing Environmental Technologies

The environment is at the heart of Yamaha’sconcern and electric and fuel cell modelsincluding the FC-AQEL and FC-me were dis-played to show Yamaha’s proactive approachto environmental issues by developing alterna-tive “Smart Power” technologies.

The International Motorcycle Exhibition in Milan (EICMA),which ran from November 6 to 11, 2007, the Yamaha display area present-ed exhibits centering around the 2008 models divided into the four motor-cycles categories of supersport, sport, off-road and scooters. The modelswere displayed in a way that visitors could touch them and sit on them,and there were also peripheral displays to evoke a variety of riding scenesand environments. The aim was not only to promote sales for the 2008season but also to present a sense of the larger Yamaha world and Yamahavalues.

TMAXBefitting a show in Italy, where scoot-ers are especially popular, much atten-tion focused on the 2008 modelTMAX. The outdoor test rides for theTMAX were also very popular.

YZF-R6The supersport models drew an equal-ly large amount of attention as theTMAX. Visitors were especiallyimpressed by the 2008 model YZF-R6.

European Motorcycle ShowsThe three biggest motorcycle shows held annually in Europe are Italy’s EICMAshow in Milan, France’s Paris International Two-wheel Show and Germany’sINTERMOT show in Cologne. The scale of these shows makes them importantvenues for the various makers to launch their promotional programs for the fol-lowing year.

Booth designIn the booth design, panels andfloor effects were used to highlightthe character of each displaymodel. For the XT600Z Tenerephotographs and rock-bed typefloor effect were used.

Favorite foods in Mexico: Mole is a Mexican sauce made from chile peppers and other spices, including chocolate.Also, spicy, delicious and healthy Mexican foods like tacos and enchiladas are so popular,not only in Mexico but in the USA and Canada as well, that they have become a centralpart of the North America diet.

Favorite scenery in our county: Popocatépetl (commonly referred to as El Popoor Don Goyo) is one of the most active volca-noes in Mexico and the second highest peak(5,426 m) in Mexico after the Pico de Orizaba(5,636 m). Chichen Itza is a large pre-Columbian archaeo-logical site built by the Maya civilization locatedin the northern center of the Yucatán Peninsula,present-day Mexico.

An event in our country: The Mexican Independence Day, September 16, is the biggest fiesta (festival) cel-ebrated in Mexico.

■ Capital: Mexico City ■ Area: 1,972,550 Km2

■ Population: 108,700,891 ■ Language: Spanish


INTERNATIONAL FOCUS

Leader in themotorcycle mar-ketMotos Guerrero deNayarit dominates themotorcycle market inNayarit state withurban motorcycles

and scooters. Accounting for about 50% ofoverall sales, models in these categoriesare mainly purchased by fleet-buyer typeclients who provide delivery services for awide range of products. ATVs and leisuremotorcycles represent the other half of thecompany’s sales, showing the tendency ofthe state’s economy towards commercialand agricultural activities.

The market for leisure motorcy-cles and ATV’sThe market for scooters, motorcycles andATVs is mainly orientated towards leisureuse, and Motos Guerrero and YamahaMotor de México, S.A. de C.V.(YMMEX) promote the products throughoutdoor events and programs developedby Yamaha like the “Yamaha Adventure”and “X-Touring” events that can last up tothree days depending on the distance of

travel and the conditions of the roads.Another important promotional program isour Yamaha Riding School (EMY), wherecustomers-to-be have the opportunity toget to know our products first-hand, learnhow to use them and enjoy them. This pro-gram also gives us the opportunity to pointusers toward the ideal motorcycle to suittheir needs.

Launching the first “YamahaTechnical Service Center” inMexicoOne of the most important milestones inMotos Guerrero de Nayarit’s history hasbeen a project undertaken with the cooper-ation of the national distributor YMMEXto completely make over both its mainshop and service workshop into a special-ized, full-scale Yamaha service center.

Called the Yamaha Technical ServiceCenter, this state-of-the-art facility is thefirst of its kind in Mexico, and it was fullyfunctional and began operations onAugust 28th, 2007, at the end of the nine-month project. Proof again that it takestime to make good things happen.In the constantly growing Mexican motor-cycle and ATV markets, our costumersdemand quality service provided by high-ly trained and specialized technicians.

This is what prompted the vision of theDirector of Motos Guerrero, Mr. DavidGuerrero, and his Chief of technicians,Mr. Carlos Guerrero, to create a ServiceCenter equipped to keep up with the mar-ket growth. It is equipped with pro moto-mechanic stations with seven work rampssuited for every type of motorcycle orATV, from the 50cc scooters to big bikessuch as sports or cruiser models. It alsohas a special built-in waiting room facilityas another part of the facility’s YamahaFast Service (YRS) concept. To make sure that very specialized serviceis offered by trained technicians at thiscenter all of the company’s mechanicsand technicians attended training pro-grams of the Yamaha Technical Academy(YTA) at YMMEX. And all the workgoing on at the center is done under thesupervision of a YTA silver-level techni-cian, which is an outstanding plus andshows the capacity of the center to dealwith every technical problem coming itsway, and thus provide the quality servicetoday’s customers need and demand.At the center’s opening ceremony, Mr.Shigeto Mori, president of YMMEX, said:

“I feel very pleased opening the best work-shop in Mexico, and I am sure it is just thefirst of many of this kind to come.” Thesewords were followed by those of MotosGuerrero de Nayarit Director, Mr. David


Guerrero Castellón: “For us, promotionplanning of motorcycle-use activities isvery important. Thus, the final result is theone that counts: Achieving Our Customers’Total Satisfaction.”

And, it is precisely on this idea of achiev-ing total customer satisfaction that the first“Yamaha Technical Service Center” wasbuilt.

SERIAL 56

Yamaha Motor de México, S.A. de C.V. (YMMEX)Motos Guerrero de Nayarit S.A de C.V.

Motos Guerrero de Nayarit S.A de C.V. was founded in 1961 in the Mexican stateof Nayarit with headquarters in Tepic, the state’s capital city. At the time, thedealership was a leader in sales and servicing of motorcycles in the region, but itwas not until 1995 that it gained the status of Yamaha exclusive dealer. Today, thecompany has 21 employees and a branch shop in Las Varas in southern Nayarit,which shows the constant and sustained growth of the dealership, orchestrated byits General Director, Mr. David Guerrero Castellón.

