Pharma Industry is in a state of transition. The game plan is changing. Which Brands to invest in and what strategies to adopt are the big questions?

“Developing Strategic Capability of PMT could be the answer”

Workshop

By

Award Winning Internationally Certified Trainer

Mr. Milind Mangle

The Pharma Industry is in transition like never before. The regulations are changing, marketing practices are changing, patient awareness is changing and the whole game plan is changing. And this will continue in the future. The only brands and business that can thrive will be those which are backed by a clear long term strategic thinking. Everyone knows that; but the question is, do the Product Management teams today have the Strategic Thinking Capability? In our workshop, we not only train on making strategies, STP, Communication or Promotion, but we first give the tools to develop the strategic thinking capability, so that they can build brands on their own!!!

Duration of the workshop Two days: 22nd and 23rd September, 2017

Content

Day 1 Brand Plan: Logically sequenced Strategic Thinking: A cognitive competency The “9 P” Environmental Analysis model leading to The Structured SWOT The “Strategic Funnel” Identifying & prioritising key issues and opportunities Four types of strategies in Pharma

Day 2

What goes in building a Mega Brand? Structured Creativity tool How to position a brand in a cluttered market? Segmentation beyond Speciality & Therapeutic Group Communication strategy Marketing – Sales interface Maximising execution

Build People. Build Brands. Build Business!!

Wish to make a quick decision?

Begin with the end !! Read Testimonials to

know what do the MDs of World’s best Pharma

companies and Participants said about

Workshop

What will be the benefits? • Developing a Marketer’s Mindset • Understand what does strategic thinking really mean • How are world-class brands created? • More than 50 examples of Indian big brands • Standard brand plan process and elements of brand plan • Understand various marketing strategies • Positioning a brand when there are many me too brands • Develop specific positioning & segmentation for concerned products • Difference between communication strategy, communication theme & communication • How to develop effective communication • What are the best marketing practices followed in the industry • Understand how the concepts of conventional marketing get translated into Pharma marketing • Immediate implementation of concepts • How to influence the field to get the strategies executed?

Who should attend?

• Existing Marketing Professional • Existing Marketing professionals aspiring for promotion • Newly promoted Marketing Professionals • Newly hired Marketing Professionals • Professionals who have transitioned from Sale/ Medical to Marketing • Senior Marketing Professionals (GPM and above) who wish to coach their reportees

Who should not attend?

• Anyone who thinks that he / she knows everything in Pharma Marketing

About the Faculty : Mr Milind Mangle, M Pharm, MBA • Pharma experience of over 25 years • Certified in “Brand Management Workshop” • Experience of working on numerous brands across therapies • Internationally certified Coach & Trainer • Has trained more than 25,000 Pharma professionals • Clients: More than 40 Pharma companies • Has Conducted projects in India & abroad – Gulf, Africa and South East Asia teams. • Awards & Recognition: He has developed an Award winning e-Learning solution. Achiever of the year 2015,

innovative implementation of technology 2005. Part of Golden Peacock award winning team. • Closely associated with World Class Consultants like McKinsey, Accenture & ZS consultants • Possess a wide experience in strategic marketing, brand building, new product launches, creative campaigns,

training & digital initiatives • Invited as a speaker in various fora and media.

Many have been benefitted!!

Program Date Investment (Rs) What’s more?

Strategic Marketing Workshop

Friday,22nd September & Saturday 23rd

September 2017

Individual 20,000/- Enroll before 30th August 2017 and avail following benefits

1) Early Bird Discount of Rs 1,000/- per participant

2) Two days of Hands-on Strategic Marketing Coaching* on one Brand (implementation of concepts covered in the workshop) just for Rs 10,000/- (worth Rs 80,000**)

Corporate 25,000/-

Time

9:30 am to 6:30 pm

(GST Extra @18%)

*After the Workshop at your premises **Our minimum charges per day are Rs 40,000 to Rs 60,000/-

E-book Absolutely Free

Philip Kotler’s "Marketing Insights From A to Z”

(80 Concepts Every Manager Needs to Know)

Enroll 2 participants and get Rs 1000/- discount per participant Enroll 3 or more participants and get Rs 1500/- discount per participant The charges cover lunch , morning and evening tea

The charges does not cover breakfast, dinner, accommodation or any travelling For outstation candidates assistance will be provided for accommodation, if required.

