xo - one of the most advanced resealable can ends available (auspack, march 2015)
TRANSCRIPT
March 2015
Orora Ltd 2014
Who is Orora ?
What is XO ?
How is it technically different ?
Does it create value?
Q&A
Today
Orora Ltd 2014
Who is Orora ?
A leader in innovative packaging solutions
Supplies a broad range of packaging solutions and packaging-related services. Prides itself on innovation, working closely with customers to deliver design and services that ultimately improve the way people consume products in everyday life.
Headquartered in Melbourne, Australia
Listed on the Australian Securities Exchange.
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A large and growing ASX listed, innovative packaging solutions businesses, with operations in 7 countries and headquartered in Melbourne Australia.
Orora Ltd 2014
A better way ?
Orora Ltd 2014
What is XO ?
Orora Ltd 2014
Features – Simplicity in use and line implementation ?
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Design Principles & Benefits:
1.Intuitive: Easy to use to use, no instructions needed, slide to open & close
2.Easy to implement: Can be integrated into existing filling lines without major investments or modifications
3.Marketing: Brand integration through moulded slider, slider and end colour
4.Financial: Differentiation and utility = Real value capture from consumer
5.Environment: Recyclable through most modern processes
XOLUTION = Re-sealable Can (R)Evolution
How does it work ?
Orora Ltd 2014
XO: Technically differentUnique drop in design, advantaged versus all existing resealable can ends.
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Orora Ltd 2014
XO has developed a unique testing program which meets beverage can industry standards
XO: Quality tested
Orora Ltd 2014
XO: Creates consumer and brand valueThis innovation provides an ability to generate real consumer value.Potential for a two-fold return on the incremental cost of the XO end
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$3.99$3.69
$0.30 Consumer & brand benefits$0.30
$0.30 gst inclusive difference, would deliverTwo-fold return on the incremental cost
Resealable = Utility and willingness to pay
Functional = Worth what I pay
Differentiation = Interrupt at point of purchase
Intuitive = Easy to use
Unique = Repeat and loyalty
Customisable = Brand reinforcement & recognition
Orora Ltd 2014
Questions?
Orora Ltd 2014
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XO: A day in the life - Ultimate Utility