Our reporter: Jose Luis Cabrera of YMMEXservice department

United Mexican States

Yamaha Motor de México and its dealer Motos Guerrero de Nayaritjoin to launch the first “Yamaha Technical Service Center”

Yamaha Adventure and X-Touring events are popular among ATVowners

The Yamaha Technical Service Center (Centro de Servicio TécnicoYamaha in Spanish)

Service staffs with YMMEX President Mori

The opening ceremony of the Yamaha Technical Service Center

Popocatépetl means “smoking mountain” Chichén Itzá

Mole

The fiesta at zócalo, Mexico City

Motos Guerrero de Nayarit S.A de C.V.

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Yamaha Factory Racing’s Grant Langstonstood triumphant as the champion of the AMAMotocross Championship. And for Yamaha, itwas a feat that had not been achieved sinceDoug Henry did it in 1998. The curtain rose on the 2007 AMA MotocrossChampionships in Sacramento, California.Langston failed to make it to the podium in thefirst two rounds, finishing 5th overall in roundone and 6th overall in round two. The situationlooked up in the third round with a 2nd placemoto finish, but that was followed by a 7thoverall in the fourth round, 6th in round five,and 7th in round six.

A switch was made in the seventh race atLakewood when the 2007 YZ450F wasreplaced with the 2008 model. Langstonseemed to have turned over a new leaf but wasstill not able to display his potential as hecrashed several times. Still, in spite of the factthat it was midseason, no one would have everbeen able to guess that the bold challenge ofchanging machines to create a new environ-ment would play such a big part in winning thechampionship. At the next round in Washougal, Langston hadthe 2008 model YZ450F well in hand to winthe second moto. The new model YZ450F hadproven of its potential. This was the firstMotocross victory Langston was able to postand, at the same time, it gave the new YZ450Fits first victory. That win was not a mere fluke. He finished 2ndoverall in the ninth round, and then in the fol-lowing three races he finished 1st overall atDelmont, Wortham, and at the final race of theseason in Glen Helen. Before the Washougalrace, he was 52 points behind the leader andranked 6th, but soon to jump quickly to the top. Looking back on the season, Langston says,“Winning is a great feeling. We got the new

A stunning overall 1st-place finish at the tenth race in Delmont catapulted Langston from 3rd to 1st in the season ranking

Yamaha’s fervent attempt to recapture the 2007 MotoGP championship ended.Much to his chagrin, Valentino Rossi was ranked 3rd; Colin Edwards 9th. CaseyStoner (Ducati) had captured the season title. Rossi was on the top step of the podium at the 14th race, the Portugal GP, for thefirst time in five races, but at the 15th, the Japan GP, trouble compelled him toretire. With three races left at that point, the margin between Rossi and Stoner hadwidened to 83 points, deciding the title in Stoner’s favor.Rossi captured 3rd place in the Australia GP that followed. It meant that Rossi hadbeen on the podium ten consecutive times at Phillip Island. Then he placed 5th inthe 17th race, the Malaysia GP. Rossi fractured his right hand in the qualifying for the last race of the season, theValencia GP, but went into the race unwilling to give up on capturing 2nd place inthe rankings. However, machine trouble from out of the blue regrettably forced himto retire. Speaking at a test session in Jerez after his hand had fully recovered, Rossisaid he was determined to win back the championship title next season. Edwards finished 13th in the last race and will get off to a new start with the Tech 3Yamaha Team next year. “I’m very glad I’m staying with Yamaha and now I’m justlooking forward to getting started with the new bike!”

��

2008 YZ450F, I started riding better and it waskind of a snowball effect.” This AMA Motocross Championship winmade this season a truly memorable one forLangston and the YZ450F.

Langston scores upset title victory on the YZ450FLangston scores upset title victory on the YZ450F

“I’ve always believed that you should take care of the people whotake care of you,” said Langston

Yamaha has not captured the title in this category since DougHenry did it on the YZ400F in 1998

�� Rossi sets record at Phillip Island Rossi sets record at Phillip Island

In spite of having broken bones in his hand, Rossi never gave up on trying to take 2ndplace in the rankings

Edwards began riding for the Yamaha factory team in 2005 and finished 4th that year.The following year he put up a good fight for 7th

Noriyuki Haga completed the 13th and last race of the season in France by finishing 1st in bothraces to grab 2nd place in the season ranking. His teammate Troy Corser fought hard for 3rdand 4th in that round and finished the season ranked 5th. Haga battled hard in the 12th race in Italy to finish 4th and 3rd, pulling within 33 points of theleader James Toseland (Honda), and was looking for his first championship in the last race. Haga put up two spirited races at Magny Cours in France that ended the season, winning bothof them. As it turned out, Haga fought hard to narrow the gap with Toseland to a slim twopoints, giving him 2nd place in the season ranking. About having ranked 2nd for the third time in his career, Haga said, “I’m disappointed with 2ndin the championship, who wouldn’t be with a gap of just two points! But I’m happy.” Corser finished 3rd in race 1 on the last day for a place on the podium and contributed to the 28-point lead that brought the Manufacturers Title to Yamaha.

Broc Parkes put up a good fight in the eleventh race in Germany to win and move into 3rd in the rankings. Then hebattled hard in the twelfth race in Italy for 4th. With the 2nd ranking rider Fabien Foret’s (Kawasaki) low finish of14th place, Parkes succeeded in narrowing the gap all of a sudden to 15 points. In the final race of the season, hecaptured 2nd for a podium finish, to pull ahead of Foret and finish the season 2nd in the ranking. Parkes said, “The team have been great to be with again this year and I’m confident for the next season. I’d like tothank everyone for all their support and help during this year.”Tommy Hill started competing as a factory rider on the R6 machine from the 10th race in the UK, but fell and hadto retire from the 12th race in Italy. He was contending for 3rd place for a while in the final race of the season butfell back to finish 5th. Hill added, “I’d like to thank the team; they’ve been great to work with. I’ve had some good consistent results. I’venot got on the podium in the four races, which I would’ve liked to have done, but that’s sometimes how it goes.”

�� Parkes 2nd in season rankingParkes 2nd in season ranking

Haga pulled within two points of the leader for a bittersweet 2nd in the seasonranking

�� Yamaha captures 2007 WSBManufacturers TitleYamaha captures 2007 WSBManufacturers Title

Parkes raced another superb season like 2004 to take 2ndplace in the rankings

2008 MotoGP team programs decidedYamaha Motor Co., Ltd. has announced the MotoGP Yamaha team programsfor the 2008 season. The Fiat Yamaha Team will again enter Valentino Rossi,along with a new teammate in the two-time 250cc World Champion, JorgeLorenzo. The Tech 3 Yamaha Team will enter Colin Edwards along with 2007WSB champion, James Toseland. All four of these riders will be riding thenew 2008 model YZR-M1 in their attempt to win the championship title. Wehope that everyone will be cheering for them.

