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Prior to joining Brakke Consulting, Inc. in early 2011, Jessica spent thirteen years as the hospital administrator for several large companion animal practices in Minnesota, North Carolina and Texas. As a consultant, her creative approach to client education tools, branding, process streamlining and superior client service and veterinary care have resulted in great success for those practices with whom she works. An avid researcher and reader, she trains hospital management teams to take responsibility for staying abreast of medical and pharmaceutical innovations, as well as industry standards of care. Known as an expert

in the area of preventive healthcare plans, Jessica has recently completed the creation of an industry-wide program for the Partnership for Preventive Healthcare to assist veterinarians with implementation.

Jessica is a Certified Veterinary Practice Manager and holds a B.A. from Carleton College. She is the membership committee chairperson for VetPartners™ and an active member of the Veterinary Hospital Managers Association. She is a regular contributor to multiple industry publications, and she speaks and conducts practice management workshops throughout the country. For more information on practice consulting services, access www.brakkepracticeconsulting.com.

Jessica lives with her amazing rescue dogs, Mei Mei and Luigi.

2013 WINTER RETREATBuilding Stronger Teams. Creating Healthier Practices.March 1-3, 2013

Jessica Goodman Lee, CVPM

In This Issue

2 From the President Resolutions That Can Stick

3 From the Executive Director DEA Clarification

4 Legal Briefs Health Insurance Reform

in Wisconsin

7 Winter Retreat Schedule

9 Winter Retreat Registration Form

11 More Pets Are Family, But Millions Don’t Get Healthcare

12-15 Classifieds

WVMAVOICE JANUARY 2013

2 JANUARY 2013

President K.C. Brooks, DVM, DABVP

President-Elect Chris Booth, DVM

Past President Robert Klostermann, DVM

District 1 Peter Gaveras, DVM

District 2 Zachary Janssen, DVM

District 3 Election pending

District 4 Election pending

District 5 Jane Clark, DVM

District 6 Election pending

District 7 Kimberly Kratt, DVM

District 8 Michael Wolf, DVM

District 9 Robert Zukowski, DVM

Student Rep. Marsha Bush

Ex-OFFICIO MEMBERSTreasurer Thomas H. Howard, DVMAVMA Delegate Ann Sherwood Zieser, DVMDean, UW-SVM Mark Markel, DVM, PhDState Veterinarian Robert G. Ehlenfeldt, DVMWVDL Director Tom McKenna, DVM, PhDStudent Rep. Matt Slentz

STAFFExecutive Director Kim Brown Pokorny

Executive Assistant Torrie Kennedy

Marketing and Communications Specialist Sarah Young

2013 wvmA boARd

I am hoping this newsletter finds everyone enjoying the New Year with their resolutions intact. I have never been a New Year’s resolutions guy. I am not sure why. Maybe it is because of my experience of being a competitive athlete—I had plenty of teammates who thought they could wait until the day of the game to give their best performance only to find out it did not work that way. Or maybe it is because I have seen so many people fail at their resolutions I realized it just was not practical to link change with turning the page on the calendar. I recently read that although half of our population makes resolutions, less than ten percent of New Year’s resolutions result in any meaningful change. If resolutions work for you, good luck on this year’s changes! If they do not, I offer a different perspective. I suggest you use the start of the New Year to reflect on the blessings of the past year and honor them by making choices in the New Year that are more likely to bring more of the same.

For me, the first blessing is always family. I was blessed to be raised by loving parents who had high expectations and fairly strict boundaries. One of those expectations was to honor family as the most important thing in your life. I do not think it is a coincidence I have a mother, brothers and sister who are always there for each other (and a father who was always there for us). Another expectation was that others deserved respect until they proved they did not deserve it. This expectation left me blessed with habits of common courtesy and a healthy respect for others. And finally, the expectation was that hard work and good work habits were the foundation for success. Lack of effort was never tolerated—no matter what the result. I learned early there was really no downside to outworking your competitors. I am blessed with an incredible family. I choose to honor them by being the best son, brother, uncle and husband I can be. I choose to share my time, talents and resources as often as possible with them.

The second blessing is the blessing of meaningful work and being surrounded by teammates I enjoy spending time with. January is one of the most exciting times for me in my workplace because of a tradition we started many years ago. Each year a sizeable group of doctors, CVTs, technician assistants and veterinary service specialists choose to attend the North American Veterinary Conference in Orlando. The trip provides great CE opportunities for everyone as well as real-life customer service experiences as we fly from Wisconsin to Florida. Once settled into our condos in sunny Orlando, we learn a bit more about each other as we prepare our own meals and negotiate everything from shopping lists, sleeping arrangements to when it is acceptable to skip CE to spend time by the pool. I am blessed to be in what I consider the greatest profession there is and to be surrounded by talented, hard-working teammates with exceptional character. I choose to honor them by going the extra mile to be the best doctor and leader that I can be.

As I reflect on 2012, my third major blessing was being asked to serve as the president of the WVMA. Small businesses throughout America face many challenges in the year ahead. Hopefully by the time this article has been published, the “fiscal cliff” has been avoided, but it is quite likely our economic problems will still be formidable. Burdensome regulations, unlicensed practice of veterinary medicine and animal welfare issues will still demand our attention. I choose to honor the WVMA membership by working diligently to help secure positive outcomes for our profession.

Whatever your approach is to the New Year, I hope the year is filled with all of the best things for you, your family and your colleagues. I encourage you to make choices that are likely to pay dividends and allow you to look back at 2013 as a year well spent. Happy New Year!

Resolutions That Can Stick

FROM THE PRESIDEnT

K.C. Brooks, DVM, DABVP

3

Happy New Year!This month I am using this column to reprint an article that ran in 2012. As clinics and veterinarians have been preparing to comply with the Prescription Drug Monitoring Program (PDMP), there have been a lot of questions on DEA licenses and related topics.

