Introduction

Ranking with Content Marketing

01Chapter I

Our Writing and Marketing Blend

02Chapter II

Our Six Types of Content

03Chapter III

Turning Content Marketing

into Context Marketing

05Chapter IV

Our Publishing Process

07Chapter V

Conclusion

08

TABLE OF CONTENTS

INTRODUCTIONRanking with Content Marketing

75% of all clicks on search engine results pages go to organic results. Organic searchengine optimization drives traGc, boosts rankings, and content is what drives SEO.

Content marketing is the foundation of every successful SEO campaign. Getting yourwebsite to rank on Google is not about peppering your pages with one or two keywords.Google's algorithms focus quality content that engages, builds trust, and establishesauthority. Our publishing house's content marketing strategies are built around theseconcepts.

Google uses Latent Semantic Indexing (LSI) to determine whether to rank a page for akeyword or not. LSI allows Google to associate related words to a speciFc topic insteadof simply relying on the appearance of speciFc keywords or phrases. For example,Google can associate the phrases "golf bags" and "golf equipment" with the mainkeyword, "golf clubs". Inserting these related keywords in your pages, will make yourwebsite more relevant to users and in turn Google will see your website as anauthoritative website and index you appropriately, at the top of the SERP’s.

Writing for LSI requires more than just basic keyword research and writing. That's whyour journalists and marketers that combine creative writing skills with proven marketingstrategies to develop content that impresses human audiences and search enginesalike.

Content Marketing | 1

Chapter I

OUR WRITING AND MARKETING BLEND

Being a good writer is not the same as being a good content marketer. A combinationof writing and marketing skills is required to produce quality content for website andonline campaigns.

Setting Solid Foundations through Writing

Developing good writing skills is the Frst step to becoming an eHective contentmarketer. If you don't know how to write well, readers won't buy into your ideas nomatter how much eHort you put into marketing them.

By knowing how to write creatively, our publishing house produces original content thatinforms and engages. Their extensive storytelling skills help them write professionalcontent for speciFc audiences with ease.

Achieving Business Goals with Marketing

Knowing the basics of marketing allows our writers to hone their writing style based onindustry standards and ethics. Their knowledge in marketing allows them to developand use content in business context to sell your brand more eHectively and help yougain more leads.

With their background in writing and marketing, our content team knows how toproduce content that eHectively targets speciFc niches, including:

Content Marketing | 2

Arts & EntertainmentBeauty & Personal CareBusinessEducationFamily & CommunityFinanceHealth

Dental Care

Urgent Care

Home & GardenHotels & RestaurantsIndustrialLawReal EstateRetail

Apparel

Food & Groceries

Occasions & Gifts

ServicesSports & FitnessTravel & TourismTechnology

Computers

Consumer Electronics

Internet & Telecoms

Vehicles

Chapter II

OUR 6 TYPES OF CONTENT

ON-PAGE CONTENTWe make sure the content that appears on your website's pages areunique, relevant, and informative. Our on-page content helps createa richer user experience, and encourages visitors to bookmark yoursite and keep coming back for more.

Content Marketing | 3

PRESS RELEASEPress releases allow you to make announcements about newproducts, services, or website features. Our press releases helpincrease brand awareness through authoritative news andinformation channels.

DOWNLOADABLE EBOOKS, GUIDES, INFOGRAPHICS & WHITEPAPERSThese types of content provide in-depth information about industry-related topics. OHering eBooks, deFnitive guides, infographics, andwhite papers to your visitors will them into loyal customers.

ENEWSLETTERSElectronic newsletters are publications meant to reach out to yourreaders directly via e-mail. Our newsletters contain company news,product or service announcements, or summaries or new contenton your blog.

VIDEOS AND WEBINARSWith the rising popularity of video streaming websites and scripts,educational videos and webinars are becoming a valuable way ofcommunicating with your users. The creative and memorable videoswe produce will remind your audience that you are a reliableinformation resource.

INFORMATIVE BLOGS POSTS OR MAGAZINE ARTICLESWe develop, write, and publish informative articles on internal orexternal blogs and online magazine sites. Our articles establish agood reputation for your brand by giving it a voice and personality.

