write point information mapping
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TRANSCRIPT
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INFORMATION BEYOND 2011
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A CHANGING LANDSCAPEBusiness functions are in transition due to social, technical,
economic and cultural trendsGobal power shift to AsiaNew economic geographies “glocalization”Demographic shiftsNew consumersDo-It-Yourself cultureValue shift to social prosperityGlobalized war for talent
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NEW INFORMATION REALITIESWe want the right information at the right time to
- take accurate decisions- optimize business processes
We have to rethink the whole approach to information management to remain innovative and competitive- Overabundance of information- Handling of unstructured content- Task/user specific information- Real time communication supersedes e-mail- Ad-hoc collaboration
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HOW CAN INFORMATION MAPPING HELP YOU IN THIS NEW APPROACH?
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THE INFORMATION MAPPING® METHOD
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• Robert Horn• Universities of Harvard and Columbia• 40 years of experience
•Cognitive Psychology
• Learning Theory• Instructional Design
•Human Factors Engineering
•Communication Effectiveness
•Message Design•Usability•Media Selection
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THE INFORMATION MAPPING METHOD• Information Mapping® (IMAP) is an international and research-
based information standard• More than 600.000 students have learned the method• Using Information Mapping® results in information that is:• easier to write• easier to read• more accurate and • more to the point.
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TODAY’S CHALLENGES ON INFORMATION• Too much• Texts are too long• Unstructured• Need for content strategy• Hard to find the information that you need• Different writing styles• Inconsistent layouts• Difficult language• …
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WHERE INFORMATION MATTERS …• Information and communication has a critical role to play in
every area of your organization:• Complying with laws and regulations• Distributing information by web, manuals, etc.• Explaining personnel policies and expenses • Defining corporate branding and• Creating Customer Service procedures• Meeting quality assurance • Writing operation instructions• Etc …
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EXAMPLES
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PROVEN RESULTS
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OUR CUSTOMERS• International customers
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• More info: www.informationmapping.com
• Newly appointed distributor for Israel:
www.writepoint.com