The below information helps clarify the laws surrounding DEA licensing.

Legal Q & A – dEA Registration NumbersBy Jordan Lamb, DeWitt Ross & Stevens

Does state or federal law regulate the distribution and dispensing of controlled substances in Wisconsin? Both. The federal and state governments work together to regulate controlled substances in Wisconsin.

The Drug Enforcement Administration (DEA), a division of the United States Department of Justice, enforces the federal Controlled Substances Act (CSA) (21 U.S.C. § 801-971). Under the CSA, the DEA is required to establish a “closed system” of control for the manufacture, distribution, and dispensing of controlled substances. The result is that, unless an exemption applies, any person who manufactures, distributes, dispenses, imports, exports, or conducts research or chemical analysis with controlled substances must register with DEA and track and maintain records to account for all controlled substances.

Yes, the DEA relies on the Wisconsin state licensing boards to determine which practitioners are qualified to dispense, prescribe or administer controlled substances in this state. Accordingly, Wisconsin laws determine what level of authority veterinarians have with regard to prescribing and dispensing controlled substances (i.e., state law establishes what schedules veterinarians may dispense, prescribe and administer.)

I practice at two veterinary clinics in Wisconsin. Do I need DEA numbers for each location? No, not necessarily. The CSA requires that a separate registration be obtained for each principal

Continued on Page 8 >>>

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dEA ClarificationWVMA VOICEThe WVMA Voice is published on the 15th day of each month by the Wisconsin Veterinary Medical Association, 2801 Crossroads Dr., Ste. 1200, Madison, WI 53718; (608) 257-3665; toll-free (888) 254-5202; fax (608) 257-8989; e-mail: wvma@wvma.org; website: www.wvma.org. It is sent free of charge to all WVMA members. Office hours:

7:30 a.m.–5 p.m., Monday-Friday.

CLASSIFIED/RELIEF VETERInARy ADVERTISInG: Member: First 30 words $10;

each additional word $1.50.

non-member: First 30 words $50; each additional word $1.50.

Additional $10 fee for blind box ads.

Classified ads run for two months and must be renewed for additional months. Classified ads are to be received by the first working day of the month. Display advertising is available at the editors’ discretion. Call (608) 257-3665 for more information. The deadline for receipt of all material submitted for publication is the first working day of the month, to insure consideration for the next month’s newsletter.

Subscriptions are available for $36 annually. (Non-member, in-state veterinarians not eligible.)

ADVERTISInG AnD PUBLICATIOn DEADLInES ISSUE ADS DUE PUBLISHEDJanuary December 1 December 15February January 1 January 15March February 1 February 15April March 1 March 15May April 1 April 15June May 1 May 15July June 1 June 15August July 1 July 15September August 1 August 15October September 1 September 15november October 1 October 15December november 1 november 15

Kim Brown Pokorny

4 JANUARY 2013

In March 2010, Congress passed the controversial Patient Protection and Affordable Care Act (sometimes called “the ACA” or “Obamacare”). Many key provisions of the ACA are not effective until 2014. For example, a health insurance exchange must be in operation in each state, but not until January 1, 2014. In June 2012, the U.S. Supreme Court upheld the law, except for the part that generally required states to expand their Medicaid programs. In November 2012, Governor Walker announced that Wisconsin will not establish a health insurance exchange, letting it be established and operated by the federal government. What does all this mean for veterinary practices?

Beginning in 2014, because of the so-called “individual mandate,” you and your employees will generally be required to either (a) be covered by insurance that provides “minimum essential coverage” or (b) pay an annual penalty. In 2014, the minimum penalty will be $95, but, depending on family size and household income, it could be up to $285.

If a veterinary practice has fewer than 50 full-time-equivalent employees, then it will not be penalized for failing to offer health insurance to its employees. Employees will be able to purchase individual policies of insurance through the exchange. A veterinary practice and other small employers will also be able to (but not be required to) use the exchange to purchase group insurance for their employees.

If a veterinary practice does maintain a health insurance plan, the plan cannot discriminate in favor of the owners. Until the IRS issues guidance on how the nondiscrimination rules will apply, however, a veterinary practice can continue its current health insurance arrangements. For example, a veterinary practice can continue

purchasing individual policies (such as through the AVMA plan) for veterinarians without purchasing individual policies for other employees. Under Wisconsin law, if group health plan coverage is offered to at least one employee, then it must be offered to all employees who work on a permanent basis and have normal work weeks of 30 or more hours.

Health insurance provided by a veterinary practice to employees will continue to be a tax-free benefit. If an employee purchases an individual policy from an insurance company, such as through the exchange (i.e., not through the veterinary practice), then he or she will be using after-tax dollars to do so. Therefore, the tax code will encourage veterinary practices to offer health insurance to their employees, rather than pay them cash and tell them to purchase health insurance on their own.

Through the end of 2013, a veterinary practice with 25 or fewer full-time employees whose wages average $50,000 or less can generally get a full or partial tax credit for up to 35% of the amount it pays on behalf of employees for qualifying health coverage. Beginning in 2014, a similar 50% tax credit may be available for group health insurance purchased for employees through the exchange. Make sure your tax accountant prepares your tax return to claim these tax credits, if available.

Experts have different opinions on whether the ACA will have a positive or negative effect on health insurance costs. We can only wait and see.

Look for information in 2013 about the exchange in Wisconsin. Enrollment will begin in the fall of 2013.

Health Insurance Reform in wisconsinBy Brian L. Anderson, DeWitt, Ross & Stevens, s.c.

