wsi wisdom book

3

CHAllenGeS And GOAlS:When WSi initially met Skyline Whitespace,

they wanted some advice on how to market

their business online and get ahead of

their competitors who were at the top of

the search engine results at the time. WSi

identified that the best way to do that was to

create a new website that was more search

engine friendly and to make sure that it was

optimized correctly for the search terms the

client wanted to compete for.

Skyline Whitespace wanted a “showcase site”

that would not only look good and display

the many variations of display products that

they create, but also one that would reach

the top of the search results and enable

them to increase the online visibility of the

business. They also wanted to be able to

update the site themselves which they had

not previously been able to do.

THe SOluTiOn: WSi chose to provide a WSi Business edge

solution due to its modular platform, which

enabled WSi to add the appropriate modules

to achieve the functionality required, and

also to achieve a very high-end looking

solution. For Skyline Whitespace in their

exhibition display industry, image is

extremely important and they were therefore

very particular about the design and

implementation of their solution. They were

overall very satisfied with WSi’s creativity. in

order to help with the marketing of the site,

WSi also incorporated some content pages

and these pages are already bringing traffic

to the site.

ReSulTS: The new www.skylinewhitespace.com website reflects the sleek and professional image of skyline Whitespace and conveys their exceptional exhibition services and portfolio of past projects in an organized and attractive manner. Their reaction has been very positive with internal staff and other skyline subsidiaries showing enthusiasm and interest in the new UK site. They are already seeing improved traffic, conversion rates and search engine results and are receiving increased management information from WsI’s Web analytics service.

WsI consultant:David Duncan

surrey, UK

exhibition Displays

skylinE whiTEsPaCE

Website Design and search engine optimization

www.skylinewhitespace.com

5

Print

2m2u

search engine optimization

www.2m2u.co.uk

CHAllenGeS And GOAlS:�m�u is a Web trading arm of �mprint ltd. specializing in sales of printed calendars and photo books. �m�u already have a system in place that they use for taking orders, and worked with a Web developer to change their home page according to their email marketing and mail shots. The aim of �m�u was to increase brand awareness and to sell, sell, sell. �m�u generally only print for UK customers, although long-term this could change when they have a shipping system in place for overseas customers.

THe SOluTiOn: WsI in conjunction with a partner in the WsI network started work immediately and exceeded the client’s expectations by turning the project around overnight. They overcame every obstacle in order to launch the site.

ReSulTS: �m�u started then to use the efforts of WsI to design more seo-friendly Web pages. The Web pages have all been built with key words and meta tags in place and links have been created too. They also combined this with a pay-per-click campaign, achieving an average of �4.86% click-through rate! In a short span of time, the website has become more visible on the search engines. In fact, 90.44% of their visitors find them through the search engines currently. This has led to a large increase in sales for �m�u. They are very happy with WsI’s services.

TESTImoNIAl:

...WSI have been invaluable to my business www.2m2u.co.uk during the last few weeks. They have insured we had our new website up and running on time to match our marketing campaign we were in the process of rolling out. WSI have put their skills and efforts into making the difficult situation a more manageable one, something I am most grateful for. I will be trying to secure WSI more business whenever I can. I will be recommending their services most highly.

MaRK HIPPeRson �M Print ltd.

WsI consultant:Tracy Spence

northamptonshire, UK

Warren Thorpnorwich, UK

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7

Public speaker

mo shaPiro


www.Inform-Global.com

CHAllenGeS And GOAlS:as a public speaker and impersonator, the way to get work of this kind is normally through an agent. The agency would normally take a rather heavy cut, meaning her profits were greatly reduced. Her aim was to reduce these costs. Her website was hard to update, her online shop rarely sold anything (maybe � or � books a year) and she did not feel she got the support she wanted from her london based web company. spam emails were also a big issue for her.

THe SOluTiOn: We created a Joomla based website which included a virtue mart shop. This was far easier to manage than her previous site. It also enabled her to add a video to show exactly what she does. It’s a great looking site with good functionality. This is also hosted with WsI and we monitor the spam. We also created a screenshot by screen shot PowerPoint Presentation user manual with links from the intro page to the pages she would use to ensure she can completely manage her website.

We researched keywords, included an XMl sitemap which we uploaded to Google, added her to Google local; we made her name the main focus, rather than other words. We are also about to create a YouTube page to help “show her off”.

