wow with wordpress and email marketing | wordcamp europe
TRANSCRIPT
@becskr
Wow with WordPress & Email Marketing
Becs Rivett
@becskr
• 7 years email marketing experience
• Work for MailPoet
• Twice named a world top email marketing influencer
Who am I?
@becskr
@becskr
Why email?
• Sending out new blog posts
@becskr
Why email?
• To generate revenue for your eCommerce store
• ROI is $43 for $1 spent
@becskr
Why email?
• To send newsletters
@becskr
Tools and pluginsEmail sending
Inside WordPress
External Email Service Providers
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Tools and pluginsGravity forms
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Tools and pluginsMagic Action Box
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Tools and pluginsOptin Monster
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Signup form placement
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Sign up design tip #1
Avoid capturing unnecessary information!
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Sign up design tip #2
Make it eye-catching
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Sign up design tips #3 & #4Incentivise
What’s the hook?
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What should I send?
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Content
• Research your competitors
• Sign up and look for inspiration
• Hold back some unique content
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Content writing tips
• Think who your audience really is
• Write as if it were just one person
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Content writing tips
• Don’t write War & Peace
• Break copy into chunks
• Be concise
• Get an action or a reaction
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Keep it relevant!
Don’t always spray and pray
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How often should I send?
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What are ‘good’ results?
• Volume
• Frequency and relevancy
• Learn over time, identify changes
• Consistently < 15% opens is probably bad
• > 1% unsubscribes is also probably bad
• Engagement affects deliverability
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Good email practice
• Get consent
• Do you need to register?
• Avoid using wp_mail
• Do list housekeeping
• Make unsubscribing easy
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Good email practice
• Don’t purchase lists
• Keep image file sizes small
• Use personalisation
• But most of all…
@becskr
@becskr
@becskr
Join me:Experts Bar 2:10pm
Talk Feedback:
https://europe.wordcamp.org/2015/speaker/becs-rivett/