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Yamaha Factory Racing’s Grant Langstonstood triumphant as the champion of the AMAMotocross Championship. And for Yamaha, itwas a feat that had not been achieved sinceDoug Henry did it in 1998. The curtain rose on the 2007 AMA MotocrossChampionships in Sacramento, California.Langston failed to make it to the podium in thefirst two rounds, finishing 5th overall in roundone and 6th overall in round two. The situationlooked up in the third round with a 2nd placemoto finish, but that was followed by a 7thoverall in the fourth round, 6th in round five,and 7th in round six.

A switch was made in the seventh race atLakewood when the 2007 YZ450F wasreplaced with the 2008 model. Langstonseemed to have turned over a new leaf but wasstill not able to display his potential as hecrashed several times. Still, in spite of the factthat it was midseason, no one would have everbeen able to guess that the bold challenge ofchanging machines to create a new environ-ment would play such a big part in winning thechampionship. At the next round in Washougal, Langston hadthe 2008 model YZ450F well in hand to winthe second moto. The new model YZ450F hadproven of its potential. This was the firstMotocross victory Langston was able to postand, at the same time, it gave the new YZ450Fits first victory. That win was not a mere fluke. He finished 2ndoverall in the ninth round, and then in the fol-lowing three races he finished 1st overall atDelmont, Wortham, and at the final race of theseason in Glen Helen. Before the Washougalrace, he was 52 points behind the leader andranked 6th, but soon to jump quickly to the top. Looking back on the season, Langston says,“Winning is a great feeling. We got the new

A stunning overall 1st-place finish at the tenth race in Delmont catapulted Langston from 3rd to 1st in the season ranking

Yamaha’s fervent attempt to recapture the 2007 MotoGP championship ended.Much to his chagrin, Valentino Rossi was ranked 3rd; Colin Edwards 9th. CaseyStoner (Ducati) had captured the season title. Rossi was on the top step of the podium at the 14th race, the Portugal GP, for thefirst time in five races, but at the 15th, the Japan GP, trouble compelled him toretire. With three races left at that point, the margin between Rossi and Stoner hadwidened to 83 points, deciding the title in Stoner’s favor.Rossi captured 3rd place in the Australia GP that followed. It meant that Rossi hadbeen on the podium ten consecutive times at Phillip Island. Then he placed 5th inthe 17th race, the Malaysia GP. Rossi fractured his right hand in the qualifying for the last race of the season, theValencia GP, but went into the race unwilling to give up on capturing 2nd place inthe rankings. However, machine trouble from out of the blue regrettably forced himto retire. Speaking at a test session in Jerez after his hand had fully recovered, Rossisaid he was determined to win back the championship title next season. Edwards finished 13th in the last race and will get off to a new start with the Tech 3Yamaha Team next year. “I’m very glad I’m staying with Yamaha and now I’m justlooking forward to getting started with the new bike!”

��

2008 YZ450F, I started riding better and it waskind of a snowball effect.” This AMA Motocross Championship winmade this season a truly memorable one forLangston and the YZ450F.

Langston scores upset title victory on the YZ450FLangston scores upset title victory on the YZ450F

“I’ve always believed that you should take care of the people whotake care of you,” said Langston

Yamaha has not captured the title in this category since DougHenry did it on the YZ400F in 1998

�� Rossi sets record at Phillip Island Rossi sets record at Phillip Island

In spite of having broken bones in his hand, Rossi never gave up on trying to take 2ndplace in the rankings

Edwards began riding for the Yamaha factory team in 2005 and finished 4th that year.The following year he put up a good fight for 7th

Noriyuki Haga completed the 13th and last race of the season in France by finishing 1st in bothraces to grab 2nd place in the season ranking. His teammate Troy Corser fought hard for 3rdand 4th in that round and finished the season ranked 5th. Haga battled hard in the 12th race in Italy to finish 4th and 3rd, pulling within 33 points of theleader James Toseland (Honda), and was looking for his first championship in the last race. Haga put up two spirited races at Magny Cours in France that ended the season, winning bothof them. As it turned out, Haga fought hard to narrow the gap with Toseland to a slim twopoints, giving him 2nd place in the season ranking. About having ranked 2nd for the third time in his career, Haga said, “I’m disappointed with 2ndin the championship, who wouldn’t be with a gap of just two points! But I’m happy.” Corser finished 3rd in race 1 on the last day for a place on the podium and contributed to the 28-point lead that brought the Manufacturers Title to Yamaha.

Broc Parkes put up a good fight in the eleventh race in Germany to win and move into 3rd in the rankings. Then hebattled hard in the twelfth race in Italy for 4th. With the 2nd ranking rider Fabien Foret’s (Kawasaki) low finish of14th place, Parkes succeeded in narrowing the gap all of a sudden to 15 points. In the final race of the season, hecaptured 2nd for a podium finish, to pull ahead of Foret and finish the season 2nd in the ranking. Parkes said, “The team have been great to be with again this year and I’m confident for the next season. I’d like tothank everyone for all their support and help during this year.”Tommy Hill started competing as a factory rider on the R6 machine from the 10th race in the UK, but fell and hadto retire from the 12th race in Italy. He was contending for 3rd place for a while in the final race of the season butfell back to finish 5th. Hill added, “I’d like to thank the team; they’ve been great to work with. I’ve had some good consistent results. I’venot got on the podium in the four races, which I would’ve liked to have done, but that’s sometimes how it goes.”

�� Parkes 2nd in season rankingParkes 2nd in season ranking

Haga pulled within two points of the leader for a bittersweet 2nd in the seasonranking

�� Yamaha captures 2007 WSBManufacturers TitleYamaha captures 2007 WSBManufacturers Title

Parkes raced another superb season like 2004 to take 2ndplace in the rankings

2008 MotoGP team programs decidedYamaha Motor Co., Ltd. has announced the MotoGP Yamaha team programsfor the 2008 season. The Fiat Yamaha Team will again enter Valentino Rossi,along with a new teammate in the two-time 250cc World Champion, JorgeLorenzo. The Tech 3 Yamaha Team will enter Colin Edwards along with 2007WSB champion, James Toseland. All four of these riders will be riding thenew 2008 model YZR-M1 in their attempt to win the championship title. Wehope that everyone will be cheering for them.

