world call

WORLD CALL

BACKGROUND

World Call Telecom Limited (WTL), an Oman Telecommunications Company (Omantel), is the most

reliable and unique telecom and multimedia service provider in Pakistan.

WorldCall launched its business in June 1996 with payphone operations. Amid fundamental shifts in

technology and industry, innovation and dedication led us to growth in diversified businesses with a

range of services designed to serve the needs of the local market. From Cable Broadband to Wireless

Broadband, from Cable TV to Video on Demand, from LDI services and fiber optic network to

wireless local loop telephony, WTL has crossed a number of milestones. WTL offers an array of

services under three major service categories i.e. Data, Entertainment and Voice.

World Call Telecom Limited became an associate company of Omantel after acquisition of major share

holding by Omantel in 2008. Today, World Call Telecom has become synonymous with innovation,

dedication, and reliability in Pakistan.

WorldCall Telecom Limited being pioneers in a number of telecommunication solutions in Pakistan

persists to raise the bar. As we strive to provide state of the art technology in order to bring Pakistan

at par with the most advanced countries in the world, we remain focused on consistency to satisfy

our customers. Innovation and excellence leads our way to provide our customers with next

generation communication environment.

STRATEGIC MANAGEMENT

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Products & Services offered in Pakistan by World Call

DATA

World Call wireless broadband

World Call Cable Broadband

Entertainment

World Call digital TV

World Call Cable TV

World Call Video on demand

Voice

World Call wireless phone

Intensive Strategy (Related Diversification):

Launching this mobile phone service will fall under the category of “Diversification” and it will

be related diversification, because previously the company was known for telecom and

multimedia service provider in Pakistan but now they are offering a mobile phone with the

mission of providing cheaper, unique and easier facilities. The reason for considering it as

diversification is that the market (clients) of the company will not remain same because


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previously the company is providing wireless phone services, broadband and cable TV services

but now the company is launching mobile phone service.

Brief Consumer Analysis:

World Call is truly customer centric. They believe in understanding their customer’s needs which

have changed and are changing constantly therefore continuously driving them to innovate in

terms of products and services. The target market for this service will be initially comprises of

youth and Students. As now a days mobile services is one of the most convenient and popular

modes of communication in the world today and our youth can’t live without it so this new

package help them to make lengthy duration calls tension freely, cheaper and faster internet

facility which allow them to make their assignments and reports and to collect data easily over

their mobile, bundles of sms packages, Finding love, proposing and dating just got easier with our

kaho dil say pack. Add color to your love story with love & dating tips, love songs, messages and lots

more.

Competitors Analysis:

Company will be facing competition from all the operators in telecom that includes all the face

GSM (Global System of mobile) operators, CDMA operators and LDI operators and land line

operators. All these telecom companies Human Resource Departments are in constant need of

new employees. So there will be stiff competition in the telecom market for World Call.

Major competitors of WorldCall includes:

Telenor


WORLD CALL

Ufone

Mobilink

Zong

Warid

& others

The above chart shows that it will not be easy for World Call to capture a lot of market initially

as ufone, telenor, mobilinks are very big giants of this market but market has the capacity to

absorb the market share of any new mobile service entering in the market although the market is

highly competitive so the new company has to work more efficiently to capture market share.

WorldCall has become a generic identity over the years and will be a giant contender in the

market. The basic element for success will be satisfied customers and by holding an attitude that

customer is the king.


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Brand elements:-

The brand elements the symbol and logo of the company will remain

the same as they don’t want to lose their identity and they want to

maintain the identity of their genuine company and as they are known

for their symbol and logo so they don’t have to change the logo of the

company .

BRAND NAME: - WORLD CALL

SLOGAN:-

The slogan is “RAHO CONNECT DUNIYA SEY”

Market Segmentation:

As the target audience or market given to us is of Bahria University so we have plan to target the

students and their age group will be:

Age: 20-32 years

Gender: both male and female

The company’s major focus is on teenagers and students because they are the majority

population of bahria. Although bahria population includes people with ages more than 32 years

but teenagers and students are the one who are using mobile more as compared to faculty and


WORLD CALL

administration. Students and theses teenagers are using mobile to stay in touch with friends, they

are doing funny sms doing, using facebook ,sports update, net sufing etc .So I think targeting

teenagers will be more beneficial and more profitable for World Call.

Positioning Strategies:

To differentiate from others and to position our product in the mind of consumer our positioning

strategy company will be providing cheaper international rates to UAE, New Zealand, South

Africa and Italy and also easier and unique facilities to our consumer

Branding Strategies:

The company has planned to launch this new mobile service under the company’s own name

“World Call “, In order to maintain the identity of parent company.

7 Ps

PRODUCT (SERVICES);-

As world call is one of the leading companies and they are already in the services of

telecommunication now they are introducing mobile services and the sim they have introduced

service which include different packages.


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100 free minutes to Dubai, NewZealand, South Africa and Italy

Ringtones

Cheapest telephone calls

Cheapest sms bundles (daily, weekly and monthly)

Video conferencing

3g internet facility

Transfer balance to any network

One number free life time(24 hours)

IP TV

Kaho Dil Say (Love jokes, shayaris, messages, dialogues, quotes and lots more)

Love funda (Know more about your relationship by subscribing to Zodiac Compatibility,

Romance Quotient and Loveroscope)

Love guru (Love guru tips, gift ideas, short love stories and lots more)

Love and Romance (Get the latest love songs, set Caller tunes, download ringtones and

dedicate a song to that special someone)

PRICE:-

The company is offering a sim with its own brand name called “World Call” and the price of the

sim is 150 in which it has different features.

PLACE:-


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The company will provide services from headquarter which is in Clifton or from world call

internet service or from world call customer center as world have not open any new franchise of

mobile service.

PROMOTION:-

Since the company is one of the famous brand and they are already well established and they

will promote their mobile service through advertisement and they attract customers through

promotions and they will promote through newspaper, magazines and advertisements, through

famous websites like face book, yahoo and Google , universities and colleges campaign and on

billboard also give awareness to the new mobile service which they have not done before and

whoever will buy their sim there speed of internet will be double..

PEOPLE:-

As company knows the value of their employees and the employees are highly professional

and they are 24 hours for their customers to solve their services problem and the employees of

world call people are its strength and the employees give their best and they are giving training

for their requirements and they want to give best services to their customers and world call

employees are very friendly and cooperative with their customers and they keep their employees

up to date on the latest trend , technologies and knowledge and training need is identified

through gap analysis, performance appraisal .

PROCESS:-


WORLD CALL

The process of activating the sim is that the consumer can buy the sim from any outlet all over

the Pakistan and can order the sim from world call website and will be post at their homes for

their own convenience and consumer can call at world call toll free number and can order the

sim.

PHYSICAL EXISTENCE:

On the day of Judgment physical evidence will be provided by arranging a setup to show

physical evidence will include broachers, snap shots which will help to give the evidence of the

kind of services offered by the company. The other uniqueness will be the data of existing

customer those who have already consumed the other services World Call that will help new

customers to gain satisfaction and believe on company.


world call

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