LEGAL BRIEFS

4 JANUARY 2013

5

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Port Washington: 207 W. Seven Hills Rd. 262.268.7800Glendale: 2100 W. Silver Spring Dr. 414.540.6710Oak Creek: 2400 W. Ryan Rd. 414.761.6333Email: rdvm@lakeshorevetspecialists.com

lakeshorevetspecialists.com

Open 24/7/365

We are proud to introduce our new Dermatologist: Casey Stepnik, DVM, DACVD

member benefit ProgramThe WVMA has aligned with following companies to offer WVMA member’s exclusive benefits - Staples Advantage, Land’s End, ScriptSave, and Avis. Visit www.wvma.org to take advantage of the member benefits program and start saving today!

Compliance Check!

Make sure your clinic is in compliance with the following updates from OSHA and the IRS.

OSHA Revises Hazardous Material Labeling Requirements – go to www.osha.gov/dsg/hazcom/index.html

IRS Releases New Regulations on Taxing Medical Devices – For more information go to www.avma.org, select the “Knowledge Base” tab, select “FAQs” on the left and look for IRS Regulations on Taxing Medical Devices, 2012

6 JANUARY 2013

EMERGEnCy nUMBERSForeign Animal Disease Response Emergency numbers Wisconsin Emergency Management 24-hour Response(800) 943-0003emergencymanagement.wi.gov

Wisconsin Department of Agriculture, Trade and Consumer Protection Division of Animal Health (608) 224-4872www.datcp.state.wi.us

USDA – APHIS – Veterinary Services(608) 662-0600www.aphis.usda.gov/animal_health

Registration Registration materials are due by February 18. Full refunds will be given prior to the deadline date. No refunds will be given after February 18.

Registration Fee WVMA Members:

• Registration is $425 per clinic which includes training, materials, Pet Hall of Fame lunch, break snacks, beverages, continental breakfast and reception for three individuals.

• A $75 training, materials, Pet Hall of Fame lunch, break snacks, beverages, continental breakfast and reception fee for each additional attendee over the three included in clinic fee.

Non-WVMA Members• Registration for non-WVMA member veterinarians is $225 per person.

Registration forms can be found online at www.wvma.org. Mail registrations to WVMA, 2801 Crossroads Dr., Suite 1200, Madison, WI 53718, or fax registrations to (608) 257-8989.

When you arriveOne clinic representative will need to stop by the registration desk to pickup name badges and materials on Friday, March 1 between 6 and 7 pm or before seminars begin on Saturday.

If you have special needs, please contact WVMA at 888-254-5202 or wvma@wvma.org by February 18.

Hotel InformationGlacier Canyon Lodge & Conference Center 45 Hillman Road Wisconsin Dells, WI 53965

800-867-9453 info@wildernessresort.com www.glaciercanyonlodge.com

Glacier Canyon Lodge & Conference Center is part of the Wilderness Territory in the Wisconsin Dells. A skywalk connects Glacier Canyon Lodge to the Wilderness Resort and Waterparks.

Room rates: $149 for Friday, March 1 $169 for Saturday, March 2

Rooms are double queen sofa rooms and sleep up to six adults and include waterpark passes.

To receive the WVMA rate, you must call to reserve your rooms and ask for WVMA room block or use this link http://www.glaciercanyonlodge.com/glaciercanyon-rooms-rates/rooms-double-queen-sofa.html.

Rooms must be reserved by January 30, 2013.

2013 WINTER RETREATBuilding Stronger Teams. Creating Healthier Practices.

March 1-3

2013

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2013 WInTER RETREAT - COnTInUED FROM PAGE 1

7

Friday, March 1 7-7:20 pm Welcome and Introduction Attendees will complete an Accountability Assessment that will be

used to initiate discussion and group work in conjunction with lecture material on Saturday. These will be scored individually, and they will provide an average score for the entire practice team.

7:20-9:20 pm Paw & Order: The Profession on Trial Sponsored by Merial

“Paw & Order: The Profession on Trial” is an intriguing and informative look at the role of veterinary medicine in public health. The story is fiction; however, it highlights the important responsibilities of veterinarians to maintain the health of their patients, the families with which they reside, and the public. The case example uses a zoonotic parasite to illustrate some of the many diagnostic, therapeutic, and record-keeping issues inherent in everyday practice. It revolves around a central theme of standard of care. Similar concerns would apply to any zoonotic disease you might encounter in practice, including leptospirosis, salmonellosis, psittacosis, ringworm, cat scratch fever and rabies. The episode is followed by a panel discussion of the various legal and ethical considerations brought up in the video. (2.4 non-scientific CE credits)

Saturday, March 28:30-10 am The Importance of Strategy & Competitive Advantage This session will focus on assessing and determining which

opportunities would be most advantageous for your practice, and once the opportunities are defined, how to implement a strategy that ensures you will get the “biggest bang for your buck.” The fact is, each of us faces different issues in our practices, and although there are overarching trends accompanied by recommendations and solutions for improvement, not all of these models are the right choice for every practice. In order to make the right choices, we will look at three things you must fully evaluate and understand. (1.8 non-scientific CE credits)

10-10:15 am Break

10:15-11:45 am Why Creating a Culture of Accountability Makes Good Cents Teamwork provides the ultimate competitive advantage in today’s

marketplace, so why then does it remain so difficult to create a functional team? We will look at the economic realities of behavior and cultural issues that are not only pervasive in an overwhelming number of practices, but which destroy teamwork and erode the bottom line. This lecture will demonstrate the actual costs to a practice for having a dysfunctional team, the factors that create a dysfunctional team, and how to change the practice culture to overcome this drain on profitability. These dysfunctional components include a lack of trust, fear of conflict, avoidance of accountability, inattention to results and lack of commitment. (1.8 non-scientific CE credits)

12-1:30 pm 18th Annual Pet Hall of Fame Luncheon This annual luncheon recognizes pets who exemplify the strength

and significance of the human-animal bond. Help honor these distinguished pets and marvel at their accomplishments in the categories of hero, companion and service.

Included in registration.

