writing for broadcasting ellin bessner
DESCRIPTION
Writing for broadcasting- workshop July 2012TRANSCRIPT
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Writing for Video/TV NEWS
Ellin Bessner
Toronto, July 2012
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QUIZ QUESTION:
How much (%) of the story do viewers recall?
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They remember
10%
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You will Paint pictures with words and sound and video
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Writing for the ear :
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Understand the story first
YOU……
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15 steps….
Like the band Radiohead’s song?
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1. Short sentences
President Barack Obama has made another surprising staff selection.
He’s asked CNN'S medical correspondent Dr. Sanjay Gupta to fill the job of U.S Surgeon General.
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Chicken nuggets
You can use.
Sentence Fragments.
Poetry.
Repetition.
Rhythm.
Alliteration.
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2. One thought per sentence
President elect Barack Obama has made another surprising staff selection.
He’s asked CNN'S medical correspondent Dr. Sanjay Gupta to be U.S Surgeon General.
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No CP style leads
You don’t have to put all the 5 Ws and H in one sentence. You can dole them out, through a couple of sentences. Chicken nuggets. One bite at a time. Easier for audience to digest.
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yummmmm
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3. Active writing
The man bit the dog
NOT ! -- The dog was bitten by a man.
Be careful of words with -ing =passive
Eg. (bad) Having walked the dog, I then wiped his paws. (Yoda speak!)
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yoda
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4. Conversational language
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Turn print style into storytelling
Toronto police say they’re astounded by the latest R.I.D.E. drunk driving statistics. (good)
Vs.
Law enforcement officials in Toronto reveal that the elevated level of impaired driving charges discovered during this holiday season has left them disconcerted by the sheer size of the increase. (bad)
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5. Contractions
Ha ha
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Contractions r us!
Don’t
Can’t
Won’t
They’re
All are okay!! Use them!!!
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6. Attribution comes at the beginning!
The Prime Minister says he wants another election.
Not
Let’s have another election, the Prime Minister said.
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7. Title of a person before name
Researcher Adrian Coombs says…
Finance Minister Jim Flaherty says…
Maple Leaf Foods CEO Michael McCain says…
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8. We don’t use “quotation marks”
Paraphrase! Almost always.
Eg: Obama says he thinks we can.
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Attribution…
Comes first in the sentence, not at the end.
Police say they’ve arrested the suspect
(bad) The suspect has been arrested, police said.
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9. Colourful, snappy, bright writing
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Be a thesaurus..
Strong descriptive writing is needed to accompany strong visuals.
The storm hit -- blah
Vs
The storm pounded -- WoW!
But…..
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but…don’t add adjectives that…
you wouldn’t say to someone in a phone call…Eg:You wouldn’t say “Stratford native Justin Bieber has a new hairdo.” You’d say “Justin Bieber has a new hairdo”. Leave out the CP style stuff.
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biebs
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10) No cross scripting.
Show video of what you are talking about, WHEN your script says it.If you say “Squeeze the lemons” you have to show pictures of this at the same time.If you don’t, it confuses the viewer and they stop listening to the rest or click off.
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11. Numbers
Round them off
Write out ONE to ELEVEN in longhand
Use figures from 12 to 999.
Write out thousand, (m)million, (b)billon
Never say AM or PM. Say morning or night
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Do the math
If the economy shrank by
6 percent this month
and 3 percent last month,
say the loss was twice as big
as last month.
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12.Tense
Present or immediate past
The Queen is arriving at Pearson airport
The Queen has just arrived at…
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13. Leads
Be creative...snappy…can be soft or hard. Your choice. Depends on context, of course. Don’t be in poor taste.
Eg: (bad) Speaking of having a stroke, Tiger Woods says he’s getting remarried.
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But…Repetition is bad
Don’t repeat stuff words/stats from the online intro again in the body of the package script.
It wastes time.
It angers the viewer (Hey, I just heard this/read this/saw this)
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14. Pronouncers…
Eg: Attawapiskat, Ontario.
Write (ATT - a - WOP - iss - cat) beside it or above...so the talent won’t stumble on air
turn to CP Stylebook (16th ed) page 362 has place names and how to pronounce them.
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15. COPY tips
Write only 1 story per page
Three lines of copy is 10 seconds
Write it double spaced
Use a big font size!!
Always proof read before going on air!
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PAUSE HERE
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Web video PACKAGES run under 2 minutes.Must be self contained (with supers, subtitles
etc)
Viewer/readers have short attention spans for DIY videos
It should talk directly to the viewer.
Take lots of medium shots and close ups, not wide shots (better for viewing on mobile devices and tablets)
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How to make a web video package sound better
It’s called a ROC or RANT. Reporter on camera. Rant. VLOG (video blog) About 1-2 minutes long, directly talking to the camera. It’s more personal, less scripted, audience forgives minor slip ups and stumbles.Start with the talent on camera to establish Hero/task or conflict/location –(you all will put subtitles on later, right?) Film the talent doing their entire “on camera” piece right through once.Advise them beforehand that if they mess up, they should keep going if it’s a minor thing. You can do it again, if need be. (But it will never sound as good the second or third time!)
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After you get a clean take…
Then you can add the video cut aways, the close ups, the supers/subtitles, and music if required.
Audiences like to see the performer’s face. It gives the story credibility. Especially at the end and beginning (LIVE TOP AND TAIL)