MKTG 301 QUIZ 2 POOL ITEMS --- CDP CHAPTERS 8, 9, 10

** QUIZ will NOT INCLUDE questions with numbers (#, %, $) or proper names (people, places, brands) **

Consumer Behavior, 10e (Solomon)Chapter 8 Decision Making

5) A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in what type of problem solving?A) extended problem solvingB) limited problem solvingC) habitual problem solvingD) recognition problem solvingAnswer: ADiff: 2Learning Outcome: Describe the stages of consumer decision making.Skill: ConceptObjective: 8-1

8) A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?A) routine decision makingB) limited problem solvingC) graduated response behaviorD) extended problem solvingAnswer: BDiff: 2Learning Outcome: Describe the stages of consumer decision making.Skill: ConceptObjective: 8-1

9) ________ occurs whenever the consumer sees a significant difference between his or her current state of affairs and some desired state.A) Information searchB) Evaluation of alternativesC) Evaluation of the evoked setD) Problem recognitionAnswer: DDiff: 1Learning Outcome: Describe the stages of consumer decision making.Skill: ConceptObjective: 8-2

10) A consumer who moves his or her ideal state upward is experiencing ________.A) opportunity recognitionB) search recognitionC) habitual recognitionD) need recognition

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Answer: ADiff: 2Learning Outcome: Describe the stages of consumer decision making.Skill: ConceptObjective: 8-2

11) If a consumer's ideal state is very near or identical to his or her actual state, which of the following best describes the type of problem recognition the consumer would most likely have?A) opportunity recognitionB) need recognitionC) search recognitionD) no problem recognizedAnswer: DDiff: 3Learning Outcome: Describe the stages of consumer decision making.Skill: ConceptObjective: 8-2

12) ________ is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision.A) Problem recognitionB) Evaluation of alternativesC) Information searchD) Product choiceAnswer: CDiff: 1Learning Outcome: Describe the stages of consumer decision making.Skill: ConceptObjective: 8-2AACSB: Communication abilities

14) A consumer is most likely to engage in ________ when she is in a good mood or when she is uninvolved in other activities.A) inertiaB) extended problem solvingC) variety seekingD) mental accountingAnswer: CDiff: 2Learning Outcome: Describe the stages of consumer decision making.Skill: ConceptObjective: 8-3

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15) People often make decisions on the basis of mental accounting. One facet of this accounting is making a decision based on the way a problem was posed. This is called ________.A) framingB) the sum-cost fallacyC) loss aversionD) positioningAnswer: ADiff: 2Learning Outcome: Describe the stages of consumer decision making.Skill: ConceptObjective: 8-3AACSB: Communication abilities

17) As a customer's product knowledge increases, what typically happens to the amount of search conducted by the consumer?A) It will continually increase.B) It will continually decrease.C) It will decrease, and then increase as the customer becomes more knowledgeable.D) It will increase, and then decrease as the customer becomes more knowledgeable.Answer: DDiff: 3Learning Outcome: Describe the stages of consumer decision making.Skill: ConceptObjective: 8-3AACSB: Communication abilities

18) The alternatives actively considered during a consumer's choice process are his or her ________ set.A) inert B) evoked C) evaluative D) consideration Answer: DDiff: 1Learning Outcome: Describe the stages of consumer decision making.Skill: ConceptObjective: 8-3

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21) ________ are dimensions used to judge the merits of competing options.A) Evoked setsB) Evaluative criteriaC) Levels of abstractionD) Category exemplarsAnswer: BDiff: 1Learning Outcome: Describe the stages of consumer decision making.Skill: ConceptObjective: 8-3

22) Attributes actually used to differentiate among choices are called ________ attributes.A) evaluation B) search C) determinant D) segmentation Answer: CLearning Outcome: Describe the stages of consumer decision making.Skill: ConceptObjective: 8-3

25) What type of cybermediaries are intelligent agents?A) They are travel agents who answer questions online.B) They are people who can help computer users with problems they encounter when trying to shop online; contacts are direct and in-person.C) They are sophisticated software programs that use collaborative filtering technologies to learn from past user behavior in order to recommend new purchases.D) They are search engines specifically designed for online marketing and other forms of e-commerce.Answer: CLearning Outcome: Describe the stages of consumer decision making.Skill: ConceptObjective: 8-4AACSB: Use of information technology