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The French team Yamaha GMT94 racing with the YZF-R1 posted a victory at the Bold’Or 24 Hours endurance race in the fifth race of the World Endurance Championshipsthat took place in France over two days from September 15, 2007. Yamaha GMT94 had a 30-second lead over the 2nd-place team up to the middle stagesof the race. With four hours remaining, the 2nd-place team fell, enabling YamahaGMT94 to build up a 10-lap lead. When the checkered flag fell, they had run 801 laps totake their first victory at Magny Cours circuit. The three riders who competed in the World Supersports Championhips for the GMT94team were Sébastien Gimbert, David Checa, and Olivier Four. Yamaha GMT94 had a 10-lap lead at one point over the 2nd-place team.

They ran a total of 801 laps to win

��

Yamaha GMT94, Victorious in Bol d’Or 24 HoursYamaha GMT94, Victorious in Bol d’Or 24 Hours

Norifumi Abe, 32, who competed in the All Japan ChampionshipJSB1000 Class this season, was involved in a traffic accident inKanagawa Prefecture while riding his motorcycle on October 7, 2007, ataround 6:20 in the evening, and passed away at 8:50 the same eveningat the hospital he had been taken to. Abe became the youngest rider ever to win the pinnacle 500cc class inthe All Japan Championships in 1993. In the following year 1994, hemoved to Yamaha midway in the season and began to compete in the500cc class of the World GP. All told, he would go on to win three times,place 2nd four times, and record ten 3rd-place finishes in his GP career. Thousands of bereaved fans and racing world professionals attended amemorial ceremony held in Tokyo to mourn his untimely death.Numerous friends from all over the world sent their condolences.Valentino Rossi was saddened by the hero’s death, saying, “He is trulyone of the few idols I have had in my career and that is why I decided touse the name ‘Rossifumi’.” Wayne Rainey looked back on the valiant fig-ure of Norick and said, “Norick, as he liked to be called later in hiscareer, was never much for testing or qualifying, but once the race start-ed, Norifumi would appear and he rode like there was no tomorrow.”Norifumi Abe has gone on to a better place, and it is our heartfelt prayerthat he rest in peace.

Norick played an active part in promoting motor sports and was loved by fans all over the world

Obituary: Norifumi Abe

Farewell, Norick WPSA

The Yamaha teams and riders to be competing inthe 2007-2008 season WPSA Power SportsSnowmobile Tour championship series wererecently announced. This season two Yamaha teams are competing inthe series. The Yamaha MQ Racing Team entersYuji Nakazawa in the WPSA Pro Open Class,while the Yamaha Factory Snocross Team orga-nized by Yamaha Motor Corporation, U.S.A.enters Steve Taylor in the Pro Open Class andCory Davis in the Semi-Pro Open Class. All threeride machines based on the Yamaha FX Nytro intheir championship attempts, and the teams willbe working to developrace technology andcultivating Yamahasnowmobile fans. Theopening round of theseason took place inDuluth Minnesota onNov. 23-25.

Yamaha MQ RacingTeamYuji Nakazawa (Japan)Pro Open Class

Yamaha FactorySnocross TeamSteve Taylor (Canada)Pro Open Class

Yamaha FactorySnocross TeamCory Davis (U.S.A.)Semi-Pro Open Class

Yamaha teams to compete in WPSAPower SportsSnowmobile Tour

Argentina

From the 20th to the 30th ofSeptember, the ”SalonNautico” was held in theArgentine capital of BuenosAires. This biennial show isArgentina’s most importantfor the marine industry andit attracted approximately35,000 visitors over its 11-day run.The booth of the Yamahamarine distributor Yamaha Motor Argentina S.A. (YMARG) drew a bigshare of attention with its displays centering on the Yamaha 4-stroke out-boards including the newest model F350A with its world’s largest horse-power for a 4-stroke outboard at 350 hp. The popularity of this and theother Yamaha products made the show a big success for YMARG and theYamaha brand. From Jin Matsuno, ME Company, Japan

F350 stars at “Salon Nautico”boat show

We always welcome your contributions. Write to the editorial staff

Yamaha Motor Co., Ltd.

2500 Shingai, Iwata, Shizuoka 438-8501 Japan,

<[email protected]>

Turkey

The Yamaha Marine Department of Burla Makina Ticareti ve Yatırım A. . ispromoting a campaign to build interest and demand in the marine leisuresector in Turkey, a country where very few people enjoy the sea despite thecountry’s more than 8,000 km of beautiful coastline. Named “From 7 to 70,Lets Go To Sea,” this project is targeted at children, adolescents and adultswho have not yet seen the sea or been involved with it in a positive way. Thecampaign, now in its third year, offers training with the help of expert person-nel from Turkey’s “Emergency Marine Search & Rescue Team” (DAK/SAR)in the areas of basic boating skills, safety and navigation so that they can betaken to the sea and learn to enjoy it. This summer three training programswere held in June in Antalya, Bodrum and Istanbul.Through the program, Burla and its corporate partner Berg Pazarlama A. .want to “improve our adolescents’ love for the sea, to raise adults who arephysically and psychologically sound and to reinforce the solidarity withinfamilies and the society by making use of marine principles.”From Orhun Senturk, Burla Machinery Trade & Investment Company,Turkey

China

The YES! YamahaRacing team recentlyformed by ShanghaiYamaha JiansheMotor Marketing Co.,Ltd. (YMSM) took partthis year in theGP125A class of theChina Super Bike(CSBK) series that gotits start on June 8, 2007, as the top road racing championship series inChina. The team’s ace rider, Xiao Jin, rode a Yamaha TZ125 to three overall wins inthe four-round series and, in doing so, decisively accomplished the goal ofmaking YES! Yamaha Racing the top team in China. This race program hassucceeded in training riders and mechanics in racing skills, promoting motor-cycle sports in China along with the Yamaha name.

“YES! Yamaha Racing” teamwins China Super Bike title!

