- key account management
TRANSCRIPT
Key Account Management
Key Account Management
Key Account Management
Key Account Management
Relationship Marketing
Relationship Marketing
Relationship Marketing
Relationship Marketing
Key Accounts
Two main objectives of KAM
Two main objectives of KAM
Customer Retention
Maximising Customer Value
Introducing KAM
Reasons for a company to introduce KAM
Tasks of a KAM
Being a Key Account Manager
Being a Key Account Manager
Critical success factors
Customer Needs Assessment
Interaction with our customer
How a KAM should act
Main skills of a KAM
Main skills of a KAM
KAM as Strategic Business Advisor
KAM as Business Manager
KAM as a Relationship Architect
KAM as a Team Leader
Skills of an Operational KAM
Sources