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Welcome

For today’s leading brands, it’s no longer enough to simply shout and hope someone will hear. It’s now about reaching, relating and connecting with those who matter most. It’s about becoming a part of your customers’ lives – and staying that way.

Traditional media mixes deliver impressions. They’re not so great for forging relationships. That’s where Life Time is different.

Think of Life Time Media as your gateway to integrated, surround-sound engagement with the right consumers. It’s your ticket to a large and growing community of people looking to better themselves, their health and their lives. They’re active, educated, higher-income women and men, fitting squarely within today’s most sought-after demographics.

Engage them where they already like to spend their time. Engage them with advertising at their club, a place they trust and return to again and again. Engage them in their homes with our award-winning magazine. Engage them as they participate in or watch world-class Life Time athletic events. Engage them online while they’re looking for advice about buying products just like yours. It’s powerful, effective messaging, through integrated channels, delivering unmatched results.

If it sounds out of the ordinary, that’s because it is. Find out why Life Time is different – and why so many of today’s leading brands already consider us a partner.

It’s a different world.

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Welcome/2

Demographics/4

Media Platforms/8

In-Club Media Platforms/8

Online Media Platforms/10

In-Life Media Platforms/12

Research Platforms/20

Rates & Specs/22

Generations %Millennials (b. 1977–94) 33GenXers (b. 1965–76) 28Boomers (b. 1946–64) 31

College Education %Attended/graduated college+ 81Graduated college+ 53Postgraduate 18

Employment %Working full time 63Working part time 14Not working 23Professional/managerial 43Sales and office occupations 18Top management 8

CBSA %Metropolitan CBSA 93

Household Income %$150,000+ 29$75,000 –149,999 49$60,000 – 74,999 5$50,000 – 59,999 3$40,000 – 49,999 5$30,000 – 39,999 4 < $30,000 6Median $118,868

Homes %Home owned 78$500,000+ value 17$200,000 – 499,000 value 42$100,000 – 199,999 value 16$50,000 – 99,999 value 3Median value of owned home $297,800

Source: Fall 2009 Mediamark Research, Inc., prototype

The difference is great members.

50/50Men/Women

40Median Age

4Family Size

$118,868Median Income

81%College Educated+

78%Home Ownership

$297,800 Median Home Value

DEMOGRAPHICS

The Life Time Fitness Member: At a glance

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Spent $300+ on MP3 players (past year) Index 197Shopping via Internet (past year) 169Made personal or business travel plans online 190Tech-Thusiast attitude segment 208Purchased audio equipment/accessories (past year) 164Listened to a podcast 241Purchased portable GPS device (past year) 172Bought a digital book (past year) 191Spent $300+ on cameras 198Spent $2,000+ on home PCs 165Sought financial information via mobile phone 212Mobile/cell category influentials 153New Technology category influentials 144

Visited theme park (past year) Index 138Domestic vacations over $5,000 262Foreign vacations over $6,000 268Taken two or more cruises (past three years) 209Visited a health spa/retreat 386Visited a day spa 304Attended live theater (past year) 173Rented car for business or personal use 183Participated in adult education courses (past year) 167Entertained friends or relatives at home (past year) 145Attended art galleries or shows (past year) 210Green advocates 213

Source: Fall 2009 Mediamark Research, Inc., prototype

Downhill skiing Index 237Running/jogging 272Rollerblading/in-line skating 256Weight lifting 322Hiking 200Backpacking 203Marathon/triathlon 363Canoeing/kayaking 175Mountain biking 163Pilates 340Aerobics 285Golf 172Tennis 247Yoga 281Snorkeling/skin diving 234Jet skiing 193Kick boxing 314White water rafting 287

Spent $2,000+/month on credit cards Index 240Purchased $3,000+/year in clothing 288Spent $250+ on shoes 193Spent $500+ on health and beauty aids (women) 287Spent $200+ on gift cards 188Used prestige cosmetics (women, past six months) 180Purchased natural and organic foods 194Used nutrition/energy bars (past six months) 217Purchased products at a salon or day spa 235Shopped by mail or phone (past year) 169Spent $800+ on catalog, Internet, phone and mail shopping 208Shopping category influentials 151

DEMOGRAPHICSLife Time members lead energetic lifestyles through a variety of sports and athletic pursuits. (Indices for participation in last 12 months; average is 100):

Life Time members are discerning consumers and spend to support their active lifestyles. (Indices average is 100):

Life Time members are technologically savvy. (Indices average is 100):

As individuals and as part of their families, Life Time members are active and engaged in the world around them. (Indices average is 100):

In-Club Media Platforms

Online Media Platforms

In-Life Media Platforms

Research Platforms

The difference is integration.

