working with social media in academics
DESCRIPTION
A brief presentation prepared for the Fall 2012 Duke University Social Media Workshop for Faculty. These slides outline strategies for using blogs, Facebook and Twitter in the classroom and beyond.TRANSCRIPT
Working with Social Media in Academics
Duke University Office of News & Communications
Jonathan E. Lee
Working with Social Media in Academics | Objectives
How can you use social media to establish yourselves as thought-leaders?
In what ways can social media add to classroom experiences?
Working with Social Media in Academics | Objectives
Our route:
blogsFacebook
Twitternext steps
Working with Social Media in Academics | Overview
Our resources for the day: http://bit.ly/dukesmwksp2012
Working with Social Media in Academics | Overview
blogs
How are Duke University faculty using blogs?
Working with Social Media in Academics | Blogs
Chris JohnstonDuke political science
sites.duke.edu/chrisjohnstonpolitical science tools & research
Working with Social Media in Academics | Blogs
Matthias PabschDuke in Berlin
pabsch.deart, architecture, events and exhibits
Working with Social Media in Academics | Blogs
Misha AngristDuke IGSP
blogs.plos.org/genomeboyshowcase his book, discuss genomics, tell personal stories
Working with Social Media in Academics | Blogs
Bill Noland & Mark OlsonVisual Arts, Visual & Media Studiessites.duke.edu/vms200s_01_s2012
class documents & assignments, student content
Working with Social Media in Academics | Blogs
Who Needs Feminism?whoneedsfeminism.tumblr.com
student social activism project, sharing content
Working with Social Media in Academics | Blogs
What platforms are available for blogging?
Working with Social Media in Academics | Blogs
3 primary free options*:
Wordpress Blogger Tumblr
*To learn more about the advantages of each platform read this blogpost.
Working with Social Media in Academics | Blogs
Duke-hosted blogs:
Duke OIT & CIT offer a supported Wordpress blog option for Duke faculty, staff and students.
Advantages: free, has local IT support and features several themes & plugins to customize any site.
sites.duke.edu
Working with Social Media in Academics | Blogs
options for your personal Facebook presence
image via Digital Inspiration
Working with Social Media in Academics | Facebook
Dan ArielyEconomics
personal profile & professional page
Working with Social Media in Academics | Facebook
Mark Anthony NealAfrican & African-American Studies
personal page with subscription content
Working with Social Media in Academics | Facebook
Bill ChameidesNicholas School of the Environment
page associated with his blog
Working with Social Media in Academics | Facebook
Dave JohnstonMarine Lab
page associated with his course’s app
Working with Social Media in Academics | Facebook
Allow subscribers in 2 steps.
Working with Social Media in Academics | Facebook
Go tofacebook.com/about/subscribe1
Working with Social Media in Academics | Facebook
Press the green “Allow Subscribers” button.2
Working with Social Media in Academics | Facebook
Create a Facebook page in 4 steps.
Working with Social Media in Academics | Facebook
Go tofacebook.com/pages/create.php1
Working with Social Media in Academics | Facebook
Select the page category that best fits your brand.2
image via Mashable
Working with Social Media in Academics | Facebook
Complete the necessary page information.3
image via Mashable
Working with Social Media in Academics | Facebook
Run with it.*4
*For tips on moving forward, check out this Mashable article
Working with Social Media in Academics | Facebook
How can you use Facebook groups to engage students?
Working with Social Media in Academics | Facebook
Students already use Facebook to discuss course
topics outside of class.
Working with Social Media in Academics | Facebook
Freshman Organic Chemistrya student-driven Facebook group
Working with Social Media in Academics | Facebook
Web Developmentan official Facebook group for a house course
Working with Social Media in Academics | Facebook
Groups at Dukerequire a campus email address to join
centralize Facebook groups for a particular campus
Working with Social Media in Academics | Facebook
other possibilities
Working with Social Media in Academics | Facebook
Encourage students to “like” and add pages relevant to the course to their Facebook interest lists.
Working with Social Media in Academics | Facebook
Create closed groups for students to review content.
Working with Social Media in Academics | Facebook
For open events, create Facebook events that students can easily share with family and friends.
Working with Social Media in Academics | Facebook
A social network and microblogging platform
Posts, limited to 140 characters, are similar in length to a text message
Working with Social Media in Academics | Twitter
Twitter Lingo*:
Tweet
Follower
@Mention
Retweet
#Hashtag
A public message sent on Twitter.Must be less than 140 characters.
A user who subscribes to another user’s messages. This act is called “following.”
Tagging another user in a Tweet.
Forwarding a Tweet to your followers.Often abbreviated “RT.”
Labels a message with a keyword that links to a broader conversation/topic.
“via” Giving credit to an information source.
*For more terms, refer to this SproutSocial blogpost
Working with Social Media in Academics | Twitter
Anatomy of a Tweet
Mention
Hashtag
Reply
Working with Social Media in Academics | Twitter
Anatomy of a Tweet
Mention Hashtag
Embedded photo
Photo link
Working with Social Media in Academics | Twitter
How might you strike a balance between personal &
professional tone?
Working with Social Media in Academics | Twitter
Don TaylorPublic Policy
@DonaldHTaylorjrprofile blends professional health care
tweets with personal notes
Working with Social Media in Academics | Twitter
Conversing with hashtags
Working with Social Media in Academics | Twitter
Let’s craft a few Tweets of our own.
Working with Social Media in Academics | Twitter
How can you use Twitter to enhance the learning
experience?
Working with Social Media in Academics | Twitter
Emily SposetoRomance Studies@ProfssaSposeto
students use Twitter to practice Italian
Working with Social Media in Academics | Twitter
Negar MottahedehLiterature, Women’s Studies
@TwitFilmTwitter film festival organized for Intro. to Film Studies
Working with Social Media in Academics | Twitter
#DukeChatstudents and faculty participated in a live chats during the
Democratic & Republican National Conventions
Working with Social Media in Academics | Twitter
Let’s make an account.
Working with Social Media in Academics | Twitter
next steps
Make a Facebook Interest List for pages relevant to your research interests.
Working with Social Media in Academics | next steps
On Twitter, find peers and relevant accounts to follow (such as @DukeNews and @DukeU).
Working with Social Media in Academics | next steps
Complete your Twitter profile with a picture and bio. You can refer to this article for tips.
Working with Social Media in Academics | next steps
Read the Twitter 101 article.
Working with Social Media in Academics | next steps
Duke Center for Instructional Technology (CIT)
They offer consultations and training to help instructors use technology in education.
Working with Social Media in Academics | next steps
Online Resources
Lynda Campustechnology training
Mashablesocial media news & tips
PBS Media Shiftdigital media news
Social Media at Dukeuniversity social media directory & blog
Facebook guide for teachers
Social Media Guidelines for Communicators
Working with Social Media in Academics | next steps
Jonathan E. LeeDuke University Office of News & CommunicationsSocial & Digital Media Fellow
Email: [email protected]: @JonathanELee
My contact info
Working with Social Media in Academics | next steps
Thanks.