30) A ________ rule means that a product with a low standing on one attribute cannot make up for this position by being better on another attribute.A) noncompensatory decisionB) lexicographicC) compensatory decisionD) conjunctive Answer: ALearning Outcome: Describe the stages of consumer decision making.Objective: 8-6

31) When the ________ rule of decision-making is used, the brand that is the best on the most important attribute is the one selected.A) elimination-by-aspects B) conjunctive C) compensatory decision D) lexicographic Answer: DLearning Outcome: Describe the stages of consumer decision making.Objective: 8-6

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Consumer Behavior, 10e (Solomon)Chapter 9 Buying and Disposing

1) A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________.A) time pressureB) sales interactionsC) product disposalD) point-of-purchase stimuliAnswer: ALearning Outcome: Define consumer behavior and describe its influence on marketing practices.Objective: 9-1

2) According to the consumer behavior model presented in the text, the ________ includes the shopping experience, point-of-purchase stimuli, and sales interactions.A) antecedent stateB) postpurchase processC) cognitive processD) purchase environmentAnswer: DLearning Outcome: Define consumer behavior and describe its influence on marketing practices.Objective: 9-1

3) Which of the following is considered a postpurchase process?A) the shopping experienceB) moodC) consumer satisfactionD) shopping orientationAnswer: CLearning Outcome: Define consumer behavior and describe its influence on marketing practices.Objective: 9-1

4) A ________ includes a buyer, a seller, a product or service and other factors, such as how the physical environment makes one feel.A) postpurchase processB) purchase processC) consumption situationD) psychological situationAnswer: CLearning Outcome: Define consumer behavior and describe its influence on marketing practices.Objective: 9-1

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8) Most Americans will state that they are always rushed for time even though many people have opportunities for leisure. This perception is referred to as ________.A) time povertyB) the leisure paradoxC) psychological timeD) circular timeAnswer: ADiff: 2Learning Outcome: Explain the influence of the needs and cultural values of consumers.Skill: ConceptObjective: 9-1

10) Which dimension of psychological time includes the categorization of "time for me"?A) temporal orientation dimensionB) planning orientation dimensionC) social dimensionD) polychronic dimensionAnswer: CDiff: 2Learning Outcome: Explain the influence of the needs and cultural values of consumers.Skill: ConceptObjective: 9-1

11) A ________ orientation dimension distinguishes between people who prefer to do one thing at a time and those who have multitasking timestyles.A) socialB) polychronicC) planning D) temporal Answer: BDiff: 2Learning Outcome: Explain the influence of the needs and cultural values of consumers.Skill: ConceptObjective: 9-1

17) Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment. These two dimensions are best described as being ________.A) pleasure and painB) avoidance and satisfactionC) avoidance and arousalD) pleasure and arousalAnswer: DDiff: 2Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes.Skill: ConceptObjective: 9-2

19) Which of the following is the best example of a utilitarian shopping motive?

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A) A consumer shops to "hang-out" with friends at a local mall.B) A consumer shops because he loves the thrill of finding a bargain.C) A consumer shops to efficiently purchase groceries for the week.D) A consumer shops because she enjoys attention from salespeople.Answer: CDiff: 2Learning Outcome: Define consumer behavior and describe its influence on marketing practices.Skill: ConceptObjective: 9-2

20) Which of the following is considered a limitation of e-commerce?A) expensive to order and then returnB) lack of real-time pricingC) lack of reasonable delivery timesD) higher prices than in-store pricesAnswer: ADiff: 2Learning Outcome: Define consumer behavior and describe its influence on marketing practices.Skill: ConceptObjective: 9-2AACSB: Use of information technology

22) A store environment that has been made to resemble a living room where customers can relax, hang out with friends, or even learn is referred to as a(n) ________.A) marketscape B) being spaceC) mindscape D) activity space Answer: BDiff: 1Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes.Skill: ConceptObjective: 9-2

23) ________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers.A) PretailingB) AtmosphericsC) Market-landscapingD) Store imageAnswer: BDiff: 1Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes.Skill: ConceptObjective: 9-2

24) In a(n) ________, consumers participate in the production of the products or services they buy.A) pop-up store