Picture your ideal customer. Then, picture this.

At the club before work, she sees a TV ad for your product as she’s on the elliptical trainer. She scans your poster on the way to the locker room, and she grabs a sample of your product before dashing out the door. Catching a few free minutes in the evening, she sees your ad alongside an article she’s reading in Experience Life, a magazine that helps her lead a simpler, healthier way of life. And that night, with the kids finally asleep, she’s online at myLT.com looking at the schedule for tomorrow’s Pilates class and – there again – another message from you.

That’s what we mean when we talk about the difference of our integrated media platforms. Use them in combination, as so many of our partners do, and you’re tapping into unmatched potential for building strong, sustaining relationships with some of today’s most sought-after consumers. While members work out, our in-club TV network, LTF Vision Network, airs in their line of sight on dozens of large, plasma TVs. In-club signage, both print and digital, delivers strategically placed messages with high visibility. Product sampling brings brands to life and gives you the opportunity to make a one-to-one connection with your consumer.

Outside the club, Experience Life magazine has a passionate readership that enjoys award-winning health and fitness content both in print and online at experiencelifemag.com. Other online channels include myLT.com, our exclusive member website with more than 30 interactive interest groups, and Member Advantage, where members enjoy exclusive savings with our partner brands.

World-class athletic events produced by Life Time Fitness draw thousands of participants nationwide ranging from elite triathletes to first-time 5K racers, offering high-profile sponsorship opportunities and face-to-face brand interaction.

We also connect with our members through research. Through pre- and post-studies and focus groups, we offer a direct line to your customers’ perceptions about your brand, your products and the effectiveness of your marketing.

These distinctive, integrated, media platforms represent an extraordinary opportunity to surround target consumers with your brand at every step of the purchase-making process.

MEDIA PLATFORMS

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• LTF Vision Network (in-club television)• In-club signage (digital signage, posters, banners)• Experiential marketing (product sampling)• Sponsorships (classes and training groups)

• experiencelifemag.com (magazine website) • myLT.com (exclusive member website)

• Experience Life magazine• Athletic events

• Pre/post studies• Focus groups

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Nothing drives results like reaching the right consumers, right where they are. Life Time Fitness offers a wide array of channels to engage members during their tens of millions of visits to our clubs – one visit at a time.

LTF Vision NetworkSeven of every 10 Life Time members say our large, 61-inch plasma televisions help them make the most of their workout. Well-positioned to face the stationary machines and weight-training area, these screens engage the member with your brand through customized commercial spots and offers. Even if they’re not in view, the spots can be heard throughout the club – even in the locker rooms and hallways.

Digital Signage Your brand messages and images make a powerful statement on large, brilliant, digital screens mounted in highly visible club locations. The screens feature need-to-know club information for members, rotating with selected messages from brands wanting to connect with them.

In-Club Signage Whether you’re advertising a limited-time offer or launching a new product, our spacious, well-appointed fitness centers make a perfect backdrop for your promotion or message. Highly customizable Life Time Fitness signage can help you target gender, a geographic region or even a single location. Signage options include banners, posters (with or without brochure holders) and more.

Experiential MarketingYou can tell them all about it. Or you can have them taste it, feel it and experience it for real. Especially effective when paired with other Life Time Fitness media channels (such as magazine ads or TV spots), experiential marketing and sampling makes a powerful impression that leads to trial and sales.

SponsorshipsThrough our many group fitness classes (810,000 participants per month), in-club training groups (such as the popular T.E.A.M. Weight Loss program), athletic events, and in-club events (monthly events that bring members together), sponsorship is a unique and highly visible way to associate your brand with like-minded members while they’re doing what they love to do.

The difference is direct reach.

IN-CLUB MEDIA PLATFORMS

85Club locations

2,210Visits per club, per day on average

187,850Members visit Life Time clubs every day

68,189,550Club visits each year

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Active consumers looking to improve their lives love the speed and ease of finding just what they’re looking for online. Our interactive online channels support them in pursuing their own unique goals and interests – providing a great way for like-minded brands to reach these members while they do so.

myLT.comOur exclusive member website keeps members in the loop about special events, new class schedules and product offerings. It also feeds members customized information and emails relevant to their specific interests, which can range from an invite to a family pool party to an alert about a new power yoga class.

Member AdvantageLife Time Fitness members are the kind of active, engaged consumers you want in your store and on your website. The Member Advantage program drives them there. Join the more than 50 national and 500 regional partners that attract our members with discounts on travel, entertainment, and goods and services of all kinds. Members like the savings and the endorsement from the trusted Life Time brand as they try something new. Our partners like the brand preference and market share that Member Advantage delivers.