Campaign introduces marinesports and leisure

USA

This year, Yamaha MotorCorporation, U.S.A.’s (YMUS)annual dealer meeting was heldon the east coast in Orlando,Florida, home of Disney Worldand Universal Studios. Featuringimportant 2008 model introduc-tions, along with product seminarsand demo rides, the September 10 and 11 event was a great success.New-model introductions included the 2008 XT250 dual-sport bike, thehigh-performance street-legal WR250R enduro and Supermoto-inspiredWR250X, the fuel-injected Rhino 700 FI side x side and the all-new YZF-R6. There was also the eagerly awaited debut of the new 2008 StarMotorcycles Raider and Raider S, the industry’s first factory performancecustoms. A host of exciting demo rides, including the new Raptor 250 sport

ATV, the Rhino 700 FI,and the Raider and RaiderS, concluded the day.From Bob Starr, YMUS,USA

YMUS annual dealer meetingfocused on new product releas-es and CS

Japan

European motor sports journalists were given the opportunity to test ride the2008 YZF-R6 at an event held at Sports Land Sugo over a six-day periodfrom October 15 to 20. Some 89 participants from 20 coun-tries took part during the four days.Yamaha Motor Europe N.V.(YMENV) kicked off the festivities bygiving a presentation outlining thefeatures of the new R6, and then thetest rides began. The ridersexchanged impressions at a fast andfurious pace and nearly everyonegave the R6 high marks for its designand ease of handling.

Test riding event for the YZF-R6


Performances by Japanese drummers were one of theadded attractions at the Yamaha booth

Fiat Yamaha MotoGP star ColinEdwards rode onstage to presentthe all-new YZF-R6 at the YMUSdealer meeting

YMC President Kajikawa’s speech at the dealermeeting

Young participants learn the basics ofboating so they can go out on thewater for the first time

Many participants said “Yamaha’s popularityis due in large part to the painstaking attentionpaid to detail in its products”

The CSBK champion Xiao andthe TZ125

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The French team Yamaha GMT94 racing with the YZF-R1 posted a victory at the Bold’Or 24 Hours endurance race in the fifth race of the World Endurance Championshipsthat took place in France over two days from September 15, 2007. Yamaha GMT94 had a 30-second lead over the 2nd-place team up to the middle stagesof the race. With four hours remaining, the 2nd-place team fell, enabling YamahaGMT94 to build up a 10-lap lead. When the checkered flag fell, they had run 801 laps totake their first victory at Magny Cours circuit. The three riders who competed in the World Supersports Championhips for the GMT94team were Sébastien Gimbert, David Checa, and Olivier Four. Yamaha GMT94 had a 10-lap lead at one point over the 2nd-place team.

They ran a total of 801 laps to win

��

Yamaha GMT94, Victorious in Bol d’Or 24 HoursYamaha GMT94, Victorious in Bol d’Or 24 Hours

Norifumi Abe, 32, who competed in the All Japan ChampionshipJSB1000 Class this season, was involved in a traffic accident inKanagawa Prefecture while riding his motorcycle on October 7, 2007, ataround 6:20 in the evening, and passed away at 8:50 the same eveningat the hospital he had been taken to. Abe became the youngest rider ever to win the pinnacle 500cc class inthe All Japan Championships in 1993. In the following year 1994, hemoved to Yamaha midway in the season and began to compete in the500cc class of the World GP. All told, he would go on to win three times,place 2nd four times, and record ten 3rd-place finishes in his GP career. Thousands of bereaved fans and racing world professionals attended amemorial ceremony held in Tokyo to mourn his untimely death.Numerous friends from all over the world sent their condolences.Valentino Rossi was saddened by the hero’s death, saying, “He is trulyone of the few idols I have had in my career and that is why I decided touse the name ‘Rossifumi’.” Wayne Rainey looked back on the valiant fig-ure of Norick and said, “Norick, as he liked to be called later in hiscareer, was never much for testing or qualifying, but once the race start-ed, Norifumi would appear and he rode like there was no tomorrow.”Norifumi Abe has gone on to a better place, and it is our heartfelt prayerthat he rest in peace.

Norick played an active part in promoting motor sports and was loved by fans all over the world

Obituary: Norifumi Abe

Farewell, Norick WPSA

The Yamaha teams and riders to be competing inthe 2007-2008 season WPSA Power SportsSnowmobile Tour championship series wererecently announced. This season two Yamaha teams are competing inthe series. The Yamaha MQ Racing Team entersYuji Nakazawa in the WPSA Pro Open Class,while the Yamaha Factory Snocross Team orga-nized by Yamaha Motor Corporation, U.S.A.enters Steve Taylor in the Pro Open Class andCory Davis in the Semi-Pro Open Class. All threeride machines based on the Yamaha FX Nytro intheir championship attempts, and the teams willbe working to developrace technology andcultivating Yamahasnowmobile fans. Theopening round of theseason took place inDuluth Minnesota onNov. 23-25.

Yamaha MQ RacingTeamYuji Nakazawa (Japan)Pro Open Class

Yamaha FactorySnocross TeamSteve Taylor (Canada)Pro Open Class

Yamaha FactorySnocross TeamCory Davis (U.S.A.)Semi-Pro Open Class

Yamaha teams to compete in WPSAPower SportsSnowmobile Tour

Argentina

From the 20th to the 30th ofSeptember, the ”SalonNautico” was held in theArgentine capital of BuenosAires. This biennial show isArgentina’s most importantfor the marine industry andit attracted approximately35,000 visitors over its 11-day run.The booth of the Yamahamarine distributor Yamaha Motor Argentina S.A. (YMARG) drew a bigshare of attention with its displays centering on the Yamaha 4-stroke out-boards including the newest model F350A with its world’s largest horse-power for a 4-stroke outboard at 350 hp. The popularity of this and theother Yamaha products made the show a big success for YMARG and theYamaha brand. From Jin Matsuno, ME Company, Japan

F350 stars at “Salon Nautico”boat show

We always welcome your contributions. Write to the editorial staff

Yamaha Motor Co., Ltd.

2500 Shingai, Iwata, Shizuoka 438-8501 Japan,

<[email protected]>

Turkey

The Yamaha Marine Department of Burla Makina Ticareti ve Yatırım A. . ispromoting a campaign to build interest and demand in the marine leisuresector in Turkey, a country where very few people enjoy the sea despite thecountry’s more than 8,000 km of beautiful coastline. Named “From 7 to 70,Lets Go To Sea,” this project is targeted at children, adolescents and adultswho have not yet seen the sea or been involved with it in a positive way. Thecampaign, now in its third year, offers training with the help of expert person-nel from Turkey’s “Emergency Marine Search & Rescue Team” (DAK/SAR)in the areas of basic boating skills, safety and navigation so that they can betaken to the sea and learn to enjoy it. This summer three training programswere held in June in Antalya, Bodrum and Istanbul.Through the program, Burla and its corporate partner Berg Pazarlama A. .want to “improve our adolescents’ love for the sea, to raise adults who arephysically and psychologically sound and to reinforce the solidarity withinfamilies and the society by making use of marine principles.”From Orhun Senturk, Burla Machinery Trade & Investment Company,Turkey

China

The YES! YamahaRacing team recentlyformed by ShanghaiYamaha JiansheMotor Marketing Co.,Ltd. (YMSM) took partthis year in theGP125A class of theChina Super Bike(CSBK) series that gotits start on June 8, 2007, as the top road racing championship series inChina. The team’s ace rider, Xiao Jin, rode a Yamaha TZ125 to three overall wins inthe four-round series and, in doing so, decisively accomplished the goal ofmaking YES! Yamaha Racing the top team in China. This race program hassucceeded in training riders and mechanics in racing skills, promoting motor-cycle sports in China along with the Yamaha name.

