wordpress meetup brussels | wordpress, just another interface
TRANSCRIPT
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Hi WordPress Meetup Brussels
Bas van der Lans, July 14th
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26%
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Bas van der Lans Van Ons
Van Ons, @delans
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Sites, shops and other cool stuff.
iBeacon Apps, Connections with f.e. Exact, Salesforce & AFAS.
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Plaatje mooie site.Bas van der Lans, 9 maart 2016
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“Lanching rockets from a farm.”
Rijke weboplossingen zo duidelijk als een koe. Rich web solutions as clear as a cow.
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2 Cases with Rich Connections.
WordPress, Just Another Interface
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Plaatje lelijk blog.Bas van der Lans, 9 maart 2016
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Plaatje mooie site.Bas van der Lans, 9 maart 2016
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Tesla with WordPress as an Interface?
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2006 to 2013: Focus on Websites.
BAU: Make them fast. SEO. Strong call-to-actions. Responsive as f*ck.
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More and more tools• Website with WordPress
• Administratie with Exact Online
• CRM with Salesforce
• Mailings with Mailchimp
• Business processes SAP of AFAS
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Shift from promotional to business processes.From WordPress (of alternatives) to SAP, Exact Online,
Salesforce.
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Everything integrated. One holistic experience
for everyone. Businesses, Departments, People, Tools.
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From promotional to business processes
• Other targets
• Other people and business units involved
• In real life those departments are in total war.
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The Perfect Wedding.Het mariage between WordPress, ERP- and CRM-
solutions.
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Two WordPress Cases with Connections
The mariage between WordPress, ERP- and CRM-solutions.
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Case 1: Dinalog Schiphol
9.000 Logistic Superheroes Connected.
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Assignment
• Platform for 9.000 users
• 1 Fte for user management and Salesforce content manager
• 11 content categories
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Content Authorization
Subscription to Events
Users Profile info
Events
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Resultaat• WordPress as interface for Salesforce
• No FTe’s for website management.
• No FTe’s for CRM management.
• Everybody in the organisatie is active as a Business Consultant (Sales was already in charge of CRM processes).
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Quickstart WordPress & Salesforce?
• Find a customer with Salesforce
• Make a website with Gravity Forms
• Check out the plugin
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Case 2: Van MokumBeautiful design brands in 3 WooCommerce shops,
feeded from one Exact Online Instance!
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Customers Orders
Products
Products
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Customers Orders
Products
Products
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Van Mokum
• Q2 2015: Store voor B2B orders in Nederland
• Q4 2015: Store voor B2B orders in Duitsland
• Q1 2016: Store voor B2C orders in Nederland
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Products Stock
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Workflow• Products based on Classifications in Exact Online
• Stock positions from Exact Online
• Syncing Images between WooCommerce instances.
• Unlimited amount of shops, maande from one ERP instance. Platform independent.
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“Nowadays 60% of the orders are placed online.”
This saves 20 minuten per order. Time they can invest in acquisition and support in stead of time-consuming data-entry.
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“New sites launched in no-time.”
Saves 70% in costs per site.
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“Grow your Business by Connecting WordPress. Capitalize your dataset!Example: Brand Stores, leasen aan partners and
suppliers. wijnwinkel.nl: …
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Learnings• Grow in our business and business of our customers is in
making perfect connections.
• Different tools used by different people.
• Working with Middleware makes you less dependent of platform and infrastructure quality.
• Keep-it-Simple: always try to make simplex connections. Triangles are killing.
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From Promotion to Business Processes
• Webshops - f.e. white-label - filled from your ERP.
• Let your users keep CRM-data up-to-date.
• Let your users subscribe to events.
• Less FTe’s needed for data-entry.
• Keep Content up-to-date from business processes and workflows that are already there.
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“The Future of WordPress is Connected.”
Let’s win the battle of the interface!
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Let’s win the battle of the interface!
How to get 50% in 2030 and 100% in 2050?