1:45-2:15 pm Do You Remember Your WHY? People don’t buy WHAT you do, they buy WHY you do it. This statement

will be the basis for our last session of the day, as it literally takes everything we have spoken about and puts it in a perspective that will enable both leaders and teams to question their current business model. When a company is forced to compete on price, quality, services or features alone, it is very hard to differentiate for any period of time or build client loyalty on these factors alone. Not to mention it is highly stressful and can be extremely costly. Knowing your WHY is critical for lasting success and the ability to avoid being lumped in with others. (1.8 non-scientific CE credits)

2:15-3:15 pm Team Exercise This session will pull the day’s topics together, provide each team with

their survey results and teams will complete a worksheet for planning and prioritizing an approach to areas of greatest concern. (1.2 non-scientific CE credits)

3:15-3:45 pm Break3:45-4:45 pm Conclusion This session provides an opportunity for teams to discuss what they

have learned through the exercise and offer some of their insights and ideas to the audience. (1.2 non-scientific CE credits)

4:45-6 pm Midwest Cremation Service of Wisconsin Reception

Sunday, March 38:30-11:30 am A Team Approach to Preventive Care Plans & Other Alternative

Payment Options As the author of the recently unveiled Partner’s for Healthy Pets

Preventive Care Plan Toolbox, the sessions will use and refer to this material for much of the content. (2.4 non-scientific CE credits)

Partners for Healthy Pets is the face of the Partnership for Preventive Pet Healthcare™, a committee of the non-profit American Veterinary Medical Foundation that was created to ensure that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. This alliance of more than 20 leading veterinary associations, including the WVMA, and animal health companies is committed to a vision of improved overall health for pets.

Partners for Healthy Pets offers tools and resources to enhance the overall vitality of pets and veterinary practices, the delivery of preventive healthcare services, and communication with pet owners about the value of routine care.

Session 1: This session will focus on: • The reason we’re talking about preventive care plans and how

they, as well as other payment options, can be a significant means for tackling declining trends in our practices

• Exactly what preventive care plans are and how can they meet the needs of both clients, patients and practices

• How to determine if preventive care plans are a fit for your practice • The design elements of preventive care plans

Session 2: This session looks at the nuts and bolts of the financial aspect of preventive care plans, as well as addresses some of the most common concerns including pricing, payment platforms and doctor production.

Session 3: In this final session we will look at the important role of both marketing and staff training in the implementation of a successful program.

7

2013 WInTER RETREAT - COnTInUED FROM PAGE 6

8 JANUARY 2013

David Edinger DVM, DACVS

edingersurgicaloptions.com 608 845.0002

Orthopedic, Soft Tissue, Oncologic & Neurologic Surgery

DEA CLARIFICATIOn - COnTInUED FROM PAGE 3

place of business or professional practice where controlled substances are manufactured, distributed, or dispensed (21 U.S.C. § 822(e)). DEA has historically provided an exception for a practitioner who is registered at one location, but also practices at other locations. Under the exception, the practitioner is not required to register separately for any other location at which he or she prescribes controlled substances (21 CFR 1301.12(b)(3)). However, if the practitioner maintains supplies of controlled substances, administers, or directly dispenses controlled substances at the separate location, then the practitioner must also register that location.

I have one clinic in Wisconsin and one clinic in Minnesota. Do I need separate DEA registration numbers for each of those locations because they are in two different states? Yes. The exception described above applies only to secondary locations within the same State in which the practitioner maintains his/her registration. This is because DEA individual practitioner registrations are based on State authority to practice medicine and prescribe controlled substances. Since a DEA registration is based on a State license, it cannot authorize controlled substance dispensing outside of that State. Therefore, if a veterinarian is licensed in Wisconsin and has a DEA registration number assigned to a principal place of business in Wisconsin, she cannot use her Wisconsin DEA registration number to trigger the exception above and allow her to prescribed controlled substances at a clinic in Minnesota. To do so, she would need a Minnesota DEA registration number for the Minnesota clinic. The separate registration exception applies only to locations within the same State in which practitioners have their DEA registrations.

Does every licensed veterinarian in my Wisconsin clinic need his or her own DEA registration number? No, not necessarily. The CSA and Wisconsin law allows an authorized person to act on behalf of, or at the direction of, a manufacturer, distributor or dispenser. See 21 U.S.C.

§ 802(3) and Wis. Stat. § 961.32. That means that non-registered veterinarians may dispense or administer controlled substances under certain circumstance, but only a DEA registered veterinarian can prescribe controlled substances.

Under current law, one veterinarian may register with DEA and other licensed veterinarians in the same practice may act as agents of the registered veterinarian when they administer or dispense controlled substances at the registered location. When multiple veterinarians dispense from a common stock, it is the registered veterinarian’s responsibility to ensure that the practice generates and maintains all required records, reports and inventories as required by the CSA. DEA also expects the responsible veterinarian to utilize adequate security measures to prevent diversion. Importantly, each prescribing veterinarian must have their own DEA registration number. That means that if a non-registered veterinarian would like to write a prescription for a controlled substance to be filled outside of the practice by a retail or online pharmacy, then the veterinarian with the DEA license for that clinic must also be familiar with the patient (i.e., show an established VCPR) and write the prescription.

May controlled substances be stored or kept in a veterinary truck? No. Under the CSA, controlled substances must be stored in a securely locked, substantially constructed cabinet. See 21 CFR § 1301.75. This securely locked, substantially constructed cabinet must physically be at the registered location. Storing controlled substances at a non-registered location is a violation of the CSA, which carries potential civil and criminal penalties.

More information can be found at: www.deadiversion.usdoj.gov . The Final Rule was published in the Federal Register on December 1, 2006, Titled: Clarification of Registration Requirements for Individual Practitioners.

9

2013 WInTER RETREAT - REGISTRATIOn FORM

Registration and refund deadline is February 18, 2013. No refunds will be issued after this date.