“YES! Yamaha Racing” teamwins China Super Bike title!

Campaign introduces marinesports and leisure

USA

This year, Yamaha MotorCorporation, U.S.A.’s (YMUS)annual dealer meeting was heldon the east coast in Orlando,Florida, home of Disney Worldand Universal Studios. Featuringimportant 2008 model introduc-tions, along with product seminarsand demo rides, the September 10 and 11 event was a great success.New-model introductions included the 2008 XT250 dual-sport bike, thehigh-performance street-legal WR250R enduro and Supermoto-inspiredWR250X, the fuel-injected Rhino 700 FI side x side and the all-new YZF-R6. There was also the eagerly awaited debut of the new 2008 StarMotorcycles Raider and Raider S, the industry’s first factory performancecustoms. A host of exciting demo rides, including the new Raptor 250 sport

ATV, the Rhino 700 FI,and the Raider and RaiderS, concluded the day.From Bob Starr, YMUS,USA

YMUS annual dealer meetingfocused on new product releas-es and CS

Japan

European motor sports journalists were given the opportunity to test ride the2008 YZF-R6 at an event held at Sports Land Sugo over a six-day periodfrom October 15 to 20. Some 89 participants from 20 coun-tries took part during the four days.Yamaha Motor Europe N.V.(YMENV) kicked off the festivities bygiving a presentation outlining thefeatures of the new R6, and then thetest rides began. The ridersexchanged impressions at a fast andfurious pace and nearly everyonegave the R6 high marks for its designand ease of handling.

Test riding event for the YZF-R6


Performances by Japanese drummers were one of theadded attractions at the Yamaha booth

Fiat Yamaha MotoGP star ColinEdwards rode onstage to presentthe all-new YZF-R6 at the YMUSdealer meeting

YMC President Kajikawa’s speech at the dealermeeting

Young participants learn the basics ofboating so they can go out on thewater for the first time

Many participants said “Yamaha’s popularityis due in large part to the painstaking attentionpaid to detail in its products”

The CSBK champion Xiao andthe TZ125

USA

Yamaha Motor Corporation,U.S.A. (YMUS) recently present-

ed world-renowned charity “Feed theChildren” with a check for $5,000 with the sup-port of the STAR Touring and Riding associa-tion and Yamaha employees. Yamaha hasworked with Feed the Children for over 10years, raising several hundred thousand dol-lars for this international nonprofit relief organi-zation. After the check presentation ceremonyby YMUS President Masato Adachi, 60 mem-bers of the Star Motorcycles Touring andRiding Association were led by Police escort todeliver the donated goods via motorcycle to400 local families in need.From Kevin Foley, YMUS, USA


YMUS employeesraise $5,000 for“Feed the Children”charity

USA

On October 16, the “2007 Natural Leader – Partner of the Year Award”of the Georgia State Department of Natural Resources was presented toYamaha Motor Manufacturing Corporation of America (YMMC). Theaward’s Advisory Panel noted that, “Yamaha continues to be a model toour other [Pollution Prevention Assistance] Partners on a number of lev-els, and the panel was particularly impressed with the [YMMC] facility's

continued environmental commitmentand results in 2006, while managingsubstantial business growth.” Locatedoutside of Atlanta, Georgia, USA,YMMC manufactures YamahaWaveRunners, Golf Cars, and ATVswhile maintaining a first-rate environ-mental management system. From Yoshihiko Ido, YMMC, USA

YMMC wins Georgia state“Partner of the Year Award”for pollution prevention

Japan

The fifth annual Central & SouthAmerican Parts Marketing Conferencewas held during the period of September11th through 13th. During this successfulconference a total of 25 managers from16 parts distributors representing thirteenLatin American countries gathered at theGlobal Parts Center (GPC) in Fukuroicity, located near YMC headquarters inJapan. Representatives from each PartsDivision reviewed their performance onmarketing activities and an exchange ofideas took place over the subjects. Preparations are now on underway forthe commencement of operations at Yamaha Motor Distribution Latin AmericaInc. (YDLA) in Miami from March 2008. This new facility will be a primary supportfor the distributors’ marketing strategy and further Customer Satisfaction. From Yasuro Ito, YMC

Colombia

On the 18th and 19th of July, the Yamaha motorcycle distributor for Colombia, IncolmotosYamaha, successfully held its 3rd National Technicians Contest at its headquarters inMedellín. The event brought togetherthe top 10 service technicians of thecountry who have participated in theYamaha Technical Academy (YTA)training program. The winner, Mr.Edinson Nodier Calderón Barbosafrom Bogotá won the right to representColombia in the annual world YamahaTechnician Grand Prix in Japan andcompete against the best Yamahatechnicians in the world. From Ana Catalina Henao, IncolmotosYamaha S.A., Colombia

3rd National Technicians Contest


YMUS employees raised the $5,000during the year through office-widefundraisers and filled a Feed theChildren food truck with 400 boxes offood, juice, chips and personal items

Indonesia

On October 1, production was startedas scheduled at the new line 2 assem-bly facil i ty of PT. Yamaha MotorManufacturing West Java (YMMWJ)thanks to the efforts of the many peo-ple involved. The start of production atthe company’s second assembly lineadds another 400,000 units of annualmotorcycle production capacity for acompany total of 800,000. Under aguiding motto of “Quality First,” YMMWJ will continue to increase production capacity with mea-sures that will include construction of a new factory while also introducing new models thatanswer expanding market needs. From Naruhisa Wakata, YMC

YMMWJ starts production at secondassembly line

The ten contestants in the Colombian National Technicians Contest ofYamaha service technicians

At the opening ceremony for YMMWJ’s second production line

Japan

Doni Tata Pradita of the Yamaha IndonesiaRacing Team, the 17-year-old who is aiming tobecome the first Indonesian rider in the MotoGP,competed a full season in the GP250 class ofthe All Japan Road Race Championships. Doni won the Yamaha ASEAN Cup in 2003 and2004, which is an international one-make cham-pionship competition using Yamaha’s 4-strokesporty moped. In recognition of his ability, Donibegan actively participating in the All JapanRoad Race Championships. He showed greatprogress by his last race of the season byputting up a fifth-place finish.

