workshop powerpoint final (1)
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Ellen and Shari's workshop presentation: learn about Online Fundraising and about GlobalGiving!TRANSCRIPT
Online fundraising workshop
Lalitpur, Nepal||June 28, 2012
• Introductions• Online Fundraising: Networks and Social
Media• Tea Break: Networking• Online Fundraising: Building a Strategy• Global Giving– What is GG?– Is GG right for you?– How to join
Agenda
3
Our Mission: Build an efficient, open, thriving marketplace that connects people who have
community- and world-changing ideas with people who can support them.
Donor
GlobalGiving: quick facts and figures
Projects receiving funding: 5,812 Countries disbursed to: 120 countriesNumber of visitors who visit GG.org each week: 30-40,000Number of donors to date: 270,571Top Donor Countries: USA, Canada, UK, Australia, India
Overall donations made through GG to date: $80.6 millionOverall donations made through GG in 2011: $30.1 million
1. Name?
2. Describe your organization? (small/big, new/old)
3. What is your experience with online fundraising?
4. What are your goals for this workshop?
Introductions
Online Fundraising: The Basics
Online fundraising trends
• Overall giving in the US has been flat, but is ≈$300 billion per year
• Online giving continues to grow
Online fundraising trends
• 34.5% Growth in Online Fundraising in 2010 – Large Non-profits:
+8.3% –Medium Non-profits:
+4.8% – Small Non-profits:
+20.2%• 1/3 of online giving
occurs during October, November, and December
Online Fundraising Steps to Success:
Awareness and Engagement
Online Fundraising: Steps to Success
1. Identify your network2. Build your network
3. Identify your method4. Drive Engagement5. Set goals6. Make a plan7. Reevaluate
Awareness
Engagement
Source: David Armano
AwarenessStep 1: Identify your network
Inner CircleYour direct contacts
Outer CircleThe contacts
of your contacts
Far Outer Circle
People you have never
met/contacts of contacts’
contacts/only via online
Activity
List who is in your organization’s inner, outer, and far outer circles?
Come up with a number of how many people can you reach in
each circle?
•Donors•Volunteers and co-workers•Beneficiaries•Community members•Local business leaders•Local media•Friends and family!
Who is Your Existing Network?
• Host volunteers• Join local non-profit
associations• Take advantage of
networking opportunities• Organizeparties• Get creative!
AwarenessStep 2: Build your network
Awareness
Donations
?
But, something is missing…
ActivityWhy do people give?
Trust!Build trust through relationships.
Build relationships through engagement!
Online Fundraising: Steps to Success
1. Identify your network2. Build your network
3. Identify your method4. Drive Engagement5. Set goals6. Make a plan7. Reevaluate
Awareness
Engagement
EngagementStep 3: Choose your method
Donor Fundraisers Offline Events
Social Media
What is social media?
What are some different types?
People are more likely to give
when they are asked by someone from their inner network.
You see? This is the “trust” idea again.
>500 million Facebook users
50% of users login daily
Most users have 130 friends
The average user is connected to 60 groups, events, or causes
26 million Twitter users
About 11 million Pinterest users
EngagementStep 4: Use your method to engage your networks (new and old!)
BRIDGE the gap from engaged fans to donors.
Yes, The Same Old Communication Rules Apply.
1. Identify your audience2. Choose the right medium 3. Develop your key
messages4. Deliver them in an
interesting way
Developing Your Key Messages
Establish your goals. Then talk about them. • Identify yourself• Share your mission• Demonstrate your
personality • Prove your worth or impact• Explain your challenge• Ask people to respond
Things to blog/post/tweet about?• News• Pictures, Videos,
Documentaries• Beneficiary Stories• Articles about Your
Organization and/or Staff• Articles about Your Cause• Feedback (good and bad)• Questions for Your Network• Partner News• Volunteer Opportunities• Job openings
Suggestions for Engaging Donors
• Develop your key messages
• Join the conversation around the cause
• Celebrate big news
Suggestions for Engaging Donors
• Remember the medium
• Use calls-to-action to direct behavior
• Start your own traditions
• Measure levels of engagement
Measure the levels of engagement
Remember to Ask yourself:
1. Why would anyone want to listen to us?
2. How can we deliver value, experience or content worth sharing?
3. Why should people want to stay connected to us over time? Why should they come back?
4. Why should they give us loyalty, or ask others to share our content?
Also keep in mind:
1. Who is your audience?
2. What is your message?
3. What is your goal? What do you want
to gain?Your ‘goal’ doesn’t have to be money
donations, although it can be. You may be working for more volunteers, more advocates, or
more just awareness.
Your boss has asked you to write a new Facebook post about your organization’s attendance at this workshop.
You should decide:- who is your audience?- what is your key message?- what is your organization’s personality?- what do you want them to do as a result of the
message? (tell them!)
Activity
Break time!
• Meet your neighbor! • Expand your circle!• Share ideas, lessons learned, and
resources!
Let’s Create a Strategy
1. Identify your network2. Build your network3. Identify your method4. Drive Engagement5. Set goals6. Make a plan7. Reevaluate
• Set annual goals & quarterly benchmarks
• Consider past accomplishments
• Broad and narrow goals• Be realistic
StrategyStep 5: Set Goals
Donations don’t have to be your only goal. You can aim for a certain
number of donors, recurring donations,more friends on facebook, etc.
• Outline your tactics• Get creative• Set deadlines• Set milestones to achieve
at each deadline
StrategyStep 6: Make a Plan
Don’ts
DO:• Build awareness,
engagement, and trust.• Keep your networks
informed and engaged.• Try different mediums
and different tactics; some are bound to fail, but keep experimenting until you find one that works for you!
DON’T:• Don’t “jump to the
ask.”• Don’t over-
communicate with your contacts/donors!
• Don’t think there is only one solution.
• Don’t try just one method or one medium.
Online fundraising is JUST like face-to-face fundraising, except it is screen-to-screen.
ActivityLet’s create a strategy…
1. Raise $4000 from 50 donors in 1 month
2. Map out communication plan to announce the campaign
3. Include when to use Twitter, Facebook, Email, and any other resource you use
4. Mark when to send thank
you’s to donors
Step 7: Reevaluate
• Set aside time for evaluation
• Measure results against goals:• Engagement• Donations
QUESTIONS ABOUT ONLINE FUNDRAISING?
GlobalGiving is an online fundraising platform for organizations all over the world raise funds to support their
projects. In addition to our large network of individual donors and corporate sponsors, we also offer organizations
a unique set of online tools and trainings.
• International donations
Benefits of GlobalGiving
Donors can give in USD or British Pounds, and
you can receive money in your
local currency.
Transfer money without expensive fees!
• International donations
• Corporate partnerships
- 65 Corporate Partners including: Eli Lilly, Hilton, Sabre, Nike, Capital One, Moodys, Google, Western Union , Cummins, more!
- $7.5 million raised in 2011 through corporate partners
- Matching funds! - New donor
networks! - Grants!
Benefits of GlobalGiving
• International donations
• Corporate partnerships
• Matching grants
FREE MONEYGlobalGiving holds large-
scale campaigns to reward active
organizations by matching their
donations!
June 13 2012: Organizations had
donations matched up to 50%...$100,000 was
given out by GlobalGiving!