National Interest and Local Club PagesWant to reach runners? Tap tennis players in Arizona? Members in Chicago? Every activity and every club at Life Time Fitness has a unique website for those members who opt-in. That’s hundreds of separate sites, all attracting members who are highly motivated to pursue specific interests. Launched in mid-2009, they’ve already attracted more than 1.5 million visits from members who augment their passion in this online environment. Updated daily, the sites give members reasons to return often.

experiencelifemag.comAn interactive extension of our award-winning magazine, experiencelifemag.com is a rich multimedia resource for people committed to living at their healthiest. This online companion to the magazine is a perfect way to reach tens of thousands of engaged and loyal users. In the first half of 2010, the site had more than a half-million page views and 100,000-plus new visitors, with traffic growing monthly. Options include online and newsletter advertising, program and content-specific sponsorships, and marketplace product offerings.

The difference is personal relevance.

ONLINE MEDIA PLATFORMS

400,000+Members engaging clubs online

20+Unique Life Time Web pages for different activities and interests

78%Members with household income over $75,000

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Experience Life Magazine Forward-thinking and meticulously researched, Experience Life is a whole-life health and fitness magazine unlike any other on the newsstand today. It receives rave reviews from experts and readers alike for its unprecedented commitment to helping people make and sustain healthy-way-of-life change.

Available by subscription and on select newsstands (including Whole Foods and Barnes and Noble) Experience Life is read by intelligent, discerning women and men who want meaningful, in-depth information – not gimmicks and quick fixes – to help them get the most of their time and energy.

Print ads in Experience Life put your message in front of a coveted and motivated audience. Additional advertising opportunities exist at experiencelifemag.com, the magazine’s vibrant and fast-growing online presence, where an entire community of health-minded consumers log on for inspired advice on living healthy, happy, for real.

Athletic Events Every year, in towns and cities across the U.S., Life Time athletic events give people seeking a healthy way of life the chance to be part of something big. And we offer leading brands an opportunity to position themselves among them – front-and-center.

We attract elite athletes who fly from around the world to compete in the Life Time Fitness Triathlon Series. We draw families who gather every year to enjoy the Turkey Day 5K together. We give children their first taste of athletic achievement through the Kids Triathlon. We engage with thousands of passionate spectators and volunteers. They’re all part of the vast audience of engaged consumers who return to our events, year after year, race after race.

Our events and brand partners benefit from heavy promotion through all media channels. From Twitter feeds to traditional print advertising, we create a buzz around each and every event that lasts well beyond race day. Many events include VIP parties, live entertainment, and a wide range of other opportunities to make your brand a focal point of a truly memorable experience.

The difference is authenticity.

IN-LIFEMEDIAPLATFORMS

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“ Experience Life offers practical insights into the major health challenges that all Americans face. Practical . . . compelling. . . . Reading this magazine is time well spent.”

— Mehmet Oz, MD, cardiothoracic surgeon, best-selling author, host of The Dr. Oz Show

“ At the leading edge of health, nutrition and medicine. . . . The best magazine in health and wellness today.”

— Mark Hyman, MD, functional medicine pioneer, best-selling author, Martha Stewart show regular

“ A refreshingly new approach to whole health. The articles tell the truth about what it takes to build a great body and a great life.”

— Cheryl Richardson, leading life coach, Oprah regular, best-selling author

AdsBe seen where smart, active consumers are looking for what they need to support their health and better their lives. Promote your brand to millions of avid readers through spread, full-page or 1/3-page print ads — à la carte or as part of a broader media package.

Inserts Increase brand awareness, generate direct response and build a prospect database with a bound or blown-in insert. Options range from a 3"x 5" card to a full 16-page section.

experiencelifemag.com Our site has earned top Web awards for its high-quality, well-organized content. It gives tech-savvy, information-hungry learners the best of Experience Life online – and a whole lot more. Through meaningful, sustained digital engagements, sponsorships and marketplace product offerings, your brand can reach a coveted audience of health-motivated women and men in this high-integrity, dynamic interactive environment.

• A vast, keyword searchable and meta-taggedlibrary of well-researched content

• Topical sections on healthy eating, fitness, wellness,and life wisdom

• Behind-the-scenes and how-to videos

• Audio podcasts with healthy living experts

• Healthy, whole-food recipes

• Editorial blogs

• E-newsletters

• Interactive educational and coaching programs

• Special offers, contests, giveaways and promotions

• Supportive and engaging social networks

• Easy ways to share content with family and friends

• The digital edition — a more environmentally friendly way to enjoy Experience Life

Happy. Healthy. For real.