For Registration Process Please send an email to jigna.somaiya@angle.co.in or call on 9987059580 This workshop is for limited number of participants. There will not be any spot registrations.

Registration fee have to be paid before the workshop. Venue: The Lalit (An enterprise of Bharat Hotels Limited), Sahar Airport Road, Andheri (East), Mumbai -

400059, India. Landline - +91 22 61043294

www.angle.co.in

Enroll Now Seats Are Limited!!

Still thinking about Value for money?

Please read the

Testimonials for our previous workshops on the next page !!

Testimonials

Mr. Yogesh Kaushal VP Cluster Head Alkem “Though we are exposed to the global world and we do discuss global best practices, but it was surprising for me to see that your program actually outperformed the programs we have done in the past with various agencies, why am I saying so is because, the way the module was developed and the way the case studies were given and the way the team was involved all were so contemporary and so relevant with the global best practices.”

Mr Sreenivas Reddy Managing Director, Hetero Labs “Mr. Milind conducted “Global Strategic Marketing” workshop for our more than 80 Country Managers spread across the globe. He has deep insight and understanding of the subject and has fantastic training skills to connect & engage the participants. No wonder he is internationally certified coach. We wish to do more programs with Him “

Mr Lawrence Ganti Managing Director – Merck Serono “I have seen many global workshops. Workshop conducted by Mr. Mangle on “Lateral Thinking & Product Positioning” for our entire Marketing team, is at par with any global workshop. He uses very simple but highly effective tool. The way he structures the workshop makes it very easy for the participants to imbibe the subject. The workshop focuses on implementation and return on investment.”

Ms Aditi Kare-Panandikar Managing Director, Indoco Remedies Ltd “Milind's high conceptual ability coupled with vast experience & training skills makes it easy for the participants to understand how the concepts in marketing management gets applied to Pharma industry. Very few trainers have the ability to understand this connect. The participants really liked the program as it was enriched with a lot of examples, exercises & interactions. Milind explained many practical tools which can be used in day to day operations, which made it easy for the Product Management team to implement the learnings of the training program.”

Mr.Kewal Handa Non-Executive Chairman, Union Bank of India (Ex- Managing Director of Pfizer Ltd) “Milind is a very dynamic experienced trainer. I have seen him conducting training courses at all the levels. I wish him all the best and success.”

Mr. Susheel Umesh Managing Director – Abbott Specialty care “I know Milind for quite some time. I have got tremendous respect for his training ability. He has been associated with more than 50 companies and innumerable participants I know him and I know his passion and he has taken this initiative to create this unique platform for trainers to share their best practices for them to learn, unlearn & relearn. With this initiative trainers will emerge much more vibrant & stronger”

Ms Kalpana Sinkar Associate VP Hetero Healthcare Participant “In my last 25 years of careers I must have attended many programs conducted by global institutes or agencies, but this program was very different (from those) It was practical down-to-earth. I wish more and more such programs are conducted for the benefit of marketers and the organisation”

Ms. Shalini Kaushik Group Product Manager, Mankind Participant “I personally feel me and my team has picked up a lot of creative ways of implementing our ideas. It will definitely help our brands more strong. I will encourage my team to implement many of the tools that we have learned from you Mr. Milind. Me and my team are grateful to you”

Ms. Dimple Jain Marketing Head, Wanbury Main Division Participant “We attended Brand Management Workshop and I found it very useful and it was very relevant to the industry as well as the brands we are handling. It gave us ideas and ways to develop strategies in a structured ways as well as various well defined techniques which will make strategies more impactful”

Mr. Apurva Sharma Product Manager, Unichem Ltd Participant “I am a part of strategic marketing team for quite some time. I have been attending Mr. Milind Mangle’s workshop for last few years. I have found them to be extremely enriching, every experience with him has not only benefitted me professionally in terms of growing my business by crores, but also personally becoming a very smart marketer. So anyone who wants to sharpen strategic marketing acumen, I recommend this workshop ”