Webinars-

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Easier to coordinate than traditional seminarsEasier for interested parties to take part in/attendA cost-effective way to reach large numbers of people across wide geographical locationsCreates multiple opportunities for lead generation

Benefits

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A successful webinar includes

Creating contentAdequately preparingEffectively promotingFollow-up actions

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Content

Select and write timely, relevant contentThink about “hot topics” people in the industry are talking aboutDecide on a presenterNeed enough content to last half an hourCreate approximately 15 slidesAvoid using animationGraphics and other visuals are recommended

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Preparation

Set the date and timeNever on a Monday or FridayAn ideal time is 1pm EST

Technology (GoToWebinar)Subscribe on a monthly basis or select an annual planFor $79-99, you can host unlimited webinars with up to 1,000 attendees

PracticeThe week of, hold two full dress rehearsalsHave others in the office join to give feedback

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Preparation continued

Allow audience members to interactLeave time for Q&A at the endHave 2 or 3 canned questions to lead off

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Promotion

2 weeks priorSend first round of email invitations, announce information and registration details about webinar

1 week priorSend out second round of email invitations, suppressing registrants

The day beforeSend out one final email invitation

Extend an offerWhile conducting the webinar, remind audience of special offer at the endAt the end, explain how to partake in the offer

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Follow-up

After the webinar, inform registrants and your house list when a recording is available for downloadSubmit a press release about the webinarDon’t forget to put a link to the recording in the offer section of your websiteSales follow up with attendees as appropriate

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Call to action

Full Report-http://crunk.starrtincup.com/webinarsWilliam TincupW: www.starrtincup.comE: tincup@starrtincup.comP: 817-204-0400