ReSulTS: The client has taken her first order on her website for a very niche book. she has been invited to present in two places outside of the UK already. shapiro receives positive comments about the look and feel of her website. The client can easily manage her own website saving her money and reducing her monthly hosting costs. There has been a significant reduction in spam emails. The client is now on the first page of Google for her name with her website rankings.

TESTImoNIAl:

WSI is a company that truly represents the can-do approach to websites. [My Consultant] clearly knows her way around the Internet and combines a professional, knowledgeable approach with an excellent understanding of the complexities of the Internet to the web-site novice. She has created a website that we can easily navigate and change whenever we want to. She made us feel as though we were her only clients and nothing was too much to ask. Her approach is one that combines humour with lots of creativity in the construction of the clean, accessible website that we wanted. It has been a pleasure to work alongside WSI and we look forward to a long-term and successful relationship with her.

Mo sHaPIRo

WsI consultant:Tracy Spence

northamptonshire, UK

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9

landscaping

Pond linErs

conversion

www.pondlinersonline.co.uk

CHAllenGeS And GOAlS:The objective was to design a site with

a unique pond liner calculator – one

that would take the length, breadth and

depth pond measurements given by the

customer and calculate the exact pond liner

dimensions required and the cost of each

type of pond liner for that dimension. The

customer would then select a pond liner/s

and go through a secure checkout process. A

further objective is to ensure that the site is

informative and a useful resource to anyone

wanting to plan and construct a pond. WSi

wanted to use the internet as the sole means

of marketing the product.

THe SOluTiOn:WSi chose a customized solution due to the

database requirements of the pond liner

size calculator. Working with the developers

on the functionality of the pond liner size

calculator was a challenge but the final

result is a unique, user-friendly pond liner

size calculator. in the development process,

the difficulty was rounding up the metre

squared dimensions. The pond liners are

supplied via the manufacturers in fixed

measurements with the “on the-role” PVC

pond liner dimensions differing from that

of the rubber pond liners. So the calculator

had to work in both imperial and metric

measurements, rounding up to the closest

0.5m in one dimension and closest 1m in

another for PVC, and to the closest 0.5m in

both dimensions for the rubber liners. The

pond liner dimensions have to be absolutely

accurate to avoid wastage or the liner not

fitting into the hole exactly. Precision was key

in this project.

ReSulTS:since June �008, the website is receiving 3,000 visitors per month with a sales conversion rate of 3-4%. WsI’s reports show an average site visit time of 4.� minutes and 4 page views per customer, as well as a visitor bounce rate of ��% (improved from �7% in June). since June, the client has received more than £�5,000 worth of orders averaging at £500 per day. They were thrilled when WsI completed and launched the website, particularly because they received their first orders the day the site went live on the Web, and have continued to do so since.

TESTImoNIAl:

I am very pleased with the results of my WSI solution. I was not expecting to receive so many sales in the first two months of the site going live!

MIKe leasK Pond liners

WsI consultant:Brian Holroyd

bedfordshire, england, UK

��

flower shop

lE lys d’or


www.lysdorfleuriste.be

CHAllenGeS And GOAlS:With the construction of a new University town, the community developed into a true city. as a consequence of this economic development of the city, several new flower shops emerged; in particular, one in a big mall at a strategic location. le lys d’or’s income figures were showing a �0 to �5% decrease over the last �� months and the flower shop was bound to close up if nothing was done quickly.

THe SOluTiOn:WsI did an initial consultation and Internet business analysis (Iba) to uncover all aspects of the problem at hand. We then discussed in detail the target groups within which to implement a persuasion driven solution. It was obvious for budget reasons that PPc could not to be proposed at this stage and we focused on seo.

» online: We worked on the title and description Meta tags, alt tags, H� and content. We also designed a Google Maps page.

» offline: We subscribed to Google Maps, worked on a strategy of carefully selected back links, always keeping in mind the importance of the use of key phrases in the anchor text.

» We also provided guidance on the newsletter and the news/promo feature in order to optimize the use of key phrases.

ReSulTS: one of the early pieces of good news was that in a very short period of time we could see listings for lys d’or in top positions on Google search for local phrases like “fleuriste local areas”. In less than three months the same phrase would also feature the le lys d’or website in �st place on Google. Relevant keywords like “conseil fleuriste”, “fleuriste creative”, arrivages de fleurs” were all in �st page rankings. lys d’or was in second place via affiliated page for marriage events. lys d’or was in first place on Google belgium pages. The number of marriages and funerals they had to work on was up by �0%.

