world economic forum travel & tourism projects 2008 world economic forum value proposition –...

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Travel & Tourism Projects 2008World Economic Forum

Value Proposition – Aviation, Travel & Tourism CommunityFebruary, 2008

World Economic Forum 2

Mobility Industry Project: Re-shaping Urban Mobility

Aviation, Travel & Tourism Community Projects 2008


Mobility Directorate Groups together 3 industries:

Aviation,

Travel & Tourism

• Manufacturing (aircraft, engines)• Transportation Service Providers

(airlines, cruise lines, Passenger rail)• Public Transport (Mass Transit)• Airports• Tour Operators• Hospitality (Hotels, Resorts)• Rentals• Financial Institutions (credit cards)

Logistics &

Transport

• Courrier/ Postal• Shipping/ Ports• Rails (cargo)• AirCargo

Automotive

• Manufacturing• Suppliers• Distribution (dealers)


Mobility Directorate: Cross Industry Project: Slim Cities

Developing solutions for urban transport issues

The Project Deliverables

• Best Practices Platform: For business, government, and civil society.

The Project Goal

• To measure and improve the sustainability of mobility within Key cities around the world.

The Forum’s Role

• Facilitate collaboration among industry, cross-industry, governments, and civil society.

• Provide neutral dialogue platform for engagement with private and public sector stakeholders to develop holistic views, strategies, and actions on global issues and their resolution.

• Identifying and providing access to global thought leaders, innovative approaches, and cutting-edge ideas.

• Experience in developing indexes such as the Global Competitiveness Index and the Travel and Tourism Competitiveness index.

• Urban Mobility Index: This index will allow governments and industry to make more informed decisions about the sustainability of their cities.


The initiative developed using the Forum’s multi-stakeholder approach

• The urbanization of populations will bring greater demands on transportation, energy and infrastructure. The ability to convene with industry, city governments and thought leaders can bring about innovation in the way to build cities, to move into them and to use resources.

• While industry brings commerce, trade, energy and mobility, its disconnection with city governance can lead to problems of bureaucracy, pollution, health, investment losses and safety. By working with key stakeholders, industry can develop innovations for urban populations.

• The issues of society, academia and development can be brought to light with key stakeholders in government and industry.

Local Government Mobility Industries NGO

For mass transit companies:•The platform provides the ability to work with key stakeholders in determining the feasibility of mass transit in cities, and to support innovation in the form of support for mode shifting, technology, or infrastructure improvements.


Mobility Industry Project: Re-shaping Urban Mobility

Aviation, Travel & Tourism Community Projects 2008


1. Climate Change

• Recognised as an physical, economic, and political risk to business as usual

• Addressing this concern from it’s founding 35 years ago,

• 1992 appointed Official Adviser to the Earth Summit in Rio

• Current insight is fragmented with numerous agencies and institutions involved. These platforms lack geographical and industry coverage, governmental reach and multi-stakeholder participation.

• Ability to convene a multi-stakeholder platform of dialogue with key thought leaders from industry, government, institutional investors, industry associations and research institutes.

• A priority issue

• Today’s Challenge:

• Forum uniqueness

Recognizing the threat posed by climate change on the world economy, and in particular to the Travel & Tourism industry, the World

Economic Forum has decided to engage in addressing this issue in a meaningful way through multi-stakeholder dialogues and the

establishment of public-private partnerships.


Gleneagles Dialogue/ Carbon Economy Project: The Policy Proposal Phase

1. The Carbon Economy Project, mirrors the Gleneagles Dialogue process on policy frameworks and changing behaviours and focuses on the ATT contribution to climate change. The statement developed by this industry is then incorporated into the Gleneagles Dialogue business statement.

1. Policy Frameworks: Developing a global business statement on long term policy framework for climate change

2. Changing Behaviours: Developing an agenda for practical ideas for Industry for consumers, governments and companies in the G8 +5 economies to encourage lower carbon choices and better procurement policies.

The final policy statement will be ready:For Industry Partner endorsement by March 2008

Presented at the G8 Meeting in July 2008

Gleneagles DialogueMulti Industry Project Objectives

Carbon Economy: ATT Industry Project Objective

1. Multi-Stakeholder Dialogue: A year long series of dialogues was developed to identify the key policy options and challenges that would reduce the industry’s carbon emissions. The result is a common industry agenda for action.

2. International, Intergovernmental Collaboration: Close ties were established with key associations (IATA, WTTC) and government/inter-governmental agencies (UNWTO, ICAO, G8/G20) working on issue of Climate Change. Result was endorsement of the UNWTO Davos Declaration and global collaboration.

1. Multi-Stakeholder Dialogue: A year long series of cross-industry dialogues to ensure that the industry agenda was integrated into a global, cross-industry framework.