Name of clinic ________________________________________________________________ Clinic ID ____________________ (Office use only)

Clinic address ____________________________________________________ City _______________________ State _____ Zip _____________

Phone (_____)______________________ E-mail (required)____________________________________ Fax (______)______________________

Names of individuals attending, attach additional sheets or photocopy this form if additional space is needed. Print first and last name, as to appear on name tag; include designation (i.e. DVM, CVT, office mgr., receptionist, assistant, etc.)

1. _____________________________________________________ 6. _____________________________________________________

2. _____________________________________________________ 7. _____________________________________________________

3. _____________________________________________________ 8. _____________________________________________________

4. _____________________________________________________ 9. _____________________________________________________

5. _____________________________________________________ 10. ____________________________________________________

FeesRegistration ($425 per clinic - includes training, materials, Pet Hall of Fame lunch, break snacks and beverages, continental breakfast and reception for three attendees) $ ________________

Additional attendees ($75 per attendee over the three included in clinic registration - fee includes training, materials, Pet Hall of Fame lunch, break snacks and beverages, continental breakfast and reception) # of attendees________ x $75 $ ________________

Additional fee for each veterinarian who is not a WVMA member # of non-member veterinarians ________ x $225 $ ________________

If vegetarian meals are required, please indicate quantity ________ If gluten-free meals are required, please indicate quantity ________

Total Fees: $ ________________

Membership Dues_____I would like to renew my 2013 membership. Dues are included. ($190 WI / $100 Out-of-state / $15 student)

Name: _______________________________________________ $ ________________

_____I would like to become a new WVMA member. Dues for 2013 are included ($190 WI / $100 Out-of-state / $15 student)

Name: _______________________________________________ $ ________________

Total Dues fees: $ ________________

Total Fees & Dues fees: $ ________________

Paymento Check – Check # _______ Credit Card: o Visa o Mastercard o Discover

Credit card number: ____________________________________________________ V Code (Required; three digit number on back of card): ___________

Expiration date: ____________ Name on credit card: __________________________________________________________________________

Signature: _________________________________________ Email (Required; confirmations will be sent via email): ____________________________

Mail remittance and completed form by February 18 to: Wisconsin Veterinary Medical Association, 2801 Crossroads Dr., Suite 1200, Madison, WI 53718 or fax to (608) 257-8989. If you have questions or special needs, call (888) 254-5202 or email wvma@wvma.org.

10 JANUARY 2013

Emergency and Critical Care

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When Selling or Buying a Veterinary Practice

Call on the . . . Kurt Liljeberg, DVM

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• Practice Sales • Appraisals • Associate Buy-Ins

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WVMA PARTnERS

If your clinic is looking for ways to save money, contact the WVMA’s partners and add to your cash flow!

Diversified Services GroupCollect on past due accounts at a special low rate. No up-front fees, start-up costs or contracts.Jerry Kane, (888) 494-7900.

WVMA-TransFirst Health Services Credit Card Processing Program Competitive rates, special rewards card handling, and PIN-based debit available. Contact the WVMA-TFHS Program Team: (847) 726-2324 or WVMA@TransFirst.com.

Veterinary Career networkMatches employers with employees nationally in the veterinary profession.

Employers post ads without word limit; job seekers apply for opportunities and post their resume at no cost. www.wvma.org; click Career Center.

WVMA E-ServicesWebsite creation, logos, printing and design services. www.wvma-eservices.com

608-274-7772229 W. Beltline Hwy.Madison, WI 53713

11

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more Pets Are Family, but millions don’t Get Regular Health CareMore than ever, people consider their pets to be members of the family. Unfortunately, according to a new report released by the American Veterinary Medical Association (AVMA), the love for a family pet doesn’t always translate into visits to the veterinarian – visits that can lead to a longer and healthier life.

There were about 70 million pet dogs and 74.1 million pet cats in the United States at the end of 2011, according to the AVMA’s recently released 2012 U.S. Pet Ownership & Demographics Sourcebook. The Sourcebook contains the results of a national survey of more than 50,000 households that was conducted in early 2012. The survey is conducted every five years.

The survey results paint a clear picture that pets have a special place in our homes. About 66 percent of dog owners consider their dogs to be family members, up from 53.5 percent in 2006. More than half of cat owners, or 56.1 percent, consider their cats to be family members, up from 49.4 percent in 2006.

The growth in the human-animal bond, however, isn’t always reflective of the care the pets receive. About 7.5 million pet dogs and 20 million pet cats went to the veterinarian only when they were sick, according to the report.

“If so many dogs and so many cats are seeing the veterinarian only when they are sick, chances are many are getting sick when they don’t need to be,” said AVMA President Dr. Doug Aspros. “The human-animal bond is stronger than ever, but we are very concerned that pets may not be getting the preventive health care they need.”

Among dog-owning households, about 81 percent made at least one visit to the veterinarian in 2011, down 1.7 percent from 2006. The news, however, is much worse for cats. Among cat-owning households, 55.1 percent had at least one visit to the veterinarian in 2011, down 13.5 percent from 2006.

“What is most perplexing is that so many dog and cat owners understand that routine check-ups and preventive health care are important for their pets,” Dr. Aspros said. “Nearly 90 percent of dog owners and 75 percent of cat owners surveyed indicated that routine check-ups and preventive care are either very or somewhat important.”

Yet 10.8 percent of dog owners and 27.1 percent of cat owners said they only took their pets to the veterinarian when they were sick. Even more concerning, is that 3.5 percent of dog owners and 9.6 percent of cat owners indicated that they never took their pets to the veterinarian.

When asked why they didn’t visit the veterinarian in 2011, 53.9 percent of cat owners and 48.6 percent of dog owners said they didn’t go because their pets did not get sick or injured.

