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Workforce1 Industrial & Transportation Career Business Engagement Strategies & Tactics May 2012

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Page 1: Workforce1 Industrial & Transportation Career Business Engagement Strategies & Tactics May 2012

Workforce1 Industrial & Transportation Career Business Engagement Strategies & Tactics

May 2012

Page 2: Workforce1 Industrial & Transportation Career Business Engagement Strategies & Tactics May 2012

Contents

• Program Overview: Facts and Goals

• Sector Strategy Model

•Employer Engagement Strategies

•Results to Date

• NYC Business Solutions

Page 3: Workforce1 Industrial & Transportation Career Business Engagement Strategies & Tactics May 2012

Program Overview: Facts

• Vendor: DB Grant Associates Inc.

Grant Associates is a national workforce development company with a proven model for engaging businesses and structuring service delivery that leads to high volume employment outcomes. We have expertise in program design and development, sector work. One-Stop operations, special populations, consulting, education/workforce collaboration, and business services.

• Program Director: Martin D’Andrade

• Program Staff Size: 35

• Location: Jamaica, NY

•Target Sectors: Transportation, Transportation Support, Manufacturing, Construction, and Wholesale Trade•

Page 4: Workforce1 Industrial & Transportation Career Business Engagement Strategies & Tactics May 2012

Program Overview: Goals

Goals for Businesses:

• Meet the hiring, training and other needs specific to businesses in the Industrial & Transportation sector

Goals for Job-Seekers and Incumbent Workers:

• Help job-seekers access jobs with career advancement opportunities within the Industrial sectors

• Help incumbent workers advance within the manufacturing sector

• Key outcomes: Placements, Promotions, Training enrollments/completions

Page 5: Workforce1 Industrial & Transportation Career Business Engagement Strategies & Tactics May 2012

The Sector Strategy Model

The Sector-Based Career Center is based on a specific model called sector strategy. Sector strategies share four common elements that distinguish them from conventional workforce programs in that they:

1. Focus intensively on an industry within a regional labor market, and multiple employers in the industry, over a sustained period of time

2. Are led by a workforce intermediary with credibility in the industry

3. Create new pathways for low-wage workers into the industry, and into good jobs and careers

4. Achieve systemic changes that are “win-win” for employers and workers

Page 6: Workforce1 Industrial & Transportation Career Business Engagement Strategies & Tactics May 2012

Employer Engagement Strategy

• In-depth knowledge of the industry informed by LMI

• Leadership Committee comprised of key stakeholders in the industry

• Industry Expert Consultants on-site

• Membership & Participation in multiple Industry Associations

•Contextualized Workshops to address skill gaps in the Industrial & Transportation sector

•Varied Training Tracks informed by the needs of the industry

Page 7: Workforce1 Industrial & Transportation Career Business Engagement Strategies & Tactics May 2012

Making LMI Actionable

• • The Industrial & Transportation Center identified subsectors to focus on: Air, Ground, Trucking and Transportation Support

• The Center targets high-wage, entry-level occupations

• The Center provides training tracks to build of pipeline of skilled workforce to meet the needs of the industry

• Diesel Mechanic training, CDL training and Dispatcher training, CNC Programmer, Supervisory, Inventory Control

• The Center uses lists sorted by NAICS code, size of company and zip codes

• The Center implemented a three-prong business development strategy:

1) Direct Marketing Campaign 2) Phone campaign3) Canvassing campaign

Page 8: Workforce1 Industrial & Transportation Career Business Engagement Strategies & Tactics May 2012

Making LMI Actionable

• • There are over 29,000 people employed in private sector ground transportation (another additional 50,000 in the public sector)(LMIS, DOL)

• The top entry level high wage occupations are Bus Drivers (7000), Bus & Truck Mechanics (900), Managers and First Line Supervisors (3100) (LMIS, DOL)

• The education and skill levels needed for these positions are HS/GED, AA/Trade, CDL (LMIS, DOL)

• The companies are located across all Five Boroughs with industry clusters in Queens and Brooklyn (LMIS, DOL, Science, Industry and Business Library)

• 116 companies have over 50 employees (LMIS, DOL, Science, Industry and Business Library)

Page 9: Workforce1 Industrial & Transportation Career Business Engagement Strategies & Tactics May 2012

Additional Employer Engagement Tactics

• Presentations at Industry Associations

• Participation in Working Groups of Industry Associations

• Industry Journal Advertisements

• Employer Partner Vendor Referrals

• Leads obtained from Jobseekers

Page 10: Workforce1 Industrial & Transportation Career Business Engagement Strategies & Tactics May 2012

FY 2011 - 2012 Outcomes

• 1950 Placements and Promotions

• 608 above $15/hr.

• Average hourly wage: $14/hr.

• Median wage: $12.75/hr.

• 464 expected to be enrolled in occupational training by June 30th, 2012 with a 80% completion rate and 75% placement rate

• CDL A, B, and C

• Dispatcher

• Truck & Diesel Mechanic

• CNC Programming & Operation

• Supervisory

• Inventory Management

Page 11: Workforce1 Industrial & Transportation Career Business Engagement Strategies & Tactics May 2012

Results To-Date

• Over 350 Industrial companies serviced

• Over 1,000 individuals enrolled in training

• Over 5,000 individuals placed and promoted

• Examples of positions in which job-seekers have been placed:

Safety Manager Airline Security Assembly Line Draftsman

Diesel Mechanics Ticket Agents Machine Operators Engineers

Flight Attendants Bus Drivers Warehouse Workers Woodworkers & Carpenters

CDL Drivers Plant Managers Production Managers Forklift Operators

Import/ Export Clerks Cargo Agents Office Support Electrical Assembly

Electricians Welders Sales Professionals Machinists

Plumbers Baggage Handlers Welders Machine Mechanics

Laborers Picker Packers AutoCAD

Page 12: Workforce1 Industrial & Transportation Career Business Engagement Strategies & Tactics May 2012

Questions?

Contact:Doug Cotter

Vice PresidentGrant Associates

E:[email protected]:917-817-6167