2. International, Intergovernmental Collaboration: Close ties were established with key associations (Pew, WBCSD) and governmental/inter-governmental agencies (UNFCCC, G8/G20) working on issue of Climate Change.


The Next Phase: Copenhagen Process: July 2008-Jan 2010

Develop a 2012-2020 Collaborative Travel & Tourism Action Plan addressing the achievement of 20% reduction in Co2 emission

1. Copenhagen ProcessBusiness input for the Copenhagen UN climate meeting in Dec 2009. A Multi Industry ActionPlan for the achievement of the intermediate goal set forth by Gleneagles Dialogue of a

20%reduction in global emissions by 2020.2. Aviation, Travel & Tourism Industry Specific Input• Provide Carbon footprint of Industry: Develop a global map Co2 footprint

and develop a comprehensive cost abatement and risk curve • Facilitate Multi stakeholder Collaboration: The Forum will facilitate

dialogue amongst key public and private stakeholders in the Climate Change dialogue to ensure achievement of Co2 abatement targets

• Coordinate Industry/Cross Industry Meetings: exchange best practice, and develop industry recommendations to government to improve industry carbon footprint at a national and industry level.

Vision

Project Pillars

• Mapping global Aviation, Travel & Tourism Co2 footprint,• Developing Co2 abatement costs and risk curves,• Development of Industry Action Plan to achieve Co2 abatement targets through:

• Developing Economic Incentives – to finance low emissions choices • Investing in New Technology –This area may have the greatest impact on

carbon reduction.• Achieving reduction in Co2 emission through operational efficiency

Project Goals

• Provide a neutral platform for dialogue with key Public and Private Stakeholders. • Facilitate the development of an T&T collaborative action plan to achieve 2020

Co2 abatement targets

Forum’s Role


Climate Change ProjectDeliverables and Timeline 2008-2009

Meeting Date Goal

ICAO Steering Board – Air Transport

February, 2008

Coordination of Forum’s Climate Change activities into ICAO carbon emission reduction framework of action

IATA Annual General Meeting June 1 – 3, 2008

Coordination of Forum’s Climate Change activities into IATA carbon emission reduction framework of action

World Economic Forum Strategy Meeting, London

June 2 – 3, 2008

Development of industry Co2 footprint map, and Co2 Cost Abatement/ Risk curves

Presentation of Policy Statement, Hokkaido, Japan

July, 2008

A high profile event to launch the endorsed Policy Framework Statement and Changing Behaviors action plan, in connection with the G8 Summit and Gleneagles discussions

UNWTO Climate Change Summit

Sept, 2008 Integration of Forum Industry outcomes into IATA carbon emission reduction framework of action- Davos Declaration- implementation phase

World Economic Forum, China Summit, Tianjin

Sept 25-26 2008

Continued development of industry Co2 footprint map, and Co2 Cost Abatement/ Risk curves

World Economic Forum, Strategy Meeting, NYC

22-23 October, 2008

Continued development of industry Co2 footprint map, and Co2 Cost Abatement/ Risk curves


2. Travel & Tourism Competitiveness Report

Global Competitiveness Report is the most comprehensive and authoritative assessment of the comparative strengths and weaknesses of national economies, used by governments, academics and business leaders. First published in 1979 its coverage has expanded each year since, now extending to 135 major and emerging economies.

•The industry is currently one of the world largest economic activities. It is the leading industry in many countries, as well as the fastest growing economic sector in terms of job creation

•Ability to convene a multi-stakeholder platform of dialogue with key thought leaders from industry, government, institutional investors, industry associations and research institutes. The Travel & Tourism industry can leverage the neutral platform provided by the Forum to collaborate with the key stakeholders to explore innovative ways to develop the industry .

• A priority issue

• Travel & Tourism Challenge:

• Why the Forum


The 2008 T&T Competitiveness Index

1.Policy rules & regulations

A. T&T Regulatory Framework

B. T&T BusinessEnvironment &Infrastructure

C. T&T Human, Cultural &

Natural Resources

Travel & Tourism Index

6. Air transport Infrastructure

11. Human capital

2. EnvironmentalSustainability

7. Ground transport infrastructure

12. National tourism perception

3. Safety & security 8. Tourism infrastructure 13. Natural resources

4. Health & hygiene

5. Prioritization of T&T

9. ICT infrastructure

10. Price competitiveness

14. Cultural resources


Creation of:T&T National Competitiveness Councils ContextNational Competitiveness Councils (NCCs) have proven to be one of the most successful approaches to institutionalizing private-public dialogue on competitiveness.

ObjectiveCreate T&T Competitiveness Councils to:- Provide a platform for constructive public-private dialogue in the area of economic competitiveness, - Provide objective information on the state of T&T competitiveness in countries, -Raise awareness for link between national T&T competitiveness, and the population’s prosperity and wellbeing.