All the members of the Yamaha Indonesia Racing Team arefrom Indonesia (Doni center)

Doni – a hero fromthe ASEAN region

Italy

Aiming to boost group spirit, the Yamaha affiliate engine makerMotori Minarelli S.p.A. opened the doors of its entire buildingcomplex to all employees and relatives on September 8, allow-ing everyone to freely enter the offices and machining andassembly shops. Attendance was far higher than expected with1,200 people, including more than 200 children. Refreshments

were served in the Building 2 Assembly Shop and, thanks to a collaboration with Yamaha MotorRacing S.r.I., Valentino Rossi’s M1 bike was displayed and became a big attraction. At the end ofthe event all guests, adults and children, happily received Yamaha-branded gifts.From Chiara Cocito, Motori Minarelli S.p.A., Italy

“Open Doors Day” getsbig community response

Kids and adults alike enjoyed the open houseand a chance to see Rossi’s M1 machine

China

The China-based system development company YamahaMotor Solutions Xiamen (YMSLX) has relocated from its formeroffices in southwest Xiamen city, Fujian Province to a newoffice facility in the Xiamen Software Park, one of the largest ITindustry complexes in China. Guests at the facility’s OpeningCeremony on Nov. 16, included former YMC President andcurrent Corporate Advisor, Toru Hasegawa, and representa-tives from the other Yamaha bases in the Asian region.

YMSLX moves to new office facility

The Vice Mayor of Xiamen was among thedignitaries at the tape cutting ceremony toopen the new offices

YMMC wins the Natural Leader eco award

To have your topic included in Yamaha News World Topics:

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Notice of when your article will appearin YN will be made after the editingprocess. Send your articles to us by e-mail, the editorial staff, at the addressbelow. E-mail: [email protected]

Fifth Central & South AmericanParts Marketing Conference

Latin American Parts Managers participated atthe Global Parts Center (GPC) for the 5th PartsMarketing Conference

India

On July 11th, 2007, Yamaha Motor India Pvt. Ltd.(YMI), launched a new internal campaign “New Yamaha – My Promise DilSe” (‘Dil Se’ means ‘From my Heart’) during the company’s annual man-agers’ meet. This campaign highlights the changing times and initiates thecreation of a “New Yamaha” which will not only produce great results butalso serve as a role model for its peers in the industry. During the event,YMI’s MD & CEO, Tomotaka Ishikawa, announced the company’s newVision, Mission and Core Competencies (VMCC) statements along with thenew Human Resource Management (HRM) system. He also stressed thefact that the commitment of the management can be translated into realityonly if all the employees are focused towards building a “Customer #1” cul-ture in the company. From Nitin Juneja, YMI, India

Yamaha Motor India – “NewYamaha” campaign

USA

Yamaha’s Bill Ballance won a historic eighth consecutive championship inAmerica’s Grand National Cross Country XC1 Pro class aboard his brand new2008 YFZ450 in Crawfordsville, Ind. on Saturday, Oct. 27. Adding to the excite-ment, 2007 XC2 Pro Am titlist Brandon Sommers moved up to the XC1 Proclass and finished an impressive fourth aboard another YFZ450. Meanwhile,Traci Cecco added another win to her own stellar year after already clinching theWomen’s championship on her own YFZ450. “We either won or finished on thepodium in every single race this year.” Ballance noted afterwards.From Van Holmes, YMUS, USAYMI’s MD & CEO, T. Ishikawa, the Yamaha team and union

leaders gathered on stage to repeat the slogan “New Yamaha– My Promise Dil Se” in unison

Ballance wins record eighthGNCC ATV Championship

Ballance receives his eighth No.1plate

Women’s champion Traci Cecco with her YFZ450

China

The “YES! Rally 2007” that Shanghai Yamaha JiansheMotor Marketing Co., Ltd. (YMSM) has run as part of its3-year “YES! Yamaha” branding campaign successfullyreached its goal in Chongqing on Oct. 10. In this large-scale touring event, three caravans of riders on Yamahamotorcycles departed from Shanghai, Jinan and Xiamen

to tour over routes that drew a giant “E” across the map of China with a sum total of24,557 km in 45 days. With last year’s “Y” route and 2008’s Olympic year “S” route, theevent will spell out “YES.” In addition to showing off Yamaha motorcycles, the campaignincluded riding safety courses and other programs like visiting public welfare centers.

YES! Rally 2007 – promoting the Yamaha brand over24,557 km in 45 days!

The YES! Rally attracted lots of attention withthe new YBR250 and C8 models and importmodels like the YZF-R1

Exhibition (Nov.), where it was the centerof much industry attention. The weight of a motorcycle chassis is animportant factor directly affecting themachine’s handling performance, fueleconomy and the overall enjoyment ofriding. And, with the overall weight ofmotorcycles steadily increasing with theadditions of new components like elec-tronic control systems, it is increasinglyimportant to find ways to reduce theweight of the chassis itself. As part of the challenge of finding waysto lighten its vehicle bodies, Yamaha haslong been pursuing the use of lighter met-als like aluminum in an increasingly largenumber of chassis parts. One of the majorbreakthroughs in this ongoing challengecame in 2002 with the development ofYamaha’s exclusive “CF Aluminum Die-casting Technology” that enabled the effi-cient production of large, thinner sec-tioned parts that helped to greatly reducethe number of parts required for a frame.The new CF Magnesium Die-castingTechnology represents a further advance-

the exclusive YTA (Yamaha TechnicalAcademy) program for service personneleducation. It is a contest designed not only toboost the level of recognition and expertise ofYamaha service people around the world andstrengthen the global service network but alsoto raise the service people’s consciousness oftheir important place in the global Yamahagroup and provide them with new skills andexperiences that they can apply in their localmarkets to win greater customer satisfaction. The 21 contestants from 17 countries, whohad won tough regional competitions to com-pete here in the World Technician GP, weredivided into two competition categories, asports model class (9 contestants) and a com-muter/business model class (12 contestants).In both classes they were tested in the threeareas of (1) knowledge and theory (writtentest), (2) troubleshooting and repair (practicaltest) and (3) skills for dealing with customers,and the contestants with the three highestpoint totals in each class won the GP awards. The intensity and competitive spirit the con-testants brought to this Technical GP was a

clear reflection ofthe passion thatthey bring to theirdaily service workand their desire tosatisfy their cus-tomers and be theones that theytrust.