Benefits of GlobalGiving
(two is better than one)
• International donations
• Corporate partnerships
• Matching grants• Marketing
campaigns
Fundraising pages
Recurring donation challenges
Holiday-specific marketing
Photo competitions
Benefits of GlobalGiving
• International donations
• Corporate partnerships
• Matching grants• Marketing campaigns
• New donor network
- 30,000 - 40,000 visitors on GlobalGiving.org each week
- Over 270,571 donors to date
- Donors from: USA, Canada, UK, Australia, India
- $80.6 million donated through GlobalGiving
Benefits of GlobalGiving
• International donations• Corporate partnerships• Matching grants• Marketing campaigns • New donor network
• Training and Support for fundraising and capacity building
- Monthly trainings
- One on one consultations
- Connecting with highly-skilled volunteers
- Blog: http://tools.blog.globalgiving.org/
• Summaries of past trainings
• Details on campaigns • General fundraising tips
Benefits of GlobalGiving
• International donations• Corporate partnerships• Matching grants• Marketing campaigns • New donor network• Training and support for
fundraising and capacity building
• Volunteer Listings
Reach out to new volunteers to support more than just your
fundraising activities
Benefits of GlobalGiving
• International donations• Corporate partnerships• Matching grants• Marketing campaigns • New donor network• Training and support for
fundraising and capacity building
• Volunteer Listings
• Credibility/Recognition
GlobalGiving is known for having
trustworthy projects.
Benefits of GlobalGiving
• International donations• Corporate partnerships• Matching grants• Marketing campaigns • New donor network• Fundraising and capacity
building training• Volunteer Listings• Credibility/Recognition
• UK and US Charitable
Status
Tax deductible in the USA!
Matched 20% by the British Government!
Benefits of GlobalGiving
Project Reports and Thank Yous
Stay in touch with all your donors with ease and speed!
• International donations• Corporate partnerships• Matching grants• Marketing campaigns • New donor network• Fundraising and capacity
building training• Volunteer Listings• Credibility/Recognition• UK and US Charitable
Status
• Donor Communication
Benefits of GlobalGiving
THERE’S NO COST TO JOIN OR USE GLOBALGIVING! However, there is a nominal 15% fee for donors
Benefits of GlobalGiving
- Some donors choose to cover part or all of the 15%...so the true cost
averages only 8-9%
- This fee covers the operating costs that make GlobalGiving possible! It supports our customer service, vetting process, online trainings, marketing, matching campaigns, corporate partnerships, and more.
Eligibility Requirements
• Registered organization – no individuals, businesses, etc.• Advanced English• (At least occasional) access to the internet• Non-evangelizing (missionary)• Non-discriminating• Eligible to receive international donations• Charitable purpose
Joining GlobalGiving
Nomination FormSubmit Documents
(Due Diligence) Open Challenge
How to Join GlobalGiving
• Nominate your organization using the online nomination form
• Submit Important Documents (Due Diligence)• Post a project: specific and simple• Participate in an Open Challenge: Raise $4,000 from 50
donors
How to Join GlobalGiving
• Nominate your organization using the online nomination form• Submit Important Documents (Due Diligence)• Post a project: specific and simple• Participate in an Open Challenge: Raise $4,000 from 50 donors
Important Documents (Due Diligence)
• Certificate of Registration• Organizational Documents
• How is your organization run?• Dissolution Clause
• Financial Statements• Be detailed!
• List of Board and Staff members• Text document only
• Program documents• What are your programs? How do they work?
How to Join GlobalGiving
• Nominate your organization using the online nomination form• Submit Important Documents (Due Diligence)• Post a project: specific and simple• Participate in an Open Challenge: Raise $4,000 from 50 donors
How to Join GlobalGiving
• Nominate your organization using the online nomination form• Submit Important Documents (Due Diligence)• Post a project: specific and simple• Participate in an Open Challenge: Raise $4,000 from 50
donors
Next Global Open Challenge is in September!!!!
Apply before August 1
How to Succeed in an Open Challenge
• Attend GlobalGiving online seminars• Utilize GlobalGiving online training resources• Develop an online fundraising strategy• Make a plan and schedule• Identify networks
• Family, friends, neighbors• International networks: volunteers, donors• Internet access• Credit cards
…Then What?
• Nominate your organization TODAY!• Become an active GlobalGiving partner• Post frequent Project Reports• Send Thank You’s to your donors• Post another project• Participate in GlobalGiving campaigns
THANK YOU!Contact Information
GlobalGiving:
Ellen Currin [email protected]
Shari Davis [email protected]
http://www.globalgiving.org
The Mountain Fund
Manisha Sharma [email protected]
Jenee Sharma [email protected]