writing positive

8/8/2019 Writing Positive

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Writing positive, negative

and persuasivemessages

Submitted To:

Submitted By:

Prof. Rohita Dwivedi Bhavik

Gandhi (10)Isha Mehta (20)

Darpan Mittal (22)

Nikita Patel (34)

Nishidh Shah (48)

Anar Sheth (50)

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Index

Topics Pageno.

Writing routine and positivemessages

Planning

Writing

CompletingFinal message

344

5

Writing negative messages

Planning

Writing

Completing

Final message

6778

Writing persuasive messages

Planning

Writing

Completing

91010

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Final message 11

Writing routine and positive messages

case: 5

Planning

General purpose: to persuade

Specific purpose: to ask for a refund of an

airline ticket fare

Identify the audience: British Airways

Ticket Refunds, USA Gather information: flight number, date,

reason for flight delay, parties involved

Select the right medium: Text message

Organize the information:

direct approach

maximum 320 characters

Flight details

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Introduction of passenger Samantha

Refund request

Reasons for delay

Evidence: ticket stubs and other

documents

Writing

Adapt to your audience: politeness andprojecting Samanthas company image to

create credibility.

Compose the message

Completing

Revise the message: revised, edited and

rewrote to make it concise.

Produce the message: used a mobilescreen layout and typed the message in it

for effective appearance.

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Proofread the message: reviewed for

error, spellings and tone of the message.

Distribute the message: delivered the textmessage.

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6

TO: B.A. Ticket Refund

From: Samanthas Travel

Agent

With respect to Flight No. 056,

16th Jan, 1999, I request you to

refund the ticket fare on

behalf of Samantha, VP of

Sales, Richber Office Solutions.

As flight was delayed due to

fellow passenger &irresponsible flight attendants,

she missed the important

meeting. Positive response is

awaited.

Samanthas Travel Agent


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Writing negative messages

case: 7

Planning

General purpose: to inform

Specific purpose: to draft a rejection letter

Our introduction: Home Depot

Identify the audience: faucetmanufacturer, Roseway manufacturing.

Gather information: strict policies of Home

depot, website, pitfalls of faucet

manufacturer and their logo.

Select the right medium: Blog

Organize the information:

indirect approach

Size that the page do not need to be

scrolledHome depot policies and rules

Informing about the rejection in a

soften way

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Evidence: Previous experiences

Writing

Adapt to your audience: projecting

companys image, its fundamentals and

its basic requirements.

Compose the message

Completing


checked the format.

Produce the message: prepared a dummy

blog with companys logo and other

details.


error, spellings, tone and grammar.

Distribute the message: posted the blog

on companys official website.

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10

HOME Depot sticks to its

basics

Portfolio Contract Hands

Portfolio

2nd Oct, 2010

Joining Hands

in Hands with JV

25th Sep, 2010

History

15th Sep, 2010

Welcome to

Home Depot1st Sep, 2010

Home Depot: Faucet gets

rejected as Customer is

precious

5th October, 2010

Home Depot is always looking for

variety to please its customers

change tastes and demands.

Home Depot never compromises

and gives concessions to supplier

stepping on the customers trust.

So giving the values an important

hold, Home Depot has rejected

the proposal of Faucet

Manufacturer, Roseway

Manufacturing due to Too

Expensive and substandard

plastic handles. Also design

which was proposed by themdoes not appeal to customers.

Home depot will look forward for

business in future considering

the changes in customer tastes.

In past also, Home Depot

discontinued the work with GE

who failed to keep Home Depot

stores supplied with light bulbs,

causing shortages. So sticking to

ethics of Customer as King,Home Depot only chooses

products from manufacturers

who can satisfy customer

demands without adulterating

the quality.

Reply or Comment

HOME DEPOT: A Blog

dedicated to CUSTOMERS


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Writing persuasive messages

case: 14

Planning

General purpose: to persuade

Specific purpose: to request a refund for

locks and damages.

Identify the audience: Brookstone,Washington

Gather information: New York Times copy

having the article, purchase receipt and

details of TSA programs.

Select the right medium: E-mail Organize the information:

indirect approach

Referring to New York Times article

Condition of bags and locks

Failure to contact TSA

Request for refund

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Evidence: newspaper article and

purchase receipt.

Writing

Adapt to your audience: you attitude, no

response on phone.

Compose the message

Completing


checked the format.


error, spellings, tone and grammar.

Distribute the message: sent the mail.

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