“While pet owners say that visiting the veterinarian is very important, some aren’t backing up their words with actions, even though many want – and expect – the same level of health care for their pets that they want and expect for themselves,” Dr. Aspros said. “What’s important to remember is that preventive pet care can help save you money. Potential health problems in pets can be diagnosed early – and costs can be reduced – if our pets visit the veterinarian on a regular basis.”

The 2012 U.S. Pet Ownership & Demographics Sourcebook is available for purchase in both hardcopy and PDF format on the AVMA website. Considered one of the most authoritative sources on pet ownership, veterinary spending and pet demographics, the Sourcebook is regularly cited by the U.S. Census Bureau.

12 JANUARY 2013

CLASSIFIED AD CHAnGESThe WVMA has made changes to the classified ad fee structure beginning with new ads submitted for the May 2011 issue.

All classified ads including veterinary relief ads will be published at the following rate:

Members: First 30 words, $10. Every additional word after 30 is $1.50 per word.

non-members: First 30 words, $50. Every additional word is $1.50 per word.

Ads will run 2 consecutive months, and then be removed, unless the WVMA is notified you would like to continue your ad for another 2 month run. You will be invoiced at the end of the first month during a 2 month period.

Ads are placed online at the beginning of the month they are featured in the newsletter. Immediate placement of ads is an additional $25 fee. Additional $10 fee for blind box ads.

SmALL ANImALPractice where others vacation in the LaCrosse, WI area. 100% SA. Van Loon Animal Hospital and Wisconsin Veterinary Orthopedics is a 22 acre ranch. Enjoy days off on nearby Mississippi River or canoe creeks adjacent wildlife refuge. CO2 & Pulse Therapy Laser, New Heska chem./CBC, 2 hydraulic lifts, Surgivet Vitals Monitor, digital dental/digital x-ray dental base, EKG, video scope. Salary/benefits based on goals/experience of candidate. We work closely with Mark Opperman to maximize our employee’s production/pay! Inquiries: Dr. Hein, tta@centurytel.net, (608) 792-8184, vanloonanimalhospital.com or wisconsinveterinaryorthopedics.com.

Lakeshore Veterinary Specialists is a rapidly growing practice seeking FT Emergency Veterinarians. Ideal candidates are highly motivated individuals with exceptional skills in communication, collaboration, and leadership. 2-3 years of veterinary experience required. Experience in emergency medicine strongly preferred. LVS is a 24/7 multi-specialty referral and emergency hospital with three locations north, south, and central to downtown Milwaukee along the shores of beautiful Lake Michigan. We offer competitive compensation with benefits that include: health and dental, PTO, CE, uniform allowance, licensure, dues, VIN, and employer matching retirement plan. Opportunity for practice ownership with demonstrated dedication and compatibility. Interested candidates, please email your resume to Pat Nelson at pnelson@lakeshorevetspecialists.com.

FT veterinarian needed at Advanced Veterinary Care Clinic. Please send your resume to 8052 North 76 St., Milwaukee, WI, 53223 or e-mail to advancedvet@gmail.com. Phone: (414) 365-5200.

Newly remodeled SA clinic looking for PT/FT veterinarian to add to growing practice in northwestern Wisconsin. Strong surgical skills a plus. E-mail resume to info@smalltownvet.com.*

Rehabilitation Veterinarian needed for our fully equipped, 10,000 sq. ft. emergency/critical care and specialty hospital in Milwaukee. We have Critical Care specialists, a board certified surgeon, board certified internal medicine specialist and a board certified dentist. We also provide an excellent technical and support staff that provides the highest quality care to our patients, pet owners and referring veterinarians. The ideal candidate will be a DVM with post-graduate training in rehabilitation therapy (CCRP) or (CVMRT). Applicant must have a strong interest in how massage

and neurology are used as part of the rehabilitation process. Must possess strong communication skills and enjoy working in a stimulating and challenging environment. We offer an excellent salary and benefits package. Please e-mail your resume to Dr. Marla Lichtenberger, marlavet@aol.com or call (414) 543-7387 for more information.*

PT Vet needed for SA practice in Sherwood, WI just south of the Fox Cities. Solo DVM in need of help 1-2 days per week, with opportunity for more hours as we continue to grow. Experience preferred and excellent client communication a must. Send resume to Laura at sherwoodah@tds.net or call (920) 989-3200.*

Whitewater Veterinary Hospital seeks FT SA veterinarian to join our team of 2 SA and 4 LA veterinarians in well-equipped, friendly practice in university town one hour from both Madison and Milwaukee. Send resume to Dr. Janet Gildner, 527 S. Janesville St., Whitewater WI 53190, or wwvet@idcnet.com. Phone: (262) 473-2930.*

LARGE ANImALRiver Valley Veterinary Clinic is seeking a FT associate veterinarian to join our 7 doctor/two location LA practice. Ideal candidate would be available to start immediately. Practice is approximately 80% dairy, 20% swine. Available position would have primarily dairy responsibilities. Our dairy clients range in size from 25-1200 cow herds. Practice is well equipped with DC305, dairy and swine ultrasound units, chemistry analyzer, CVT, and an exceptional support staff. Practice is located in a beautiful area one hour NW of Madison with ample recreational opportunities. Interested candidates should contact: Jill A. Janssen, DVM, River Valley Veterinary Clinic, 395 Main St., Plain, WI. (608) 963-4347, jillclintkane@gmail.com.