EXPERIENCE LIFEMAGAZINE

630,000Subscribers

2,835,000Total readership

81%College educated +

38/62%Men/Women subscribers

40Median age

52%Hold strong LOHAS (Lifestyles of Health and Sustainability)interests, attitudes, and purchasing preferences Source: 2009 Natural Marketing Institute LOHAS Consumer Trends Database

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Well InformedPlanner: A clean, date-book style department with smart, seasonal suggestions for healthy, balanced living, plus key dates to observe.

Talk to Us: Our engaged readers read closely, and they write, too. Here, we share their impressions of the stories they’ve read in our pages. We also share comments and feedback from Twitter, Facebook and our website.

On the Cover: Intimate, thought-provoking profiles of our fascinating cover subjects – accomplished individuals whom we select not just on the basis of their celebrity or appearance, but on their commitment to healthy-living values.

News and Views: A roundup of current health, fitness, nutrition and psychology research, plus significant happenings, striking quotes, expert perspectives and helpful resources.

Healthy EatingConfident Cook: An inspiring how-to guide for healthy cooking. Ingredient-driven shopping tips, preparation techniques and nutrition know-how, plus beautifully photographed recipes that build cooking confidence through easy, firsthand successes.

Nutrients: Deep, carefully researched, feature-like coverage of important nutrition and food-related topics, from common food allergies to smart supplementation strategies.

Honestly, Dara: Ungarnished truths about the challenges of living in a strange and confusing food culture — from Beard Award-winning food and wine columnist Dara Moskowitz Grumdahl.

Worthy Goods: A hand-selected array of healthy, natural foods and clever kitchen gear that our editors dig, and that we know our readers will love.

Deep, well-balanced content.

Fit BodyThe Workout: Cutting-edge strength, cardio and flexibility regimens from leading fitness wizards, featuring step-by-step guidance that delivers real, body-changing results.

Expert Answers: Fitness editor Jen Sinkler handles readers’ most perplexing workout quandaries and conundrums, calling on a team of category-leading experts to answer compelling questions on matters both weighty and trivial.

Head Out: Active exploits and relaxing retreats that encourage our readers to celebrate their healthy bodies – with everything from bold adventure-travel experiences to healing-spa escapes.

How I Did It: Motivating, real-life success stories of regular people who dropped excess weight, transformed their fitness, overcame obstacles and changed their lives.

Worthy Goods: Road-tested gear, athletic apparel, technology and other well-designed goods selected with the demanding fitness enthusiast in mind.

Life WisdomBalance: Brilliant advice on managing time, priorities and choices – from practical tips on organizing busy days to thought-provoking explorations into what matters most.

Renewal: Each issue, we take on a different source of stress – from work and money to relationships and clutter – and give our readers the skills and know-how they need.

Perspective: One of the most-read sections in our book, this reflective column by Life Time Fitness CEO Bahram Akradi offers both soul-searching explorations and straightforward advice on living with passion, drive and focus.

Meditation: A thoughtful, centering quote and a beautiful image to close each issue. Because these are popular tear-outs, we offer downloadable PDFs on our website, too.

Worthy Goods: Natural beauty, organic personal care, sustainable household items and other day-enhancing pleasures.

Each issue of Experience Life includes three in-depthfeatures (2,500 to 3,500 words), plus four departmental neighborhoods of shorter pieces. These include:

The best-loved benefit of any Life Time membership? Many of our members think so. We agree.

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ATHLETICEVENTS

Life Time Fitness is the driving force behind some of the world’s iconic triathlons, mountain bike events and endurance races. And there’s no finish line in sight. As one of the leading producers of athletic events in the U.S., we’re committed to creating and managing epic events that attract thousands of engaged, passionate people.

And those people range from elite athletes to first-time amateurs. For example, we produce the Life Time Fitness Triathlon Series, a collection of the biggest and best Olympic distance races in America. In addition, we produce Life Time Fitness run events that are less competitive but fun for the entire family.

With the addition of the Leadville Series (The Race Across the Sky), we’ve established a strong presence in the endurance sports world. The Leadville 100 Series includes 100- and 50-mile bike races (featuring elite cyclists like Lance Armstrong) in which racers compete in altitudes of more than 12,000 feet. The Series also includes a 24-hour bike ride and other endurance tests in the mountains above Vail, Colorado.

We expect to add to our portfolio of athletic events during 2011. Check with your account manager for the latest updates and newest opportunities for strengthening your marketing mix.

Media Opportunities

Advertising: Display your brand in full-page, four-color ads in top national and regional magazines.

Online: Engage deeper through brand videospots, interactive banners or links to special offers on your website.

Publicity: Coverage by local press celebrates communities and personal achievements.

At the Race: All-day signage and race news sourceswill tout your support.

