Elite Entertainment KB Framtidsvagen  12,  35257  Vaxjo,  Kronoberg  Sweden, 242  NTB  Street,  New  York,  USA  

Agenda PHONE   FAX   WEB  +46729730371/+16263103259   042438432   www.eliteentertainment.se    

 

     

Love, Career & Fame

Logline of the project: An unpredictable journey - an unforgettable love story. Xcited is the story of a young man who truly experienced rags to riches. Separated from his mother as a child he grew up alone and armed only with his talent he was transported from Africa to New York City where fame and glittering fortune beckoned. His future seemed assured and his star was on the ascendant with the famous Man Records behind him. But Chrislan Treasure was to discover that fame was not all that he needed. A chance meeting with a girl would set in motion a series of events that would lead to an unexpected conclusion. As the story moves to Paris the first signs that Chrislan’s world might not let him be the man he needs to be. Reunited with his mother he makes a decision. Can love really conquer all? This story will offer you surprising answers. Project Description: The unique and moving story told on excited, plus it’s torching and exciting characters compelled us to adapt this project in to the following models:

• Xcited the book (a fiction/Romance novel written by Chrislan Maneng’s) • Xcited the Movie (a feature length film, screenplay by Carl Daniels & Chrislan Maneng’s) • Xcited the sound track (a song by Mans Records, composed & performed by Chrislan Maneng’s) • Xcited the music video (a clip produced by Mans Records, directed by Gordon Cowie, performed by Chrislan) • Xcited the Animation movie (a short animation movie produced by Dynamic art vision) • Xcited the Reality TV show (a dating show on the quest of finding a partner/wife for chrislan) • Xcited the talk show (a TV/web talk show that will constantly debrief moments/aspects of our project)

Target group and market description: This is an untold but very relatable story that will certainly strike and grasp the attention of a good number of youths as they would surely relate to characters and events recorded in our different contents. The targeted markets of these projects are locations/countries that became home to our main character, these countries are: North America, France, Denmark, UK, Sweden, Nigeria, Cameroon, Ghana and South Africa.  Time  Frame:    

Ø Xcited  the  book  (Launch  date  November  2016)  Ø Xcited  the  Sound  Track  +  Music  Video+  Short  Animation  Movie  (Launch  date  November  2016)  Ø Xcited  the  talk  show  (Launch  December  2016)  Ø Xcited  the  Movie  (Launch  by  December  2017)  Ø Xcited  the  Reality  TV  Show  (Launch  date  June  2018)  

 

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Distribution Plan

Kickoff projects 2016: (Xcited sound track, Xcited Music video, Xcited the Book, Xcited Talk show)

A. Xcited the Sound track (description, goals & deliverables)

B. Xcited the Music video (description, goals & deliverables)

C. Xcited the Book (description, goals & deliverables)

D. Xcited the Talk Show (description, goals, & deliverables)

 

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Advertising/Promotion plan

Sales/Marketing plan

   

 

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Annex  01:  Business  Plan        Project  Type:  Publishing  Plan    Lead  performer:  Chrislan  Treasure  Facilitator:    Mans  Records    Time  Frame:  July  –  December  2017    Assigned  Agent:  Annie  K  

Type  of  Release:  Single      Project  Title:  Excited  Genre:    Soul,  RnB,  Afro-­‐pop    

   

Project  REF   Project  Name:   MA  BABY  OH   C.  Branch:  SE        

Summary  statement:    The  story  of  a  newly  signed  pop-­‐star  whom  after  signing  a  record  deal  with  a  major  record  label  realize    Becoming  a  star  comes  with  a  lot  of  constraint,  after  facing  the  reality;  he  is  subjected  to  a  choice  that  he  isn’t  ready  to  make;  Fame  or  love?  Here  is  his  battle…    

   

Description  of  the  Project:     Market  Description:    USA,  France,  Ghana,  Cameroon,  Nigeria  Ready  for  distribution  before  February  2017   Sweden,  Denmark,  UK,  Japan  

 

Publishing/distribution  Plan:  world  wide  digital  distribution,  Networks  distribution,  ring-­‐tunes,  Radio  airplays,  DJ’s  Mix-­‐tapes    Music  video  production  &  distribution.    Marketing  Plan:  VEVO  channel,  Social  media  optimization,  1  month  digital  campaigns,  Radio  tours,  Talk  shows,  merchandises    Online/offline  interviews,  Music  videos  placements.    

