Woodapples Top 10 advices for creating a successful mobile

marketing campaign

Already knew? Woodapples can do much more.

Top 1 advice

• Record the contact data of your customers. Use

a guest book, enter the mail addresses and

phone number into your telephone, try to get

business cards. Administer your customer data

in an Excel Sheet in order to retain an overview.

Gather all available information about your

customers, such as birthdays, hobbies, etc. All

information that are meaningful for your mobile

marketing campaign.

Top 2 advice

• Track information which customers occasionally

pass by or just for discount actions. Which

customer groups only passes by if new products

are in your assortment.

Top 3 advice

• Group your customers according to interests and

preferences. That simplifies talking to your

customers. Simultaneously every customer

feels personally addressed.

Top 4 advice

• Think about your business goals, which you

would like to reach with your mobile marketing

campaign. What needs to be done to increase

the revenue and therewith your business

success? Consider what does have influence

on your success. Do you offer an extraordinary

service or lie your strengths in the setup of

customer relations? Try to construct a strong

customer loyalty in every case.

Top 5 advice

• Create campaigns with interesting offers for your

customer groups. Your customers will come into

your shop if the offer corresponds to the

personal interests. Think strategically. Which

customer groups have interest in certain offers.

Customers, who just bought a product could

have interest in a supplementary product.

Top 6 advice

• Just send special offers which are target group

oriented and personalized. An advertisment,

that is supposed to be published on the mobile

phone should contain always a header, a teaser,

a detailed description of the product as well as a

picture. Then you will obtain a better return rate

with your mobile marketing activities.

Top 7 advice

• Use your collected customer data in order to

send special offers at birthdays and special

holidays. It reminds your customers that you are

their favourite supplier and that you thinking of

them. For birthdays you could offer your loyal

customers a special discount. Try to create a

strong incentive to buy your products.

Top 8 advice

• Monitor which customer groups are sensitive to

your offers. Ask your customers why they are

interested in your offers. You can get a lot out of

these information for your next advertisments.

Top 9 advice

• Adapt your campaigns according to the

customer behavior.

Top 10 advice

• A mobile marketing campaign must be always

highly relevant. Thus you must be able to set up

a campaign within minutes. So you can react

very short-termed to the actual requirement of

your customers. For instance publish an offer

for umbrellas if it starts raining