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B) minipreneur shopC) activity storeD) sharing siteAnswer: CDiff: 1Learning Outcome: Discuss the techniques marketers use to change consumers' attitudes.Skill: ConceptObjective: 9-2

29) Which of the following best identifies what consumers primarily look for in products?A) color and styleB) price and warrantyC) quality and warrantyD) quality and valueAnswer: DDiff: 2Learning Outcome: Define consumer behavior and describe its influence on marketing practices.Skill: ConceptObjective: 9-4

32) During ________, one consumer exchanges something she owns with someone else for something the other person owns.A) freegan sharingB) divestmentC) disposal castingD) lateral cyclingAnswer: DDiff: 1Learning Outcome: Define consumer behavior and describe its influence on marketing practices.Skill: ConceptObjective: 9-5

34) The steps that consumers practice to gradually distance themselves from things they treasure so that they can sell, recycle, or dispose of them are called ________.A) recycling instinctsB) tangential cyclesC) divestment ritualsD) lateral cyclesAnswer: CLearning Outcome: Define consumer behavior and describe its influence on marketing practices.Objective: 9-5

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Consumer Behavior, 10e (Solomon)Chapter 10 Organizational and Household Decision Making

1) A number of specific decision roles are played when a collective decision must be made. The person who brings up the idea or need is the ________.A) initiatorB) gatekeeperC) influencerD) buyerAnswer: ADiff: 1Learning Outcome: Discuss the influence of groups and word-of-mouth (WOM) communication.Skill: ConceptObjective: 10-1AACSB: Communication abilities

2) ________ buyers are people who purchase goods and services on behalf of companies for use in the process of manufacturing, distribution, or resale.A) Individual B) Consumer C) Global D) Organizational Answer: DDiff: 1Learning Outcome: Discuss the influence of groups and word-of-mouth (WOM) communication.Skill: ConceptObjective: 10-2

3) ________ marketers specialize in meeting the needs of organizations such as corporations, government agencies, hospitals, and retailers.A) Consumer B) Business-to-business C) Filter-down D) Horizontal Answer: BDiff: 1Learning Outcome: Discuss the influence of groups and word-of-mouth (WOM) communication.Skill: ConceptObjective: 10-2

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4) Business-to-business marketing often involves more of an emphasis on personal selling than on advertising or other forms of promotion. Which of the following is the chief reason for this emphasis?A) Personal selling is more cost-efficient than advertising.B) Personal selling is more time-efficient than advertising.C) Organizational buyers do not respond to advertising or promotions.D) Organizational buyers typically require more face-to-face contact with sellers than end consumers do.Answer: DDiff: 2Learning Outcome: Discuss the influence of groups and word-of-mouth (WOM) communication.Skill: ConceptObjective: 10-2AACSB: Communication abilities

5) Many factors have been identified that distinguish organizational and industrial purchase decisions from individual consumer decisions. Which of the following is NOT one of those distinctions?A) Purchase decisions made by companies frequently involve many people.B) Organizational and industrial products are often bought according to precise, technical specifications.C) Impulse buying commonly occurs in organizational purchasing because of sales stimulation from direct salespeople.D) Organizational purchase decisions tend to be riskier than individual consumer purchase decisions.Answer: CDiff: 2Learning Outcome: Describe the stages of consumer decision making.Skill: ConceptObjective: 10-2

6) Like end consumers, organizational buyers are influenced by both internal and external stimuli. Which of the following is an example of an organizational buyer's internal stimuli?A) the nature of the organizationB) the buyer's willingness to take risksC) the technological environment's impact on the organizationD) the economic environment's impact on the organizationAnswer: BDiff: 2Learning Outcome: Describe the stages of consumer decision making.Skill: ConceptObjective: 10-2AACSB: Communication abilities

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7) In many organizations, more complex organizational decisions tend to be made by a(n) ________ in which different individuals play different roles in the decision-making process.A) value chainB) purchasing networkC) information networkD) buying centerAnswer: DDiff: 1Learning Outcome: Discuss the influence of groups and word-of-mouth (WOM) communication.Skill: ConceptObjective: 10-2