   

Finances  Required:   Current  Finances:   Financial  Projection:          

 

           I.  MAKING  THE  SINGLE/ALBUM  

 

Record Release checklist

o PRE-RECORDING and PLANNING STEPS (1)

1. Decision on project type: a singe, an EP, or an album series? 2. Choice of songs 3. Recording at a partner studio? 4. Artist Rehearse 5. Fine tune gear and instruments  

o RECORDING STEPS (2) 1. Making mixes, listen, feedback, and repeat 2. Making final mixes  

o MASTERING and POST-PRODUCTION STEPS (3)

1. Mastering the track 2. Mastered track formats for TV, Radio, Online and performances. 3. Mastered sound recording 4. Master performance track  

 

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II. PREPARING FOR THE ALBUM RELEASE  

               

o LEGAL STEPS (4) 1. Submission contract with partner recording studio 2. Representation & submission Contracts with Artist 3. License song 4. Clear the legal status of all the artwork 5. Clear the legal status of all the text 6. Get permission for guest musicians (if needed)  

o REPLICATION and DIGITAL DISTRIBUTION STEPS (6)

1. All products completed (track all versions, music video, behind the scene etc.) a. Determination on how many shops we will like to launch the song and make costs. b. Getting artwork design templates (cover, press materials, posters, etc.) and make cost. c. Determine formats required for video art and text,-technical specification etc. 2. Complete all submission (digital, Networks, DJ, ring-tunes, online video syndication, Radio, Clubs, Mix-tapes, bloggers, Vloggers, parody makers, reviews channels, fans clubs, groups) 3. Setting up a digital Download Cards 4. Arrange for video placement in TV Networks & Shows  

o ARTWORK and DESIGN (5)

1. Choice a name for the single 2. Produce music video

3. Getting a UPC barcode 4. Working on the artwork (graphical & digital) a. Send/Mail the mastered record/album along with artwork to networks, Radio, bloggers, vloggers, DJ’s distribution agent. b. Proof artwork c. Sign & publish copyright release and grant approval  

o Plan your CD release show, listening part y, and/or tour dates (8)

1. Getting the single merc-handise and promotional materials - Album-related T-shirts and merchandise - Promotional materials: posters, postcards, stickers, flyers

o Plan and prepare the publicity campaign 1. Plan PR campaign 2. Setting up Google Alerts with the new single name and song titles 3. Updating artist’ “Music Resume” documents (Part I) 4. Syndicate press releases, blog mentions, reviews, YouTube covers, parodies, interviews, magazine covers, etc. 4. Prepare PR documents such as press releases 5. Compile targeted PR lists to use for marketing  

o Start your marketing campaign (Part I: network created by artist)

1. Work with street team and fans 2. Update website & social pages (Part I) 3. Update web presence (Part I) 4. Create mailing list    

o The Release (7) A. Picking up a release date B. Launch of online sales 1. Continue the advertising campaign

o Prepare audio for promotional purposes 1. Accelerate the advertising campaign on the web 2. Getting on promotion tour 3. Building fan-base by distributing free gifts  

 

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 III.  THE  RELEASE  and  POST-­‐RELEASE   A. Submit CD for online sales B. Search and go for gigs C. Plan a local Tour D. Search for brands to represent and endorse E. Get involved in humanitarian activities F. Track your online sales and Royalties G. Create controversy H. Legal (Part II) I. Update your website and web presence (Part II)      

Statement:    

Observation     Project  Name:     Time  Frame?    

     

Project  tune  around:   Resource  Persons:      

 

Publishing/distribution:    Marketing  accomplished:    

   

Finances  used:     Current  Finances:     Financial  Projection:        

 

   

o Start marketing campaign (Part II: Involving the outside world)

1. Setting up a tracking system 2. Send out track, catching videos to answer fan’ questions, google hangout with fans, and press releases. 3. Put up posters and flyers 4. Follow up and alimentation of fan-base 5. Boost views on YouTube and likes on Facebook/twitter 6. Promote music links (ITunes, Sportify, Google play) 7. Update your “Music Resume” documents (Part II) 8. Get talked about on relevant websites, blogs, magazines etc.  

 

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Incomes generation/Sources of incomes

INCOME  FROM  SOUND  TRACK    

INCOME  FROM  MUSIC  VIDEO    

 

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INCOME  FROM  THE  BOOK  

INCOME  FROM  TALK  SHOW