FASHION & LUXURYSAVOIR-FAIRE AND BUSINESS EXCELLENCE PROGRAMÉCOLE DE LA CHAMBRE SYNDICALE DE LA COUTURE PARISIENNE INSTITUT FRANÇAIS DE LA MODE

ABOUT ÉCOLE DE LA CHAMBRE SYNDICALEDE LA COUTURE PARISIENNE

Throughout its history, the Ecole de la Chambre Syndicale de la Couture Parisienne has without any doubt been an authority in its field: founded in 1927 by the Union Chamber of Haute Couture to which it is still attached, it has since its founding trained a large number of leading players in this field with whom it has developed privileged relationships. As a private higher education institution, many fashion desi-gners originate from its ranks including Alexis Mabille, Anne Valérie Hash, Issey Miyake, Maxime Simoëns, Rabih Kayrouz, Stéphane Rolland, Tomas Maier, Valentino, Véronique Nicha-nian … It offers 3 types of academic programs – executive education, apprenticeship training and a Master 1 in Design and Modelling– which have in common the alliance of creativity development and technical expertise derived from the profession’s unique know-how.

ABOUT INSTITUT FRANÇAIS DE LA MODE

IFM is a higher education institution offering postgraduate training programs and executive education seminars, as well as being a center of expertise for the textile, fashion, luxury and design industries. Founded in 1986 by professionals from the sector with the backing of the Ministry for Industry, IFM welcomes 180 students and 2,000 professionals each year. Its research and publishing activities along with its Economic Observatory offer unique expertise in the field of economics, social and human sciences applied to fashion and design. Through all of these activities, IFM provides professionals with the keys to interpret the economic and structural changes in the industry, in terms of offer strategies, consu-mer behavior and distribution strategies.

36, quai d’Austerlitz 75013 Paris, France T. 33 (0)1 70 38 89 89 www.ifm-paris.com

119 Rue Réaumur, 75002 Paris, FranceT. 33 (0)1 42 61 00 77www.ecole-couture-parisienne.com

IFM

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DAY 1

Morning

PARIS, FASHION CAPITAL Specifique features of Paris on the internationalfashion and luxury scene.

FASHION AND LUXURY:PLAYERS AND CHALLENGERSDevelopment of business fashion and luxury models.The various brand and organization models (France/Italy/USA)Market, country and product dynamicsDevelopment of market segmentations

Afternoon

DEVELOPMENT OF CREATIVE BRANDS Overview of emerging brandsValue creation, strategies and organizationsBest practices from creative brandsTestimonial from a creative brand manager

DAY 2Morning

KNOWLEDGE OF GARMENTS The human body and its diverse morphological characteristicsThe techniques behind garment constructionHistory and development of garment structure

Afternoon

WORKSHOPHands-on session and modelling practice.

PROGRAM

Franck Delpal Economist, IFM Professor

François Broca Director, ECSCP

Chrystale Heraud Modelling Professor, ECSCP

Pascal Gautrand IFM Associate Professor and Director, Made in Town

Véronique Gouillon Textile Consultant

Jean-Marc Chauve IFM Associate Professor and Fashion Culture Consultant

David ZajtmannIFM Professor

SPEAKERS

DATES AND COST

THIS INTENSIVE PROGRAM OFFERS IMMERSION INTO THE WORLD OF HAUTE COUTURE AND CREATIVE FASHION. IT COMBINES ECONOMICS AND BUSINESS, PRODUCT KNOWLEDGE AND MEETINGS WITH KEY PROFESSIONALS.

OBJECTIVES To gain insights about the various fashion and luxury business models. To apprehend luxury ready-to-wear and couture know-how.To comprehend the specific features of high-end clothing, the quality of a luxury product.To discover behind the scenes of garment manufacturing and how a studio operates.This seminar alternates between knowledge input, workshops and studio visits.

Paris enjoys a first-class position on the international fashion and luxury scene. The Ecole de la Chambre Syndicale de la Couture Parisienne and the Institut Français de la Mode are com-bining their expertise to enable professionals from the fashion and couture sectors to gain a deeper understanding of the challenges and specific features of an economic sector that is undergoing constant change, and to discover the unique French « savoir- faire », from behind the scenes.

François BROCADirector – École de la Chambre Syndicale de la Couture Parisienne

Marie-Pierre GENDARMEDirector, Executive Education – IFM

TARGET AUDIENCE

Professionals from the industry who wish to gain better knowledge of the specific features and the challenges of the world of fashion and luxury:Managing directors, human resources directors and managers, marketing directors and managers, communication directors and managers, sales directors and managers, buyers, product managers, retail directors and managers, legal directors and managers, logistics directors and managers.

For further information please contactt

Viviane SALIFOU01 70 38 89 89 vsalifou@ifm-paris.com

Millia ZOGHBI01 42 61 00 77fc@modeaparis.com

(subject to change)

Tuesday 6th, Wednesday 7th, Thursday 8th, Friday 9th September 2016

OPEN-ENROLMENT TUITION FEES for 4 days (per course participant): €4,500 excl. Tax (€5,400 incl. Tax)CORPORATE TUITION FEES for 4 days (group of 10 to 15 persons): €28,000 excl. Tax (€33,600 incl. Tax)

Inscription : http://www.ifm-paris.com/excellencefrancaise.php

CONTACTSDAY 3 Morning

KNOW-HOW AND CRAFTSMANSHIP: KEY STRATEGIC ASSETS Changes in the luxury sector: luxury, fashion and know-how.Know-how and territory: the importance of local culture.Know-how and make known: from trademark to brand identity.Culture and heritage: sources of value-creation for the brand.Focus on a few emblematic cases.

Afternoon

SHAPE AND MATERIAL EQUATION OF A QUALITY GARMENTThe appropriate vocabulary.The feel and fit of a fabric.Choosing the right fabric for a given style.Practical exercises.Meeting with a Head Seamstress.

DAY 4Morning

VISIT TO A STUDIO Organization of a luxury products studio: the different job lines, individual responsibilities.The stages involved in creating a luxury garment.Quality success factors.What makes a piece exceptional: style or technical features behind brand identity.

Afternoon

FASHION CULTURE AND TRENDSMajor designers and major brands in Haute Couture and ready-to-wear.Fashion identities and creative processes.How to interpret the latest collections.