Pilot Project- Egypt1st PPP in the field of Travel & Tourism launched by Forum

Objective: (i) ensure the sustainable development of the T&T industry, (ii) demonstrate the validity of the Travel & Tourism Competitivness Report as a strategic tool for policy development

Launch : Middle East Summit, Sharm El Sheihk, 18th May, under the auspices of the Egyptian Competitiveness Council


New Projects 2008 (in development phase)

Following the 2008 Governors Meeting the Steering Board Meeting approved the development of 2 new industry specific projects namely:

Revitalizing the image of the Global Travel & Tourism Industry Through Action:Advance the issue of “why does our industry suffer from a negative public perception”. Diagnose the issue, i.e. conduct an analysis (survey) that ranks the key drivers impacting the image/perception of the global Travel & Tourism industry.

•What is the public image of the Travel (by mode of transport) & Tourism (by service provided) industry?•· How does this vary by country/region?•· What are the drivers of this perception?•· What can the T&T do collectively to improve the perception of the industry

The “Travel Hassle” Factor: life cycle projectAn in-depth analysis of the travel life cycle to identify the major travel bottlenecks for individuals and provide recommendations to relevant government bodies on how best to ensure security whilst maintaining industry competitiveness.


Knowledge Partners

ATTSteering

Board

IndustryAssn

Media

Int’lOrgs

Forum Resources

KnowledgePartners

SpecificInstitutes

Gov’t

Universities

T&TKnowledge

Hub

•Competitiveness Team•Risk Network•Center Strategic Intelligence

•Dan Lewis, Booz Allen Hamilton•Deliotte* (TT GCR)

•Peter Greenburg, CNBC•Peter Jarvais, BBC•Chris Burns, Bloomberg•Geoff Cuttmore, CNBC

•Brian Pearce, IATA •JC Baumgarten, WTTC• IH&RA

•EU Commission (ENV, TRSP)•US Dep’t Transport•US Dep’t Homeland Security

•Geoffrey Lipman, UNWTO•David Nabarro, WHO•Yvo De Boer, UNFCC•Taieb Chérif, ICAO•Jim Leape, WWF

•Jon Alterman, Centre for Strategic & International Studies•Michel-Kerjan Erwann, Wharton School•Rhodri Thomas, Leeds University•David Victor, Stanford University•Daniel Esty, Yale University•Martin Brackenbury, University of Nottinghill

•Michael Grubb, The Carbon Trust•Lester Brown, Earth Policy Institute•Eileen Clausen, Pew Centre•James A. Thompson, Rand Corporation•David Rothkopf, Rothkkopf Group• Nick Mabey, E3G

•Geoffrey Kent, Abercrombie & Kent

•Martin Broughton, British Airway•Marilyn Carlson, Carlson

•Thomas Pritzker, Global Hyatt•Richard Fain, Royal Caribbean

•Christoph Franz, Swiss International

•Jeff Clarke,Travelport

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JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN2008 2009

Meeting Executive

Aviation Travel & Tourism Industry Partners 2008 Calendar(as of January 2008)

Cancun15-16April

Mexico City

Egypt18-20May

Sharm El Sheihk

IndiaNov

New Delhi

Davos AM

Regional Summits

Extraordinary Meetings

ForumRegional Meetings

IP Planning Meetings

CEO/ Chairman

Regional Head/Strategy Head

SeniorExecutive

RelevantSenior executive

Contact Executive

Africa4-6

South Afr.

1. TT GC Report

2. Climate Change

3. Reputation

4. Urban Mobility

5. Travel Hassel

East Asia15-16

Malaysia

3-4 JuneLondon

Strategy Meeting

24 JanDavos ‘07

Governors’ Meeting

Middle EastSummit

IP at MESummit

IndiaSummit

IP at India Summit

OctoberNew York

WorkshopTT CR Ed 3

20-22 AprilDubai, UAE

WTTC AM

3-4 JuneLondon

Strategy Meeting

TT CR Steering

Board Review

TBCDavos ‘08

Governors’ Meeting

Climate Change

Workshop 1

x

x

All IndustryActivity

Climate Change

Workshop 2

Climate Change

Workshop 3

June

IATAAGM

5-7 MarchITB Berlin

LaunchTT CR

Index Review

China, Tianjin

IP at SE Summit

GleneaglesFinalisation

1

22-23 OctNYC, USA

Strategy meeting

Reputation 1

18-20MayEgypt

Competitivensess

Reputation 1

25-26 SeptChina

Strategy Meeting

Mobility 1 Mobility 2

Reputation 1

Travel Hassle 1

Travel Hassle 2

Sept 3Geneva Index Review

Strategy Meeting

LaunchComp.

Council

ME TTComp

Scenario

world economic forum travel & tourism projects 2008 world economic forum value proposition –...

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