Integrated Media: Use all media platforms (in-club signage; race day banners and product samplings; banner ads and more) to boost your presence, visibility and results.

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120+Athletic events

47/53% Men/Women participants

39Median age

Ready. Set. Engage.

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We offer:

Pre/Post Research to Determine Results

In-Club Surveys (Real-Time Product Research)

Focus Groups

In-Home Small Group Samples

The difference is precision.

Consumer data can only be as valuable as the methods used to gather the information and the quality of the samples. Life Time Fitness Media offers you the very best of both, combining industry-leading methodology while drawing from a member population that includes some of the world’s most influential consumers.

Whether you’re conducting focus groups or following up a campaign with third-party research, when you advertise with Life Time Fitness Media, there’s no guesswork. You’ll know what worked, what didn’t, and why.

• Are we on-point with our message?• How do you feel about the brand?

• What is the favorite flavor?• Are we at the right purchase point?• Will people purchase the product?

• Did we increase sales?• Did we increase intent to purchase?• Did the message resonate with the audience?

• What are people saying about the brand?• Do members of a community influence

each other?

RESEARCH

Influential consumer indices (average is 100)

Source: Fall 2009 Mediamark Research, Inc, prototype.

303Physical fitness

254Healthy lifestyle

233Beauty

144New technology

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In-Club Media Platforms/24

Online Media Platforms/28

In-Life Media Platforms/30

• LTF Vision Network• In-club signage (digital signage,

posters, banners)• Experiential marketing

• experiencelifemag.com• myLT.com

• Experience Life magazine• Athletic events

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2011 Digital Signage deadlines

PostJanuary 1, 2011February 1March 1April 1May 1June 1July 1August 1September 1October 1November 1December 1January 1, 2012

ReservationDecember 1, 2010January 3, 2011February 1March 1April 1May 2June 1July 1August 2September 1October 3November 1December 1

DeadlineDecember 10, 2010January 10, 2011February 10March 10April 11May 10June 10July 11August 10September 9October 10November 10December 9

2011 Rates: Digital Signage$250 (one month, one club, 7x per hour)

Call or email for a specific national or regional quote – email address is: ltfmedia@lifetimefitness.com

Delivery of materials

FTP TransfersHost: ftp.lifetimefitness.com User: digitalsignage Password: cerou89034@

EmailLauren Georgelgeorge@lifetimefitness.com

Acceptable file formats

Still images:1360 x 768 .jpg or .png

Flash files: 1360 x 768 flash file (.swf)

Video files:720p: 1280 x 720 at ~4500 bitrate, widescreen format 480i: 720 x 480 at ~2500 bitrate, standard or widescreen format

Quicktime (or MP4) preferred, H.264 encoding preferred

(Please ask about other formats)

Fonts: All printer and screen fonts must be included.

Proofs: Hard copy proof required for color matches.

No audio in digital signage.

In-Club: Experiential Marketing (sampling)

Contact us for a quote on take-one or hand-to-hand sampling programs.

Digital Signage

Delivery of materials

FTP TransfersHost: ftp.lifetimefitness.com User: md Password: ilandensNotify Life Time of any files that have been posted by sending an email to ltfmedia@lifetimefitness.com.

Acceptable file formats

Uncompressed digital files: MPEG4 or QuickTime (1280 x 720 or 720 x 480)

Audio:.wav, .aiff, .mp3

44.1 kHz preferred

Images:.eps, .tiff, .psd, .jpg, .gif

300 dpi preferred

Fonts: All printer and screen fonts must be included.

Proofs: Hard copy proof required for color matches.

2011 LTF Vision deadlines

Air DateJanuary 1, 2011February 1March 1April 1May 1June 1July 1August 1September 1October 1November 1December 1January 1, 2012

ReservationDecember 1, 2010January 3, 2011February 1March 1April 1May 2June 1July 1August 2September 1October 3November 1December 1

DeadlineDecember 10, 2010January 11, 2011February 10March 10April 10May 10June 10July 11August 10September 9October 10November 10December 9

2011 rates: LTF Vision:30 spot 1x week 1x month 1x quarter 1x year

85 clubs x 2,415 visits per day $27 cpm $16 cpm $12 cpm $10 cpm

• 12 spots per day• :15 and :60 spot rates available• Regional rates available

In-Club: LTF Vision Network

LTF Vision Network:

Fitness Floor

In-Club: Digital Signage

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2011 In-Club Signage Banner reservation/delivery deadlines

Post*January 1, 2011February 1March 1April 1May 1June 1July 1August 1September 1October 1November 1December 1January 1, 2012

Space ReservationDecember 1, 2010January 3, 2011February 1March 1April 1May 2June 1July 1August 2September 1October 3November 1December 1

Material DeadlineDecember 10, 2010January 10, 2011February 10March 10April 11May 10June 10July 11August 10September 9October 10November 10December 9

*Ads will be installed between the first and third day of each month.