The number of direct orders through the website was reaching +/- 5 per week although the order form was not on secured pages. The overall To is probably going to reach a �0% increase for the fiscal year which, if the previous trend is taken into account, could be assumed to be about 30% higher than what would occurred without WsI’s efforts.

TESTImoNIAl:

Since you convinced us to have our own website, we regained confidence in the viability of our business ... You are constantly thinking of our business like it was yours. As a consequence we really feel today you are part of Le Lys d’Or.

MaRc & JacqUelIne Delens le lys d’or

WsI consultant:Dominique De Coster

brabant Wallon, belgium

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13

RDb consulting

inFormaTion TEChnology


www.rdbconsulting.com

CHAllenGeS And GOAlS:Prior to retaining the services of WsI, RDb consulting relied on cold calling to introduce their company services to corporate south africa. They did not think that their website would produce leads for them as they are so specialized in providing oracle, sql and sybase support services. after reviewing the existing website we found it wasn’t optimized. We recommended creating for them a new website and a new, professional web presence that would differentiate them from their competition. We created a resource website that would support their credibility, generate leads and boost recruitment opportunities.

THe SOluTiOn: We created a Voloper obs website, provided a new design and all the web copywriting. We optimized the entire website for all their services and provided focused link building through directory submission, blog posting and article marketing.

Internet marketing services provided: » search engine optimization » Web copywriting » content marketing with website articles » Paid search advertising with Google

ReSulTS: WsI began optimizing the RDb consulting website in october �008. They are now ranking at number one on Google south africa for “Database outsourcing” which is their main service. since february �009, they have acquired �3 new clients with an annual project value of $400,000 – many are notable blue chip organizations.

WsI provides monthly analytic reports and reviews focusing on business goals and monthly reviews are held with the client.

TESTImoNIAl:

I called WSI the other day and told them that my website costs me nothing! The amount of business that we have re-ceived over the past 6 weeks is amazing and if we never get another lead I will be more than happy. WSI and their team have become my salesmen. The results we have achieved are truly amazing. I recommend everyone that I know to use WSI’s services. I would also like to add that WSI has done amazing work for my wife’s dental practice. Her website generates over 20 new leads per month.

JaRo ceRnYMD RDb consulting

WsI consultant:Francois muscat

Gauteng, south africa

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�5

automotive

Easy Cars rEnTals

search engine optimization & Pay Per click

http://www.easycarsrental.co.za/

CHAllenGeS And GOAlS:easy cars Rentals had been struggling to find new client leads. Prior to contracting the services of WsI, easy cars Rentals were doing most of their advertising in an offline classifieds newspaper called Junk Mail. However, because of the nature of a tangible newspaper, they weren’t able to track, measure and analyze feedback. easy cars Rentals were spending in the region of $6,000 per month on Junk Mail advertising. Their decision to not focus on online marketing was influenced by the fact that their target market was people in financial difficulty and in most cases; they would not have access to the Internet.

THe SOluTiOn:WsI rebuilt their website and applied search engine essentials to ensure that the website was search engine friendly.

In terms of Internet Marketing: » We developed landing pages and various PPc campaigns » We wrote ads and submitted them to online classified listings and directories on a regular basis » content marketing articles delivered by WsI help drive “long tail” traffic while we start with focused link building phrases in the anchor text.

ReSulTS: easy cars Rentals experienced an average of ��.64% conversion rate spending only $� to convert a client. They are now gaining �0 new clients per month from their online marketing to a value of $�00,000 per month. With detailed keyword research we identified a number of phrases that would generate leads.

These results are measured daily with Google analytics and presented in monthly review meetings to the client. We get over �.� million impressions with a high conversion rate of ��.7�%.

TESTImoNIAl:

Before we met WSI we never used any online marketing to attract new clients. Our advertising was focused on specific motor related newspapers and maga-zines. WSI audited our website and re-coded it to be search engine friendly. We started a Google Paid search campaign and achieved immediate results. We now get over 1,300,000 impressions on Google per month and our conversion rate for enquiries averages 12%.

JoHn sToReYeasy cars Rentals



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�7

legal Documentation

agrEEmEnTs onlinE


www.agreementsonline.co.za

CHAllenGeS And GOAlS:Agreements Online provides downloadable

legal documentation (contracts, legal

agreements policies) to an online market. The

company is owned by a lawyer that wanted

to know how she could go online with her

business. WSi suggested that she start up a

venture that sells agreements and all kinds of

legal documentation to an online market.

