www.crossbordershopping.ca i 1-866-219-6324 i [email protected] shopping invasion the...

www.crossbordershopping.ca I 1-866-219-6324 I [email protected]

Shopping Invasion

The Canadians are coming!

Cross Border Shopping – By the Numbers (2011)

• Canadians love shopping in the United States

• 60 Million: Total trip by Canadians to the U.S.

• $14.5 Billion: Total spending by Canadians in the U.S.

• 25 Million: Canadians who live within 100 miles of the U.S. border

• Year over year growth in popularity of cross border shopping



Top 15 U.S. States Visited by Canadians (2011)

STATE VISITS

NEW YORK 13,818,200

WASHINGTON 11,908,500

MICHIGAN 9,441,600

MAINE 4,540,100

FLORIDA 3,676,900

MINNESOTA 3,029,500

VERMONT 2,527,500

PENNSYLVANIA 1,878,800

CALIFORNIA 1,740,300

NORTH DAKOTA 1,605,800

NEVADA 1,603,200

MONTANA 1,453,100

VIRGINIA 1,114,500

MASSACHUSETTS 918,900

ARIZONA 872,000

TOTAL 60,128,900

• 28 Million - Same-day car trips to the U.S.

• 1.7 Million - One night car trips to the U.S.

• 48 Million - Total trips to U.S. States bordering Canada

• 8 Million - Total trips to Florida, California, Nevada & Arizona


Top 15 U.S. States - Spending by Canadians (2011)

STATE SPENDING

FLORIDA $3,962,786,100

NEW YORK $2,035,991,400

WASHINGTON $1,537,577,200

CALIFORNIA $1,362,671,900

NEVADA $1,353,498,800

MICHIGAN $911,341,600

ARIZONA $806,945,500

MAINE $567,541,300

MONTANA $371,323,000

MINNESOTA $334,111,400

NORTH DAKOTA $330,811,100

MASSACHUSETTS $303,364,000

PENNSYLVANIA $269,726,100

VERMONT $200,378,000

VIRGINIA $152,026,100

TOTAL $14,500,093,500

• $6.2 Billion - Spending in U.S. States bordering Canada

• $2.5 Billion - Spending on same-day trips to the U.S.

• $7.4 Billion - Spending in Florida, California, Arizona and Nevada


3 Types of Cross Border Shoppers:

• Border Shoppers – Sole or primary purpose of trips is shopping. – Destinations are U.S. border states.– Majority of trips are same-day, but many are overnight stays of 1 or 2 nights.

• Vacation Shoppers– Primary purpose of trip is vacation or tourism, with a secondary objective of shopping.– Shopping primarily takes place in popular tourist destinations such as New York City,

Boston, Chicago, D.C. / Virginia, Nevada, Florida and California.

• Snowbirds– Canadians who spend their winters in southern states .– Shopping primarily takes place in Florida, California and Arizona.


Why do Canadians Shop in the U.S.?

• Price– Combination of strong Canadian dollar, lower U.S. prices and significant sales and discounts in the U.S. make cross border shopping attractive.– Estimates are that prices are 20% -30% less in the U.S. for identical goods.

• Selection– U.S. often has brands, products and retailers that are not available in Canada.– Even if the same brands are available in Canada, selection for that brand is

often greater in the U.S.

• Activity / Experience– Many Canadians view cross border shopping as a fun outing or activity.


Where are Canadians looking for U.S. Shopping Information?

Online vs. Print - Where do Canadians look for information when planning their U.S. shopping trips?

– Online Services / Internet – 34%– Personal Experience – 24%– Hotels / Resorts – 16%– Word of Mouth – 16%– Newspapers – 10%– Magazines – 4%

vs.


Hot Topics & Trends • New Duty Free Limits:

June 1, 2012 – Canadian duty free limits increased Old Limits - $50 for stays over 24 hours and $400 for stays over 48 hours New Limits - $200 for stays over 24 hours and $800 for stays over 48 hours

• More Overnight Trips: June 2012 - Largest number of overnight trips to the U.S. in 40 years Opportunities - Overnight Shopping Packages and Hotel Discount for Canadians Hotels, Restaurants & Attractions can get in on the Cross Border Shopping craze.


What We Do

• One Stop Resource: A one stop information resource for Canadian cross border shoppers.

• Local Information: Provide local shopping, hotel, restaurant, attraction and deal / coupon listings for over 25 popular cross border shopping destinations.

• General Information: Provide general cross border shopping tips and information such as shopping tips, duty free allowances, duty and tax rates, ID requirements, live border wait times, duty & savings calculators and more.

• Coming Soon: Mobile Friendly Website, New Destinations and More.


Our Partners:

Malls Attractions

Retailers DMOs / CVBs

Hotels Tour Operators

Restaurants Duty Free Shops


Contact:

Stephen FineFounder & President

Email: [email protected]: www.crossbordershopping.ca Phone: 1-866-219-6324

www.OutletBound.com Contacts: Randy Marks [email protected] Stephen Fine [email protected]

Announcing the New

The One-Stop Resource for Outlet ShoppersOutlet Center and Retailer Information, Sales, Events, Travel Tips, News and More…

Coming March 2012

mailto:[email protected]




History:• Originally launched in 1996, OutletBound.com was a pioneer in providing outlet

shopping information to consumers online.

• Outletbound.com still attracts a large audience of domestic and international outlet shoppers, with over 60,000 unique visitors per month.

• Continues to have high Google rankings for many key outlet shopping search terms.





Home Page:• Updated Look & Design

• Mobile Optimization: Accessible from any device, anywhere, any time

• Social Media & Content Sharing

• Hotel & Tourism Information

• Outlet Shopping News & Tips





Map & Listings Page:• U.S. Outlet Center Information: Largest

regularly updated online directory of U.S. outlet centers.

• Multiple search options: State, distance, retailer, etc…





Outlet Center Page:• Detailed Outlet Center Information

• Online Content Management: Outlet centers can log-in to quickly and easily manage their information any time from their online accounts.





Retailer Page:• Detailed Outlet Retailer Information

• Store Locations

• Online Content Management: Outlet retailers can log-in to quickly and easily manage their information any time from their online accounts.





Outlet Events Page:• Featured Outlet Shopping Events

updated regularly throughout the year

• Outlet Sales & Deals





Contacts:

Randy MarksPartnerEmail: [email protected]: (203) 506-8506

Stephen FinePartnerEmail: [email protected]: (416) 473-1179




www.crossbordershopping.ca i 1-866-219-6324 i [email protected] shopping invasion the...

Documents