2011 Rates: Banners (one banner per month, per club)

Banner: 10.5' x 14' (Gym)Banner: 4' x 8'Banner: 3' x 7'

$2,400$1,700$1,500

$2,100$1,550$1,350

$1,700$1,360$1,200

$1,500$1,100$1,000

In-Club: Banners

Delivery of materials

Under 10mgPlease email to artwork@visigns.com

Over 10mg up load to FTP:FTP site: http://www.printingbiggerbetter.com/client_loginEmail: graphics@lifetimefitness.comPassword: visualimpact

OR

save to 100MG zip disk, CD-ROM, or DVD-ROM and send to:Visual Impact, Inc. 8732 W 35W Service Drive, N.E., Blaine, MN 55449-6744763-783-9411

Acceptable file formats

Include all linked files and fonts for InDesign, Quark, Illustrator (save as .ai) files.

Photoshop files (save as layered file, include fonts).

General Requirements: All black text and black background fills must be CMYK process (50/50/50/100). Layouts must be proportionate to the final output size. Visual Impact can add bleed; otherwise client needs to specify if bleed has been added. Fonts must be included. Hard copy proof required for color matches.

Delivery of materials

ElectronicallySubmit materials directly to Spectra Images through its website at spectraimages.com by selecting the “send a file” button. Mac users should use Stuffit to archive all files into one document, while PC users should use PKZIP. In the “additional details” box, please write: “Life Time Fitness Indoor/Your Business Name”

MailSend files on a disk or CD with a color proof to:Spectra ImagesAttn: Life Time Ad921 Washington Avenue N.Minneapolis, MN 55401

Acceptable file formats

InDesign and Illustrator (remove spot colors and layers). Photoshop (remove ICC profiles and LZW compression).

Fonts: All printer and screen fonts must be included.

Proofs: Hard copy proof required for color matches.

2011 Rates: Posters (one poster per month, per club)

1x month 3x month 6x month 12x month

PosterPoster with collateral holder

$300$330

$270$295

$225$245

$210$225

Framed Poster Specifications: 17" x 22" trim

In-Club: Posters

2011 In-Club Signage Poster reservation/delivery deadlines

Post*January 1, 2011February 1March 1April 1May 1June 1July 1August 1September 1October 1November 1December 1January 1, 2012

Space ReservationDecember 1, 2010January 3, 2011February 1March 1April 1May 3June 1July 1August 2September 1October 3November 1December 1

Material DeadlineDecember 10, 2010January 10, 2011February 10March 10April 11May 10June 10July 11August 10September 9October 10November 10December 9

*Ads will be installed between the first and third day of each month.

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Framed Posters: 17" x 22"

Banner: 3' x 7'

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Delivery of materials

FTP TransfersHost: ftp.lifetimefitness.com User: md Password: ilandens Notify Life Time of any files that have been posted by sending an email to ltfmedia@lifetimefitness.com.

Email/MailDanielle Long, Life Time Media 2902 Corporate Place Chanhassen, MN 55317 952-229-7659 dlong@lifetimefitness.com

Individual unit specifications

File Format: .jpgDimensions: 185 x 80 pixelsDPI: 72Logo: .eps in black (no animation allowed)Ad text: 90 to 110 characters (including spaces)Destination URL: must be supplied

Online advertising

experiencelifemag.com• Banner Ads• Special Offers• Newsletter Advertisements

Standard/vertical

Messaging Plus unit (MPU)File Format: .jpgDimensions: 300 x 250 pixelsDPI: 72Background Color: Non-white preferredBorder: Yes

Video ads

Ad Type: Adobe FlashFile Format: .swfHeight: 250 pixelsWidth: 300 pixelsLength: :10 to :15 sec Frame Rate: 12 fps

Max File Size: 12k (no sound); 48k (including sound)Background Color: must be a square of the correct color Sound and Video: must be user-initiated; pre-play requires prior approval

Leaderboard (top of homepage only)

File Format: .jpgDimensions: 728 x 90 pixelsDPI: 72Background Color: Non-white preferredBorder: Yes

Skyscraper only

File Format: .jpgHeight: 160 x 300 or 160 x 450 pixelsDPI: 72Background color: Non-white preferredBorder: Black

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Cost $30 CPM

Required elements

Each ad unit contains one image, one link and supporting text. The image is your logo in dark gray, on a light gray background and links to your destination page that will open in a new browser window. Ad text is static (no links in text) and is displayed directly under your logo.