THe SOluTiOn:WSi created a Voloper OBS website, provided

a new design and all the web copywriting.

We optimized the entire website for all

their services and ran successful PPC & SeO

campaigns. We created an eCommerce shop

and provided focused link building through

directory submission, blog posting and

content marketing with website articles.

ReSulTS:agreements online is currently ranked at number one on Google south africa for the keywords “legal agreements”. They are making in the region of $3,000 - $6,000 on a monthly basis because of their online presence.

WsI measured the results using Google analytics and measured the number of visitors finding the website through over 4,000 different keyword phrases and WsI conducts monthly reviews with the client to discuss the results.

TESTImoNIAl:

I cannot believe the return on invest-ment I have received from WSI. I could never have imagined the business that was available to me online. As a lawyer, you tend to think one dimensionally; however, WSI and their team have shown that additional money can be made without spending long hours in the courtroom.

KeRRY JacK agreements online



�9

shark cage Diving & shark Photos

aPEx PrEdaTors

Web analytics

http://www.apexpredators.com

CHAllenGeS And GOAlS:before WsI became involved, apex Predators was unable to measure the feedback they were getting from their website. They were unable to tell what people were doing when they reached the website. They were not sure of where most of their Web traffic was coming from (geographic location). apex Predators did not know how many people were using their website or which sources they were coming from (search engine, direct referrals, external links, etc.)

THe SOluTiOn: apex predators’ website receives a lot of traffic from an overseas client base so the web analytics information that WsI provided was able to help their business get an improved scope on their e-commerce ventures. Prior to WsI’s contribution, they were struggling to find an effective way of marketing their shark cage diving trips and shark photos online. We implemented a secure online form that showed where the majority of leads were coming from. We implemented Google analytics.

apex Predators is now able to plan well because they can tell the exact number of people that booked a shark cage diving trip from the website, how many people are ordering their shark photos online, and how many people are subscribing to their newsletter – a good indication of content interest.

ReSulTS: Results are measured with Google analytics. We also use advanced Web Ranking (aWR) to measure the performance of the keywords we track.

TESTImoNIAl:

Prior to WSI’s involvement with Apex Predators, we were unaware of the opportunity that was available on the Internet for our industry. We had a fancy website but we did not know about the marketing opportunities that the Inter-net presents. WSI’s steps have enabled us to build lasting relationships with clients from all corners of the globe. Our online forms have made it easy for us to plan our trips accordingly and also to make sure we have sufficient stock of the in-demand photos that we sell online.

MonIqUeapex Predators



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21

Dental

dr. alEksandra CErny

Internet Marketing

www.DRCerny.co.za

CHAllenGeS And GOAlS:Most dentists face the same problems when marketing their businesses and Dr. cerny was no different. Dentists rely on word of mouth referrals and Dr. cerny’s business relied �00% on word of mouth. Dr. cerny’s husband recommended WsI to her, as we had just completed his company’s website.

WsI evaluated Dr. cerny’s current website and found it to be a “frame based” website, which did not feature on the search engines. In fact, the website was invisible to Google due to its technical structure.

THe SOluTiOn: WsI created a website with separate Web pages for each of the dental services that Dr. cerny provides. each of these pages was optimized using information that we identified from our keyword research. from the start, WsI implemented a Google pay-per-click campaign in order to achieve immediate results. We submitted the website to various Internet directories and wrote and submitted ads to a number of busy Internet classifieds websites. WsI then started a link building campaign and created specific blog links that rapidly increased the site’s search engine positions for Dr. cerny’s services.

WsI also provided Web analytics and from our interpretation we created a number of specific landing pages that further increased website traffic. our efforts resulted in obtaining the first 8 of �� positions in Google for Dr. cerny’s dental practice.

ReSulTS: In the first week, Dr. cerny received 9 online bookings. at the end of the first month, �� bookings were made directly from the website, all of which came from search engine traffic. on average, a new client has three appointments and the average revenue value is $300. at 6 months old, the website generated �50 new clients with an average of 450 appointments. The value of 6 months’ revenue from the website is $45,000. The website cost over the 6 month period was $�,�00, resulting in a return on investment of 3,750%!