Our packages don't restrict your content to only one or two types. Cross-marketingthrough diHerent mediums and channels extends your brand's reach, improves yourlink proFle, and helps you understand your market's behavior better.

Content Marketing | 4

Chapter III

TURNING CONTENT MARKETINGINTO CONTEXT MARKETING

Search engine algorithms now mimic user experience better than ever. Creatingkeyword-based content is no longer good enough to give your website the onlinevisibility it needs. Including your target audience in our publishing house's contentdevelopment process is the key to "context" marketing.

There are six key steps we take to apply context marketing to yourcampaign.

11

WE PRIORITIZE YOUR OBJECTIVESDetermine what your long-term goals are for creating content. Do youwant to make a sale, inform and educate, or start conversations?DeFning your goals helps us develop a content marketing strategy thatsuits your business' speciFc goals.

22

WE LEARN MORE ABOUT YOUR MARKETLearning more about your audience helps us reFne our approach tocontent marketing. We determine what they want to Fnd, how we canreach out to them eHectively, and how we can convince them to takeaction. We create content for people instead of search engines, and helpyou nurture long-lasting relationships with your target market.

33

WE CHOOSE THE RIGHT MEDIUMOne of our most important tasks as your publishing house is to decidewhen, where, and how to publish your content. We determine whattype of content will communicate your message and attract more leadseHectively, and publish it on a channel your target market can accesseasily.

Content Marketing | 5

44

WE HONE YOUR CONTENT USING TOPIC MODELINGWe apply topic modeling concepts to keyword selection and contentcreation processes. This allows us to create outlines for focused, relevantpieces of content that meet Google's LSI requirements while at the sametime, speaks to your audience.

55

WE ESTABLISH YOUR AUTHORITYYou can only establish your authority in a industry by gaining youraudience's trust. We help you do that by producing valuable contentand developing relationships with both your readers and third-partypublishers. We only publish external content in established onlinemagazines that will give you more exposure and cement your authorityin your niche.

66

WE MONITOR YOUR ROIYour investments and what you stand to regain through your contentmarketing strategy depends on your initial goals. We monitor yourwebsite's traGc and other webs analytics, including the amount of timesyour content is shared. This allows us to realign our strategies as needed,and helps you determine what kind of returns to expect and focus onnext.

Content Marketing | 6

1. KEYWORD RESEARCHAND SELECTION

We don't stop at creatinga list of high-traGckeywords to add to yourcontent. We use topicmodeling in our keywordselection process tochoose the best keywordsand group them togetherto help our content teamproduce relevant,targeted content.

2. CONTENT IDEATION

We go through abrainstorming process ofidentifying the mostrelevant topics based onthe keyword maps andgroups, and then decidewhich ones your brand'starget audience willresonate with the most.Our goal is to eithereducate, inform orentertain your audience.

3. CONTENT CREATION

While the quantity ofcontent produced cancertainly boost yourtraGc, we are very muchfocused on the quality ofthe content as well. Ourcontent writerscoordinate with ourdesigners for content thatrequires fresh designsand layouts, like eBooks,whitepapers orinfographics.

Chapter IV

OUR PUBLISHING PROCESS

We have Fne-tuned our processes to make sure our publishing house produces only thebest for your site. Our content team collaborates with SEO teams to develop relevanttopics, create great content, and distribute that content to the right audience throughthe most eHective channels.

Content Marketing | 7

4. CONTENT EDITING

Each piece of content ourwriters produce gets sentto our editors for reviewand quality analysis. Wehave experienced editorson our team to guide ourwriters and guaranteethat the content ourteams produce is readyfor publication.

5. CONTENT APPROVAL

When we Fnish Fne-tuning your content, itgets sent to you forapproval. We make anyrevisions you deemnecessary beforeproceeding to publishing.

6. PUBLISHING

We only publish contentafter making sureeverything is polished.On-page content, internalblogs, or anything thathas gone through theapproval process will besent to you for upload, orwe can do it for you.

Chapter V

CONCLUSION

With the implementation of a good content strategy, you will see an increase in organictraGc to your website. It takes dedication and focus; there are no shortcuts.

Content Marketing | 8