Cost $40 CPM

Leaderboard: FiltreteStandard Vertical: Daisy Brand

Standard Vertical: Filtrete

National Interest Page

Local Club Page

Online: experiencelifemag.com Online: myLT.com

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• Published 10 times per year• All rates are quoted as gross• Rate base 630,000• All ads are 4c

Display ad sizes

Experience Life Bleed Trim Live Area

Full page ad

Spread ad (allow .5" total gutter space for crossover text)

1/3 page ad (non-bleed only)

8.375" x 10.75"

16.5" x 10.75"

2.125" x 9.5"

8.125" x 10.5"

16.25" x 10.5"

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7.625" x 10"

15.75" x 10"

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Please make sure document dimensions are correct. Build pages to trim size and extend bleed, if applicable, beyond page edge by a minimum of 1/8". Keep live matter ¼" from trim size.

2011 issue dates

IssueJan./Feb. 2011March 2011April 2011May 2011June 2011July/August 2011September 2011October 2011November 2011December 2011Jan./Feb. 2012

Space ReservedOctober 29, 2010December 23, 2010January 28, 2011February 25, 2011March 30, 2011April 29, 2011June 23, 2011July 29, 2011August 25, 2011September 28, 2011October 26, 2011

Materials DeadlineNovember 4, 2010January 3, 2011February 3, 2011March 3, 2011April 6, 2011May 5, 2011June 29, 2011August 4, 2011August 31, 2011October 5, 2011November 2, 2011

Ad rates

Experience Life 1x month 3x month 6x month 10x month

Full page1/3 pageCover 2Cover 3Cover 4Full spread1/2 spread

$28,000$11,500$34,020$32,600$35,340$42,500$28,350

$26,930$10,925$32,320$30,970$33,660$40,375$26,930

$25,515$10,350$30,620$29,340$31,890$38,250$25,515

$22,680$9,200$27,215$26,080$28,345$34,000$22,680

Regional editions available. Ad rates are commissionable to recognized advertising agencies at 15% of the earned rate.

Buckwheat Millet Popcorn Brown Rice Flakes Kamut Flakes Oat Flakes

North American

organic whole grain

flakes

Family grown at over 12,000 ft. on the Andean Plateau

Rye FlakesRed Quinoa

980 free recipes @ edenfoods.comEden Foods • Clinton, Michigan 49236 • 888.424.3336

©2010 Eden Foods, Inc. 05190

Native American harvested wood fire

parched

k pareve

E leven delicious, satisfying whole grains in reclosable standing pouches. • EDEN selected finest grade • Versatile flakes create hot cereal in three minutes • Most appealing whole grain solutions Heart healthy* Diets rich in whole grain and other plant foods and low in total fat, saturated fat, and cholesterol may reduce the risk of heart disease and some cancers.

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Full Page Ads

In-Life: Experience Life magazine

Delivery of materials

FTP TransfersHost: ftp.lifetimefitness.com User: md Password: ilandens Notify Life Time of any files that have been posted by sending an email to ltfmedia@lifetimefitness.com.

Email/MailDanielle Long, Life Time Media 2902 Corporate Place Chanhassen, MN 55317 952-229-7659 dlong@lifetimefitness.com

Acceptable file formats

High-resolution PDF (PDF/X-1a compliant) is preferred:• Once submitted, it will not be possible to make changes or corrections to these files.• Files must be at least 300 dpi.

• InDesign (preferred) or QuarkXpress: all links and fonts must be included

• Adobe Illustrator (remove spot colors and layers)

• Adobe Photoshop (remove ICC profiles and LZW compression)

• Files must be sent in Macintosh format only

Fonts:Only use Postscript or OpenType fonts. Avoid using TrueType fonts. Use stylized fonts and do not use menu-styled fonts for bold, italic or bold type. All fonts used in art files must be converted to outlines.

Scans/Images:• No Pantone/PMS or RGB colors. All images must be in CMYK format and color corrected.

We are not responsible for color on RGB or PMS files that must be converted to CMYK.• Minimum recommended resolution is 300 dpi. Lower resolutions will result in poor quality.

Artwork enlarged over 100% may result in an effective resolution of less than 300 dpi.• All images should be in EPS or TIFF format. Usage of JPEG, GIF, BMP and PICT images

is strongly discouraged as they will result in lower image quality.

Proofs:Hard copy printout encouraged for all digital ads. A black-and-white laser proof or faxed copy will be sufficient to proof ad content only. Color proofs are not required — color laser and inkjet prints will be used for general color reference only. For accurate color, please send SWOP-certified Iris proofs or Kodak approvals. Experience Life is not responsible for mistakes in production of an ad if a legible hard-copy printout is not supplied.