TESTImoNIAl:

Before WSI, we had a website but had not received any queries in the 2 years since creating it. WSI showed us ex-ample reports of some of their customer successes and convinced us to build a new website that was search engine friendly. WSI were so confident that they would generate interested traffic to our website and provided us with a monthly Internet marketing solution that included the cost of the website build. This made it attractive to us as we would get an entire solution right from the beginning.

DR. aleKsanDRa ceRnYlonehill Dental clinic



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23

full service florist

FlowEr sPoT


www.flowerspot.co.za

CHAllenGeS And GOAlS:Flower Spot is a one-stop shop for fresh cut

flowers and all flower accessories. The store

has grown from a local flower shop to a

destination store carrying everything from

party décor to scrap booking to giftware.

Prior to WSi coming onboard, Flower Spot

had a good website but it wasn’t rendering

much business since it was nearly impossible

to find it on major search engines. The site

was not optimized.

THe SOluTiOn: We did extensive SeO work including link

building with blogging and copywriting.

WSi’s internet marketing services included:

search engine optimization, web copywriting,

content marketing with website articles and

paid search advertising with Google.

ReSulTS: We began optimizing the flower spot website � years ago. The consistent amount of articles that are added to the flower spot website on a monthly basis has driven traffic exponentially. The link building has contributed to flower spot’s excellent search engine ranking.

We use Google analytics and advanced Web Ranking (aWR) reports to monitor flower spot’s website performance.

TESTImoNIAl:

Flower Spot had just completed the development of its 2nd ecommerce website with local developers. We have a great website but no online exposure. My local developers introduced me to WSI. Within 6 months we started to re-ceive a steady stream of leads and now we get over 1,200 queries a month that are generated through search engine marketing.

DennIs DUaRTe flower spot



25

Transportation

sEgway PErsonal

TransPorTErWeb Design, Development,

and search engine optimization

www.i-Segway.com

CHAllenGeS And GOAlS:i-segway was looking to increase the awareness of segway Personal Transporters (PT) in the region as well as generating more leads online. The objectives were to establish an online presence in the region for segway PT in order to improve the client’s brand and increase awareness. also, it was very important for this client to get qualified leads from their website in order to cover the website expenses and to generate more profits to the business.

THe SOluTiOn: WsI prepared 6 concept drafts for this client using our in-house design expertise and the client selected two designs, which were further enhanced and improved to help the client make a final selection. The final design got excellent feedback from the client and the site visitors. WsI also conducted some usability testing to make sure the website was easy to navigate by users.

furthermore, WsI used special images representing various countries from the client’s target region to relate to the audience and improve overall site conversion. as far as technology features go, the site includes a content management system, online forms, document management system and a photo gallery. WsI also assisted the client locally to do some developmental adjustments to page layout, css, site footer and navigation menus.

In addition, we have implemented a comprehensive search engine optimization program for segway PT in the region, which

consists of ongoing keywords research, online competitive analysis, advanced Web and search engine optimization, and traffic generation strategies from search engines, mainly Google, Yahoo and Msn. We have also integrated leading analytical technologies on the website to track site performance and identify areas of enhancements on a regular basis.

ReSulTS: In the first �� months post launch, the website received more than �3,000 visits and the client is getting new leads every day. The client is extremely happy with the website and was amazed with the magnificent results in terms of traffic and leads that are generated on a daily basis via the website. The client’s business is now very profitable and the website was one of the main factors for their success.

TESTImoNIAl:

When we first looked at expanding and enhancing our Web presence, we set a Web generated sales goal of four units. Little did we know that we would not only meet that but would rapidly exceed it. In fact, in the eight months since WSI team designed and implemented our website, we have seen our Web traffic increase dramatically and, more importantly, our Web-generated sales leads increase almost ten-fold. ... I can easily say that WSI has been instrumental in our sales growth this year and I believe the same will be said in the years to come.

sTeVen a. bRoWn-cesTeRoceo, i-segway

WsI consultant:Husam Jandal

Dubai, Uae

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27

Restaurant chain

suBway sandwiChEs

ksa

conversion www.subway-ksa.com

CHAllenGeS And GOAlS:The objective was to create a friendly

website that is appealing to young

customers and can be easily maintained and

updated by the owner. Subway Sandwiches

KSA was looking for a friendly content

management system that could be fully

controlled by a non technical staff.

They also had two target audiences in mind:

» Subway customers from the public (mainly

school aged students and health conscious

middle aged customers)

» potential Subway franchisees.