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FT LA practioner wanted to join our 4 person practice in the driftless region of west central Wisconsin. The practice emphasizes on dairy, with some beef and equine work mixed in. Interest in ultrasound and production medicine is desirable. On-call time is split equally between all veterinarians. Enjoy small town living, with the conveniences of LaCrosse only 30 miles away. Send resume to the Cashton Veterinary Clinic, 406 South St., Cashton WI 54619, or to johnlweber@gmail.com.

mIxEd ANImALSeeking veterinarian for our 4.5 doctor MA practice in central WI. PT with potential FT. Our focus is quality medicine and surgery in a relaxed work environment. The emphasis of this position would be dairy with some SA and equine. Interest in dairy reproductive ultrasound is desirable. On call time is split equally between all veterinarians. Prefer experience, but recent graduates encouraged to apply. Send resume to Wisconsin Valley Veterinary Service, 1605 Bovine Lane, Wausau, WI 54401, or fax (715) 675-9405, or email wvvs@dwave.net, or contact (715) 675-9402.

Seeking FT/PT associate for 50/50 MA practice on the shores of Lake Superior (replacing 3rd person in practice). Excellent, modern facility, fully computerized, is busiest and most versatile in the area. Well-equipped: eco-friendly and efficient facility, digital x-ray (stationary, dental, and portable), laser surgery, therapy laser, IDEXX in-house lab, Med R-X Vetscope, LA ultrasound, endoscope, and other routine equipment. We are willing to mold this position to the veterinary interests of the right applicant, possibly expanding the services we already offer. Provision of a vehicle and veterinary unit are optional. Salary is commensurate with experience with bonus for production. We offer medical, retirement, vacation, and CE. Please send resume to Ashland Area Veterinary Clinic, 2700 Farm

Road, Ashland, WI 54806; fax (715) 682-5683 or email aavc@ashlandareavet.com. Buy-in, eventual buy-out potential is excellent as older practitioner is looking to cut back.

RELIEFSA relief Veternarian for central Wisconsin. Experienced. Versatile. Call Dr. Gary, (715) 652-2065 home, (715) 305-7014 cell.

Quality relief care since 1992. Special interests include surgery and dermatology. Personable, reliable service. Please call Robert Patyk, DVM, at (262) 567-2832. Or email: robert.patyk@att.net.

Providing you with reliable veterinary relief service has been my business for the past 13 years. I’m proficient with medicine cases, soft tissue surgeries and have great client communication skills. Leave message Dr.

Barb Korte, (608) 269-3357, email: beachcomber1957@centurytel.net.

Experienced SA veterinarian licensed and accredited in WI offering competent, caring, reliable relief work in SE WI. Dr. Shahid Chughtai at (414) 861-1114 or email at gooddoc796@aol.com.

Quality SA relief services available covering SE WI. Over 20 years experience in this SA and emergency medical care. Dr. Pete Gaveras, (414) 476-9390.

Experienced SA relief veterinarian available for work in eastern/central Wisconsin. Please contact Karla Dietrich, DVM at kjddvm83@gmail.com, (920) 210-5991.

Experienced SA veterinarian available for relief work, 15 years relief experience, WI licensed and accredited. Please call/email Mark Clemons, DVM (262) 862-1121, macdjc4209@aol.com.

Veterinary Technician Job Fair

Looking for an employee or summer internship student?

March 13, 2013 10:00—1:30 p.m.

Madison Area Technical College

1701 Wright Street Madison WI 53704

Call or email to reserve your spot:

608-246-6102 chare@madisoncollege.edu

This Job Fair provides you with an excellent opportunity to meet

Madison College Veterinary Technician students graduating in May 2013.

Students will also be seeking internships

for summer.

14 JANUARY 2013

Dependable, 20+ years experience. Med/Surg serving Northern/Central Wisconsin. Contact Rich Piwoni, at (715) 627-0957, rapiwoni@hotmail.com.

SA relief vet since 1995. Thorough, reliable, easy going. Will travel to Green Bay, Kenosha, Janesville, Wisconsin Dells and areas in between. Julie Lakin DVM, (920) 269-7264.

Experienced SA relief veterinarian available. Versatile. Great with staff, clients and pets. Willing to travel. Dr. Lori Zimmerman, (608) 592-7779 or doclori@hotmail.com.

Experienced SA clinician available for work in central and western Wisconsin. Excellent communication skills; enjoy working with clients and staff. Nancy Leverance, D.V.M. Email: nleverance@network2010.net or call (608) 617-9408 or (608) 429-9408.

Caring and compassionate relief veterinarian available. 25+ years of AAHA experience. Competent medical and soft tissue surgery skills. Emphasis on quality and

integrity. Paul Danhaus, DVM. (715) 571-8091 or paul.danhaus@gmail.com.

Experience in GP and Emergency, confident in medicine and surgery. Would love to provide quality medicine to your clients in your absence. Willing to travel and can provide references. (541) 602-3966, ehrose33@aol.com.

SA and equine relief work. 21 years experience. Proficient in SA soft tissue surgery and equine ultrasound and power floating. Will travel. Call Sabine Hartmann, DVM (715) 267-7443 or twinoaks@tds.net.

Experienced, enthusiastic SA veterinarian looking for relief work in South Central WI. 30+ years of experience. Competent in medicine and soft tissue surgery. You can walk out when I walk in! WI licensed and accredited. Please call/email to Deborah Schroeder, DVM (608) 242-8766, drdebs001@aol.com.

PoSITIoN wANTEdBoard-certified internist offers mobile SA medicine consultations, ultrasound, and endoscopy in your practice in SE WI. Please call Anne Mattson, DVM, DACVIM, (262) 241-3987.

TECH/STAFFFT Position, will manage operations of mobile vaccine clinic team, marketing, inventory, and customer service. Requires veterinary tech experience, with management & marketing skills. Learn more & apply online www.pawsplus.com.

Experienced, enthusiastic SA CVT needed to help with all aspects of patient care. PT/FT position in Madison area. Please send cover letter & resume to Blind Box: 13TECH01, c/o WVMA, 2801 Crossroads Dr., Ste. 1200, Madison, WI 53718.

Enjoy coming to work! Animal Campus Vet Clinic is looking for an experienced, friendly, self-motivated CVT to join our staff. Lab/anesthesia/dental experience needed. Call Nancy, (414) 529-0686.

