wooplr takes the secret santa tradition online: traction, photos & report
TRANSCRIPT
wooplr
Online Secret Santa The popular Christmas tradition goes online…
Report on traction received & results achieved.
© 2013 Wooplr Technologies Pvt. Ltd.
‘Gift some love and get some love in return’ was the message
• The Secret Santa tradition being quite common at offices, was brought online by Wooplr
• Enabled people to send a gift to someone miles away (not limited to colleagues & family) with just the click of a button
• And in the process, receive a gift from someone either known or unknown (facebook social graph data was used to draw names where possible & replaced the traditional chit system)
wooplr IDEA BEHIND THE CAMPAIGN:
CONCEPT PLAN
wooplr
An initial seeder list was used to get things started
Register
Participants sign-up at
wooplr.com/secretsanta
MODUS OPERANDI:
PARTICIPATion details
Draw name
Each person who registers gets allotted
a Secret Santa
Choose gift
Type in message & make
the payment
Share
Reach out to social circles to get them to become their Secret
Santa
• Campaign kicked off on 20th December, 2013
• Green Haat flea market (at EGL Business Park, Bangalore)
• Stall cum photo booth to capture the techie crowd
• Large audience with credit card, disposable income and access to internet
• Registrations & gifts chosen on the spot
• Social media, email, blog & direct marketing channels
wooplr STRATEGY:
REACHING THE TARGET AUDIENCE
The Reactions
• After a participant sends a gift, an email was sent asking him/her to share the link on their social media profiles to increase the chances of receiving a gift from friends and family
• The recipient was also immediately intimated and asked to return the favour
• Tweets were sent to people who mentioned #gifts,#SecretSanta and other related keywords with the Secret Santa link
wooplr VIRALITY QUOTIENT:
TACTICS USED
Number of gifts shipped
215 (3 days)
Rise in traffic
67%
Online impressions
~88,000 (5 days)
wooplr TRACTION:
THE NUMBERS
More Reactions
• Praveen Rajaretnam (Co-founder)
• Mobile: +91 99860 11856
• Email: [email protected]
wooplr CONTACT:
QUERIES
• The Fashion Woopathon
• The Foodie Woopathon
• The Moustache Campaign
• Woople Hunt at NIFT, Bangalore
• Shopaholic Spotted
wooplr MORE FROM WOOPLR:
PREVIOUS CAMPAIGNS
Thank You