First, WSi analyzed the client’s profile to

assess their business. Being a franchisee,

Subway Sandwiches operated like a typical

SMB, so the challenges and objectives

were no stranger to WSi. WSi determined

that awareness needed to be created and

a presentable internet presence had to be

developed. They also needed a site that

required limited resources to market

and maintain.

THe SOluTiOn:WSi provided a WSi Business edge solution as

this platform covers all Subway Sandwiches’

basic needs and has a friendly interface,

and is convenient and scalable. The website

is simple yet has all the content they need.

Business edge modules are versatile and

customizable, so they met every aspect

and requirements without the need for

any special customization or complex

functionality. They received approval for the

website from the franchisor, which clearly

indicated that the website was meeting

international standards.

ReSulTS:Right now the word of mouth is very positive about the website, which means that it has a good user appeal.

TESTImoNIAl:

Great job! We made the right choice by working with WSI. Stand by for referrals from us.

faWaz baHIan support services Manager, subway Ksa

WsI consultant:mohammed El-Sawah

saudi arabia

29

community center

sPECial nEEds Family CEnTEr

Web Design and email Marketing

www.snfgroup.com

CHAllenGeS And GOAlS:before WsI, special needs family center had an inaccessible website with very poor design, bad structure, etc. It was a home-made website, so they needed to have a professional online presence created for them from scratch.

THe SOluTiOn: WsI’s Internet marketing plan included an advanced content management system, high-end creative design, interactive games, donation system, mailing list management system, email marketing template, volunteers’ application module, and event gallery and registration solution. for this project, WsI chose the Voloper obs (online business solution) as the base platform for this client. also the in house work has been done to complete the final delivery of design, marketing, etc. We ended up having a nice and easy to use website for this organization. They love it, their volunteers loved it, and the special needs kids are using it with no issues. It was not very complex; however it is very functional and usable.

ReSulTS: The results have been great. The site has been awarded a Princess Haya award for the outstanding special education Website in april �009. The client was very happy with the results and they appreciated our assistance to make the site a success online.

TESTImoNIAl:

Words cannot express the joy I felt when the announcement was made that SNF had won the Best Website award. I am so thankful that SNF has such a great band of dedicated Volunteers like WSI, who have given so much of your time and talent to make this award pos-sible. Thank you and your team for all the effort that you put in to create the SNF website and I wish you success in all your endeavors, big or small, in the future.

safIa baRIsnf Director

WsI consultant:Husam Jandal

Dubai, Uae

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31

food

TasTy BiTE

Web Design and email Marketing

www.tastybite.com.au

CHAllenGeS And GOAlS:Tasty bite manufactures and sells ready-to-eat asian food, mainly Indian and Thai. They sell it in main supermarket chains. When WsI met the client the first time, they were not ready to invest in a Web solution yet. However, WsI continued to keep in touch with them, and two years later, when they were ready for a solution, they turned to WsI. The main challenge the client had was defining a system to leverage the large amount of clients who purchase their products on a regular basis. Their clients buy their products but remain anonymous, so they did not have any communication with them after the purchases.

THe SOluTiOn: WsI delivered a solution using the robust Internet marketing platform, WsI efusion. This clean and easy-to-navigate website has a good design with detailed information about the client’s products. It also features their promotions and the ability to subscribe to their mailing list to receive recipes and discounts.

aside from the website development, WsI also provides the client with occasional advice on Internet marketing best practices. after the site was launched, Tasty bite started a contest to win a trip for two to India. Purchasers had to send them the barcode of the products they bought to enter the competition. The website provided information and support for this program. This contest was used to build a mailing list through the website allowing the client to maintain extensive communication with

their customers using the integrated email marketing system.

ReSulTS: With their new website, the client was able to get more leads and practice better communication with existing clients. WsI provided the client with a professional Web solution, which they are very happy with. WsI and the client are currently in discussions regarding ongoing enhancements to the website and starting an Internet marketing strategy in the near future.

WsI consultant:Yaron Berkowitz

Victoria, australia

TESTImoNIAl:

The website is a great success. We were able to communicate directly with our clients and prospects and promote our products effectively. WSI eFusion is a great and user-friendly system. We are happy to recommend WSI’s products and services to new prospects or clients. The website has been wonderful for our business and I want to thank you again for your persistence and patience.

VasanT ManoHaRannational business Manager,

Preferred brands australia

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3�

TESTImoNIAl:

The Harford County Cultural Arts Board is very pleased with the website that WSI created for us, and it was a well placed investment....The best part of this project for me has been working with WSI. You’ve made every aspect of this huge project simple and a lot of fun! Huge kudos to you!