8) When a B2B buyer purchases the same product over and over without modification, the buying strategy is known as a ________.A) habitual decisionB) straight rebuyC) modified rebuyD) new taskAnswer: BDiff: 1Learning Outcome: Describe the stages of consumer decision making.Skill: ConceptObjective: 10-2

9) Many companies are finding that it's both cost efficient and productive to call on outsiders from around the world to solve problems their own researchers can't handle. The Internet provides a great mechanism for assembling the solutions. A new term to describe this strategy is ________.A) market predictingB) B2B e-commerceC) problem sourcingD) crowdsourcingAnswer: DDiff: 1Learning Outcome: Discuss the influence of groups and word-of-mouth (WOM) communication.Skill: ConceptObjective: 10-2AACSB: Use of information technology

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10) When a buying center composed of assorted specialists is organized to gather a lot of information and evaluate possible purchases in a high-risk situation, the strategy in use is most likely ________. A) new taskB) straight rebuyC) modified rebuyD) innovative rebuyAnswer: ADiff: 1Learning Outcome: Discuss the influence of groups and word-of-mouth (WOM) communication.Skill: ConceptObjective: 10-2

11) A group of friends who are not related to each other meet regularly for dinner and celebrate holidays together. This group of friends is best described as a(n) ________.A) extended familyB) intentional familyC) householdD) buyclass groupAnswer: BDiff: 2Learning Outcome: Describe the effects of changing family structures on family decision making.Skill: ConceptObjective: 10-3

12) A good definition of an extended family unit is ________ living together.A) one parent and at least one childB) two parents and at least one childC) at least two generations of a family D) three generations of a familyAnswer: DDiff: 1Learning Outcome: Describe the effects of changing family structures on family decision making.Skill: ConceptObjective: 10-4

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13) A nuclear family is defined as ________.A) one parent and at least one childB) two parents and at least one childC) at least two generations of a familyD) three generations of a familyAnswer: BDiff: 1Learning Outcome: Describe the effects of changing family structures on family decision making.Skill: ConceptObjective: 10-4

14) If at least one person lives at an address, this person and any other occupants of the address are considered to be a(n) ________.A) extended familyB) nuclear familyC) householdD) intentional familyAnswer: CDiff: 2Learning Outcome: Describe the effects of changing family structures on family decision making.Skill: ConceptObjective: 10-4

22) FLC models relate to how________.A) the needs and expenditures of a family change over timeB) the federal government monitors the growth of B2B commerceC) the federal government regulates rental living conditionsD) the size of family units has changed over the last 100 yearsAnswer: ALearning Outcome: Describe the effects of changing family structures on family decision making.Objective: 10-4

24) Families have alternatives in purchasing. In a(n) ________ purchase decision, the group agrees on the desired purchase, differing only in terms of how it will be achieved.A) accommodative B) consensual C) contemplative D) authoritarian Answer: BLearning Outcome: Describe the effects of changing family structures on family decision making.Objective: 10-5AACSB: Communication abilities

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25) Studies show that mothers are working more and doing less housework. Fathers are working less and doing more housework. What is the best way to explain this trend?A) age gentrificationB) income reversalC) gender convergenceD) decision blurringAnswer: CLearning Outcome: Describe the effects of changing family structures on family decision making.Objective: 10-5AACSB: Multicultural and diversity understanding

27) If a couple follows the synoptic ideal in decision-making, the couple ________.A) acts as independent purchasing agents serving each person's individual needsB) acts independently but with a common goal in placeC) argues about decisions, but eventually reaches some form of majority viewD) makes joint decisions with a common purposeAnswer: DLearning Outcome: Describe the effects of changing family structures on family decision making.Objective: 10-5AACSB: Communication abilities

29) ________ socialization is the process by which young people acquire skills, knowledge, and attitudes relevant to their functioning in the marketplace.A) Sex-role B) Consumer C) Role D) Cognitive Answer: BLearning Outcome: Explain how marketers can best appeal to members of different age subcultures.Objective: 10-6AACSB: Communication abilities

31) A child's stage of ________ reflects his ability to comprehend concepts of increasing complexity.A) sex-role socializationB) consumer socializationC) role differentiationD) cognitive developmentAnswer: DLearning Outcome: Explain how marketers can best appeal to members of different age subcultures.Objective: 10-6AACSB: Communication abilities

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