TextilesVision beyond the Obvious

Presented by,

Dhanraj Koli P-

16

Rohit Mundhara

P-21

Pratik Purav

P-29

Saurabh Shinde

P-35

Renu Karia

P-43

ABOUT

• Established in Early Eighties

• 21 million investment

• Two manufacturing plants - Khaichan

- Silvassa

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• Everyday Clothing

• Handloom Items

• Industrial Fabrics

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Existing Products

PRODUCT LIFE CYCLE

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1981-83 1984-85

1986-94

1995-07

2007-08

SILVASSA PLANTCAPACITY UTILIZATION = 65%

KHAICHAN PLANTCAPACITY UTILIZATION= 60%

CAPACITY LEVEL

CAPACITY LEVEL

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“ The next BIG thing is small ”

Nano Technology

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Nano Fabrics

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Yash Nanotech

Washing

Ironing

Odour Free

Stronger

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USP

TARGET MARKET

Higher middle class & elite group

Sportsmen/women

Aircraft industries

Hotel industries

Indian army

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DEMOGRAPHIC

- AGE

- SEX

- INCOME

GEOGRAPHICAL

- CULTURE

- CLIMATE

TextilesSegmentation

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Plan it correctly

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• STAIN FREE

• WRINKLE FREE

• STATIC RESISTANT

• 100 TIMES LIGHTER

• 100 TIMES STRONGER

• HIGH QUALITY

• WIDE RANGE

• TRENDY AND CLASSY

Product Mix

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Skimming the Cream Pricing PolicyJustification : New Concept No Competitors

Big Future Plans Style Conscious Target Market

Price Mix

Nextgen Textiles

Regional Distributors

Wholesalers

Retailers

Consumers

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Place Mix

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Promotion Mix

• Branding

• Positioning

• Media for Promotion

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Branding

3Three

MARKETING STRATEGIES

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PROMOTIONAL TOOLS

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• TELEVISION

• RADIO

• PRINT MEDIA

• INTERNET

• TRANSPORT SYSTEMS

• HOARDINGS

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RADIO ADVERTISEMENT

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Print Media

NO CONDITIONS APPLY

DO NOT FEAR

NANO IS HERE

• NO SPILLS NO STAINS

• WRINKLE FREE CLOTHES

• ODOUR FREE CLOTHES

• 100 TIMES LIGHTER

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Meli chaddi bhi nextgen textile ti hai

JAB BACCHE SAMAJH SAKTE HAIN

TO AAP KYON NAHIN

SWITCH TO NEXTGEN CLOTHES

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• On the Wheels Marketing

• Loo Marketing

• Conference & Meetings

• Personalized Marketing

• Exhibitions & Trade Shows

• Fashion shows

• Business Gatherings

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B2B Marketing

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Packaging

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Situational Analysis

• SWOT Analysis

• PEST Analysis

• Market Analysis

STRENGTHS WEAKNESS

OPPORTUNITIES THREATS

SWOT Analysis

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STRENGTHS

SWOT Analysis

• Pioneers

• Patent

• Features

• Established Brands

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SWOT Analysis

WEAKNESS

• Lack of Awareness

• Improper Supply

• Rural Market

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OPPORTUNITIES

SWOT Analysis

• Wide Market

• Untapped Areas

• GDP

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THREATS

SWOT Analysis

• Up-Coming Competition

• Stubborn Mindsets

• High Risk Factors

• Conflicts

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• Pest Analysis

• Market Analysis

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Projections

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MACHINERY REQUIRED

(i) X100 ‘A’ series

(ii) B210 MMRC

(iii) AK9643-Z35

RAW MATERIALS REQUIRE

(i) Carbon nano particles

(ii) Carbon nano tubes

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Purchase

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PARTICULARS Rs (Cr) PER UNIT

Material cost 12.6 240

Factory overheads 3.75 60

Administrative overheads

2.1 40

Selling overheads 3.15 60

Total cost 21 400

+ Profit 21 400= Sales 42 800

Cost Sheet of Nano Shirts

PARTICULARS Rs (Cr) PER UNIT

Material cost 20.2992 208.2

Factory overheads 3.15 60

Administrative overheads

2.1 40

Selling overheads 1.15 11.8

Total cost 31.20 320

+ Profit 29.25 300= Sales 60.45 620

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Cost Sheet of Existing Shirts

Nano Shirts

Profit Margin

Rs 400/- Shirt

PromotionRs 3

Crores

Prime CostRs 240/-

ShirtExisting Shirts

Profit Margin

Rs 300/- Shirt

PromotionRs 1.1 Crores

Prime CostRs 208/-

Shirt

Comparison

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TARGET SALES – 525000 SHIRTS

BREAKEVEN – 1 YEARS

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Breakeven Analysis

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• Future Plans

• AIDA Conclusion

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Thank You