TonYa WooDYHccab coordinator

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33

association

harFord CounTy

CulTural arTs Board

business edge and seowww.culturalartsboard.org

CHAllenGeS And GOAlS:The Harford county cultural arts board was looking to:» Improve customer service by providing online grant application submissions» Increase their exposure within the greater Harford county arts community in order to make grants available to a greater number of artists / organizations» become THe resource for arts related events in the area» Develop an online community for the artists in the area» Provide greater exposure for some of the smaller or lesser known arts events and groups in the county» be able to update their own website at will (which they could not do before)» Utilize the talents of local artists to create the design for the website

THe SOluTiOn: WsI addressed the client’s needs by proposing a WsI business edge website that could be placed on the client’s domain and could be optimized for the search engines. WsI business edge was the chosen platform because of its ease of use for the client and end user, as well as the wide selection of modules and features that are included within this WsI branded solution.

The Web solution required customized forms for the grant applications and an interactive events calendar with a customized add event module. It also required site registration that would allow only registered members to have access to certain pages, including the interactive grant applications. The site also

needed the ability to adding events to the arts calendar.

lastly, WsI included an opt-in email marketer to replace a rather basic one the client was already using. They hope to eventually add discussion forums in each discipline within the arts, and perhaps some news feeds related to the arts nationwide.and the client is getting new leads every day. The client is extremely happy with the website and was amazed with the magnificent results in terms of traffic and leads that are generated on a daily basis via the website. The client’s business is now very profitable and the website was one of the main factors for their success.

ReSulTS: In the last 30 days, the Hccab website has logged over 580 site visits, with 57% of those being return visitors who utilize the site regularly:» 5�% of site visitors found the site through search engines» The site ranks #� in Google for “Harford county arts” (out of �4�,000 results), “Harford county artists,” and “Harford county Grants for the arts,” “Harford county arts calendar” and “Harford county arts events”-- all goals identified prior to the start of the project.» The site even ranks higher than the Harford county Government website (parent organization) for all of these key phrases!» The site has over �00 registered users, with more than 30 arts groups regularly contributing events to the arts calendar.WsI consultant:

Jeff HarrisonMaryland, Usa

35

automotive

FronT rangE honda

search engine optimization & Pay Per click

www.FrontRangeHonda.com

CHAllenGeS And GOAlS:Front Range Honda had been implementing

a pay per click (PPC) campaign with Google

and Yahoo! in house, spending $2,500

per month and not tracking any results.

The goal was to dramatically increase the

client’s internet exposure, branding and click

through rate for less money.

THe SOluTiOn:We knew we could get them as many clicks

as they were currently receiving for $1,000

less, as approximately 50% of their ads were

not being seen. We planned to accomplish

this goal with some optimization efforts and

by reducing the client’s bids.

ReSulTS: Within the first 30 days, WsI accomplished what we said we would with regards to the pay per click campaigns. next, WsI advised the client to apply the money they saved toward a �0 term/�0 page search engine optimization and link building campaign. The client’s website traffic increased 80% in 6 months.

WsI is currently maintaining a Google adWords campaign and the �0 term seo and link building campaign for the client. This account led WsI to later close the al serra auto Dealership made up of 4 separate businesses and websites.

TESTImoNIAl:

I would highly recommend WSI as a search engine marketing provider. WSI is a professional organization with top notch customer service. They are always available to answer my questions. We have been more than satisfied with WSI and their performance and support. They have more than exceeded our expectations within a very short period of time.

DIana WeaVeR front Range Honda

WsI consultant:Jerry Kane

colorado, Usa

37

Real estate

sagE rEalTy llC


www.findahomeinpa.com

CHAllenGeS And GOAlS:sage Realty was using a generic realtor’s site for website design and hosting--one of the Web companies that provides websites for thousands of realtors. The site could not be correctly optimized. It had non-friendly URls, no access to the root so search engine sitemaps and robot files could not be added. fTP access at the page level was also not allowed and code could not be added at the page level. The traffic reports did not record data for stretches of time and the data recorded was not believable.

Many of the pages were canned and had duplicate content. The site was not well designed. It permitted strict template designs and only had the ability for one layer of navigation. The site was confusing to navigate because it had no sub pages or drop down menus and any additional pages were floaters. The site pages had minimal marketing calls to action. The site’s performance was poor. It was down for lengthy periods (more than 4 hours) of time and the hosting support was terrible. The Multiple listing service (Mls) also did not work and tended to have old data more often than not.