In September, Yamaha Motor Co., Ltd.introduced its ground-breaking new “CF(Controlled Filling) Magnesium Die-cast-ing Technology” that now makes it possi-ble to cast large, thin-walled chassis partsfrom high-quality magnesium. A rearframe manufactured by this new castingmethod has been mounted on the 2008model YZF-R6, making it the first appli-cation in the world of such a magnesiumframe part on a production motorcycle.Magnesium is one of the lightest of allusable metals, and the use of this newcasting technology enables significantweight reduction in the motorcycle chas-sis. Also, being able to reduce the weightof a part like the rear frame which is farfrom the machine’s center of gravityimproves the concentration of machinemass, which in turn contributes to betterhandling performance. The new 2008model YZF-R6 with this magnesium rearframe was unveiled at the ParisInternational Two-wheel Show (Sept.-Oct.), the Tokyo Motor Show (Oct.-Nov.)and Milan International Motorcycle

ment of the Yamaha CF die-castingmethod to meet the specific needs ofmagnesium parts casting. In addition to its lighter weight, magne-sium is now the focus of attention as anext-generation material because of itsabundance as a resource and excellentrecycle-ability. Yamaha will continue toseek innovative new technologies andmaterials like this that add new value toour products.


The new magnesium single-unit rear frame is roughly 20% lighterthan its aluminum equivalent and contributes to better weight dis-tribution in the chassis that improves handling performance

Over the two days of October 30 and 31,selected Yamaha motorcycle mechanics (dis-tributor and dealership service people) from17 countries competed with their serviceskills in the “YAMAHA World TechnicianGrand Prix 2007” held at the Yamaha ResortTsumagoi in Kakegawa, Shizuoka Pref.,Japan.This contest was begun in 2002 as a part of

The written test contained questions in knowledge about toolsand troubleshooting methods

Next-generation technology for chassisweight reductionNext-generation technology for chassisweight reduction

Yamaha introduces “CF Magnesium Die-casting Technology”

Our aim is service to make us the customers’“Only One” brandOur aim is service to make us the customers’“Only One” brandThe 4th YAMAHA World Technician GP

The third part of the contest tested the service people’s cus-tomer handling skills in the situation of a customer bringing ina machine for repairs

The practical skills part of the contest tested the contestantsskills and process in the two areas of pre-delivery bikeinspection and troubleshooting a malfunctioning machine

1st Dewa Putu Gunawirawan Indonesia Mahasurya Motor II, Singaraja-Bali2nd Wei Gang China Shanxi Ya-rong Motor Development Co., Ltd. 3rd Djarot Imam Kristanto Indonesia Hoya Motor, Klaten-Central Java

Commuter/Business model class

Place Name Nation Dealership/company1st Massimiliano Cordeschi Italy Comi Moto2nd Tom Lischitzki Germany Zweirad Voiges3rd Christopher Scott Sirucek U.S.A. Ray’s sport and Cycle

Sports model class

4th YAMAHA World Technician GP results Sports model class

The sports model class win-ners with YMC’s PresidentKajikawa, 1st placeMassimiliano Cordeschi,2nd place Tom Lischitzki(far left) and 3rd placeChristopher Scott Sirucek(far right)

The commuter/businessclass winners with Mr.Kajikawa, 1st place DewaPutu Gunawirawan, 2ndplace Wei Gang (far left)and 3rd place DjarotImam Kristanto (far right)

Z O O M I N

added to improve riding comfort andenjoyment and functionality. Theyinclude a Yamaha-exclusive cruiser con-cept based on in-depth ergonomicsresearch, the “Q.S.T.S.” (Quick ShiftTrim System) to control machine trim,the “Cruise Assist” function to maintaina chosen speed when riding for longerdistances or towing a skier, and the “No-Wake Mode” that makes possible stableoperation in low-speed (no wake) zones.The ultimate world of marine sportsenjoyment offered by the WaveRunnerFX Cruiser SHO and FX SHO has beenmade possible through a combination ofhighly intelligent design and exceptionalpower. By achieving “Power with Intelligence”in this way, the new Yamaha flagshipmodels point the way to the PWC of thefuture.

Z O O M I NZ O O M I N

new level. At the heart of this model is a newlydeveloped in-line 4-cylinder, 4-valve,DOHC 4-stroke, 1,812cc superchargedmarine engine designed specifically forthis model. The supercharger is extreme-ly quiet and compact, adopting a cen-trifugal system to minimize output loss.Outstanding power development charac-teristics translate the rider’s every inten-tion into smooth and precise running. The hull benefits from nanotechnologyby utilizing a newly developed “NanoX-cel” material. This new material isextremely strong and smooth—enablinga beautiful finish—while also achievinga 25 percent reduction in weight com-pared to conventional materials. All ofthis means that along with higher topspeed and improvements in performance,it also has better fuel economy.What’s more, other features have been

The Yamaha WaveRunners are theembodiment of long years ofdesign and engineering efforts

drawing on the foundation of uniqueYamaha technological expertise cultivat-ed for motorcycle and outboard motorsand the accumulated developments inhull technology for FRP boats and a hostof other revolutionary technologies. Andthey are designed with the aim of achiev-ing a harmonious balance between theneeds of our customers and concern forthe natural environment and regionalcommunities. As Yamaha’s new flagshipmodels, the “WaveRunner FX CruiserSHO and FX SHO” boast superb ridingperformance, maneuverability, reliabili-ty, durability, environmental measuresand riding comfort, plus many advancedfeatures and a design that brings togetherin this model all the elements necessaryto take the personal watercraft to a whole

FX Cruiser SHO and FX SHO —Power with IntelligenceFX Cruiser SHO and FX SHO —Power with Intelligence

The photo shows “FX Cruiser SHO”

Cert no. SA-COC-1544

Printed in Japanhttp://www.yamaha-motor.co.jp

YAMAHA MOTOR CO., LTD. Public Relations Div. 2500 Shingai, Iwata, Shizuoka, 438-8501 Japan Tel: 81-538-32-1145, Fax: 81-538-37-4250

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