Love CATS? Experienced CVT needed for FELINE ONLY practice in Appleton, WI. Competitive pay/benefits. NO WEEKENDS! Send resume/references to info@foxvalleycatclinic.com.

PT/FT Experienced technician. Must be reliable, self-motivated, team worker and get along well with others. Available immediately. Located in the Hartland area. Email resume to mertonvet@wi.rr.com, or preferred; stop in at N68 W29626 Sussex Rd., Hartland, WI. Phone: (262) 538-1280.*

CVT needed for fast paced MA practice. Must be self-motivated and able to multitask. Send resume and cover to Dr. Schafer, 1241 Franklin St. Galena, IL 61036. www.vetassociatesgalena.com.*

PT/FT CVT position available at Brook-Falls Veterinary Hospital & Exotic Care, Menomonee Falls, WI. Fast paced work environment. Strong laboratory/anesthesia skills required. Email/fax resume to Fax: (262) 781-5278; Email: jen1val3@yahoo.com.*

Financial/Business Administrator for our growing veterinary practice in Menomonee Falls, WI. PT/FT position. Seeking person with strong accounting and bookkeeping experience, as well as budget formulation and business forecasting. Ideal candidate needs strong communication and IT skills. Some HR, inventory and building maintenance responsibilities as well. Please send resume/CV to dvm@brook-falls.com.*

FT experienced CVT wanted at the Green Bay Animal Hospital. Must be reliable, self-motivated, team worker, with an outgoing personality. Please send your resume to: rkrull@new.rr.com.*

MOBILE TTAMark Hein, DVM• Cruciate Disease

• Patellar Luxations608-792-8184tta@centurytel.net

wisconsinveterinaryorthopedics.com

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Solutions for your practiceWorkers’ Compensation • Business Property/ Liability • Flood Coverage • Umbrella Liability • Commercial Auto • Employment Practices Liability

Solutions for your livelihoodProfessional Liability • Veterinary License Defense • Professional Extension (Animal Bailee) • Safety and Risk Management Resources

Solutions for your homeAutomobile • Renters • Homeowners .

Call 855.228.PLIT (7548) today for an evaluation of your insurance portfolio and a free premium quotation.

Trust Broker and Administrator: HUB International Midwest Limited www.avmaplit.com

Securitysince 1962

PoSITIoN wANTEd:Board-certified internist offers mobile SA medicine consultations, ultrasound, and endoscopy in your practice in SE WI. Please call Anne Mattson, DVM, DACVIM, (262) 241-3987.*

FoR SALEWireless technology anesthetic monitoring system, small, easily transportable. Communicates with practice management software for recording anesthetic events in electronic medical records systems. PC-VetGuard and PC-Vet. ECG, PulseOx, Resp., Temp. Jor-vet Starter Cruciate set w/ suture. Email: doctor.gibbs@gmail.com.

Ultrasound - GE Logic 200 with 6.5 MHz probe and printer. $3,000. Contact Dr. John Hallett at (262) 569-0801 or dr.john@hallettvet.com.

Heska Fuji Dri-Chem 4000i (One year old, great condition) - $6000 obo. AGFA CP1000 X-Ray Processor (5 years old) - $3000 obo. XRay Table - $500 obo. Kodak Radiograph Cassettes: (9) 8x10- $25 each, (3)14x17- $40 each, (2)10x12-$30 each. Audio Patient Monitor (Base Unit) - $100 obo. Burton Procedure Light - $500 obo. Grooming Freestanding Bathtub (Hardly Used) - $100 obo. Contact: Dr. Laura Meffert, pineview.veterinary.hospital@gmail.com or (608) 850-7387.

Bowie Air Rear Bumper for sale for $50. Contact Dean Peterson, DVM at drpeterson@centurytel.net.*

PRACTICE FoR SALEJust Listed! SA practice for sale western Milwaukee suburb. Gross revenue $650,000 with beautiful free standing building. Real estate appraised at $600k. Purchased practice and real estate for $900,000. Contact Total Practice Solutions Group, Dr. Liljeberg, (800) 380-6872, or kurt@tpsgsales.com.

SA Practice for Sale. Aprox 50 miles from Madison. In town of 9,000. $30,000 buys equipment, inventory and practice. Lease building or $110,000 buys everything. Owner financing available. Blind Box 13PFS01, c/o WVMA, 2801 Crossroads Dr., Ste. 1200, Madison, WI 53718.

When buying or selling a veterinary practice, count on the experience of Total Practice Solutions Group. See our display ad this issue. Contact Dr. Kurt Liljeberg of Total Practice Solutions Group for a free consultation, (800) 380-6872, or kurt@tpsgsales.com.*

East-Central Wisconsin. Solo, 95% SA practice. Clinic, attached house on 1.9 acres along state highway. Loyal client base. Owner to retire. Serious inquiries to Blind Box 12PFS01, c/o WVMA, 2801 Crossroads Dr., Ste. 1200, Madison, WI 53718.*

MA practice, (predominantly SA) in Ashland, close to Lake Superior. Nice clinic, well equipped, including 4 bedroom, 2 bath, live-in apartment above. Grossing almost $900,000. Earn over $150,000 after debt service. Buy it all, including real estate with 36 acres of land for only $825,000. Call Dr. Zydeck, (248) 891-3934, e-mail fzydeck@aol.com, or visit VPSG.com.*

For Sale: SA practice located in western suburb of Madison. Reply to Blind Box 12PFS02, c/o WVMA, 2801 Crossroads Dr., Ste. 1200, Madison, WI 53718.*

Wisconsin Veterinary Medical Association

2801 Crossroads Dr., Ste. 1200

Madison, WI 53718

2013 wvmA winter RetreatDon’t miss out on this clinic building experience!

Schedule and Registration Inside!

WVMAVOICE JANUARY 2013