THe SOluTiOn: WsI used a local graphic design strategic partner who worked with the client for a few months on the concept draft. We created a new site map which transferred the data from the old site to the new site. We added the marketing and seo strategy to the sitemap. We trained the client and her staff on how to maintain the site themselves and

using keyword research, they were able to make all the website copy more optimized for search engines.

ReSulTS: In the worst economic conditions for the real estate industry, my client has told me that this month she had to turn away business because she is so busy. The bulk of her business is now coming from her website versus referrals from past buyers and friends.

In 4 months, this is almost $5 million in real estate sales for my client. In addition to reviewing the traffic and ranking reports, my client has measured the results in terms of the business the website has brought her.

TESTImoNIAl:

WSI provides the benefits of a small, highly personal service provider with the technology and know-how of an international Web solution company. We had the following results this year so far from the new website: 3 new clients in March, 2 bought a total of $1,975,000 value homes and one is still looking with me in the $400,000 range; 2 new clients in April, bought $558,200 value homes; 1 new client in May, under agreement to buy a $315,000 value home; 1 new client in June who decided to rent but will buy in the next 9 month with me in the $500,000 range range; 1 new client in July looking in the $400,000 range and a new client in August seeking a $700,000 home ...

lInDa WalTeRssage Realty llc

WsI consultant:Nancy Vinkler

Pennsylvania,Usa

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TESTImoNIAl:

Wow, the SEO work is really kicking in this month. We received four leads in two days from our website for PDS hosting. We usually receive 2-3 per MONTH. Nice work! We had a ton of call activity this week from people saying “I found you on the web”. That’s all your hard work paying off. Thanks for everything!

JosH boPPPresident focusIT, Inc.

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39

Information Technology

FoCusiT, inC.

search engine optimizationand Paid search Marketing

www.focusitinc.com

CHAllenGeS And GOAlS:Prior to their engagement with WsI focusIT, Inc was struggling to generate leads for their services. They were using an outside sales person who would contact mortgage companies and try to setup a demo. since the focusIT solution was best suited for new implementations, often times they would miss these early opportunities due to low exposure on the Web. additionally, their GoToMeeting demos would take about � hours – valuable time that was lost because their sales person was wrongly targeting a client who was not a good fit for their product line. focusIT was missing opportunities and spending too much time chasing bad leads.

THe SOluTiOn: To meet the client’s objective we started with a �0 keyword seo optimization package. We used some of the data from their current Google adWords campaign to develop a successful keyword set. We wrote quality content and began implementation of the content pages with a complete metatag revamp of the existing site.

In doing the seo keyword research we noticed the cTR (clickthrough rate) on their Google adWords campaign was below �%. They were getting lots of impressions, but very few clicks. Their positioning was good, but their pay per click cost was high and they weren’t generating quality leads.

at this point we took over management of the PPc campaign. We started by removing their campaigns from the content network. Then we consolidated the campaigns and reviewed all keyword sets. We removed those keywords that were generating high impression rates, but very low click volumes.

We implemented a goal conversion metric to determine which keywords brought the best traffic. by eliminating the high impression, low performing keywords we were able to increase the budget on the higher performing keywords.

after optimizing the PPc campaign we then built a landing page specifically for the PPc customers. The page was designed with conversion in mind. lastly, we developed an entirely new website on the efusion platform. The website was much cleaner, easy to navigate and communicated much more information. We implemented a 30� redirect strategy and careful page naming in the migration. To date we have seen no drop off from prior rankings. We also integrated all the forms on their site with their existing salesforce database to ensure lead and support capture.

ReSulTS: from these efforts the client gained a �00% increase in the amount of traffic generated from the website. In addition they were receiving an average of 3.8 leads a week from the website, while prior to this they were generating about �-3 per month through all their efforts. This metric was generated through salesforce captures and WsI Voice Marketer. In fact, because of the client’s exposure on the search engines for keywords related to calyx Point, the calyx software company decided to offer an exclusive agreement with focusIT, Inc. for hosting of their calyx Point Data server, now called Pointcentral. To measure the results, WsI used many metrics such as percentage of traffic from search, keyword popularity, clickthrough rate, and goal conversions to measure success.

WsI consultant:Scott Robbins

arizona, Usa

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