Additional Charges:There will be no charge for digital ads that meet all specifications. Any advertiser-submitted file that is not output ready or does not meet specifications could incur an additional preparation charge of $45 per hour, billable in quarter-hour increments.

General guidelines

• Ads must be submitted in digital format along with a color proof.• Ads received after deadline are subject to a $50 late fee. • Ad materials are stored for 12 months.

In-Life: Athletic Events

Athletic Events

Sponsorship ElementsSponsorship of Life Time Fitness athletic events provides companies a vast array of opportunities. We do not limit sponsors to a few signs on a course and a small expo space. Sponsors can tailor their program to deliver the best results that position their brand in the highest manner. Whether the goal is ROI or ROO Life Time event sponsorships deliver.

All sponsors receive marketing benefits that go beyond the event day activity. Web presence, social media LTF In-club Media, marketing and other media deliver your brand, your logo, your message to a vast audience, over multiple months.

Title Sponsor Your brand name is the event name. For example, become the (your brand name here) sponsor of the Chicago Triathlon. Your name and logo are imbedded in the event name and will have annual impressions that reach hundreds of millions of people.

Presenting Sponsor Your brand receives top billing as the Presenting Sponsor of an event. Presenting Sponsors receive a similar amount of recognition as a Title sponsor, but for a smaller investment.

Exclusive Sponsor Exclusive Sponsors enjoy category exclusivity in their event (or series of events). Sponsors can focus on the quality of their activation without the worry of competitors stealing their sponsorships benefits.

Official Sponsor Official Sponsors sponsor a specific element of the event, or a product or service. The official timekeeper, the official swim sponsor, the official technology partner are just a few examples.

All sponsors meet with the Life Time Event Activation Team to plan their sponsorship. Our teams work together to develop a program that accomplishes your goals. We can help sell your product on-site, sample products of all types, drive event participants and spectators to your retail displays and give your brand maximum exposure.

Other sponsorship platforms include VIP parties, athletes and more. If you have an idea, we probably have a sponsor level for you.

Triathlon Running Cycling/Mountain Bike

Iconic MinneapolisChicagoTriathlon Series

Leadville 100 Miler Leadville 100 Mountain Bike “Race Across the Sky”

National Dallas U.S. OpenIndoor Tri Series

Regional/Local

U.S. Women’s Triathlon SeriesHarbor Lights SprintSuper Sprint

Chicago 1/2 MarathonLeadville Trail MarathonLeadville Trail 1/2 MarathonSilver Rush 50 MilerSi

Leadville 10K Trail SeriesUDO Trail Run

Gran FondoSilver Rush 50 Miler24 Hours of Leadville

Family Run Wild 5KTorchlight 5KTurkey Day 5KReindeer Run 5K

Trick or Treat 5KTurkey Trot 8KRudolph Ramble 8K

Kids ChicagoLTF Kids

If you have any questions regarding Life Time Media, please contact: Thomas Link Senior Director of Media tlink@lifetimefitness.com main: 952-947-0000 direct: 952-229-7231

Legal Information1. Production charges incurred on behalf of an Advertiser or its

agency in preparation of advertising material will be billed at net cost.

2. Advertising must run within 12 months of first insertion to earn frequency discount. Advertiser that does not complete schedule will be subject to short rate.

3. Life Time Fitness reserves the right to reject or cancel any advertisement, contract or insertion at any time.

Commission and Invoicing1. Advertising agencies that place advertising for an Advertiser

will receive a 15% commission of the gross cost of the advertisement from Life Time Fitness. Agencies forfeit this commission if the invoice is not paid in a timely manner.

2. Life Time Fitness will charge Advertiser a service fee of 1.5% per month on all overdue accounts.

Copy and Contract Regulations

1. Life Time Fitness may charge additional fees to Advertiser to convert or format advertising that does not comply with its mechanical or digital specifications.

2. All insertion orders are accepted by Life Time Fitness subject to its current rates. Rates may be changed from time to time at the discretion of Life Time Fitness. Should a change in rates be made by Life Time Fitness, Advertiser may cancel space reserved at the time the rate change becomes effective without incurring short-rate charges, provided that the Advertiser’s advertisements published before the date of cancellation have been published according to the terms of the schedule of the contract in effect. Cancellation of space reservations for any other reason by Advertiser will result in short-rate charge.

3. Life Time Fitness reserves the right to reject or cancel any advertisement, insertion order, space reservation or position commitment at any time and for any reason.

4. Life Time Fitness reserves the right to insert the word “advertisement” in any advertisement.

©2010 LIFE TIME FITNESS, INC. All rights reserved. LMCO0002